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Hot Sauce Market Size, Share and Global Trend By Type (Tabasco Sauce,Habanero Sauce, Jalapeño Sauce, Sweet and Spicy Sauce), By Distribution Channel (Mass Merchandisers, Specialist Retailers, Convenience Stores, Online Retail), and Geography Forecast till 2026

Region : Global | Latest Update: Aug, 2019 | Published Date: Jun, 2019 | Report ID: FBI100495| Status : Published



The global hot sauce market, which was valued at US$ 2.29 Bn in 2018, is projected to reach US$ 3.77 Bn by the end of 2026, exhibiting a CAGR of 6.5%. 

Hot sauces are made from ingredients such as chilies, peppers, garlic, other spices and condiments that exert a healing effect in the body. The global marketplace has witnessed a decent growth trajectory of hot sauces, given its evolving popularity and enhanced consumer’s inclination towards innovative and bold flavors. Consumers worldwide are opting for healthful indulgence in a way that provides taste along with beneficial traits such as superior nutritional profiles, organic and non-GMO retail positioning – this trend is set to provide a major fillip to the sales of hot sauces both in the developed and developing the marketplace. 

The robust popularity of bold and exotic flavors in hot sauces is providing lucrative business to processors and distributors. Premiums offerings are known to fetch higher profit margins. According to the U.S. Bureau of Labor Statistics, price trend for spices, seasonings, condiments, sauces has witnessed an uptick of 10.9% in the span of a decade. This price increase is partly attributed to the increasing availability of innovative and premiums offerings that are attracting consumer’s attention owing to their functional superiority.  


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Increased Consumption of Asian and Mexican Style Foods Has Facilitated Market for Hot Sauces in Developed Economies 

The developed markets of the west have witnessed significant growth in the influx of immigrants, particularly from the Asia Pacific and South American regions – this development has resulted in the rising popularity of their cuisines that are known to utilize different varieties of hot sauces that primarily utilizes spicy condiments.  

The growth of the tourism and hospitality sector has internationalized cuisines. Consumers are increasingly seeking to try out new and bold ethnic flavors. The gourmet cooking trend among the younger consumers has further broadened the varieties of hot sauces that are available in retail shelves. The growth in the immigrant population coupled with increasing familiarity of such regional cuisines is expected to benefit hot sauces sales in the foreseeable future.

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Asia Pacific Region is Expected to Witness leading Sales Growth for Hot Sauces during 2019-2026 

The developed markets of North America and Western Europe have witnessed significant growth in the sales of hot sauces. The robust snacking trend, especially of meat-based products has encouraged consumers to try out spicier versions of sauces and condiments. 

Nonetheless, it is the developing economies especially the Asia Pacific region that is set to exhibit a growth rate higher than the global average during the forecast period (2019-2026). The diversity in the regional cuisines and the heavy reliance on spices have given rise to authentic, exotic and hyperlocal flavors of the hot sauces. 

North America Hot Sauce Market, 2018

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The influence of Latin and Asian Style cuisines that is served in the foodservice sector has encouraged the consumers to replicate the same eating experience in their households. The rapidly rising popularity of cooking shows exhibiting innovative and bold recipes has successfully tapped the consumer’s desires to try something exotic and bold, the utilization of hot sauce is thus aligned with this evolving dietary patterns.  

Dynamism and Competitiveness of Sauces, Dressings and Condiments Sector is Expected to Strongly Influence Hot Sauce Sub-sector 

Companies operating in the global hot sauce market are tapping into local taste preferences by working on flavors that are ethnic to a particular region - this trend of providing acquainted offerings is expected to act as a crucial driving factor for the growth of the market.  Nutritionally flavorful is expected to become a buzzword for the sustainable sales of hot sauce worldwide. New product launches and packaging related innovations are some of the preferred strategies undertaken by key giants present in the hot sauce market. 

The global market for hot sauce remains largely fragmented thereby providing enormous space for smaller boutique producers. Private label brands have in fact remain successful with their craft positioning of hot sauces that delivers innovative and unique taste experience. Mass merchandisers dominate the global hot sauce market distribution scenario, the shelf-space availability, more varieties, and attractive discounts are some of the factors that are favoring mass merchandisers.  

Report Coverage  

The global market for hot sauces is primarily driven by the new product development in terms of flavor enhancers and new spices incorporated and packaging related modifications that provide enhanced convenience. The product development trend has manifested in more than 22,000 new hot and spicy products introduced in 2017 clearly indicating the heightened consumer’s interest in spicy ingredients. Consumers have exhibited growing awareness regarding the detailed sensory aspects of spices in providing heat and flavors to the food products, this has translated into rapid popularity of the different type of hot sauces. Artisanal formats of hot sauces are expected to witness greater traction than the conventional ones in the foreseeable future.

The report provides qualitative and quantitative insights on the hot sauces market and detailed analysis of market size & growth rate for all possible segments in the market. The market is segmented by type, distribution channels, and geography. On the basis of type, the global hot sauces market is categorized into tabasco sauce, habanero sauce, jalapeño sauce, sweet and spicy sauce, and others. Based on the distribution channel, the market is segmented into mass merchandisers, specialist retailers, convenience stores, online retail, and others. Geographically, the market is segmented into five major regions, which are North America, Europe, Asia Pacific, South America and the Middle East and Africa. The regions are further categorized into countries. 

Along with this, the report provides an elaborative analysis of the market dynamics and competitive landscape. Various key insights provided in the report are the overview of related markets, recent industry developments such as mergers & acquisitions, the regulatory scenario in key countries, and key industry trends. 

Key segments within the market 

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By Type

·         Tabasco Pepper Sauce

·         Habanero Pepper Sauce

·         Jalapeño Sauce

·         Sweet and Spicy Sauce

·         Others

By Distribution Channel

·         Mass Merchandisers

·         Specialist Retailers

·         Convenience Stores

·         Online Retail

·         Others

By Geography

·         North America (U.S., Canada, and Mexico)

·         Europe (Germany, France, Italy, Spain, U.K., and Rest of Europe)

·         Asia Pacific (China, India, Australia, Japan, and Rest of Asia Pacific)    

·         South America (Brazil, Argentina, and Rest of South America)

·         Middle East & Africa (UAE, South Africa, and Rest of the ME&A)


Key companies covered in the report

  • Kraft Heinz Co.
  • McCormick & Co Inc.
  • Campbell Soup Co.
  • The Unilever Group
  • The Clorox Company
  • Pinnacle Foods, Inc.
  • Conagra Brands, Inc.
  • McIlhenny Company
  • The French's Food Company LLC
  • Hormel Foods Corporation

    Key Industry Development

    • In March 2019, Kraft Heinz rolled out two new condiments Mayocue and Mayomust which are mayonnaise-barbecue and mayonnaise-mustard sauces.
    • In February 2019, Nando's launched Peri-Peri 'Vusa' - combination of African Bird's Eye Chilli, lemon and garlic in Tesco Stores of UK.
    • In November 2018, NY-based taqueria Dos Toros launched sauces, in flavors viz. Smokey, Verde and Habanero. The launch was in the retail market.

    Hot Sauce Market Size, Share and Global Industry Trend Forecast till 2026
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