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Beet Pulp Pellets Market Size, Share & COVID-19 Impact Analysis, By Form (Molasses-Based Beet Pulp Pellets, and Plain Beet Pulp Pellets), Application (Swine Feed, Dairy Feed, Equine Feed, and Others), and Regional Forecast, 2021 - 2028

Last Updated: June 03, 2024 | Format: PDF | Report ID: FBI102256



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The global beet pulp pellets market size was USD 142.0 million in 2020. The increasing consumption of beet pulp pellets among end-users and the growing beet production across several regions creates an opportunistic market for pulp pellets producers and retailers. Based on our analysis, the global market exhibited a lower growth of 3.24% in 2020 as compared to the average year-on-year growth during 2017-2019. The market is projected to grow from USD 146.6 million in 2021 to USD 185.8 million by 2028 at a CAGR of 3.4% from 2021 to 2028.

Beet pulp is the fibrous portion of the sugar beet, left after the sugar and liquid have been removed. It is mechanically pressed, dried, and then pelletized into a 5/16” (8mm) diameter pellet. Pulp pellets are mainly marketed as a prominent and healthier alternative for animal feed, and several companies are operating in the same business segments. Beet sugar pulp pellets are often used in animal husbandry to feed cattle. The U.S., Germany, France, Russia, and Ukraine are the major beet sugar-producing countries across the globe. Beet pup pellets are generally supplied to the industry of animal husbandry as dried flakes or compressed pellets. While feeding it to animals, pulp pellets are usually soaked in water. They are high in energy and fiber and are superior in calcium, protein, and vitamin A.

Supply Chain Disruptions amid COVID-19 Pandemic to Hamper Market Growth

The COVID-19 pandemic disrupted the supply chain of pulp pellets in most of the regions, especially the regions where the impact of the pandemic is on the higher side. The countrywide shutdown during the peak period of the pandemic has created major disturbances in the transportation and distribution of the product. In several countries, the production of this product is also restricted owing to the stringent social distancing norms and high infection rates. This market witnessed a downward trend in both demand and supply amid the pandemic.


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Increasing Demand for Shredded Beet Pulp as Popular Animal Feed Ingredient to Support the Market

Beet pulp shreds are made up after the sugar extraction process. It is a fibrous flake of sugar beets. These shreds are dried in order to decrease the water content to around 9%. The increasing demand for shredded beet pulp as a popular animal feed ingredient in both pet food as well as horse feed industries is thus assisting the consumption of pulp pellets. Molasses are added to shreds known as molasses shreds to make it sugary and more desirable to older or active horses and help them keep their weight at the finest level.


High Nutritious Value and Health Benefits for Animals to Bolster Growth

The main uses of beet pulp can be seen in the animal husbandry area, where these pellets are widely used to feed horses and other animals. Pulp pellets are sometimes used directly and several times as part of other foods and are a great source of nutrition since they are rich in protein and vitamins. The owners of horses and other livestock prefer to use pulp pellets to feed their animals to offer them a good amount of nutrition as a daily diet. Moreover, they are rich in calcium, which provides good health for the bones of the animals. Owing to such nutritious benefits, the demand for pulp pellets among animal owners is continuously increasing.

High Demand for Equine Feed to Accelerate Growth

Equine nutrition is the feeding of horses, ponies, mules, donkeys, and others. For proper horse care, correct and balanced nutrition is a critical component. Pulp pellets provide this nutrition. Owing to this, its demand among horse owners is continuously increasing. As a result, the market for pulp pellets has been witnessing an upward trend for the past few years.


Contamination and Safety Concerns May Hamper Growth

The cost and contamination concerns, especially when improper storage conditions make beet pulp prone to mold infection, have been major impediments to the market. Moreover, the poor awareness among cattle owners regarding the functional benefits of beet pulp may hinder the growth of the market.

Also, the increasing number of new players, especially in developed countries, such as the U.S. and Canada, would create a threat for the existing and established players. This factor is also acting as a restraint to the market for pulp pellets.


By Form Analysis

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Molasses-based Segment to Account for Major Market Share

Based on form, the market is segmented into molasses-based and plain. The molasses-based pulp pellets segment is set to account for the major share due to the increasing popularity among cattle owners. Its superior nutrition properties make it a prominent alternative in animal feed, equine feed, and dairy feed. The molasses-based pellets segment is estimated to hold around 3/5th of the total market share. It is estimated that the segment will grow at a significant rate during the forecast period.

Plain beet pulp pellets segment is estimated to grow with a lower than average growth rate during the forecast period, owing to continuous innovation in this market and development in product to add more nutritious value, which may hamper the growth of plain pulp pellets segments.

By Application Analysis

Equine Feed to Emerge as the Fastest-growing Segment in This Market

Beet pup pellets are widely used for equine feed owing to their superior nutritional properties. Pulp pellets are rich in proteins and vitamins. Also, it is a good source of fiber which is useful to increase bone intensity. It is estimated that the equine feed application segment will grow significantly in the near future.

