"Assisting You in Establishing Data Driven Brands"

Baby Carrier Market Size, Share & Industry Analysis, By Product (Soft Structure Carriers, Wrap/Sling Carriers, Backpack Carriers, and Others), By Sales Channel (Online and Offline), and Regional Forecast, 2024-2032

Last Updated: July 08, 2024 | Format: PDF | Report ID: FBI109248

 

KEY MARKET INSIGHTS

Play Audio Listen to Audio Version

The global baby carrier market size was valued at USD 2.16 billion in 2023 and is projected to grow from USD 2.26 billion in 2024 to USD 3.07 billion by 2032, exhibiting a CAGR of 3.9% during the forecast period. Asia Pacific dominated the baby carrier market with a market share of 33.8% in 2023.


Parents can safely keep their babies close with wearable carriers. Baby holders are of various types, including wraps, slings, soft-structured carriers, and meh dais. The growing awareness of the benefits of baby safety and convenience products among caretakers accelerates demand for such products.  Furthermore, manufacturers’ provision of products with ergonomic designs to ensure baby comfort and safety drives the baby carrier market growth.


For instance, in October 2022, WildBird, a global provider of luxury linen-based infant slings, launched Aerial Buckle Carrier, consisting of a modern lumbar support system to distribute baby’s weight while using the product effectively.


Baby Carrier Market Trends


Increasing Spending on Baby Care to Amplify Growth


The increasing consumer expenditure on baby care products will drive global baby care market growth over the forecast period (2024-2032). Furthermore, growing awareness of the importance of infant health and development during COVID-19 pandemic influenced parents to invest in baby care products, favoring global product sales. The growing popularity of baby holders designed with proper ergonomic support among health-conscious parents uplifts customers’ spending on such products and create newer market growth opportunities worldwide. During the COVID-19 pandemic, in-person shopping restrictions increased contactless shopping trends among consumers, supporting the infant holders’ online sales growth.


Request a Free sample to learn more about this report.


Baby Carrier Market Growth Factors


Growing Baby Births to Increase Product Demand


Post COVID-19 pandemic, the growing number of baby birth rates has increased the product demand across many countries globally. Increasing disposable income and awareness of baby care products featuring enhanced baby care, safety, and comfort accelerated the global market growth. According to the National Center for Health Statistics (NCHS), the birth rate count at the end of 2021 in the U.S. reached 3.66 million, 1% up over the previous year.


Preference Toward Infant Carriers to Surge Product Demand


Caretakers can flexibly feed babies while wearing baby holders over prams and strollers. Infant carriers are often more portable and easily maneuver than prams and strollers. Increasing parents’ preference for wearing travel-friendly infant carriers to feed babies accelerates product demand. These products allow parents to keep their hands free and their babies close. These products’ hands-free convenience influences parents to buy such products, driving market growth.


RESTRAINING FACTORS


Incidences of Neck Pain Due to Excessive Usage of Baby Carriers to Restrain Growth


Incidences of neck and back pain due to excessive product usage limit the product demand globally. Infant holders exhibit a limited range of weight-holding capacity, providing hindrances to the customers with have healthy babies. This aspect will restrain the global market growth in the coming years.


Baby Carrier Market Segmentation Analysis


By Product Analysis


To know how our report can help streamline your business, Speak to Analyst


Significant Demand for Soft Structure Carriers of Ergonomic Designs Boosted Segment Growth


The global baby carrier market analysis can be conducted based on various products, such as soft structure carriers, wrap/sling carriers, backpack carriers, and others.


The soft structure carriers segment exhibited majority market share in 2023. Soft-structured carriers are designed with padded shoulder straps and waist belts and are often made of highly engineered designs. These products are designed with an ergonomic shape that supports the natural position of a baby's hips and spine, promoting a healthy hip & back development of the baby. Higher customers’ preference for the highly-functional and ergonomically designed infant convenience and safety products result significant revenue generation from soft-structured carriers.


