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Spices and Seasonings Market Size, Share & Industry Analysis, By Type (Pepper, Chili, Ginger, Cinnamon, Cumin, Turmeric, Nutmeg and Mace, Cardamom, Cloves, and Others), By Application (Meat and Poultry, Bakery and Confectionery, Frozen Food, Snacks & Convenience Food, and Others), and Regional Forecast, 2024-2032

Last Updated: April 29, 2024 | Format: PDF | Report ID: FBI101694



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The global spices and seasonings market size was valued at USD 19.30 billion in 2023 and is projected to grow from USD 20.19 billion in 2024 to USD 29.57 billion by 2032, exhibiting a CAGR of 4.89% during the forecast period.

Spices and Seasonings are the ingredients used to give food and beverage products aroma, flavor, preservation, and color. These products are derived from various plant parts, including flowers, barks, fruits, buds, seeds, leaves, roots, and plant tops. Spices are used in various foods and beverages, including healthy raw materials such as turmeric and pepper. The global demand for such healthy spices indicates the market's upward trajectory.

The market is primarily driven by a few factors, such as the rising popularity of ethnic cuisines. It is driving the demand for spice blends and new spices. Spices are often used by the vegan masses as meat substitutes. They often mimic the taste of meat. It is creating several opportunities for the Spices and Seasonings Market growth. Also, the increasing demand for turmeric, which is sold as Curcuma in developed regions such as Europe, would aid the growth of this market.

The leading market players witnessed a slight decline in their Spices and Seasonings segment's revenue, generated during 2020. For instance, McCormick & Company Inc. is one of the largest spice companies in the world; the company's flavor solutions segment saw a 3.5% decrease in sales in 2020 compared to 2019. The demand from the restaurant and branded foodservice customers was lower due to the COVID-19 disruption, which drove the decline in sales. As the spice industry prepares to overcome the post-coronavirus problem, opportunities such as sustainable spices and food safety measures are expected to open up for the spice industry to get back to a normal pace.

Spices and Seasonings Market Trends

Proliferating Demand for Sustainably Sourced Spices to Augment Growth

Customers generally look for more natural and healthier products, including Spices and Seasonings. They are now more conscious and curious about products' origins and production process. Consumers in developed countries are embracing sustainable sourcing to protect the security of supply chains, the quality of products, and, most importantly, the livelihoods of the people who grow the spices. As the sustainability certification of spices is becoming more mainstream, the market shares of sustainably produced spices and herbs are increasing in different regions. According to FLOCERT, in Europe, there were around 146 Fairtrade-certified companies in the sector of herbs and spices in 2021. Furthermore, consumers are opting for healthful indulgence to provide taste and beneficial traits such as superior nutritional profiles organic and non-GMO retail positioning. This trend is expected to significantly boost spice and seasoning sales in both developed and developing markets.

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Spices and Seasonings Market Growth Factors

Rising Veganism and Vegetarianism Trend to Favor Market Growth

Vegetarianism and veganism are part of a global trend that is rapidly expanding. The vegan population in the U.S. and the U.K. has grown significantly. Many spices previously used in the meat processing industry are now utilized in vegetarian alternatives. This trend contributes to the growth in spice demand. Plant-based diets are becoming increasingly popular around the world. The companies are focusing on new product launches, specifically for the vegan and vegetarian population, to take advantage of this new trend. For instance, in January 2022, Watson's Seasoning Blends, a Los Angeles-based female and minority-operated brand, released a new line of vegan gourmet spice blends that make it easy to make delectable plant-based meals. With the rise of plant-based alternatives and only a slight decrease in meat consumption, spice and herb producers have an opportunity to create more creative flavor seasoning combinations. Additionally, the rising use of spices by vegan masses as meat substitutes has positively aided the global spices and seasonings market growth. There is a growing demand for healthy food ingredients among consumers. The COVID-19 pandemic accelerated the home cooking trend, and a significant proportion of consumers switched various cooking ingredients, such as salts, sugar, and fats with natural and healthy ingredients, such as herbs and spices. This growing inclusion of spices and herbs for home cooking, especially in the European and North American countries, is expected to positively influence the market’s growth.

