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Nutricosmetics Market Size, Share & COVID-19 Impact Analysis, By Form (Tablets, Capsules, Powder, and Others), By Application (Skin, Hair and Nail), By Distribution Channel (Supermarkets/Hypermarkets, Drug Stores, Specialty Stores, Online Stores, and Others), and Regional Forecast, 2023-2030

Region : Global | Format: PDF | Report ID: FBI101628



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The global nutricosmetics market size was valued at USD 6.45 billion in 2022 and is projected to grow from USD 6.84 billion in 2023 to USD 11.24 billion by 2030, exhibiting a CAGR of 7.36% during the forecast period.

Nutricosmetics refers to dietary supplements and similar products that are consumed orally and are designed to improve the health of skin, hair, and nails. These products are a convergence of nutraceuticals and cosmetics that help to improve and enhance one’s beauty through a holistic approach. Adopting such beauty products in one’s beauty regime helps strengthen nails and support hair care, remove wrinkles, enhance skin elasticity, and strengthen the immune system.


Increased Demand For Natural Products during the Pandemic Propelled the Global Market Growth

The consumption of beauty products reduced during the pandemic as people were prohibited from leaving their houses. Hence, as most business places were closed to curb the virus spread, a significant proportion of the global workforce started working from their home. Moreover, limited socialization caused many people to purchase items which are essential and limit their expenditure on non essential items. Hence, expenditure on beauty products especially chemical cosmetics declined. However, the market sales were impacted marginally compared to other cosmetics products.

The lockdown helped increase awareness regarding the relationship between diet and beauty. As per a survey conducted by Lycored in 2022, a wellness company based in the U.K., one in three of the respondents want to purchase ingestible skin care products. Consumers associated healthy diet with better skin and glowing appearance. Consumption behavior related to cosmetic supplements changed significantly due to the pandemic with increase in expenditure on natural cosmetics compared to chemical cosmetics. Several consumers in Europe and the U.S. started to look for products which help to improve health and beauty. This created opportunity for beauty product manufacturers to develop products for a growing consumer base, propelling industry expansion


Adoption of Innovative Beauty Regimes Increased Demand for Nutricosmetics

Consumers, especially the younger generation, have the propensity to experiment and adopt new beauty regimes to enhance their skin and health. ‘‘Skin minimalism” is one such trend observed among the users where consumers adopt essential beauty products in their skin routine and prefer to consume products targeted toward specific skin problems. The use of fewer products helps to reduce skin irritation, skin sensitivity, and skin damage. Thus, several consumers are switching to products that do not overwhelm the skin and also help to keep it nourished and healthy. As these products easily fit into such beauty regimes, their popularity among old and young consumers has increased globally.  

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Shift From Harmful Chemical Cosmetics to Natural Products to Augment the Sales of the Product Globally

The popularity of chemical cosmetics made of harmful ingredients such as parabens is facing a slowdown in the global market and the purchase of such products is declining among health-conscious consumers. Studies have shown that certain chemical cosmetics are responsible for causing several skincare problems, including cancer, skin irritations, and other problems. For instance, as per research conducted by the University of Texas in 2022, the adoption of endocrine-disrupting chemicals (EDCs) in the beauty regime causes cancer and other health problems. Even certain skincare specialists recommend consumers to adopt products that are healthy and suitable for the skin. They are marketed as healthy products that are made of natural active ingredients and are not associated with any health problems. As health and skin consciousness among consumers is increasing globally, the demand for such products is expected to increase among skin and health-conscious consumers.

Compared to synthetic cosmetics products which are specifically targeted for a specific skin tone, these natural cosmetic products are versatile and can be consumed by a wider range of consumers irrespective of their skin tone. Several consumers, which include the older and younger generations, are consuming products that help to enhance beauty from within. This growing consumption has prompted several cosmetics manufacturers to launch these product ranges for all demographics. Furthermore, the growing elderly population in the U.S., Japan, and Europe is also boosting the demand for natural products to improve health and beauty.

Change in Lifestyle And Dietary Patterns to Boost the Nutricosmetics Market Growth

The lifestyles and dietary patterns of consumers are changing rapidly, which is causing nutritional deficiency and impacting skin and hair health. Stress and consumption of junk food causes premature hair fall, acne, and several skin, hair loss, and nail problems especially among the younger generation. Young consumers are interested in experimenting with new beauty supplements and the demand for high-quality beauty products is increasing in the U.S., Europe, and Asian markets. Hence, to mitigate such issues, the consumption of skin, hair, and nail supplements is expected to increase, boosting the global market growth.


