Blended Spices Market Size, Share & Industry Analysis by Product Type (Garam Masala, Curry Powder, 5 Chinese Spices, Shichimi Togarashi, Berbere, Italian Seasoning, and Others), By Form (Powder/Granules and Liquid/Paste), By Packaging (Pouches, Bottles, and Bulk), By End-Use (Household, Food Service, and Food Processing), By Distribution Channel (B2B and B2C [Supermarkets/Hypermarkets, Convenience Stores, Specialty Grocery & Ethnic Stores, and Online/E-commerce), and Regional Forecast, 2025-2032

The global blended spices market size was valued at USD 8.01 billion in 2024. The market is projected to grow from USD 8.62 billion in 2025 to USD 14.93 billion by 2032, exhibiting a CAGR of 8.17% during the forecast period. Asia Pacific dominated the blended spices market with a market share of 55.06% in 2024.

Blended spices, or "masalas" or "spice mixes," are various ground spices and herbs mixed in a specific proportion to create a distinctive flavor profile for individual dishes or general cuisine. They provide an easy means of imparting complex and authentic flavors to food without having to measure out and mix individual spices for every meal. Rising interest in varied culinary cultures worldwide is leading to an increasing demand for region-specific spice blends. Additionally, worldwide access to traditionally regional blends bolsters market expansion.

McCormick & Company, Inc., Badia Spices, Inc., Everest Food Products Pvt. Ltd., Tony Chachere's, and Mahashian Di Hatti (MDH) Pvt. Ltd are key companies operating in the market. All these companies remain competitive by continually devising new blends, keeping up with health and sustainability trends, increasing their geographical presence, and ensuring consistent quality to appeal to consumer tastes globally.

MARKET DYNAMICS

Market Drivers

Globalization and Increased Travel and Cultural Exchange to Drive Market Growth

Increased global food culture and international trade have resulted in more varied spice mixes becoming increasingly available globally, enabling consumers to relish true tastes from across the world. This is driven by increasing consumer demand for international cuisine, home-based culinary discovery, and the consumption of ethnic and fusion cuisine based on travel and cultural exchange. Culinary content on social media and cooking television shows supports greater consumer experimentation with global flavors and this drives the demand for pre-mixed spice blends that replicate the original regional flavor, increasing the demand for blended spices that blend traditional and fusion flavors. This is further supported by product innovation and increasing regional market penetration, especially within the Asia Pacific and developed nations.

• According to the World Tourism Barometer, international tourism kept expanding during the first half of 2025 with almost 690 million international visitors, a 5% hike from 2024 and 4% more than in 2019. This growth is also reflected in key food trends, with greater exposure to international cuisines driving a desire for globally inspired spice blends and at-home culinary replication.

Market Restraints

Rising Incidences of Adulteration Practices to Impede Market Growth

Rising incidences of spice adulteration are indeed a major challenge hampering the growth of the market. Spice adulteration is a process of adding lower-quality, toxic, or cheaper ingredients such as sawdust, starch, artificial color, and toxic chemicals such as lead chromate and ethylene oxide to spices, which lowers the quality as well as safety. This greatly erodes consumer confidence in spice products and ruins the reputation of brands and regions famous for spices, resulting in lower demand and economic losses for authentic producers.

• According to the Food Safety and Standards Authority of India (FSSAI), in India, which is the largest spice producer globally, it is estimated that around 15-20% of spices in the market are adulterated.

Market Opportunities

Increasing Prominence of Private-Label Brands to Unlock New Growth Opportunities

The escalating popularity of private-label brands is opening up new opportunities for growth in the blended spices industry by providing consumers with affordable, high-quality, and bespoke spice blends. Private-label brands attract price-sensitive consumers while encouraging product innovation, quality control, and robust supplier relationships, driving trust and loyalty. This trend allows retailers and manufacturers to develop differentiated offerings, enhance market reach, and drive significant market growth globally during the next few years.

• For instance, in April 2022, Darwin Platform Group of Companies (DPGC), a diverse conglomerate in India, launched a new-age range of premium quality blended and pure spices under the brand name "DP Retail Masala." The company aimed to cater to diverse regional tastes across India under the private label "DP Masala."

Blended Spices Market Trends

Increasing Focus on Packaging Innovations to Shape the Industry Outlook

Growing emphasis on packaging innovations is playing a major role in transforming the blended spices business by improving the shelf life, safety, convenience, and attractiveness of the product. Currently, there is a fast-changing trend of packaging made from recyclable, biodegradable, and compostable materials to respond to consumer needs for environmentally friendly products. New-age materials such as plant-based plastics and paper-based pouches are becoming increasingly popular, which is anticipated to drive product demand, propelling blended spices market growth.

