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The global toothbrush market size was valued at USD 6.78 billion in 2021 and is projected to grow from USD 6.90 billion in 2022 to USD 9.14 billion in 2029, exhibiting a CAGR of 4.1% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with toothbrushing products experiencing a lower-than-anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global market exhibited a decline of 1.10% in 2020 as compared to 2019.
A toothbrush is one of the most commonly used oral care items that help remove debris from the mouth and keep it germ-free. The rising awareness regarding oral care & hygiene among people is primarily driving the demand for such products. Nowadays, companies mainly focus on producing brushes of different shapes and bristle sizes to cater to the varied consumer teeth brushing needs. Mouth-cleaning items equipped with sound system technology are gaining high popularity among kids as they can enjoy a tooth-brushing activities with musical systems.
Increasing Demand for Personal Hygiene Products to Surge Growth amid COVID-19 Pandemic
The uncertain occurrence of the COVID-19 pandemic has spiked the consumer demand for personal care and hygiene-related items. This factor further resulted in the large consumption of such items for oral hygiene purposes. According to a U.S. Department of Commerce survey, sales of the health and personal care stores in the U.S. increased by 6.9% from June 2019 to May 2020.
Additionally, the demand for personal care items among people increased even before the lockdown period in many countries across the globe. The main reason behind the demand was to prevent coronavirus infection. However, the dental care industry showcased a slight decline in its growth during the lockdown period due to the shutting down of convenience stores and other shops for infection control purposes across the globe.
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Growing Popularity of Disposable Toothbrush to Amplify Market
The increasing awareness of various environmental hazards due to the usage of plastic-based oral care items among the masses would result in large consumer demand for disposable mouth-cleaning products. Additionally, manufacturers mainly focus on developing such eco-friendly products to effectively contribute to environmental sustainability. For instance, in October 2019, Colgate Palmolive Co. Launched a tooth brushing product made up of 100% biodegradable and sustainably grown bamboo material to reduce the necessity of plastic materials for developing oral care products.
Besides, the growing trend of leisure or hiking activities among people is likely to drive the demand for portable & disposable personal care items to keep minimum luggage with them during travel.
Rising Prevalence of Oral-related Diseases to Drive Growth
Nowadays, a large number of people are suffering from various oral-related diseases such as tooth decay, periodontal diseases, oral cancer, oro-dental trauma, noma, and others. The increasing prevalence of such diseases is likely to drive the demand for medically prescribed tooth-brushing products. According to a report named ‘NHS Dental Statistics in Wales, 2018-2019’ presented by the Llywodraeth Cymru Welsh Government, approximately 2,426,600 dental treatments were conducted from 1st April 2018 to 31st March 2019 in Wales, U.K.
Additionally, recent governmental norms regarding the ban on the usage of plastic material for the manufacturing process of such items have strongly motivated the market players to develop sustainable oral care products, thereby providing newer opportunities for the market's growth. For instance, in March 2019, the European Union imposed restrictions on using plastic-based products such as shopping bags, plastic cotton buds, sunglasses, tooth cleaning products, and others in Europe.
Apart from that, people's unhealthy lifestyles and improper eating habits are likely to generate the consequences of various oral infection problems, further resulting in the high demand for such items. Further, some of the other major factors, such as the growing retail infrastructural facilities and the increasing number of dental clinics & hospitals and other commercial distribution channels, are set to support the toothbrush market growth.
Rising Number of Innovative Product Launches by Prominent Players to Support Growth
Nowadays, companies are introducing various innovative oral care items to provide effective oral hygiene solutions to people. This factor is likely to attract consumers towards purchasing such products, which would drive the market growth. For instance, in July 2018, Koninklijke Philips N.V., a Netherland-based consumer goods company, launched ‘Sonicare Protective Clean,’ a newer, technologically advanced line of electric tooth brushing products that consist of unique pressure sensors. It would help users reduce the need to apply more pressure on their teeth while brushing. Additionally, companies focus on developing Bluetooth & Wi-Fi-enabled oral care items to provide smart mouth cleaning solutions to users.
Surging Competition from Unorganized & Local Industry Players to Limit Growth
The dominance of various local and unorganized industry players with competitive pricing will likely pose challenges to the major players in growing their oral care businesses. Besides, the higher cost of premium-based tooth brushing products would limit consumption among people of the lower-income group. Numerous consequences of gum injuries due to the repeated usage of such products have given rise to the demand for the powder & liquid forms of toothpaste, thereby hampering the market growth.