Stringent Market Regulations and Limited Product Awareness May Impede the Market Growth 

Several countries have their own regulations related to cosmetics and food supplement products, which directly impact the market. Ingestible products such as gummies need to comply with the regulations established by the FDA (Food and Drug Administration) and Federal Trade Commission (FTC) in the U.S. and other similar regulatory bodies in different countries, which impact the launch of new products in the market. Thus, new entrants and traditional beauty companies launching new cosmetics products may suffer significant liabilities and regulatory hurdles related to product launches. Furthermore, a lack of awareness among consumers about product availability and efficacy can also negatively impact the global nutricosmetics market statistics.  


By Form Analysis

Capsules to Lead the Market Owing to Increased Bioavailability and Higher Efficacy

By form, the market has been segregated into tablets, capsules, powder, and others. Capsules are the most popular form accounting for the highest share and widely used format to deliver formulations to consumers. They help increase the overall bioavailability of the ingredients and ensure higher efficacy compared to other modes of delivery, due to which they are widely used by manufacturers while developing new products.

Moreover, due to easy solubility of powdered supplements and availability of multiple flavors within this format, the demand for different nutricosmetic supplements in powdered form is growing significantly.

Furthermore, among the other form segment, the popularity of gummies is increasing among consumers. Flavored gummy supplements help to mask the unpleasant taste of the products, making it easier for consumers to consume and enjoy them. It can be easily consumed across all age groups, so such a product format is becoming popular among consumers.

By Application Analysis

Skin Segment Accounts for the Highest Market Share Owing to Higher Popularity of the Product Among Consumers

Based on application, the market is segmented into three categories: skin, nails, and hair. Among these, the skin segment accounts for the largest market share as manufacturers launch a wide range of skin-based products for consumers globally. They help to address several skin problems, such as nutrient deficiency-induced skin problems. Several products, including anti-aging, smoothening, and whitening, are widely popular among consumers.

Hair and nail products are also popular among consumers in the global market. An increase in hair problems such as alopecia aerate among young and old people is prompting consumers to adopt products that help to reduce hair fall and promote hair and nail growth.

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By Distribution Channel Analysis

Supermarkets/Hypermarkets Account for the Highest Market Share Owing to Availability of  Various Products

On the basis of distribution channel, the market is segmented into supermarkets/hypermarkets, drug stores, specialty stores, online retail stores, and others.

Despite the rising adoption of online channels for product purchase, the sales of the products through brick-and-mortar stores such as supermarkets/hypermarkets, drug stores, specialty stores, and others have remained popular among consumers. The supermarkets/hypermarkets segment accounts for the highest share among other distribution channels. Supermarkets provide better product variety and higher rates of discounts on products compared to other retail stores. Specialty stores are also becoming popular among consumers as the product sold through this channel is considered higher quality and exhibiting better efficacy than other channels. 

The COVID-19 pandemic has positively influenced the growth of online distribution channels, with consumers opting to browse and place orders online, which are delivered to their doorsteps. The channel is expected to experience the highest CAGR over the forecast period.


Asia Pacific Nutricosmetics Market Size, 2022 (USD Billion)

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Asia Pacific accounted for the largest nutricosmetics market share in 2022 with the market valuation of USD 4.54 billion in 2022. Japan and China are the major consumers of such products in the region. Manufacturers are constantly working on launching innovative forms of beauty products in the market, such as gummy-shaped products or nutricosmetic supplement drinks for consumers. Japan has stringent regulations, which are mainly regulated by the Japanese Ministry of Health and Welfare, which helps ensure that the products are safe for human use. Traditional products have been an integral part of their traditional beauty regimes, and traditional ingredients such as E jiao and aweto are popular among consumers in countries such as China. These beauty products are easily integrated into traditional and modern beauty regimes; hence, they are highly popular among consumers in Asia. 

The Europe nutricosmetics market size is expected to grow significantly compared to other regions during the forecast period. The increase in the geriatric population is fueling the demand for natural ingredients that help reduce skin problems and do not create any side effects such as chemical cosmetics. Major cosmetic manufacturers are investing in media campaigns such as videos, images, blogs and podcasts to attract new consumers to purchase the products. The adoption of a vegan lifestyle in Europe is also a major factor that can influence manufacturers to develop products that meet the needs of the vegan consumer base. For instance, Mono Skincare launched its first skincare plant based vegan tablet in Europe, which can be consumed by dissolving in water.

