Beauty Drinks Market Size, Share & Industry Analysis, By Ingredient Type (Collagen, Vitamins and Minerals, Carotenoids, Others), By Distribution Channel (Beauty Specialty Stores, Drug Stores and Pharmacies, Online Retail Stores, Others) and Regional Forecast, 2024-2032

The rising demand for nutricosmetics - foods, drinks, and supplements that provide beauty benefits from within is fueling the growth of the beauty drinks market. The consumption of nutricosmetics is expected to improve the texture and appearance of skin, hair, and nails. The rising demand for nutricosmetics is anticipated to drive the global beauty drinks market. The consumption of beauty drinks is anticipated to benefit the above and beyond just eating healthy foods. Beauty drinks contain specific combinations of powerful and concentrated plant extracts, super-foods, and nutrients to improve the condition and appearance of skin and hair. These drinks widely contain macro-antioxidants that combat with the free radicles present in the body and help to improve the overall health of the human being.

Beauty drinks widely contain a healthy mixture of other skin-feeding nutrients including vitamins, minerals, collagen, hyaluronic acid, fruit and vegetable extracts, and herbals. The consumption of beauty drinks is expected to improve the skin and hair texture and also help to give healthy glow on the skin. The collagen and hyaluronic acid content of the beauty drinks will help in the anti-aging process and also improves the skin elasticity. The increasing popularity of beauty drinks owing to its beauty and health benefits is expected to leverage the market growth positively.

The growing consumer awareness about the benefits of consumption of health drinks and anti-aging products is expected to boost the demand for beauty drinks. The busy lifestyle and lack of time to follow a healthy skincare routine are anticipated to increase the sale of beauty drinks. Beauty drinks containing vitamins and minerals are gaining popularity owing to their great benefits. For instance, a beauty drink containing vitamin A will help in the new skin cell formation and maintaining skin’s firmness and help to control the skin damage such as acne and dark spots. The increasing demand for real fruit and vegetable extract containing beauty drinks is predicted to leverage the sale of beauty drinks positively.  The beauty drinks containing real fruit and vegetable extracts such as broccoli, red grapes, berries, and other super-foods are expected to help in the body detoxification and skin-soothing. Beauty drinks are usually free from added sugars, artificial ingredients, preservatives, and flavoring agents which make it a healthy drink. The convenience offered and easy availability of ready-made detox and beauty drinks along with the various health benefits offered by them is anticipated to increase the sales of these drinks. The ease of product availability on various online portals or e-commerce channels is another prominent reason that is expected to further propel the market growth. The players operating in the global market of beauty drinks are embarking upon the new product launches to increase their footprint in the market and make maximum profit by addressing the growing consumer demand for beauty drinks.

Key Market Driver -

Increasing Popularity of Beauty Drinks

Key Market Restraint -

High Price of the Product

The high price of beauty drinks is anticipated to act as a restrain for market growth. The less consumer awareness about beauty drinks and its benefits in various developing regions is expected to hamper the market growth in forthcoming years.

Key Players Covered:

The prominent players operating in the global beauty drinks market are The Coca-Cola Company, Sappe Public Company Limited, Big Quark LLC, DyDo DRIN CO, INC, Nestlé S.A., Vital Proteins LLC., Kinohimitsu, Lacka Foods Limited, Shiseido Co. Ltd., and Others.

Collagen containing beauty drinks is anticipated to hold a significant market share in the global market of beauty drinks. The consumption of collagen-containing beauty drinks is expected to enhance skin appearances and texture. The consumption of collagen-containing beauty drinks also induces skin elasticity in individuals, and offer an abundance of strength and resilience which leads to youthful skin. The various health and skin benefits of collagen-containing beauty drinks are anticipated to increase the sale of such drinks. Furthermore, the increasing demand for vitamin and mineral containing beauty drinks owing to its skin benefits is expected to leverage the market growth positively. For instance, beauty drinks containing vitamin E will help to retain the skin moisture; it will help in skin healing and even skin tone. The regular consumption of beauty drinks is anticipated promotes skin healing and repairing process.

The beauty specialty stores are anticipated to hold a considerable share in the global beauty drinks market. The well-organized shelves along with the special guidance offered by them about the uses and benefits of beauty drinks are anticipated to leverage the sale of beauty drinks through them. Furthermore, the sale of beauty drinks through online retail stores is anticipated to increase in forthcoming years. The discount offers and availability of various brands and products on the online portal are expected to increase the sale of beauty dinks through them.

Regional Analysis:

Asia Pacific is anticipated to witness considerable growth in the global market of beauty drinks. The increasing awareness among consumers about the skin and health benefits of beauty drink consumption is anticipated to increase the sale within the region. The rapid urbanization, hectic lifestyle, and increasing disposable income are some of the major factors responsible for the market growth within the region. The increasing young population in countries such as India, Japan, South Korea, and China coupled with the rising popularity of beauty drinks among the young generation is expected to positively impact the sale of beauty drinks within the region.

North America is expected to hold a considerable share in the global beauty drinks market in forthcoming years. The increasing prevalence of skin diseases and the hair-fall issue are anticipated to increase the demand for beauty drinks. The tremendous influence of the fashion industry among Americans along with the capability of paying premium prices for health and skin benefitting products is anticipated to leverage the market growth positively. The easy of product availability due to the presence of prominent market players such as The Coca-Cola Company and various online portals are anticipated to increase the sale of beauty drinks within the region.

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Key Industry Developments:

• In April 2018, Asmara, Singapore-based brand announced the launch of four functional/beauty drinks. The product is widely consumed to treat various problems related to digestion, immunity, cognition and anti-aging.


• In August 2016, Herbalife announced the launch of Sking Collaged Beauty Booster, formulated with Verisol Collagen. The product is expected to improve skin elasticity and reduction of fine wrinkles