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Manual Segment to Hold Major Share Owing to its Lesser Cost
This market is segmented based on product types as manual and electric. The manual type of mouth cleaners is widely used by people across the globe owing to lesser costs compared to that of the electric type. Additionally, unlike the electric type, the easy availability of manual brushes at various convenience stores and supermarkets would result in the large consumption of such products.
However, the global electric toothbrush market segment is expected to grow faster in the global market as these brushes can effectively help remove dental plaque compared to manual ones. Also, the introduction of innovative features such as Bluetooth & Wi-Fi connectivity, pressure sensor control, and AI-enabled feedback features in the design of electric brushes is likely to attract consumers to buy such items, which would drive growth in this segment.
Soft Segment Grow Rapidly Fueled by its Ability to Clean Sensitive Teeth Effectively
Tooth brushing products made up of soft bristles are most preferably used by people over the other types as they are more effective in cleaning sensitive teeth without applying much pressure. Additionally, they prevent gum swelling or itching problems that usually occur in the case of medium and hard brushes. The higher recommendation of such type of brush from dentists and experts over the other types would result in the high growth of the soft segment. Besides, ultra-soft tooth brushing products are extensively used to clean lips & face.
However, the medium segment is set to showcase considerable growth during the forecast period of 2022-2029 as such brushes have higher cleaning capability, unlike the soft ones. They also provide optimum dental protection.
Adult Segment to Dominate Stoked by Rising Prevalence of Dental Caries
The adult population is more likely to use oral care items due to the increasing prevalence of dental caries. According to the data presented by the National Centre for Health Statistics, 65.6% of the U.S. adult population between 18 years or above was examined for dental caries from January 2019 to March 2019.
Moreover, the availability of a wide variety of oral care items for the adult population over children would result in a larger share of the adult segment. However, factors such as unhealthy lifestyles and improper dietary habits would lead to increasing dental concerns among kids across the globe. It is likely to drive the growth of the children segment.
Asia Pacific Toothbrush Market Size, 2021 (USD Billion)
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The geriatric population is more likely to suffer from oral problems such as tooth cavities, tooth decay, and others. Therefore, the increasing population aging in countries such as China and South Korea results in the higher consumption of toothbrushing products in the Asia Pacific. According to the statistical report called ‘World Population Ageing 2019,’ presented by the Department of Economic and Social Affairs, as of 2019, in the Eastern Asia region, 215,204 people belonged to the age group of 65 years or above.
The toothbrush industry in the Asia Pacific stood at USD 2.33 billion in 2021. The increasing infrastructural facilities such as convenience stores and supermarkets in countries like Indonesia and India are likely to support the growth of the market in the region. According to the report named ‘Retail Sector Expansion Creates New Opportunities for High-Value Products’ presented by the United States Department of Agriculture, by the end of 2018, the total number of grocery retailer outlets in India increased to 12,777,575, as compared to that of 12,701,905 in 2017. Also, the rising awareness regarding hygiene and cleanliness among people would cause an increasing demand for dental care items in the region.
The considerable growth of the market in North America is attributed to the recent launches of innovative dental care grocery items by prominent companies such as Colgate Palmolive Company, Unilever Plc., and others in countries, namely, the U.S. and Canada. It is likely to attract consumers to purchase these items.
Additionally, people's improper lifestyle and busy working habits in these countries would result in a higher prevalence of dental caries in the region.
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The European market is primarily driven by adequate import facilities for oral care items in countries such as Germany and the U.K., thereby supporting the revenues of such products from the European market. According to the data presented by the World Bank Group, in 2018, the total import value of toothbrushing products in Germany reached USD 231.73 million. Besides, growing awareness regarding using sustainable personal hygiene products such as disposable toothpaste and brushes, bamboo-based toilet papers, zero waste shavers, and others is likely to show newer growth opportunities for the market's growth.
Key Players Focus on Portfolio Expansion and Innovations to Sustain Competition
Key companies are largely introducing various innovative dental care items to attract consumers. This development helps companies compete with other players in the market. Additionally, they are constantly trying to expand their product portfolios to generate higher revenues from their personal care businesses. Also, they are developing a variety of eco-friendly tooth brushing products to meet the growing hygiene needs of travelers and to adhere to the governmental regulations on the usage of plastic-based items.
KEY INDUSTRY DEVELOPMENTS:
An Infographic Representation of Toothbrush Market
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The market report provides a detailed toothbrush industry analysis and focuses on key aspects such as competitive landscape, bristles type, leading product types, and application areas. Also, the market research report offers insights into the various market trends and highlights key industry developments. In addition to these mentioned factors, it encompasses several other factors that have contributed to the growth of the market in recent years.
