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Hot Sauce Market Size, Share and Industry Analysis By Type (Tabasco Sauce,Habanero Sauce, Jalapeño Sauce, Sweet and Spicy Sauce), By Distribution Channel (Mass Merchandisers, Specialist Retailers, Convenience Stores, Online Retail), and Regional Forecast, 2019 - 2026

Region : Global | Published Date: Oct, 2019 | Report ID: FBI100495| Status : Published



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The global hot sauce market size was valued at USD 2.29 Billion in 2018 and is projected to reach USD 3.77 Billion by the end of 2026, exhibiting a CAGR of 6.5% in the forecast period.

Hot Sauce is made from ingredients such as chilies, peppers, garlic, other spices and condiments that exert a heating effect in the body. The global marketplace has witnessed a decent growth trajectory of hot sauces, given its evolving popularity and enhanced consumer’s inclination towards innovative and bold flavors. Consumers worldwide are opting for healthful indulgence in a way that provides taste along with beneficial traits such as superior nutritional profiles, organic and non-GMO retail positioning – this trend is set to deliver a significant fillip to the sales of hot sauces both in the developed and developing markets. Influenced by this, the hot sauce market share is expected to upscale in the forthcoming years.

The robust popularity of bold and exotic flavors in hot sauces is proving lucrative to processors and distributors. Premeimised offerings in the market are known to fetch higher profit margins. According to the U.S. Bureau of Labor Statistics, price trend for spices, seasonings, condiments, sauces has witnessed an uptick of 10.89% in the span of a decade, a part of this increase is attributed to the increasing availability of innovative and premiumised offerings that are attracting consumer’s attention owing to their functional superiority. Spurred by this, the hot sauce market growth is likley to emerge in the forecast duration.

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"Increased Consumption of Asian and Mexican Style Foods Has Facilitated Market for Hot Sauces in Developed Economies"

The developed markets of the west have witnessed significant growth in the influx of immigrants, mainly from Asia Pacific and South American regions – this development has resulted in the rising popularity of their cuisines that are known to utilize different varieties of hot sauces that primarily uses spicy condiments. 

The growth of the tourism and hospitality sector worldwide has further intensified the internationalization of cuisines, aiding the hot sauce market size. Consumers are increasingly seeking to try out new and bold ethnic flavors. The gourmet cooking trend among the younger consumers has also broadened the varieties of these sauces that are available in retail shelves. The growth in the immigrant population, coupled with increasing familiarity of such regional cuisines, is expected to benefit hot sauce sales in the foreseeable future. 

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Regional Analysis

"Asia Pacific Region is Expected to Witness leading Sales Growth for Hot Sauces during 2019-2026"

The developed markets of North America and Western Europe have witnessed significant growth in the sales of hot sauces. The robust snacking trend, especially of meat-based products, has encouraged consumers to try out spicier versions of sauces and condiments, favoring the hot sauce market share. Nonetheless, it is the developing economies, especially the Asia Pacific region that are poised to exhibit a growth rate in market higher than the global average during the forecast period (2019-2026). The diversity in the regional cuisines and the heavy reliance on spices have given rise to authentic, exotic, and hyperlocal flavors of the hot sauces, aiding to the hot sauce market size in Asia Pacific. 

The influence of Latin and Asian Style cuisines that is served in the foodservice sector has encouraged the consumers to replicate the same eating experience in their households. The rapidly rising popularity of cooking shows exhibiting innovative and bold recipes has successfully tapped the consumer’s desires to try something exotic and bold, the utilization of hot sauce is thus aligned with this evolving dietary patterns. All the above mentioned factors are anticipated to positively impact the market in the forecast years.

North America Hot Sauce Market, 2018

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Key Market Drivers 

"Dynamism and Competitiveness of Sauces, Dressings and Condiments Sector is Expected to Strongly Influence Hot Sauce Sub-sector"

Companies operating in the global market are tapping into local taste preferences by working on flavors that are ethnic to a particular region - this trend of providing acquainted offerings is expected to act as a crucial driving factor for the growth of the market. Nutritionally flavorful is expected to become a buzzword for the sustainable sales of hot sauce worldwide. New product launches and packaging related innovations are some of the preferred strategies undertaken by key giants present in the hot sauce market.

