Bleisure Travel Market Size, Share & Industry Analysis, By Service Type (Lodging, Food & Beverage, Travel, and Others), By Tour Type (Solo and Group), By Gender (Men and Women), By Age Group (Millennial, Generation X, and Others), By Industry Vertical (IT, Manufacturing, Finance, Healthcare, and Others), and Regional Forecast, 2025-2032

The global bleisure travel market size was valued at USD 685.20 billion in 2024. The market is projected to grow from USD 762.01 billion in 2025 to USD 1,713.69 billion by 2032, exhibiting a CAGR of 12.27% over the forecast period.    

Bleisure is the mix of leisure travel and business, generating opportunities for tourism, hospitality, and travel industries. It is the extension of business trips for vacations to experience local cuisines and visit attractive destinations. Increasing global connectivity and rising interest in maintaining work life balance contributes to the global market growth. In addition, as businesses emphasize international expansion, the number of blended travelers will increase. Furthermore, various prominent players operating in the market include Flight Centre Travel Group, FCM Travel Solution, Expedia Group, and American Express Travel.

MARKET DYNAMICS

Market Drivers

Increasing Business Travel to Drive Market Growth

A surge in business travel globally drives the bleisure travel market growth as it provides the opportunity for employees to extend their business trips for personal time. When individuals travel for work, it increases accessibility to new locations and makes it convenient for them to include leisure activities. Focus on the attendance at trade shows and conferences boosts the business travel. Furthermore, emphasis on building strong relationships with industry peers and clients triggers work travel. For instance, according to the Global Business Travel Association, a Virginia, U.S.-based travel organization, in 2023, business travel spending in the U.S. is estimated to increase by approximately 7% from 2019.

Growing Working Population & Internet Services to Support Market Expansion

The rising working population, including millennials emphasizing healthy work life balance and seeking leisure, contributes to the industry’s expansion. Moreover, expanding economies and growing access to education have triggered the number of working individuals across countries. For instance, according to the Reserve Bank of India’s database (India's Central Bank), in 2023-24, employment in India increased by approximately 36% compared to 2014-15. Furthermore, technology plays a key role in the growth of blended travel. Increasing internet services and growth in digital connectivity make it easy for employees to stay connected with work while engaging in leisure activities.

Market Restraints

Locations with Connectivity Issues & Limited Leisure Activities to Restrain Blended Travel

Unreliable data connection and Wi-Fi services in certain locations can restrain the ability to extend business tours for vacations and plan leisure activities, hampering market growth. In addition, blended travel is less feasible in locations with extreme weather conditions, poor internet connectivity, and limited transportation infrastructure, as it can disrupt plans. Moreover, employees typically do not prefer extending their work trips in remote areas with limited leisure options or attractive destinations.

Market Opportunity

Increasing Interest in Recreational Activities & Vacations to Provide Growth Opportunities

Several factors, such as changes in lifestyle, social media influence, interest in visiting appealing destinations, and emphasis on well-being, are raising the inclination towards leisure time, travel, and vacations. As a result, employees prefer extending corporate travel to vacations, which provides growth opportunities for market players. In addition, numerous individuals, notably millennials and Gen Z, are inclined towards blended travel as it saves money and time and reduces stress. Moreover, destinations such as the U.S., the U.K, and China, with several attractive spots, are appealing to blended travelers.

Market Challenges

Challenges in Crafting Bleisure Guidelines to Impede Market Growth

Crafting bleisure policies can be challenging for companies in terms of defining travel regulations, identifying expenses, and handling unforeseen situations such as delays. Companies also need to establish clear guidelines that assist in eliminating confusion regarding expenses and ensure fairness. Furthermore, the risk of workflow disruption impedes market expansion. Employees need to plan the trip to eliminate blockage in the workflow when the trip is extended for leisure purposes.

Bleisure Travel Market Trends

Increasing Hybrid or Remote Working to Fuel Blended Travel

Recent years have witnessed several companies operating across industries such as IT, finance, and marketing adopting hybrid or remote work model to provide their workers more flexibility and increase job satisfaction. The strategy assists the company in recruiting individuals from a broader geographic area and saving office space costs. The flexibility to work from various locations assists individuals in extending stays in a destination and easily adding leisure activities to corporate tours without disrupting work. In this respect, increasing hybrid or remote working is one of the key global bleisure travel market trends increasing market growth.