ATTRIBUTE | DETAILS |
Study Period | 2018-2029 |
Base Year | 2021 |
Estimated Year | 2022 |
Forecast Period | 2022-2029 |
Historical Period | 2018-2020 |
Unit | Value (USD Billion) |
By Product Type |
|
By Bristle Type |
|
By End-user |
|
By Geography | North America (By Product Type, Bristles, End-User, and by Country)
Europe (By Product Type, Bristles, End-User, and Country)
Asia Pacific (By Product Type, Bristles, End-User, and Country)
South America (By Product Type, Bristles, End-User, and by Country)
Middle East and Africa (By Product Type, Bristles, End-User, and Country)
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Fortune Business Insights says that the global market size was USD 6.78 billion in 2021 and is projected to reach USD 9.14 billion by 2029.
In 2021, the worldwide market value stood at USD 6.78 billion.
Registering a CAGR of 4.1%, the market will exhibit steady growth during the forecast period (2022-2029).
The manual segment is set to lead the market based on product type.
The rising prevalence of oral-related diseases is a key driving factor for the market.
Procter & Gamble, Colgate Palmolive Co., Unilever, and Johnson & Johnson are some of the major players in the global market.
Asia Pacific dominated the market in terms of share in 2021.
The introduction of disposable brushes by various companies is expected to drive the adoption of these products.
Table 1: Global Toothbrush Market Revenue (USD Bn) Forecast, 2018-2029
Table 2: Global Toothbrush Market Revenue (USD Bn) Forecast, by Product Type, 2018-2029
Table 3: Global Toothbrush Market Revenue (USD Bn) Forecast, by Bristle Type, 2018-2029
Table 4: Global Toothbrush Market Revenue (USD Bn) Forecast, by End-user, 2018-2029
Table 5: Global Toothbrush Market Revenue (USD Bn) Forecast, by Region, 2018-2029
Table 6: North America Toothbrush Market Revenue (USD Bn) Forecast, 2018-2029
Table 7: North America Toothbrush Market Revenue (USD Bn) Forecast, by Product Type 2018-2029
Table 8: North America Toothbrush Market Revenue (USD Bn) Forecast, by Bristle Type, 2018-2029
Table 9: North America Toothbrush Market Revenue (USD Bn) Forecast, by End-user, 2018-2029
Table 10: North America Toothbrush Market Revenue (USD Bn) Forecast, by Country, 2018-2029
Table 11: U.S. Toothbrush Market Revenue (USD Bn) Forecast, by Product Type 2018-2029
Table 12: Canada Toothbrush Market Revenue (USD Bn) Forecast, by Product Type 2018-2029
Table 13: Mexico Toothbrush Market Revenue (USD Bn) Forecast, by Product Type 2018-2029
Table 14: Europe Toothbrush Market Revenue (USD Bn) Forecast, 2018-2029
Table 15: Europe Toothbrush Market Revenue (USD Bn) Forecast, by Product Type, 2018-2029
Table 16: Europe Toothbrush Market Revenue (USD Bn) Forecast, by Bristle Type, 2018-2029
Table 17: Europe Toothbrush Market Revenue (USD Bn) Forecast, by End-user, 2018-2029
Table 18: Europe Toothbrush Market Revenue (USD Bn) Forecast, by Country, 2018-2029
Table 19: Germany Toothbrush Market Revenue (USD Bn) Forecast, by Product Type 2018-2029
Table 20: France Toothbrush Market Revenue (USD Bn) Forecast, by Product Type 2018-2029
Table 21: Italy Toothbrush Market Revenue (USD Bn) Forecast, by Product Type 2018-2029
Table 22: Spain Toothbrush Market Revenue (USD Bn) Forecast, by Product Type 2018-2029
Table 23: U.K. Toothbrush Market Revenue (USD Bn) Forecast, by Product Type 2018-2029
Table 24: Rest of Europe Toothbrush Market Revenue (USD Bn) Forecast, by Product Type 2018-2029
Table 25: Asia Pacific Toothbrush Market Revenue (USD Bn) Forecast, 2018-2029
Table 26: Asia Pacific Toothbrush Market Revenue (USD Bn) Forecast, by Product Type, 2018-2029
Table 27: Asia Pacific Toothbrush Market Revenue (USD Bn) Forecast, by Bristle Type, 2018-2029
Table 28: Asia Pacific Toothbrush Market Revenue (USD Bn) Forecast, by End-user, 2018-2029
Table 29: Asia Pacific Toothbrush Market Revenue (USD Bn) Forecast, by Country, 2018-2029
Table 30: China Toothbrush Market Revenue (USD Bn) Forecast, by Product Type 2018-2029
Table 31: India Toothbrush Market Revenue (USD Bn) Forecast, by Product Type 2018-2029
Table 32: Japan Toothbrush Market Revenue (USD Bn) Forecast, by Product Type 2018-2029
