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Bamboo toothbrush has nowadays increasingly gaining popularity around the world as people are progressively aware of the significance of the usage of the product to help save the environment. The various positive attributes of the usage of the bamboo brush are naturally antimicrobial, is a chemical-free product, and support sustainability. The government initiative in generating regulation to decrease the usage of plastic is helping to accelerate the demand. For instance, according to the Washington Post article published, October 2019, is stating that India has declared its plan to end single-use plastic within 3 years. Furthermore, the increasing usage of environmentally friendly products among hotels around the world is helping to upsurge the need for the product.
The escalating consumption of sustainable products across the globe has played a crucial role in upsurging the need for the product. For instance, according to the data issued by International Trade Center and European Commission, May 2019, is declaring that various European countries are displaying an increase in retail sales on sustainable products with France 90%, Germany 84%, Italy 84%, Netherlands 89%, and Spain 74%. Additionally, the innovative inventions of a bamboo charcoal infused toothbrush is also acting as an opportunity for market growth. For instance, B-17A is an electric toothbrush that comes with bamboo charcoal bristles and the product is ideal for the use of people with sensitive gums.
Nevertheless, the strong presence of its substitute product in the market such as a plastic toothbrush is acting as a hampering factor for the market growth.
Key Market Driver -
The increasing demand for sustainable product acts as a driving factor for the market growth
Key Market Restraint -
The robust presence of its substitute product act as a restraining factor for the market growth.
Bamboo Brush Co., Environmental Toothbrush, Colgate-Palmolive Company, Simply Bamboo, The Humble Co., Brush with Bamboo, and others are the key companies operating in the bamboo toothbrush market.
The bamboo toothbrush market is segmented into quality, end-user, distribution channel, and geography.
On the basis of quality, the market is fragmented into low, standard, and premium. Standard is estimated to be the leading segment on an account of its affordability to a large number of consumers while still possessing durability and long-lasting quality.
Based on end-user, the market is bifurcated into adults and children. The adult segment is anticipated to be the larger market owing to adults consuming a larger amount of food and beverage than children. Additionally, the consumption of tobacco and alcohol by adults is propelling segment growth.
By distribution channel, the market is divided into an e-commerce store and retail store. An E-commerce store is projected to be the dominant due to bamboo toothbrush not being readily available in most retail stores around the world owing to the less production of the product which helps to increase the use of this channel.
On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
North America is assessed to be the prominent market shareholder and is estimated to continue throughout the forecast period of 2020-2027. A large number of consumers of this region willing to support the consumption of eco-friendly products has a vital contribution. For instance, according to the Harvard Business Review data issued, August 2019, is stating that in their survey conducted on eco-friendly products, 65 percent claims that they are willing to purchase purpose-driven brands that support sustainability. Additionally, a large number of people adopting a hygienic lifestyle resulting in a frequent change of toothbrush is assisting to play a vital role in the market growth.
Asia Pacific is evaluated to display a vital presence in the bamboo toothbrush market owing to the rising standard of living resulting to drive a large number of people in the maintenance of good dental health. The large bamboo land area of this region leading to the utilization of bamboo into various types of products including toothbrushes has resulted have a positive impact on the usage of bamboo toothbrushes. For instance, according to the data issued Bioversity International.Org, is proclaiming that East Asia and Southeast Asia have the largest bamboo forest areas in the world which include around 80% of bamboo species of the world.
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