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The advanced driver assistance systems (ADAS) market size was USD 16.28 billion in 2018 and is projected to reach USD 28.63 billion by 2026, exhibiting a CAGR of 7.4% during the forecast period.
The advanced driver assistance systems (ADAS) cover a wide range of active and passive systems that are designed to assist the driver by providing safety, comfort, efficiency while driving and also improves the driver, passenger, and pedestrian security and safety. ADAS has multiple vital components such as sensors, cameras, radars, and several software that together help the system to function precisely. Autonomous Emergency Braking, Blind Spot Detection, Park Assist, Adaptive Cruise Control, and Lane Warning Departure System are few of the many systems included in the ADAS. Artificial Intelligence has taken the automotive industry to the next level. Moreover, the increase in urbanization, expansion in industrialization, improving standards of living, and the rise in disposable income are positively impacting the growth of the ADAS market.
Most of the accidents are caused by a driver’s negligence and errors. Every year around 1.3 million people lose their lives in road accidents across the world. ADAS helps in reducing the problem of traffic congestion, road accidents and enhances the safety and security of the vehicles, occupants, and pedestrians. Furthermore, the governments of various regions are spending a high amount on the adoption of advanced technologies, develop safety features and support the use of automated vehicles across the globe. Also, the government has made it mandatory for automotive manufacturers to integrate different advanced driving assistance systems in all types of vehicles.
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A Shift Towards Automated System Infrastructure is one of the Key ADAS Market Trends.
Self-driving vehicles or automated vehicles are no more a dream. Autonomous driving technologies like LiDAR, Radar, V2X Communication, deep learning, and sensor fusion are drastically taking over traditional automotive technologies. The ADAS is a combination of technological systems that are focused on improving and automating the vehicles for the safe and better driving experience. The automotive sector is experiencing a widespread adoption of level-0 to level-2 advanced driver assistance systems which includes a braking assist, cruise control, park assist and lane-keeping assist. Additionally, the automotive manufacturers, vehicle OEMs, and the new entrants in the automotive industry are inclining towards the development of advanced driver assistance systems (ADAS) and automated vehicles (AV) for preparing themselves for the level-3 and beyond technology. Owing to the rising needs of safety measures in vehicles, greater comfort, and highly efficient driving experience, the key players are spending massively on research and development. The trend for driverless vehicles or automated vehicles is growing tremendously across the world.
Stringent Government Regulations and Increased Government Support Pertaining to the Safety of Vehicles is Expected to Drive the ADAS Market Growth
The government has imposed various laws and regulations to curb road accidents and enhance the safety of vehicles. The continuous rise in the number of vehicles on the road is leading to an increasing number of traffic congestions and accidents. Most of the accidents are caused by a driver’s negligence and errors. Every year around 1.3 million people lose their lives in road accidents across the world. The governments of various regions are spending massively on the adoption of advanced technologies, develop safety features and support the use of automated vehicles. Moreover, automotive manufacturers are required to fulfill the norms and obtain safety ratings set by various organizations such as the International Centre for Automotive Technology (ICAT), Insurance Institute of Highway Safety (IIHS), and New Car Assessment Program (NCAP) to access the authorization of vehicles.
Surging Demand for Safety Features, Greater Convenience, and High Efficiency to Drive the ADAS Market Growth.
The advanced driver assistance systems averts distraction and reduces the pressure on the driver by assisting him through its artificial intelligence and other advanced features. The rapid adoption of advanced technology in software algorithms, mapping, processors, cameras, and sensors have increased the applicability of advanced driver assistance systems in vehicles. Owing to the continuous increase in the safety and security of drivers and passengers and to curb the road fatalities, manufacturers are integrating ADAS in vehicles. This is ultimately surging the demand for ADAS in the automotive industry. The rise in disposable income and increasing inclination of people towards enhanced safety-security features, luxury, and comfort in vehicles are creating demand for ADAS across the globe. Moreover, various government regulations have made it mandatory for all automotive manufacturers to integrate ADAS in entry-level and mid-sized vehicles which further attracts high revenue in the automobile industry.
Malfunctioning and High Initial Costs may Hamper ADAS Market Growth.
Although the need for intelligent driver assistance systems in the automotive sector is growing at a faster pace, it is propelling manufacturers to update and upgrade themselves to meet the demands and maintain a good position in the ADAS market. The advanced driver assistance systems consists of various systems such as adaptive cruise control, automated emergency braking, park assist, blind-spot detection etc. All these systems function with the help of radars, sensors, cameras, mapping, and other software. These highly technological systems bring many technical challenges and complications with them. As ADAS works on batteries, the continuous consumption of battery power may cause battery disturbances as well as relying on these systems may add calculated risk of malfunctioning and failures. Also, the electronic components in the ADAS may disfunction and project incorrect information. Moreover, the high risks of cybersecurity threats and the complexity in handling the system may cause hazards to both the vehicle and the passengers. Any misfunctions or forced and unforced errors in the advanced driver assistance systems may be dangerous and life-threatening for the users.