The North America market is still in the early phase of the growth cycle and presents a tremendous opportunity for manufacturers looking for new market expansion. Natural cosmetics products are slowly gaining popularity in the region, and the demand for nutricosmetics products is expected to slowly increase in the U.S. and Canada. For instance, in 2020, ISDIN S.A., a Spain-based dermatological company, launched SunISDIN Softgel capsules in the U.S. market.

South America and the Middle East & Africa market demand is expected to rise over the forecast period. Growing awareness about the importance of natural products among young consumers, along with the rise in disposable income, is the major factor influencing the market growth in the region.   

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Manufacturers Compete Amongst Themselves to Support Market Growth

Some of the prominent market players operating in the global market include Biocyte Laboratory, Herbalife, Vitabiotics, and Ducray Dermatological Laboratories, among others. The market is fragmented, with several small manufacturers competing with each other for higher market share. Large cosmetic companies are also launching their own new product types and brands to attract new consumers and expand their market share. They are providing free samples to consumers so that they can try the product on their skin before buying the product. Some manufacturers are investing in the research and development of novel ingredients to enhance product efficacy and increase product sales. In 2023, U.K.-based company Codex Beauty launched a skin supplement product named Antu Skin Barrier Support Supplement aimed to support and strengthen skin products in the U.S. market.



  • May 2023: Netherlands-based skincare company HyaCera launched HyaCera vegan skincare supplement in the market, which would be available at a price of USD 54/30 capsules. The product would target consumers who want a supplement that suits their skincare routine and provides smooth skin and full body moisture.

  • January 2023: Nourished partnered with Neutrogena to develop new nutricosmetics named “The Ageless Skinstack” for the consumers in the market. This innovative supplement was manufactured with 3-D printing and would help to support healthy skin.   

  • August 2022: Japan-based cosmetics company Kao launched its coffee bean-derived chlorogenic acid-based product in Japan that helps to improve skin elasticity. The product is marketed as its first Food with Function Claims (FFC) product.

  • October 2021: SEPPIC, a beauty care company headquartered in France, launched a new nutricosmetics product in the market named SEPITONE. It is composed of bilberry extract, which helps to improve blood circulation and skin elasticity.

  • August 2021: Tosla Nutricosmetics, a Slovenia-based company, expanded and completed the construction of a new production facility aimed at increasing the production of collagen supplements. 


An Infographic Representation of Nutricosmetics Market

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The market report includes quantitative and qualitative insights into the market. It also offers a detailed analysis of the market size and growth rate for all possible market segments. Various key insights presented in the report are an overview of related markets, competitive landscape, recent industry developments such as mergers & acquisitions, the regulatory scenario in critical countries, and key industry trends.




Study Period


Base Year


Estimated Year


Forecast Period


Historical Period



Value (USD Billion)

Growth Rate

CAGR of 7.36% from 2023 to 2030


By Form

  • Tablets

  • Capsules

  • Powder

  • Others

By Application

  • Skin

  • Hair

  • Nail

By Distribution Channel

  • Supermarkets/Hypermarkets

  • Drug Stores

  • Specialty Stores

  • Online Stores

  • Others

By Geography

  • North America (By Form, Application, Distribution Channel and Country)

    • U.S. (By Application)

    • Canada (By Application)

    • Mexico (By Application)

  • Europe (By Form, Application, Distribution Channel and Country)

    • Germany (By Application)

    • France (By Application)

    • U.K. (By Application)

    • Spain (By Application)

    • Italy (By Application)

    • Rest of Europe (By Application)

  • Asia Pacific (By Form, Application, Distribution Channel, and Country)

    • China (By Application)

    • India (By Application)

    • Japan (By Application)

    • Australia (By Application)

    • South Korea (By Application)

    • Rest of Asia Pacific (By Application)

  • South America (By Form, Application, Distribution Channel and Country)

    • Brazil (By Application)

    • Argentina (By Application)

    • Rest of South America (By Application)

  • Middle East and Africa (By Form, Application, Distribution Channel and Country)

    • South Africa (By Application)

    • UAE (By Application)

    • Rest of the Middle East & Africa (By Application)

Frequently Asked Questions

Fortune Business Insights says that the global market size was valued at USD 6.45 billion in 2022.

The market is projected to grow at a CAGR of 7.36% during the forecast period (2023-2030).

By form, the capsule segment is expected to be the leading segment in the global market.

The shift from harmful chemical cosmetics to natural products is a key factor driving the market growth.

Biocyte Laboratory, Herbalife, and Vitabiotics are a few of the top players in the global market.

Japan is expected to hold the highest market share throughout the forecast period.

The market growth may be hindered by stringent market regulations and limited awareness associated with the product.

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