• For instance, in July 2025, Kotányi, a fourth-generation Austrian family-owned spice company, launched a new range of spice blends for the Austria and Germany markets, packaged in Sonoco’s GREENCAN solution. The new innovative packaging is made from 92-98% paperboard, including 69% recycled paper, and features an integrated paper lid, making it widely recyclable and environmentally responsible.

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SEGMENTATION ANALYSIS

By Product Type

Widespread Global Popularity of Italian Food to Drive the Italian Seasoning Segment’s Dominance

On the basis of product type, the market is segmented into Garam Masala, Curry Powder, 5 Chinese Spices, Shichimi Togarashi, Berbere, Italian seasoning, and others.

The Italian seasoning segment dominated the global market with a share of 26.29% in 2024, primarily due to shifting consumer lifestyles, increased fascination with foreign foods, and the use of convenient ready-to-use mixes consisting of various herbs characteristic of Italian cooking. The global popularity of Italian cuisine worldwide, which employs adaptable blends of herbs such as basil, oregano, rosemary, and thyme, drives the demand for Italian seasoning.

On the other hand, the Shichimi Togarashi segment is expected to exhibit the highest CAGR of 9.33% over the forecast period due to increasing consumer interest in unique, exotic, ethnic spices and blends from international cuisines such as Japanese. Shichimi Togarashi, a traditional Japanese seven-spice blend, is gaining popularity globally as consumers experiment with bold and diverse flavors.

By Form

Convenience in Use and Longer Shelf Life to Impel Powder/Granules Segment Growth

On the basis of form, the market is segmented into powder/granules and liquid/paste.

The powder/granules category led the global blended spices market share, with a value worth USD 5.81 billion in 2024, owing to its convenience, flexibility, longer shelf life, ease of transportation and storage, and uniform flavor contribution in cooking. Powdered spices are simple to use, blend easily into recipes, and are commonly used in household and industrial food preparation applications. They also have lower transportation and storage costs than liquids or pastes, which has led to their global demand.

The liquid/paste segment, on the other hand, is expected to grow at a CAGR of 8.79% over the forecast period.

By Packaging

Cost-Effective Packaging and Convenience to Fuel Pouches Segment Market Leadership

On the basis of packaging, the market is segmented into pouches, bottles, and bulk.

The pouches segment accounted for a significant market share of 56.52% in 2024 as a result of numerous benefits that consumers and manufacturers appreciate. Pouches provide easy, light, and affordable packaging that is great for maintaining product freshness and long shelf life. They are convenient to store, transport, and use, which augments their demand from consumers for daily cooking purposes, boosting the segment's growth.

The bottles segment is anticipated to grow at the fastest CAGR of 7.92% during the forecast period.

By End-Use

Household Segment Leads the Market Due to Large Usage in Cooking at Home

On the basis of end-use, the market is segmented into household, food service, and food processing.

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The household segment accounted for a significant market share in 2024, with a value of USD 4.21 billion. Blended spices offer convenience, consistency, and complexity of flavor to home cooks, supporting diverse and global cuisines as consumers increasingly experiment with exotic and ethnic flavors. The growing trend of home cooking, driven by busy lifestyles, culinary exploration, and health consciousness, contributes significantly to the dominance of this segment. Additionally, the retail availability of packaged blended spices in user-friendly formats encourages frequent household usage.

The food service segment is anticipated to grow at the fastest CAGR of 8.85% during the forecast period.

By Distribution Channel

Wide Accessibility and Expanding Retail Channels to Push the B2C Segment’s Expansion

Based on distribution channel, the market is segmented into B2B and B2C.

The B2C segment held a major share of 53.56% in the global blended spices market in 2024. The expanding retail channels, including supermarkets, hypermarkets, and especially e-commerce platforms, have made these spices widely accessible to consumers globally. Busy lifestyles and urbanization have led to a greater demand for quick and easy cooking solutions, making blended spices a popular choice for households. Additionally, the globalization of food culture and rising interest in ethnic and exotic cuisines encourage consumers to experiment with diverse flavors, driving B2C sales.

The B2B segment is expected to grow significantly at a CAGR of 8.50% over 2025 to 2032.

Blended Spices Market Regional Outlook

Regionally, the report covers the global market analysis across North America, Europe, Asia Pacific, South America, and the Middle East and Africa.