Investment in Digitalization of Spices Supply Chain to Boost Market Growth

Digitalization is becoming more important in the procurement of spices and herbs. Sensors, digital tools, and online activities are among the new trends to make the entire supply chain more transparent and sustainable. Many farmers worldwide utilize digital technologies such as smartphones, sensors, drones, and satellites. These technologies offer a variety of solutions for spice and herb producers, including remote measurement of soil conditions, improved water management, pest and disease emergence forecasts, and crop monitoring. In April 2021, the Netherlands Space Office funded the SpiceUp project on digital agriculture. The project combines advanced satellite technology, information technology, and the internet to assist black pepper producers in Indonesia. It also developed the SpiceUp smartphone application to support different actors in the black and white pepper chain. Thus, the increasing digitalization projects for the production of spices & herbs in various emerging economies are expected to boost the global market size in the upcoming years.


Counterfeiting of Spice Products to Impede Market Growth

Spice adulteration is mostly attributed to rising demand for exotic herbs and spices and a supply constraint. Spices have become more vulnerable to adulteration, whether planned or unintentional, since the international spice trade has grown tremendously. Deliberate adulteration is usually motivated by a desire to maximize profit margins. For instance, in December 2020, Police in India's northern state of Uttar Pradesh raided a factory that made fake spices out of donkey dung, acid, and other spurious ingredients. Spices and herbs can be swapped with other plants or artificial colors, and unlisted flavoring can be added. It's also possible that the geographical origins have been altered. For example, Asian chilies are sold under Mexican names such as chipotle or jalapeño. Mexican national symbols, such as the mariachi hat, are frequently featured on the packaging. Food fraud is a serious problem in the spice and herb industry, which is expected to hamper the market growth in the forthcoming years.

Spices and Seasonings Market Segmentation Analysis

By Type Analysis

Pepper to be Leading Type Owing to Health Benefits Associated with its Consumption

Pepper is expected to account for a large segment of the global spice and seasoning market, and the segment is expected to maintain its lead throughout the forecast period. The growing popularity of the flavor that pepper provides and rising consumer awareness of its health benefits are driving the segment growth. The increasing emphasis of pepper-producing countries on digitalization is expected to further support growth. For instance, Olam International produces black pepper in Vietnam and Brazil using an integrated smart agriculture system. Automatic drip irrigation, weather stations, and real-time monitoring are all part of this system. The benefits of such software solutions will be multi-fold. It will ensure real-time monitoring can ensure the protection of products, which is further predicted to contribute to the segment's growth.

The spicy trend in several countries provides a growth avenue for different chili powder blends. Chilies are becoming popular among consumers as they enhance the flavor, zest, heat, warmth and bite, and the color of prepared foods. Consumer's continued affinity towards hot and spicy food is expected to boost the segment's growth in the forecast period.

Sales of immune-boosting spices such as turmeric, ginger, and garlic increased significantly in past years due to the pandemic. The growing demand for low-sugar, low-salt foods and the ever-increasing popularity of herbal drinks such as herbal tea and infusions have prompted the development of specific spices such as turmeric, ginger, cinnamon, and others.

By Application Analysis

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Snacks & Convenience Food to be the Leading Application Segment Owing to Rising Popularity of Savory Flavored Snacks

Snacks and convenience foods are the most important commodities in the spice and seasoning trade. The growing popularity of savory flavored snacks is propelling the segment's expansion. Blending companies' services have expanded to include the preparation of spices and other ingredients such as salt, garlic powder, lemon, dehydrated vegetables, and other flavorings. The product customization provided by spice manufacturers can assist the segment in maintaining its largest share throughout the forecast period.

The bakery and confectionery segment is anticipated to see growth as they use Spices and Seasonings to provide a variety of products. The demand for spices such as cinnamon, allspice, ginger, and nutmeg surged during Easter as people were staying home due to COVID-19. Spice-mixing specialists are increasingly assisting the bakery and confectionery industries by producing ready-to-use spice mixtures, which will likely boost growth in upcoming years.

The frozen foods segment is expected to witness substantial growth. Herbs are classified as food preservatives and shelf life-extending ingredients due to tropical climates in several countries. The companies in the tropical region are launching seasonings to bring the experience of gourmet food to more people. In October 2021, Orika, a premium gourmet spice brand from India, has launched the sprinkler's range of herbs and seasonings. The products are made from premium ingredients to add rich aroma and flavor to various recipes.


The market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa in terms of geography.