The key players have invested heavily in research and development of driver assistance systems that are equipped with advanced technologies and artificial intelligence. These premium features in automobiles incur additional cost and have ultimately led to the rise in the initial price of vehicles which may restrain the growth of the ADAS market in the forecast period.
Park Assist System Is Expected to Hold the Largest Share in ADAS market
Based on system type, the ADAS market is segmented into adaptive cruise control, blind-spot detection, park assist, lane departure warning system, autonomous emergency braking, forward collision warning, tire pressure monitoring, a head-up display, intelligent headlights, road sign assistance and e-call system. Park assist system holds the largest automotive advanced driver assistance systems market share. Owing to its less cost, easy installation process and application in wide range of vehicles are the foremost reasons for its dominance in the ADAS market.
The park assist system detects the objects in the surrounding of the vehicle by assisting the driver for easy car parking. The wide range of alternatives that the OEMs and aftermarkets are offering are propelling the growth of the park assist system market in the forecast period. Adaptive cruise control is expected to hold the second-largest share. It is an active safety system responsible for controlling the acceleration and braking of a vehicle. The system is activated by pressing the button on the steering wheel and can be deactivated in a similar way or by applying brakes manually.
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Sensors are Expected to Hold the Largest Share in Advanced Driver Assistance Systems (ADAS) Market
Based on component type, the market is segmented into LiDAR, Radar, Camera, and Sensor. The sensor segment is anticipated to show significant growth in this market. The ADAS and automated vehicle functions require continuous data inputs from the surrounding vehicle, provided by the sensors. The sensors detect everything from the seen to unseen or unnoticed. There are an extensive set of sensors that are integrated in different parts of the vehicle that helps the ADAS to monitor accurately and function quickly. The semi-conductors deliver highly sophisticated ICs that integrate sensor signal chains essential for conditioning and processing the information. For example, automotive system designers are manufacturing systems that predict the reduction of friction between tire and road by combining information from tire pressure sensors, vehicle acceleration sensors, electronic stability control, and anti-lock braking systems.
Passenger Cars Segment is Expected to Drive the Advanced Driver Assistance Systems Market
In terms of application, the market is segmented into passenger cars, light commercial vehicles (LCV), and heavy commercial vehicles (HCV). The passenger car segment holds the largest ADAS market share. The increasing urbanization, expansion of industrialization, high demographic growth, and rise in disposable incomes have led to an increase in the sales and production of vehicles across the globe. Moreover, the government is spending a high amount of developing advanced technologies in the automotive sector. The surge in the demand for passenger cars with enhanced safety features, comfort, and efficiency in driving is driving the advanced ADAS market growth.
North America Automotive Advanced Driver Assistance System (ADAS) Market Size, 2018 (USD Billion)
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APAC is projected to hold the largest automotive advanced driver assistance systems market share owing to the high sales and production of automotive in the region and a significant rise in the adoption of electric vehicles in countries such as China and Japan. The automotive OEMs are planning to expand their production volume and rapid technological advancements in manufacturing facilities in emerging regions such as China, India, among others. Europe market, on the other hand, is estimated to hold the second-largest share in the market, owing to the stringent government regulations imposed to curb fuel emission. The European government is also taking initiatives to promote safety features in vehicles. This will ultimately propel the sales and volume of vehicles in this region. North America is also projected to witness substantial growth in the automotive ADAS market over the forecast period. The presence of prominent automotive manufacturing companies and the rapid adoption of ADAS in vehicles is leveraging the growth of the advanced driver assistance system market in this region.
Robert Bosch GmbH dominated the market earlier and is expected to continue leading the global automotive advanced driver assistance systems market in terms of high sales. This is owing to the presence of a wide range of smart assistance solutions developed essentially for urban traffic. Additionally, the continuous R&D efforts on component manufacturing are leading to technological advancements, and are some of the prominent factors responsible for the dominance of this company.
However, Denso Corporation and Continental AG have also retained their positions in the competitive landscape with DENSO Corporation mostly dominating the Asia Pacific region. This is projected to positively influence the global ADAS market during the forecast period.
The automotive ADAS market report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product types, and leading applications of the product. Besides this, the report offers insights into the market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that have contributed to the growth of the market over recent years.
An Infographic Representation of ADAS Market
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Value (USD billion) & Volume (Million units)
By System Type
By Component Type
By Vehicle Type
Fortune Business Insights says that the global market size was USD 16.28 billion in 2018 and is projected to reach USD 28.63 billion by 2026.
In 2018, the market value stood at USD 16.28 million.
This market is projected to grow at a CAGR of 7.4% and will exhibit steady growth in the forecast period (2019-2026).
The Autonomous Emergency Braking system segment is expected to be the leading segment in this market during the forecast period.
Surging Demand for Safety Features, Greater Convenience and High Efficiency in Vehicles is fueling the demand for automotive advanced driver assistance system.
Robert Bosch GmbH & Continental GT are the leading players in the global market.
Asia Pacific dominated the market in 2018.
Stringent Government Regulations and Increased Government Support Pertaining to the Safety of Vehicles is expected to drive the adoption of automotive advanced driver assistance system.
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