Wrap/Sling Carriers segment grow at a faster rate followed by soft structure and backpack product categories during the forecast period of 2024-2032. Carrier wraps enable mothers to practice baby-carrying activity, accelerating first-time mothers’ demand for easy to use baby carriers of wraps/slings carrier category. Increasing customers’ preference for backpack holders while traveling mainly drives backpack carriers’ segmental revenues.


Other carriers, including hip seat carriers, mei-Tai carriers, and wraps, are often designed with ergonomic considerations. These carriers provide proper support to the babies and the wearers, distributing the weight evenly and promoting healthy hip & spine development for the baby. The focus on ergonomic design contributes to their popularity.


By Sales Channel Analysis


Hands-on Experience Provided by Offline Stores Fostered Segment Growth


Based on sales channel, the global market is segregated into offline and online.


The offline segment held a major market share in 2023. Offline retail stores allow customers access and have trials of infant carriers of ergonomic designs and comfort features. Furthermore, offline stores provide an advantage of immediate availability. Consumers who need a child carrier urgently may opt for offline channels to avoid waiting for shipping times associated with online purchases.


REGIONAL INSIGHTS


Asia Pacific Baby Carrier Market Size, 2023 (USD Billion)

To get more information on the regional analysis of this market, Request a Free sample


The global infant carrier market has been split into Asia Pacific, North America, Europe, South America, and the Middle East & Africa on the basis of geography.


Asia Pacific market size stood at USD 0.73 billion in 2023. Asia Pacific exhibited a major global baby carrier industry share in 2023 due to significant customer spending on baby care products in China, India, and Japan. Furthermore, a growing number of middle-income households preferring comfortable and affordable baby care products favor the region’s market growth. Increasing manufacturers’ provision of innovative baby care products in Japan and Southeast Asia also drives product demand in the region. For instance, in July 2023, according to a published report by Trade and Investment Queensland (TIQ), entrepreneurs in Japan have been focusing on launching fan-cooled baby carriers to help babies stay safe and comfortable in extreme heat.


Market growth in North America is driven by the increasing spending of U.S. and Canadian customers on premium-priced infant carriers with minimalistic design features. Furthermore, increasing disposable income of the households in the U.S. and Mexico supports to the product demand.  According to the U.S. Bureau of Economic Analysis, in November 2023, disposable personal income in the U.S. rose to USD 20,510.37 billion, up from USD 20,438.45 billion in October 2023.


In Europe, parents have increasingly recognized the benefits of keeping their babies close, promoting bonding and facilitating hands-free caregiving. This cultural acceptance will drive the product demand in Europe during the forecast period of 2024-2032. Furthermore, increasing customer spending on travel-friendly backpacks and evolving outdoor recreational trends accelerate backpack carriers’ revenue in the region. According to the European Union (EU), from 2020 to 2023, the number of trips in Europe increased by 51%. Furthermore, from 2021 to 2023, the number of trips in the region increased by 23%.


Rising adoption of online shopping of baby care products among parental households in Brazil and Argentina mainly drives South American market growth. The growing number of supermarket establishments in South Africa and Saudi Arabia drives the Middle East & African market growth.


To know how our report can help streamline your business, Speak to Analyst


List of Key Companies in Baby Carrier Market


Manufacturers Provision of Smart Technology-based Infant Carriers to Uplift Market Growth


Continual manufacturers’ development of smart technology into infant carriers enables them to increase product sales and build market positions globally. For instance, in September 2020, Studio Volpi Srl, an Italy-based smart product designer, introduced the ‘Baby First Smart Carrier’, a smart infant carrier made of technologically advanced features to provide maximum safety and comfort to babies.


LIST OF KEY COMPANIES PROFILED



KEY INDUSTRY DEVELOPMENTS



  • March 2023 –BabyBjörn, a Swedish baby products company, introduced a new color variant for two highly sought-after products, presenting them in a stylish dark purple hue. The newly offered dark purple versions include the Baby Carrier Mini and Bouncer Bliss, both crafted from cotton.