Table 33: Australia Toothbrush Market Revenue (USD Bn) Forecast, by Product Type 2018-2029
Table 34: Rest of Asia Pacific Toothbrush Market Revenue (USD Bn) Forecast, by Product Type 2018-2029
Table 35: South America Toothbrush Market Revenue (USD Bn) Forecast, 2018-2029
Table 36: South America Toothbrush Market Revenue (USD Bn) Forecast, by Product Type, 2018-2029
Table 37: South America Toothbrush Market Revenue (USD Bn) Forecast, by Bristle Type, 2018-2029
Table 38: South America Toothbrush Market Revenue (USD Bn) Forecast, by End-user, 2018-2029
Table 39: South America Toothbrush Market Revenue (USD Bn) Forecast, by Country, 2018-2029
Table 40: Brazil Toothbrush Market Revenue (USD Bn) Forecast, by Product Type 2018-2029
Table 41: Argentina Toothbrush Market Revenue (USD Bn) Forecast, by Product Type 2018-2029
Table 42: Rest of South America Toothbrush Market Revenue (USD Bn) Forecast, by Product Type 2018-2029
Table 43: Middle East & Africa Toothbrush Market Revenue (USD Bn) Forecast, 2018-2029
Table 44: Middle East & Africa Toothbrush Market Revenue (USD Bn) Forecast, by Product Type, 2018-2029
Table 45: Middle East & Africa Toothbrush Market Revenue (USD Bn) Forecast, by Bristle Type, 2018-2029
Table 46: Middle East & Africa Toothbrush Market Revenue (USD Bn) Forecast, by End-user, 2018-2029
Table 47: Middle East & Africa Toothbrush Market Revenue (USD Bn) Forecast, by Country, 2018-2029
Table 48: South Africa Toothbrush Market Revenue (USD Bn) Forecast, by Product Type 2018-2029
Table 49: UAE Toothbrush Market Revenue (USD Bn) Forecast, by Product Type 2018-2029
Table 50: Rest of the Middle East & Africa Toothbrush Market Revenue (USD Bn) Forecast, by Product Type 2018-2029
Figure 1: Global Toothbrush Market Revenue (USD Bn) Breakdown by Product Type, 2022 & 2029
Figure 2: Global Toothbrush Market Revenue (USD Bn) Breakdown by Bristle Type, 2022 & 2029
Figure 3: Global Toothbrush Market Revenue (USD Bn) Breakdown by End-user, 2022 & 2029
Figure 4: Global Toothbrush Market Revenue (USD Bn) Breakdown by Region, 2022 & 2029
Figure 5: Global Toothbrush Market Share (%) by Product Type, 2022 & 2029
Figure 6: Global Toothbrush Market Share (%) by Bristle Type, 2022 & 2029
Figure 7: Global Toothbrush Market Share (%) by End-user, 2022 & 2029
Figure 8: Global Toothbrush Market Share (%) by Region, 2022 & 2029
Figure 9: North America Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 10: North America Toothbrush Market Value Share (%) by Product Type, 2021
Figure 11: North America Toothbrush Market Value (USD Bn) by Bristle Type, 2022 & 2029
Figure 12: North America Toothbrush Market Value Share (%) by Bristle Type, 2021
Figure 13: North America Toothbrush Market Value (USD Bn) by End-user, 2022 & 2029
Figure 14: North America Toothbrush Market Value Share (%) by End-user, 2021
Figure 15: North America Toothbrush Market Value (USD Bn) by Country, 2022 & 2029
Figure 16: North America Toothbrush Market Value Share (%) by Country, 2021
Figure 17: U.S. Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 18: U.S. Toothbrush Market Value Share (%) by Product Type, 2021
Figure 19: Canada Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 20: Canada Toothbrush Market Value Share (%) by Product Type, 2021
Figure 21: Mexico Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 22: Mexico Toothbrush Market Value Share (%) by Product Type, 2021
Figure 23: Europe Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 24: Europe Toothbrush Market Value Share (%) by Product Type, 2021
Figure 25: Europe Toothbrush Market Value (USD Bn) by Bristle Type, 2022 & 2029
Figure 26: Europe Toothbrush Market Value Share (%) by Bristle Type, 2021
Figure 27: Europe Toothbrush Market Value (USD Bn) by End-user, 2022 & 2029
Figure 28: Europe Toothbrush Market Value Share (%) by End-user, 2021
Figure 29: Europe Toothbrush Market Value (USD Bn) by Country, 2022 & 2029
Figure 30: Europe Toothbrush Market Value Share (%) by Country, 2021
Figure 31: Germany Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 32: Germany Toothbrush Market Value Share (%) by Product Type, 2021
Figure 33: France Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 34: France Toothbrush Market Value Share (%) by Product Type, 2021