Impact of COVID-19

The COVID-19 pandemic considerably hampered the industry expansion owing to a decline in travel across countries. Safety measures, including transportation restrictions and cross-border limitations, were imposed worldwide, which further impeded market growth. Moreover, the provisional closure of tourist places and the fear of the virus resulted in numerous individuals preferring to stay at home, especially in 2020. However, the pandemic has escalated the work-from-home trend, which has increased market growth by providing individuals the opportunity to extend business trips to vacations.

SEGMENTATION ANALYSIS

By Service Type

High Focus on Comfort During Trips to Boost Lodging Segment Growth

Based on service type, the market is divided into lodging, food & beverage, food, and others.

The lodging segment will hold the largest global bleisure travel market share throughout the forecast period. Blended travelers spend the most on lodges and hotels as they offer multiple amenities and fulfill the essential requirements for comfort and rest during the trip. Accommodation is also the priority expenditure for numerous travelers as it provides security, personalized services, and enhanced convenience.

The travel segment holds the second largest market share as popular destinations typically have high travel costs, which increases individuals’ spending on transportation. In addition, business and leisure travelers tend to opt for fast transportation modes due to time constraints and convenience, which are typically expensive.

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By Tour Type

Flexibility & Cost-effectiveness to Increase the Number of Solo Trips

Based on tour type, the market is bifurcated into solo and group.

The solo segment dominated the market in 2024. Several blended travelers prefer solo trips as it allow them to prioritize their interests and easily adjust plans. Solo tours also allow travelers to emphasize personal experiences more and can save on overall costs, contributing to the segment’s expansion.

The group segment will grow at a significant rate in the foreseeable future as the increasing number of business travelers are prioritizing taking along their family for the leisure part of the tour, supporting the group segment growth.

By Gender

High Number of Male Business Travelers to Boost Men Segment Expansion

Based on gender, the market is bifurcated into men and women.

The men segment dominates the global market due to a higher number of male business travelers globally compared to women. Moreover, a sizable number of male employees hold senior positions and are decision makers in companies. They are required to travel frequently for meetings and prefer to extend trips for vacations.

The women segment will grow at a higher CAGR in the coming years, driven by the increasing number of women employees across countries. Furthermore, the growing number of female workers due to supportive government policies and easy access to education is expected to fuel women bleisure travelers in the near term.

By Age Group

High Focus on Work-Life Balance & Social Media Influence to Fuel Millennial Segment Growth

Based on age group, the market is segmented into millennial, Generation X, and others.

The millennial segment will lead the market over the forecast timeframe. The bleisure travel trend is growing notably among millennials due to their strong emphasis on healthy work life balance and social media influence. Furthermore, as more millennials enter the workforce, segmental growth will increase in the forthcoming years.

The Generation X segment holds the second-largest market share. Generation X typically have financial stability and established careers, which increases their inclination to maximize travel experiences. Moreover, they usually combine business tours with family time, escalating segmental growth.

By Industry Vertical

High Travel Demand & Work Flexibility to Trigger IT Segment Growth

Based on industry verticals, the market is segmented into IT, manufacturing, finance, healthcare, and others.

The IT segment dominated the market in 2024 owing to the widespread adoption of hybrid or remote working model in the IT sector, which increases their prevalence in blended travel. In addition, several IT positions require frequent travel for collaborations, which increases the opportunity for blended travel.

The manufacturing segment holds the second-largest market share. Individuals working in the manufacturing sector need to frequently attend trade shows and visit production facilities in various locations, which contributes to the growth of bleisure travel in the sector.

Bleisure Travel Market Regional Outlook

Based on the region, the market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Europe

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Europe leads the global market driven by the presence of numerous attractive destinations in the region, including the Eiffel Tower, the Louvre Museum, the Tower of London, the British Museum, and Disneyland Paris, which increases travelers' inclination towards extending work tours for vacations. Furthermore, convenient transportation options and the ability to provide a rich experience with various landscapes and cuisines boost European market growth. Moreover, several companies throughout the region emphasize improving work life balance and job satisfaction for employees by providing vacation time.