  • October 2022: Wildbird, a renowned producer of premium linen baby slings and various baby products, introduced the Aerial Buckle Carrier. This innovative carrier is available in two size ranges (XS-XL and L-4XL) and is specifically designed to carry infants up to 45 lbs from birth comfortably.

  • July 2022 –Ergobaby, a leading baby care company, partnered with AllThingsBaby.com, an online marketplace dedicated to curating mother and child products. This noteworthy collaboration is anticipated to expand the company's offerings, incorporating a diverse range of top-quality, genuine, and finely crafted baby items sourced from over 50 global brands.

  • April 2021: Ergobaby, a leading baby care company, introduced the Tula Linen Baby Carrier. The product is crafted from French Flax and combed cotton, imparting a unique texture and visual appeal to its solid color design. Furthermore, the fabric is derived from plant-based sources and is naturally hypoallergenic and breathable, making it well-suited for warmer climates.

  • March 2021 –Baby K'tan, a popular baby products company, collaborated with HEIQ Materials Swiss AG, a Swedish material supplier, to introduce a novel infant holder incorporating advanced fabric equipped with V-Block Antimicrobial technology.


An Infographic Representation of Baby Carrier Market

To get information on various segments, share your queries with us



REPORT COVERAGE


The baby carrier market research report analyzes the market in-depth and highlights crucial aspects such as key players’ business overview, products, and sales channel areas. Besides this, the market report provides insights into the market trends and highlights significant industry developments. In addition to the aspects mentioned earlier, the report on the baby carrier market outlooks several factors contributing to the market's growth over recent years.


To gain extensive insights into the market, Request for Customization


Report Scope & Segmentation













































ATTRIBUTE



DETAILS



Study Period



2019-2032



Base Year



2023



Estimated Year



2024



Forecast Period



2024-2032



Historical Period



2019-2022



Growth Rate



CAGR of 3.9% from 2024 to 2032



Unit



Value (USD Billion)



Segmentation



By Product



  • Soft Structure Carriers

  • Wrap/Sling Carriers

  • Backpack Carriers

  • Others


By Sales Channel



  • Online

  • Offline



By Region



  • North America (By Product, Sales Channel, and Country)

    • U.S. (By Product)

    • Canada (By Product)

    • Mexico (By Product)



  • Europe (By Product, Sales Channel, and Country)

    • Germany (By Product)

    • U.K. (By Product)

    • France (By Product)

    • Italy (By Product)

    • Spain (By Product)

    • Russia (By Product)

    • Rest of Europe (By Product)



  • Asia Pacific (By Product, Sales Channel, and Country)

    • China (By Product)

    • India (By Product)

    • Japan (By Product)

    • Australia (By Product)

    • Rest of Asia Pacific (By Product)



  • South America (By Product, Sales Channel, and Country)

    • Brazil (By Product)

    • Argentina (By Product)

    • Rest of South America (By Product)



  • Middle East & Africa (By Product, Sales Channel, and Country)

    • South Africa (By Product)

    • UAE (By Product)

    • Rest of the Middle East & Africa (By Product)








Frequently Asked Questions

Fortune Business Insights says that the global market size was USD 2.26 billion in 2024 and is anticipated to reach USD 3.07 billion by 2032.

Fortune Business Insights says the global market value stood at USD 2.16 billion in 2023.

Growing at a CAGR of 3.9%, the global baby carrier market forecasted to grow during (2024-2032).

By product, the soft structure carriers segment led the market in 2023.

The rising birth rates are driving the market growth.

ERGObaby Carrier Inc., Infantino LLC, BabyBjorn AB, Combi Corp, and others are the leading players globally.

Asia Pacific dominated the global infant carriers market in 2023.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • 2019-2032
  • 2023
  • 2019-2022
  • 160

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X