North America Spices and Seasonings Market Size, 2023 (USD Billion)

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North America dominated the world market and stood at USD 7.48 billion in 2021. North America has been one of the major markets for Spices and Seasonings as new consuming habits change how consumers think about herbs. Also, new industries are sprouting up in the U.S. and Canada to use spices beyond flavoring food, which is expected to drive the market in upcoming years. The growing popularity of convenience and ready-to-eat foods and the increasing demand for ethnic cuisines have contributed to the growth of the spice market in the region. With the rising demand for Spices and Seasonings, the local manufacturers in the region are focused on introducing innovative and premier products to the consumers. For instance, in February 2021, The Pioneer Woman, a lifestyle brand represented by Earthbound Brands, announced launching a new line of custom seasonings created in collaboration with Old World Spices and Seasonings Inc., the premier spice blend manufacturer. Consumers can add signature seasonings flavors to their recipes with this new launch. Furthermore, the increase in immigration from Latin American and Asian countries also contributes significantly to the growth of this market in the region. Furthermore, as food fusion is growing in popularity, there is a rising demand for spice blends among professional chefs and home cooks who prefer to experience innovative tastes. Thus, certain manufacturers are introducing fusion blends, such as PSC Garam Masala or PSC Curry Seasoning that are specifically designed for such consumer segments. Smoked spices, such as smoked paprika, smoked cumin, and smoked peppers that add more depth and heat to the food are also gaining a strong foothold, especially in the U.S. market.

Asia Pacific market is likely to exhibit significant growth due to the growth of food processing industries in the region. India, China, and Vietnam are among the largest consumers and producers in the spice market. According to the Food and Agriculture Organization (FAO), the changing eating habits of people, especially in developing countries, are being impacted by rising incomes, urbanization, and rapid economic development. The growing interest in the traditional dish and exposure to exotic foods is estimated to positively impact the market. As healthy food ingredients are becoming popular in the market, spices and herbs with earthy flavors are also growing in popularity.

The region's demand for organic spices increases as people become more aware of the consequences of chemicals and additives. Manufacturers are introducing herbs free of pesticides and other potentially harmful chemicals. For example, in January 2021, ORCO, also known as Organic Seasonings, an Indian-based company, launched 32 new products in its extensive portfolio of 100 percent natural, healthy, and certified organic seasonings and spices. The products are hand-ground on a hand mill (chakki) to preserve their natural properties, color, taste, and aroma.

Europe is expected to witness substantial growth because of the increasing inclination of young European consumers towards exotic and bold food flavors. Europe is one of the world's top importers of herbs and spices. It accounts for roughly one-quarter of total herb and spice imports worldwide. According to the Centre for the Promotion of Imports from developing countries, in 2020, Europe accounted for a 26% market share in the import of herbs and spices. The increasing demand for organic food in the region is further aiding the growth of the organic spices industry. In 2020, the organic food market of Germany grew by 20%. The frequently traded herbs and spices such as black pepper, chilies, and ginger are assumed to be relevant to the region's organic segment. In addition, premiumisation in Spices and Seasonings offering, increasing popularity of "better for you" ethnic food products, and rising consumer interest in innovative condiments laced with exotic and spicy flavors are projected to offer huge growth opportunities for the European market.

The Middle East and Africa region are predicted to witness growth as spices play an important role in the daily diet and nutrition and the socio-cultural setting of the different ethnic groups in the region. The increase in tourism and hospitality in the region has introduced a variety of demands in this Market, which is further expected to provide opportunities for the manufacturers.

List of Key Companies in Spices and Seasonings Market

Focus on Base Expansion by Market Players to Aid Market Growth

Some key players dominate the market due to key strategic decisions, market share dominance, and a strong product portfolio. McCormick & Company, Inc., Olam International, and Ajinomoto Co., Inc. are the market's leading players. Additionally, the key players also focus on launching innovative and authentic flavors to meet rising consumer demand. These players are collaborating with ingredient manufacturers to create exotic products. Furthermore, key players are working upon base expansion to increase their production capacity and expand its offerings across several food and beverage categories, including snacks, meats, and bakery.

For instance, In June 2021, Kerry Group Plc announced the start of its new taste facility in Latin America, which will serve mainly Central America, the Caribbean, Mexico, and the Andean region. Located in Irapuato, Mexico, the new state-of-the-art factory will significantly expand Kerry's capabilities in the region and further assist customers in providing locally flavored and sustainable solutions.


