"Market Intelligence that Adds Flavour to Your Success"

Meat Substitute Market Size, Share & Industry Analysis, By Source (Soy-based Ingredients, Wheat-based Ingredients, Textured Vegetable Proteins, and Other grain-based Ingredients), Distribution Channel (Mass Merchandisers, Specialty Stores, Online Retail, Other Retail Channels, and Foodservice), and Regional Forecasts 2019 - 2026

Region : Global | Format: PDF | Report ID: FBI100239



Play Audio Listen to Audio Version

The global meat substitute market size was valued at USD 4,340.5 million in 2018 and is projected to reach USD 8,155.8 million by 2026, exhibiting a CAGR of 8.4% during the forecast period.

COVID-19 Cover

We are in process of revamping Meat Substitutes Market with respect to COVID-19 Impact.

Request Sample

Meat substitutes or meat analogs are the products designed and developed as a direct replacement for animal meat – they mimic sensory traits of meat products viz. flavor, texture, and appearance. They are exclusively labeled as alternatives or substitutes for animal meat. A wide variety of raw materials are increasingly utilized for the manufacture of meat alternative products, indicating the exponential growth trajectory of the market. Additionally, such products are considered healthier, sustainable, and eco-friendly.

Request a Free sample to learn more about this report.

The meat substitute market share is driven by the growing popularity of the vegan diet, especially in the western markets of the U.S. and Europe. The rising prevalence of lifestyle disorders such as Coronary heart disease (CHD), Cardiovascular disease (CVD) which are linked to the consumption of high cholesterol diets has encouraged consumers world over to opt for healthy indulgence in the form of plant-based meat products.


“Robust Popularity of Veganism to Support the Growth of the Market”

The global market for meat substitutes is fueled by the growing inclination of consumers towards plant-based (vegan) dietary patterns. Meat consumption in the developed markets of Western Europe and North America is gradually declining amidst the publication of various studies linking overconsumption of red processed meat to a variety of non-communicable diseases such as cancer, heart disease, stroke, diabetes, liver disease, lung disease, and kidney disease.

The meat substitutes market has also witnessed popularity among ‘flexitarian’ consumers who still consume meat and dairy but seek to reduce the levels of animal meat. Such consumers are often driven to plant-based meat products because of ethical, environmental and health concerns.

“Meat Substitute are Emerging Options for Food Security, Food Safety, and Sustainability”

The other important rationale in the favor of meat substitutes is the growing concern for food security – the global population is projected to reach 9.8 billion in 2050 and sustaining such an enormous population on animal-meat is simply not feasible as the production of meat is highly resource-intensive as well as it has a seriously detrimental effect on the environment. Approximately 15% of anthropogenic greenhouse gas emissions come from livestock production. The livestock industry is the single largest driver of habitat loss worldwide. Moreover, 73% of all antibiotics are used in factory farming, which can have serious repercussions in the form of drug-resistant superbugs.

Plant-based substitutes of meat are thus emerging as a sustainable option for consumers that not only address food security but also ensure food safety. Globally the companies operating in the meat substitutes sector are putting robust checks and controls in the production and processing of these novel offerings.


By Source Analysis

“Soy-based Ingredients are dominating in Global Marketplace – Textured Vegetable Proteins Are Expected to witness Fastest Growth owing to their Superior Functionality.”

Globally, soy-based ingredients are leading sources of meat substitutes owing to their availability, economical production, and favorable organoleptic properties. The majority of soy-based products are further processed to resemble meats, tofu tempeh, poultry or fish products in taste, texture, color, and form. Moreover, such ingredients are a high-quality complete protein source containing all essential amino acids. The advanced processing technologies have to lead to the development of soy concentrates, and soy protein isolates which are in the close resemblance of the organoleptic properties of animal meat products.

Textured Vegetable Proteins (TVP) are expected to witness the fastest growth as it closely mimics the texture of ground beef which is one of the leading types of animal meat consumed globally. Furthermore, the foodservice sector is rapidly embracing textured vegetable protein in the development of a variety of vegan and meat-alternative recipes. The absorption of spices and flavoring by TVP is also very efficient making them an ideal source of raw materials for meat substitutes.

By Distribution Channel Analysis

“Mass Merchandisers are leading the distribution scenario of Meat substitutes – Specialty Stores and Online Retails are Expected to Drive the Future Growth”

Mass merchandisers are the leading the distribution scenario in the meat substitutes sector owing to their wider reach, greater shelf-space, attractive discounts, and bundling strategies.

To know how our report can help streamline your business, Speak to Analyst

The future growth trajectory is however expected to be driven by specialty stores that can cater to customized and specific requirements of consumers. Additionally, the robust growth in online-retail owing to their enhanced convenience is also expected to benefit e-commerce as one of the fastest-growing distribution channels in the global market.


“Asia Pacific is leading the Global Market with Fastest Growth Projection.”

The Asia Pacific meat substitute industry will register the fastest compound annual growth rate of 9.6% during 2019-2026 owing to the well-established consumption patterns for soy-based products and the growing popularity of novel plant-based diets especially in the markets of India, Sri Lanka, and Thailand. Western Markets, on the other hand are also experiencing promising growth which is propelled by “enlightened” consumers that are gradually reducing their reliance on animal-based food products.

There have been a mixed sentiment in the global food and beverage industry regarding the meat substitutes, the proponents refer them as "slaughter-free," or "clean" meat whereas the conventional meat industry tagged it as "fake" meat. According to the United States Cattlemen's Association (USCA), meat substitutes are the 'foods produced using cell-cultured technology'.