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Asia Pacific

Asia Pacific is anticipated to grow at the highest CAGR in the forecast period. The rapidly expanding economies and working population accelerates regional expansion. Furthermore, companies emphasizing flexible work arrangements and easy access to various leisure activities, including temple visits, exploring street markets, and canal boat tours, fuel opportunities for blended travel. In addition, increasing female employees throughout the region is expected to increase Asia Pacific growth in the near term.

North America

North America held the second largest share in 2024, benefitting from the growing hybrid and remote work culture throughout the region, making it easy for employees to extend corporate tours for holidays. Moreover, robust travel infrastructure in North America makes appealing tourist destinations such as Statue of Liberty, Niagara Falls, Canada, and Grand Canyon National Park easily accessible during work trips. The U.S. is the most prominent market in North America, and it is backed by high business travel in the country, which triggers market growth. For instance, according to the Global Business Travel Association, a U.S.-based travel organization, in 2022, approximately 429.9 million business tours were taken in the country. Moreover, California, New York, and Florida are the key business travel destinations in the U.S.

South America

The growing knowledge regarding the significance of balancing work and mental health has escalated the number of blended travelers in South America. Strong internet connectivity and the rising hospitality sector in the region also accelerate blended travel. In addition, younger generations, including Gen Z and millennials, trigger the bleisure trend as it fulfills their preference for exploring new destinations and maximizing travel experience.

Middle East & Africa

Rapidly expanding industries, including IT, finance, and manufacturing in the Middle East and Africa, offer growth opportunities for blended travel. Furthermore, digital transformation in the travel industry, rising business landscape and convenient flight connections accelerate regional expansion. In addition, the presence of diverse cultural attractions, including local markets and historical sites, increases employee's inclination towards extending corporate trips for recreational purposes. 

COMPETITIVE LANDSCAPE

Key Industry Players

Focus on Geographical Expansion & Flexible Booking Options to Increase Growth

The global sector includes numerous companies prioritizing implementing multiple strategies to increase growth. Market players expand their presence in regions such as China, the U.S., and the U.K due to the growing blended travel in these countries. Travel management companies and hotel booking platforms also offer flexible booking options such as easy changes in reservations to attract blended travelers. Furthermore, hospitality brands can develop hotel rooms, suites, and apartments with meeting areas and work spaces to meet the requirements of blended travelers. In addition, investing in promotional and marketing activities will provide significant growth opportunities. 

List of Key Bleisure Travel Companies Profiled

• Flight Centre Travel Group (Australia)


• FCM Travel Solution (India)


• Bleisure Travel Company S.p.A (Italy)


• Expedia Group (U.S)


• American Express Travel (U.S)


• JTB Business Travel (U.S)


• CT Business Travel (U.K)


• World Travel Holding Inc (U.S)


• Carlson Wagonlit Travel (U.S)


• BCD Travel (Netherlands)

KEY INDUSTRY DEVELOPMENTS

• January 2025: Oakwood, a brand under Ascott Limited (Ascott), a Singapore-based hospitality company, introduced its new campaign, All You Knead is Comfort, to invite travelers and capture the growing need for blended travel.


• November 2022: Hotel Engine, a Denver, U.S.-based hotel booking platform, introduced two new features, the Hotel Engine Flex and the Self-Serve Trip Extensions, aimed to offer a flexible booking experience and increase blended travel.


• January 2021: Accor S.A., a France-based hospitality company, announced plans to open over 30 new hotels throughout Japan, South Korea, and Southeast Asia in 2021 to focus on blended travel.


• March 2020: Royal Park Hotels and Resorts Company, Ltd, a Japan-based hospitality company, introduced the Royal Park Hotel Iconic Osaka Midosuji, its new hotel in Osaka, Japan, targeting bleisure travelers.


• June 2019: 8common, an Australia-based software company, collaborated with TRAVLR, a travel company, to introduce a business leisure platform designed to address the increasing bleisure travel demand.

Investment Analysis and Opportunities

The market research report provides comprehensive investment analysis and opportunities in the bleisure travel industry to provide investors and business leaders with actionable insights. The report also highlights potential investment opportunities, including technology integration, partnerships, collaborations, and geographic expansion.

REPORT COVERAGE

The global bleisure travel market analysis report studies market in-depth and highlights crucial aspects such as prominent companies, types, and booking modes. Besides this, the research report also provides insights into the world travel market coupled with market share analysis and market trends analysis.

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Report Scope & Segmentation