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Beet pulp is basically an industrial by-product that is generated after sugar is extracted out from the beet, the major utility is in the animal feed sector. It has distinctive greyish-brown color. Occasionally there is an addition of molasses as a binding agent to beet pulp to improve its palatability. Beet pulp pellets are suitable, soft and digestible feed meal. The excellent digestibility makes it an ideal ingredient for the geriatric and convalescing horse. The American Association of Equine Practitioners also recognizes the textural characteristics of beet pulp that helps it in becoming one of the highly acceptable horse meal.
The global beet pulp pellets market is majorly driven by the growing popularity of fibrous feedstuff – the beet pulp is known to exhibit superior nutritional profile being rich in energy, digestible fiber, and calcium content. The rising demand for shredded beet pulp as a popular feed ingredient both in the pet food industry as well as the horse feed sector is thus providing much-needed traction to the sales of beet pulp pellets. The decent growth trajectory of the horse food market is expected to boost the consumption of beet pulps in the foreseeable future.
Key Market Driver -
Promising Equine Feed Market
Key Market Restraint -
Contamination and Safety Concerns
The cost and contamination concerns especially when the improper storage conditions make beet pulp prone to mold infection has been a major impediment to the market. There has been low awareness among the cattle owners regarding the functional benefits of beet pulp, this is also acting as one of the restraining factor for the overall market. The growing competition from other textured feed product is expected to negatively impact the sales of beet pulp pellets.
The growth of feed concentrate components sectors has led to robust demands of fibrous feed both in their fresh as well as in their refined forms. The animal feed and animal husbandry sector is projected to provide strong growth impetus to beet pulp pellets during the forecast period (2019-2026).
Some of the major companies that are present in the global curcumin market are Nordic Sugar (Germany), Trouw Nutrition Canada Inc. (Canada), Midwest Agri-Commodities (U.S), LaBudde Group Inc (U.S), Jelle de Vries BV (Netherlands), InterFeed BV (Netherlands) among the other players operating in the global beet pulp pellets market.
On the basis of form, molasses-based beet pulp pellets are known to provide greater palatability, storability, and flowability. Such pellets are easier to grind and mix in other animal feed components. The functional superiority of molasses-based beet pellets makes them highly desirable feed meal for cattle, horses, pigs, and sheep.
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The developing markets are expected to exhibit strong growth rates in beet pulp pellets market owing to the robust consumption dynamics of swine feed and dairy feed sectors in the countries such as India and China. The beet pulp pellets have been one of the most sought after ingredients in these markets owing to its high fiber content that facilitates in alleviating the digestive problems in ruminant animals. The demand for high-quality feed meal specifically for equine athletes or broodmares is further expected to boost the overall market of beet pulp pellets.
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