The regulatory complexities regarding the lack of widely accepted definition and scope of meat substitutes are clearly hampering the growth of the market. Countries should take a cue from Germany, where the terms "Fleischersatz" (meat substitute) and "Fleischimitat" (meat imitation) are widespread. The agriculture ministry of Germany went ahead and published in late 2018 recommendations that packaging clearly indicates "vegetarian" or "vegan" when applicable, as well as what substitutes are used.

North America Meat Substitute Market Size , 2018

To get more information on the regional analysis of this market, Request a Free sample

The substitutes for meat products have been available in the market for years, the recent evolution is that the manufacturers are strongly emphasizing the need to eliminate animal-based ingredients without compromising on the sensory properties of such novel foods, especially the "meaty" flavor. This has stimulated mainstream consumers to switch occasionally from animal meat to plant-based meat.

The meat substitute market in North America is witnessing a distinct trend of consumers adopting these plant-based options by not eliminating the meat-based products but by partially replacing them - consumers are increasingly trying out various plant-based meat alternatives, the full-scale adaptation of which will rely on eating experience mimicking the meat products.

The United States market for meat substitutes is witnessing a strong year-on-year growth rate with exceptional sales performance put up by brands such as Beyond Meat, Field Roast and Gardein. Consumers are intensively cutting down their meat consumption. The plant-based meat category is expected to witness growth trajectory akin to plant-based milk in the United States, by strongly emerging as substitutes household staple.

Plant-based meat substitute growth stems from the broader concept of sustainability in our dietary habits - consumers nowadays are looking for different ways to reduce their impact on the environment. Meat alternatives that were considered as a domain for only vegetarians and vegan have found wider acceptance among the "conscious consumers" that support ethical concerns over animal welfare and the environment.


“Moderately Consolidated Industry Structure in Global Meat Substitute Market”

Private label brands such as Beyond Meat, Just and Impossible Foods in the meat substitutes market have set new standards for innovation, quality and aesthetic appeal that has nudged well-established players to follow the suit.

Key giants in the U.S. meat and meat products are also entering into the plant-protein market. Recently Tyson Foods, Inc. introduced its first plant-based and blended products, along with its new Raised & Rooted brand making it the largest U.S. meat producer to enter the growing alternative protein segment with its own products. The focus on strengthening the distribution network is ever-increasing. Tyson Foods, Inc., for instance, rolled out its plant protein products through multiple customers and sales channels.

List of Key Companies Covered:

  • Tyson Foods, Inc.

  • Greggs plc

  • Marlow Foods Ltd

  • Conagra Brands, Inc.

  • Unilever NV

  • Hilton Food Group plc

  • Kerry Group Plc

  • Savage River Inc.

  • JUST, Inc.

  • Impossible Foods Inc.

Report Coverage 

An Infographic Representation of Meat Substitutes Market

To get information on various segments, share your queries with us

The processed food industry has witnessed a rapid increase in sales growth of plant-based diets. Consumers nowadays are increasingly seeking healthy and sustainable sources of protein in novel formats such as plant-based meat. The market report provides qualitative and quantitative insights and a detailed analysis of market size and growth rate for all possible segments in the market.

Along with this, the report provides an elaborative analysis of the market dynamics and competitive landscape. Various key insights provided in the report are the overview of related sprouts farmers market protein meat substitute, recent industry developments such as mergers & acquisitions, the regulatory scenario in key countries, and key industry trends.

Report Scope & Segmentation



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Million)


By Source

  • Soy-based Ingredients

  • Wheat-based Ingredients

  • Other grain-based Ingredients

  • Textured Vegetable Proteins

By Distribution Channel

  • Mass Merchandisers

  • Specialty Stores

  • Online Retail

  • Other Retail Channels

  • Foodservice

By Region

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, U.K., Spain, Italy, Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of the MEA)


  • In February 2019, The Institute of Chemical Technology (ICT) India and The Good Food Institute, a global non-profit organization engaged in promoting the plant- and cell-based meat sector through research and commercialization - they have also entered into an agreement to set up a ‘Centre of Excellence in Cellular Agriculture’ in Maharashtra, India.

  •  In May 2019, Beyond Meat, Inc. expanded its partnership with Zandbergen World’s Finest Meat to produce the brand’s innovative plant-based meats at a new manufacturing facility being constructed by Zandbergen in Zoeterwoude, the Netherlands.

Frequently Asked Questions

Fortune Business Insights says that the global meat substitute market size was valued at USD 4,340.5 million in 2018 and is projected to reach USD 8,155.8 million by 2026

Growing at a CAGR of 8.39%, the market will exhibit steady growth in the forecast period (2019-2026)

Soy-based Ingredients segment is expected to be the leading segment in the market during the forecast period.

Favorable consumption patterns for plant-based diet and ethical consumerism are driving the growth of this market.

Tyson Foods, Inc., Conagra Brands, Inc., Unilever NV, and Kerry Group Plc are few of the key players in this market

Asia Pacific is expected to hold the highest market share in this market in 2018.

Online retail is expected to grow at the fastest pace during the forecast period.

Robust popularity of veganism, Increased investments by key players of the meat processing industry in the meat substitutes sector, and enabling policy & regulatory framework are the key market trends that are driving the growth.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
Meat Substitutes Market Size, Share and Global Industry Trend Forecast till 2026
  • Nov, 2019
  • 2018
  • 2015-2017
  • 130


  • 4850

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Client Testimonials

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . More info.