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The global bicycle lights market size was valued at USD 343.46 million in 2022. The market is projected to grow from USD 368.02 million in 2023 to USD 653.67 million by 2030, exhibiting a CAGR of 8.6% during the forecast period.
Bicycle or bike lights are attached to bicycles, improving the bicycle's and its rider's visibility to other road users under poor ambient illumination. It also illuminates reflective materials such as traffic signs. Powerful lights are required for mountaineering and adventure purposes. This contributed to the sales of high-powered bike lights in a region where mountaineering adventures occur extensively. Moreover, many countries require one or more lights fitted to bicycles at night. According to the regulations of bike lights in some countries, the bike lights must be white in front and red at the back, similar to motorcycles and cars.
The bicycle lights market growth is proportional to the development of the bicycle market, which grew exponentially during the COVID-19 period. Rising traffic congestion, urbanization, and growing environmental concerns among the public surged the demand for bicycles. Also, the pandemic made people realize the importance of health and fitness, which led to people taking up cycling for fitness and commuting purposes. All these factors propelled the market, eventually fueling market growth.
Increased Sales of Bicycle Lights Fueled the Market Growth Amid COVID-19 Pandemic
The coronavirus pandemic led to the adoption of many unprecedented measures to slow down the spread of the virus. Such measures significantly impacted the entire transportation system and individuals’ travel behaviors. Consequently, the bicycle (road bicycle & mountain bicycle) demand has been affected positively during the pandemic.
However, during the early months of the pandemic, bicycle and bicycle accessories industries struggled with supply chain issues. Bike shop shelves were empty due to a sudden influx of bicycle demands coupled with manufacturing and supply chain delays. Despite markets returning to pre-pandemic conditions, keeping products in stock and flowing through the supply chain for bicycle companies will be challenging.
Additionally, the increased demand has been propelled by consumers’ growing inclination toward both personal fitness and mobility. Due to social distancing norms and protection against the virus, restrictions were imposed on movement and access to gyms or sports arenas. This led to people taking cycling as an alternate way of exercising and personal transportation.
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Increasing Adoption of Electric Bicycles to Fuel the Bike Lights Market Growth
The rise in worldwide fuel prices, pollution, and traffic congestion, particularly in metropolitan areas, has increased the appeal of electric bicycles on every continent. In addition, electric bicycles have gained significant attention from various governments as reliable and efficient daily commute vehicles, which help reduce the carbon footprint.
Governments worldwide are taking steps to minimize carbon footprints by supporting the use of electric bikes, cars, and bicycles, as people become more conscious of the dangers of driving vehicles that depend on fossil fuels. Additionally, the government offered tax benefits and subsidies on purchasing e-bikes. This is also anticipated to fuel the product demand in years to come. For instance, in May 2022, Vermont introduced new electric bike and car incentive programs and continues an existing EV incentive program for state residents. The transportation sector currently causes about 40% of the state’s carbon emissions. Denver and Colorado also launched an incredibly popular e-bike rebate program.
Similarly, in September 2022, the French government announced an individual reward scheme for people trading in their cars for an e-bike. The subsidy scheme was aimed at reducing greenhouse gas emissions, and France is pushing cycling to catch up to its bicycle-popular neighbors such as the Netherlands or Germany. Such initiatives and involvement from key operating players to invest in bicycle lights technology are contributing significantly to grow the global bicycle lights market share in the coming years.
Increasing Governmental Focus to Build Cycling Infrastructure and Favorable Regulations to Augment Market Growth
The cycling infrastructure consists of many accommodations to enhance bicycling and scootering on roads. It also provides bike racks, changing rooms, lockers, shelter, showers, shelter, traffic signs, and overall urban design to facilitate bicycle commuting routes. Municipal governments worldwide are increasingly supporting biking as a means of transportation to minimize traffic congestion, reduce air pollution, and encourage active lifestyles.
The U.S. and the U.K. are some of the countries with the earliest adoption of regulations related to these lights. In the U.S., the following regulations are in place regarding bike lights:
Therefore, governments’ inclination toward cycling infrastructure development and rider safety regulations will propel the market during the projected period.
Increasing Penetration of E-Bikes to Propel the Market Growth
The growing recreational and outdoor exercise trends among the population in countries including Norway, the Netherlands, Germany, and the U.K. are driving the market growth in the region. According to research conducted among British bike commuters, 40% ride to work for health, 30% due to surging fuel prices, and 7% to lower their environmental impact.