The global market for hot sauce remains largely fragmented thereby providing enormous space for smaller boutique producers. Private label brands in the  market are successful with their craft positioning of hot sauces that delivers innovative and unique taste experience. Mass merchandisers dominate the market distribution scenario, the shelf-space availability, more varieties, and attractive discounts are some of the factors that are favoring mass merchandisers. 

Key companies covered in the report

  • Kraft Heinz Co.

  • McCormick & Co Inc.

  • Campbell Soup Co.

  • The Unilever Group

  • The Clorox Company

  • Pinnacle Foods, Inc.

  • Conagra Brands, Inc.

  • McIlhenny Company

  • The French's Food Company LLC

  • Hormel Foods Corporation

Report Coverage

The global market is primarily driven by the new product development in terms of flavor enhancers and new spices incorporated and packaging related modifications that provide enhanced convenience. The product development trend in the hot sauce market has manifested in more than 22,000 new hot and spicy products introduced in 2017 clearly indicating the heightened consumer’s interest in spicy ingredients. Consumers have exhibited growing awareness regarding the detailed sensory aspects of spices in providing heat and flavors to the food products, this has translated into rapid popularity of the different type of hot sauces. Artisanal formats of hot sauces are expected to witness greater traction than the conventional ones in the foreseeable future.

The report provides qualitative and quantitative insights on the hot sauce industry and detailed analysis of market size & growth rate for all possible segments in the market. The hot sauce market is segmented by type, distribution channels, and geography. On the basis of type, the market is categorized into tabasco sauce, habanero sauce, jalapeño sauce, sweet and spicy sauce, and others. Based on the distribution channel, the market is segmented into mass merchandisers, specialist retailers, convenience stores, online retail, and others. Geographically, the market is segmented into five major regions, which are North America, Europe, Asia Pacific, South America and the Middle East and Africa. The regions are further categorized into countries.

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Along with this, the report provides an elaborative analysis of the hot sauce industry dynamics and competitive landscape. Various key insights provided in the report are the overview of related markets, recent industry developments such as mergers & acquisitions, the regulatory scenario in key countries, and key industry trends.




By Type

  • Tabasco Pepper Sauce

  • Habanero Pepper Sauce

  • Jalapeño Sauce

  • Sweet and Spicy Sauce

  • Others

By Distribution Channel

  • Mass Merchandisers

  • Specialist Retailers

  • Convenience Stores

  • Online Retail

  • Others

By Geography

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., and Rest of Europe)

  • Asia Pacific (China, India, Australia, Japan, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (UAE, South Africa, and Rest of the ME&A)


  • In March 2019, Kraft Heinz rolled out two new condiments Mayocue and Mayomust which are mayonnaise-barbecue and mayonnaise-mustard sauces.

  • In March 2019, TPZ Ventures, cultivator and manufacturer of medical cannabis products in Puerto Rico, has launched a cannabis-infused “Puerto Rican-style” hot sauce, known locally as pique, for sale at dispensaries throughout the island.

  • In February 2019, Nando's launched Peri-Peri 'Vusa' - combination of African Bird's Eye Chilli, lemon and garlic in Tesco Stores of UK.

  • In November 2018, Dos Toros Taqueria (US) launched sauces, in flavors viz. Smokey, Verde and Habanero for the sale in the retail market. 

Frequently Asked Questions

Fortune Business Insights says that the value of the global Hot Sauce Market was USD 2.29 Billion in 2018.

The Hot Sauce Market is projected to reach USD 3.77 Billion by 2026.

The Hot Sauce Market will grow at the rate of 6.5% CAGR.

Hot Sauce Market Size, Share and Global Industry Trend Forecast till 2026
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  • 2018
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