Swine feed segments hold a significant beet pulp pellets market share. Rising consumption of pork meat is estimated to drive the demand for swine feed. Moreover, increasing consumer awareness regarding the benefits of beet pulp pellets that help in promoting swine health, assisting the market growth.

Consumption of pulp pellets by the dairy, equine, and others cumulatively accounted for a share of nearly 62% in 2019, among the equine segment to witness strong growth during the forecast period.


Asia Pacific Beet Pulp Pellets Market Size, 2020 (USD Million)

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Asia Pacific dominated the market with a value of USD 53.96 million in 2020. This is owing to the increasing adoption of pulp pellets for several applications, such as animal feed, equine feed, and others in this region. Asia Pacific is the most prominent region for the pulp pellets market.

Developing markets are expected to exhibit strong growth rates in the pulp pellets market on account of the robust consumption of dynamic swine feed and dairy feed sectors in emerging countries, such as India and China. Pulp pellets have been one of the most sought-after ingredients in these countries due to their nutritious value, such as being rich in protein, fiber, and vitamins.  

Europe is projected to hold the second-largest market share and remain the same throughout the forecast period. In several major countries of Europe, such as Germany, France, Italy, and Spain, cattle owners prefer pulp pellets for swine feed and equine feed. South American countries, such as Brazil and Argentina, are witnessing an upsurge in beet pulp pellet consumption, owing to the growing demand for nutritional swine feed and Equine feed. The Middle-East and African regions would observe a steady growth trend in the consumption of beet pulp pellets, as the consumption of pork meat and growth in the horse feed market is increasing in this region. 

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Companies to Focusing on the Expansion in Developing Countries

This market is moderately fragmented due to the presence of a significant number of established and regional players, particularly in developing regions, such as Asia Pacific, South America, and Middle East & Africa. Companies, such as Nordik Sugar, Trouw Nutrition Canada Inc., Midwest-Agri-Commodities, and LaBudde Group Inc., are focusing on expanding their distribution networks in the Asia Pacific region, where the demand for pulp pellets is increasing continuously.


  • Nordic Sugar (Copenhagen, Denmark)

  • Trouw Nutrition Canada Inc (Okotoks, Canada)

  • Midwest-Agri-Commodities (California, US)

  • LaBudde Group Inc. (Cedarburg, US)

  • Jelle de Vries BV (Friesland, Netherlands)

  • InterFeed BV (Etten-Leur, Netherlands)

  • Pestel Nutrition (Ontario, Canada)

  • Michigan Sugar Company (Michigan, United States)

  • Sucden (Paris, France)

  • Amalgamated Sugar Company (Idaho, United States)


  • June 2019: Several countries in Europe witnessed a downward trend in sugar beet pulp pellets (SBPP) prices due to numerous factors, such as weaker demand movement and strong production trends.


An Infographic Representation of Beet Pulp Pellets Market

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The global beet pulp pellets market research report provides qualitative and quantitative insights into the market. It also offers a detailed analysis of the market size and growth rate for all possible segments in the market. Various key insights presented in the report are an overview of related markets, recent industry developments, such as mergers & acquisitions, the regulatory scenario in critical countries, and key industry trends.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period



  Value (USD Million)

By Form

  • Molasses-based

  • Plain

By Application

  • Swine Feed

  • Dairy Feed

  • Equine feed

  • Others

By Geography

  •  North America (By Type, Application, and By Country)

    • The U.S. (By Form)

    • Canada (By Form)

    • Mexico (By Form)

  • Europe (By Type, Application, and By Country)

    • Germany (By Form)

    • U.K. (By Form)

    • Russia (By Form)

    • France (By Form)

    • Italy (By Form)

    • Rest of Europe (By Form)

  • Asia Pacific (By Type, Application, and By Country)

    • China (By Form)

    • India (By Form)

    • Australia (By Form)

    • Japan (By Form)

    • Rest of Asia Pacific (By Form)

  • South America (By Type, Application, and By Country)

    • Brazil (By Form)

    • Argentina (By Form)

    • Rest of South America (By Form)

  • The Middle East and Africa (By Type, Application, and By Country)

    • South Africa (By Form)

    • Turkey (By Form)

    • Rest of ME&A (By Form)

Frequently Asked Questions

Fortune Business Insights says that the global market size was USD 142.0 million in 2020 and is projected to reach USD 185.8 million by 2028.

Registering a CAGR of 3.4%, the market will exhibit steady growth during the forecast period (2021-2028).

By form, the molasses-based segment is set to lead the market .

The high nutritious value and health benefits for animals are the key factors driving the market.

Nordic Sugar, Trouw Nutrition Canada, Inc Midwest-Agri-Commodities, LaBudde Group Inc, and Jelle de Vries BV are the leading players in the market.

Asia Pacific dominated the market in terms of share in 2020.

Based on application, the swine feed segment is set to lead the global market.

Expanding in new developing regions to cater to the growing demand is the key market trend.

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