Electric bicycles are gaining traction in major European countries such as the Netherlands, Norway, and Germany due to an increase in the trend toward electrification. Moreover, after the pandemic, bicycle sales have escalated with rising significance of staying healthy. Consumers also opt for greener e-mobility over using public transport or purchasing a car, propelling market growth.
Most of the e-bikes on the market today are equipped with standard bike lights. Many e-bikes are fitted with sensors that automatically switch on the LED bike lights when entering a low light scenario. Countries, such as Germany, have made it mandatory that every bicycle sold must be equipped with bike lights.
Lack of Current Biking Infrastructure Might Hinder the Global Market Growth
Biking infrastructure plays a vital role in the adoption of bikes for the daily commute of people.
If the infrastructure is not up to date, people start losing interest in casual biking or adventure sports such as mountain bicycle riding and bike racing. According to a survey conducted in the U.S., extensive cycling or people’s desire to cycle more relied on the availability of bike lanes. More cycling for utilitarian trips entirely depends on higher levels of street connectivity.
Further, even in developed countries, such as Hong Kong, Russia, and Australia, people bicycling is discouraged due to traffic congestion and lack of infrastructure. Additionally, in India, in the city of Delhi, the bicycle tracks built during the 2008 Commonwealth Games are in ruins and are now used by motorcycle riders.
An analysis of traffic injuries in the U.S. indicated a two to three times higher risk of death. Also, there is 8-30 times higher risk of injury while cycling in the U.S. compared to Holland and Germany.
Hence, biking infrastructure plays a vital role in the bicycle market. The current infrastructure/government norms related to bicycles are not supported in some major developing countries. However, initiatives from a few governments for the development will soon propel the demand for bicycles, increasing bicycle light sales over the forecast period.
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Up to 12V Lights to Record Appreciable Demand Driven by Low Costs
Based on voltage, market is segmented into up to 12 V, 36 V, and 48 V. Up to 12 V segment currently dominating owing to the wide product availability and higher adoption rate worldwide. China is the highest exporter of these lights and generally makes cheap, simple lights with voltage capacities ranging mostly from 5V-12V.
The second-largest segment is the 36V segment and is estimated to grow at the highest CAGR during the forecast period. 36V lights are primarily equipped in urban bikes, city bikes, and some mountain bikes. The export and import of these lights in recent years have witnessed a drastic rise in sales, particularly in the U.S. and Europe. Furthermore, 36V lights have picked up pace in the last three years, especially in the U.S. and some European countries, after the strict implementation of lights regulations.
The third-largest segment is the 48V type. Bike lights under this segment are primarily used in mountain, racing, and elite bicycle brands such as Raleigh Bicycles and Trek Bicycles. Some of the high-end lights require high voltage capacities as the LEDs produce light with more than 3,600 lumens. Also, some smart and intelligent bicycle lights with Bluetooth and app connectivity are categorized under this segment. Thus, the growth in bike adventure activities and consumers’ shifting preference for high-powered bike lights will propel the 48 V segment growth during the forecast period.
Rising Preference for Rider Safety during Night Rides to Drive Headlight Segment Growth
Based on mounting type, the market is divided into headlight and taillight. The headlight segment accounts for the highest share in the global market. Headlights are lamps attached to the front of the bicycles. They can be pointed without steering the handle, giving clear visibility on poor visibility or very dark roads.
Taillights are usually positioned under the rider’s seat and operate in steady or flashing mode. In countries such as Germany and the Netherlands, flashing LED lights on bicycles is banned. However, taillights are essential for rider safety as many accidents involving bicyclists happen due to the inability of car drivers to see the bicyclists on the road. Thus, the taillight segment is expected to exhibit the highest CAGR during the projected period.
Increasing Popularity of Online Sales Channel (E-commerce) to Boost Market Growth
Based on sales point, the market is categorized into online (e-commerce) and retail. E-commerce refers to engaging with sellers to buy and sell products and services. In other words, a process for conducting transactions online is also known as e-commerce. The increasing popularity of e-commerce, consumers' preference to get the product home delivered, and robust last-mile infrastructure in developed economies are anticipated to propel the growth of the e-commerce segment. The e-commerce segment is expected to grow at the highest CAGR during the forecast period.
The process of selling and buying goods in brick-and-mortar stores is known as retail shopping. Retail shopping is exceptionally profitable for the stores, as according to Forrester, 30-40% of consumers using this method buy more at the store. Though e-commerce is booming, many consumers prefer to get their bikes equipped with lights in the shops. Sometimes, the bike lights are company-equipped, and consumers prefer buying bicycles from the shop. Hence, these factors will propel the growth opportunity in the offline segment.