Asia Pacific

The Asia Pacific dominated the global market, holding 55.02% share in 2024, largely due to its vast culinary culture, well-established spice heritage, and industrial-scale production facilities. India, China, Vietnam, and other nations are the major producers and exporters of spices such as turmeric, cumin, and other herbs, which are an essential part of their day-to-day cuisine. The growing consumer preference for natural wellness products has increased the demand for blended spices, as many spice blends feature ingredients with strong anti-inflammatory properties such as turmeric, ginger, and black pepper. According to the Spices Board of India, in the financial year 2022–23, India's spice production reached 11.14 million tonnes. The dominance of the region is also spurred by growing domestic consumption propelled by urbanization, higher demand for convenience foods with ethnic tastes, growth in processed and ready-to-consume food industries, and robust export demand.

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Europe

Europe held the second-largest position with a market size of about USD 1.60 billion in 2024 and a forecasted CAGR of 8.13% over 2025 to 2032. The market is poised to reach nearly USD 2.97 billion by 2032. Europe's growth is fueled by consumer trends comprising exotic flavors, health consciousness, and strong retail and organic farming sectors, especially in countries such as Italy, Germany, and the U.K.

North America

North America ranks third, with its market valued at around USD 1.20 billion in 2025 and projected to grow at a CAGR of 7.49% over the analysis period. The growth drivers include the increasing popularity of ethnic cuisines, demand for natural and organic seasoning blends, and innovations in clean-label products, particularly in the U.S. and Mexico markets. A core driver in the U.S. market is the American appetite for bold and globally inspired flavors. Ethnic and fusion cuisines such as Mexican, Asian, and Mediterranean are gaining prominence, leading to increased purchases of blends such as BBQ rubs, Cajun, curry, and Mediterranean herbs. This trend is reinforced by a multicultural population and exposure through food media and dining experiences.

South America and the Middle East & Africa

South America and the Middle East and Africa markets exhibit moderate growth rates due to smaller market sizes, developing retail infrastructure, and slower consumer adoption of blended spices compared to Asia Pacific and Europe. The market penetration by international brands is increasing but at a slower pace due to economic and infrastructural factors.

COMPETITIVE LANDSCAPE

Key Industry Players

Product Innovation and Customization to Support the Growth of Key Players

The global market is moderately fragmented, with a mix of large established players and numerous smaller regional companies. The leading players adopt strategies focused on product innovation, organic and sustainable sourcing, advanced packaging technologies, and expanding distribution channels, including e-commerce, to drive growth and strengthen market presence. The market is dominated by McCormick & Company, Inc., Badia Spices, Inc., Everest Food Products Pvt. Ltd., Tony Chachere's, Mahashian Di Hatti (MDH) Pvt. Ltd., and others. Additionally, the leading companies are investing in innovative blended spice formulations tailored to regional tastes and health trends.

Key Players in the Market

List of Key Blended Spices Companies Profiled:

• McCormick & Company, Inc. (U.S.)
• Unilever Ltd. (U.K.)
• Associated British Foods plc. (U.K.)
• Everest Food Products Pvt. Ltd. (India)
• Badia Spices, Inc. (India)
• Mahashian Di Hatti (MDH) Pvt. Ltd. (India)
• Tony Chachere's (U.S.)
• Goya Foods, Inc. (U.S.)
• DS Group (India)
• Olam International (Singapore)

KEY INDUSTRY DEVELOPMENTS

• September 2025: Orika, an Indian spice brand, launched its Korean All Purpose Seasoning in India, bringing bold and authentic Korean flavors to Indian kitchens. The seasoning is inspired by gochugaru (Korean red pepper flakes) and offers a balanced blend of spicy, savory, and fermented umami notes.
• September 2024: Sunpure, one of South India's largest edible oil brands under MK Agrotech, launched a new product category of blended spices consisting of Sambar Powder, Rasam Powder, and Puliyogare Powder.
• September 2024: iD Fresh Food, a food products company based in India, entered the branded spices market with the launch of three distinctive spice variants, including Red Chilli Powder (pure spice), Garam Masala (blended spice), and Sambar Powder (blended spice). These new spices are crafted without synthetic additives or chemicals and adhere to rigorous FSSAI standards.
• June 2023: Vasant Masala launched Awadhi Garam Masala to offer the distinct taste and aroma of Awadhi cuisine, targeting food connoisseurs seeking authentic regional flavors. The product is crafted using a traditional Awadhi recipe where spices are roasted and ground at controlled temperatures to preserve essential oils and nutritional value.
• October 2021: Olam Food Ingredients (OFI), an agri-business company, launched “Blends of the Americas,” a collection of 17 new spice blends. The new range is designed to celebrate the diverse and vibrant flavors across the American continents, especially from Mexico and the Caribbean to the U.S. Southwest.

REPORT COVERAGE

The global market report analyzes the market in depth and highlights crucial aspects such as global market trends, market dynamics, prominent companies, investment in research and development, and end-use. Besides this, the report also provides insights into the global market analysis and highlights significant industry developments.

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Report Scope & Market Segmentation