Figure 35: Italy Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 36: Italy Toothbrush Market Value Share (%) by Product Type, 2021
Figure 37: Spain Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 38: Spain Toothbrush Market Value Share (%) by Product Type, 2021
Figure 39: U.K. Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 40: U.K. Toothbrush Market Value Share (%) by Product Type, 2021
Figure 41: Rest of Europe Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 42: Rest of Europe Toothbrush Market Value Share (%) by Product Type, 2021
Figure 43: Asia Pacific Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 44: Asia Pacific Toothbrush Market Value Share (%) by Product Type, 2021
Figure 45: Asia Pacific Toothbrush Market Value (USD Bn) by Bristle Type, 2022 & 2029
Figure 46: Asia Pacific Toothbrush Market Value Share (%) by Bristle Type, 2021
Figure 47: Asia Pacific Toothbrush Market Value (USD Bn) by End-user, 2022 & 2029
Figure 48: Asia Pacific Toothbrush Market Value Share (%) by End-user, 2021
Figure 49: Asia Pacific Toothbrush Market Value (USD Bn) by Country, 2022 & 2029
Figure 50: Asia Pacific Toothbrush Market Value Share (%) by Country, 2021
Figure 51: China Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 52: China Toothbrush Market Value Share (%) by Product Type, 2021
Figure 53: India Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 54: India Toothbrush Market Value Share (%) by Product Type, 2021
Figure 55: Japan Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 56: Japan Toothbrush Market Value Share (%) by Product Type, 2021
Figure 57: Australia Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 58: Australia Toothbrush Market Value Share (%) by Product Type, 2021
Figure 59: Rest of Asia Pacific Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 60: Rest of Asia Pacific Toothbrush Market Value Share (%) by Product Type, 2021
Figure 61: South America Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 62: South America Toothbrush Market Value Share (%) by Product Type, 2021
Figure 63: South America Toothbrush Market Value (USD Bn) by Bristle Type, 2022 & 2029
Figure 64: South America Toothbrush Market Value Share (%) by Bristle Type, 2021
Figure 65: South America Toothbrush Market Value (USD Bn) by End-user, 2022 & 2029
Figure 66: South America Toothbrush Market Value Share (%) by End-user, 2021
Figure 67: South America Toothbrush Market Value (USD Bn) by Country, 2022 & 2029
Figure 68: South America Toothbrush Market Value Share (%) by Country, 2021
Figure 69: Brazil Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 70: Brazil Toothbrush Market Value Share (%) by Product Type, 2021
Figure 71: Argentina Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 72: Argentina Toothbrush Market Value Share (%) by Product Type, 2021
Figure 73: Rest of South America Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 74: Rest of South America Toothbrush Market Value Share (%) by Product Type, 2021
Figure 75: Middle East & Africa Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 76: Middle East & Africa Toothbrush Market Value Share (%) by Product Type, 2021
Figure 77: Middle East & Africa Toothbrush Market Value (USD Bn) by Bristle Type, 2022 & 2029
Figure 78: Middle East & Africa Toothbrush Market Value Share (%) by Bristle Type, 2021
Figure 79: Middle East & Africa Toothbrush Market Value (USD Bn) by End-Use, 2022 & 2029
Figure 80: Middle East & Africa Toothbrush Market Value Share (%) by End-user, 2021
Figure 81: Middle East & Africa Toothbrush Market Value (USD Bn) by Country, 2022 & 2029
Figure 82: Middle East & Africa Toothbrush Market Value Share (%) by Country, 2021
Figure 83: South Africa Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 84: South Africa Toothbrush Market Value Share (%) by Product Type, 2021
Figure 85: UAE Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 86: UAE Toothbrush Market Value Share (%) by Product Type, 2021
Figure 87: Rest of Middle East & Africa Toothbrush Market Value (USD Bn) by Product Type, 2022 & 2029
Figure 88: Rest of Middle East & Africa Toothbrush Market Value Share (%) by Product Type, 2021
Figure 89: Global Toothbrush Market Revenue (%) Share Analysis by Key Players, 2021