Growing Adoption of Conventional Bikes for Sports to Propel Segment Growth
Based on technology, the market is divided into conventional and electric. Conventional bicycles can be categorized as bicycles having a pedal mechanism that does not require an external motor or mechanism except human peddling. The common types of bicycles based on the application include mountain, utility, hybrid, racing, and cruiser. Currently, the conventional segment holds the leading position in the global market. The growth of the conventional segment is mainly due to its cost-effectiveness over e-bikes and less repair & maintenance costs.
However, the electric segment is anticipated to be the fastest-growing segment. A motorized bicycle with an integrated electric motor used to assist propulsion is known as an electric bicycle (e-bike). It allows the rider to pedal with a motor option in case they need to relax and are therefore not categorized as an electric motorcycle. The increasing availability of technologically innovative electric bicycles attracts consumers to buy such bikes, propelling the electric segment. Thus, the electric segment is anticipated to grow at the highest CAGR during the projected period.
Europe Bicycle Lights Market Size, 2022 (USD Million)
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Based on geography, the market is analyzed across North America, Europe, Asia Pacific, and the rest of the world.
The Europe market size was valued at USD 178.74 million in 2022. Europe holds the largest market position as many daily commute bicycles come with company-fitted bicycle lights. Also, e-bike adoption is highest in Europe and most e-bikes are equipped with lights. Germany, Denmark, and the Netherlands have made it compulsory for every bicycle sold to be equipped with bicycle lights.
The rest of the world holds the second largest market share in the global market. This region consists of Latin America and the Middle East & Africa. Increasing expenditure on rider safety and the rising adoption of bicycle lights from the Middle Eastern countries are anticipated to drive market growth across the region. For instance, cyclists must be equipped with the main headlight on their bicycles and red rear light and reflector in Dubai, according to Dubai’s Roads and Transport Authority.
The Asia Pacific market stood at USD 47.0 million in 2022. Chinese bicycle-sharing companies are aggressively targeting countries, such as India and Australia, to expand their operations. As a result, the demand for bicycles will rise in the forthcoming years. Furthermore, Indonesia, Thailand, and Malaysia are also rolling out the infrastructure necessary to encourage and support bicycle commutation. As observed from the export volume from 2017 to 2022, China is the world's biggest exporter of bicycle lights. All these factors contribute to the growth of the Asia Pacific market.
The North America market is projected to grow at a CAGR of 8.6% during the forecast period. Professional bicycle riders are the prominent consumers in this region. The growth is attributed to the increased awareness regarding bike rider safety through safety campaigns and regulations mandating bicycle riders to use lights at least in the dark.
Companies Focus on Acquisitions and Partnerships to Gain Competitive Edge
The market is highly competitive and fragmented in nature, with the presence of key players such as the Trek Bicycle Corporation (U.S.), Dinotte Lighting (U.S.), Knog (Australia), and Lupine Lightning Systems (Germany).
Trek Bicycle Corporation is a private manufacturer and distributor of bicycles and their components. It was founded in 1976 and its parent organization Roth Distributing Co. operates brands such as Trek, Electra Bikes, Bontrager, and Diamant Bikes under it. In April 2022, Trek acquired 21 stores of David’s world cycle. Trek bicycles and accessories are sold through 1,700 individually owned bicycle shops in North America, subsidiaries in Europe, Asia, and South Africa, with distributors in 90 countries around the world. Most Trek bicycles and components are manufactured in countries including the Netherlands, Germany, Taiwan, and China.
Lupine Lighting Systems GmbH is one of the leading bicycle light providers based in Germany. The company offers bicycle lights for regular bikes as well as electric bikes. Lupine was one of the first companies, which switched from halogen lamps to LED technology completely. The majority of the company’s components are manufactured in Germany and neighboring European countries to achieve a high standard of performance and durability.
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The report provides a detailed analysis of the market and focuses on key aspects such as leading market players, competitive landscape, technology type, and product applications. Besides, the report includes insights into the bicycle lights market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that contributed to the market growth in recent years
CAGR of 8.6% from 2023 to 2030
Value (USD Million)
By Mounting Type
By Sales Point
As per a study by Fortune Business Insights, the market size was USD 343.46 million in 2022.
The market is expected to grow at a CAGR of 8.6% over the forecast period (2023-2030).
The conventional segment is expected to lead the market due to the adoption of conventional bicycles globally.
The Europe market size stood at USD 178.74 million in 2022.
Trek Bicycle Corporation, Lezyne, and Garmin are some of the top players in the market.
Germany dominated the market in terms of increased bicycle sales in 2022.
Europe held the largest share in the market in 2022.
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