  • McCormick & Company, Inc.  (U.S.)

  • Kerry Group Plc (Ireland)

  • Watkins Incorporated (U.S.)

  • Olam International (Singapore)

  • Associated British Foods PLC (U.K.)

  • Ajinomoto Co., Inc. (Japan)

  • Sensient Technologies Corporation (U.S.)

  • ARIAKE Japan Co. Ltd. (Japan)

  • SHS Group (U.K.)

  • Worlée Group (Germany)


  • May 2023: The Kraft Heinz Co. launched Just Spices in the U.S. market. The readymade spice blends are available in all the grocery and offline retail stores as well as online stores.

  • April 2023: McCormick partnered with Tabitha Brown and introduced new salt-free seasoning products across the U.S. The new product range includes McCormick Like Sweet Like Smoky All Purpose Seasoning, McCormick Very Good Garlic All Purpose Seasoning, McCormick Taco Business Seasoning Mix, McCormick Burger Business Seasoning Mix, and McCormick Sauté Business Seasoning Mix.

  • March 2023: McCormick launched a new packaging design for its herbs and spices series. The new packaging bottles are made of 50% recycled (PCR) plastic, which makes the company's production process environmentally sustainable.

  • September 2021 – Olam Food Ingredients launched 'Blends of the Americas'- the first collection in its new spice blends range. The 17 ready-to-use dry blends provide food service companies, food manufacturers, and retailers an easy, clean-label solution for creating authentic and consistent flavors inspired by the continent's popular cuisines – those of the Caribbean, Mexico, and the U.S. Southwest.

  • March 2021 - Sensient Natural Ingredients LLC (SNI) announced that it had completed the acquisition of New Mexico Chili Products Inc., a Deming-based, dehydrated chili production facility. The new plant processes specialty chili varieties and capsicums for selling commercially to CPG food manufacturers, spice grinders, and food service customers.

Report Coverage

An Infographic Representation of Spices and Seasonings Market

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The market research report provides qualitative and quantitative insights into the market. It also offers a detailed analysis of its types, application, market size, and growth rate for all possible segments in the market.

Along with this, the report provides an elaborative industry analysis with market dynamics and competitive landscape. Various key insights presented in the report are an overview of related markets, research methodology, recent industry developments such as mergers & acquisitions, the regulatory scenario in critical countries, and key industry trends.

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Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 4.89% from 2024 to 2032


Value (USD billion)













By Type

  • Pepper

  • Chili

  • Ginger

  • Cinnamon

  • Cumin

  • Turmeric

  • Nutmeg and Mace

  • Cardamom

  • Cloves

  • Others

By Application

  • Meat and Poultry

  • Bakery and Confectionery

  • Frozen Foods

  • Snacks & Convenience Foods

  • Others

By Geography

  • North America (By Type, Application, and By Country)

    • U.S. (By Application)

    • Canada (By Application)

    • Mexico (By Application)

  • Europe (By Type, Application, and By Country)

    • Germany (By Application)

    • France (By Application)

    • Spain (By Application)

    • Italy (By Application)

    • U.K. (By Application)

    • Rest of Europe (By Application)

  • Asia Pacific (By Type, Application, and By Country)

    • China (By Application)

    • Japan (By Application)

    • India (By Application)

    • Australia (By Application)

    • Rest of Asia Pacific (By Application)

  • South America (By Type, Application, and By Country)

    • Brazil (By Application)

    • Argentina (By Application)

    • Rest of South America (By Application)

  • Middle East & Africa (By Type, Application, and By Country)

    • South Africa (By Application)

    • UAE (By Application)

    • Rest of ME&A (By Application)

Frequently Asked Questions

Fortune Business Insights says that the value of the market was USD 19.30 billion in 2023.

Recording a CAGR of 4.89%, the market will exhibit significant growth during the forecast period of 2024-2032.

Pepper segment is expected to be the leading segment among types in the global market during the forecast period.

The rising veganism and vegetarianism trend is driving the growth of the market.

McCormick & Company, Inc., Olam International, Kerry Group Plc, and Ajinomoto Co., Inc. are a few of the key players in the market.

North America is expected to hold the highest market share.

The snacks & convenience food segment is expected to grow at the fastest pace during the forecast period.

Sustainable sourcing of spices to augment the market growth.

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