Hot Sauce Market Size, Share & COVID-19 Impact Analysis, By Type (Tabasco Pepper Sauce, Habanero Pepper Sauce, Jalapeno Sauce, Sweet and Spicy Sauce, and Others), By Distribution Channel (Mass Merchandisers, Specialist Retailers, Convenience Stores, Online Retail, and Others), and Regional Forecast, 2022-2029

The global hot sauce market size was valued at USD 2.17 billion in 2021. The market is projected to grow from USD 2.89 billion in 2022 to USD 4.72 billion by 2029, exhibiting a CAGR of 7.26% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with hot sauce experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global market exhibited a decline of 4.91% in 2020 as compared to 2019.

The increasing globalization is the major factor driving the sales of condiments, spices, and sauces across the globe. The popularity of savory food is growing tremendously among consumers worldwide, attributed to their unique umami flavors. Hot sauce is emerging as a widely accepted accompaniment of savory foods. They combine perfectly with various delicacies such as meat-based snacks, sweet & salty snacks, and others. Moreover, the players operating in the market are increasing their presence on the global level, which is expected to positively impact the hot sauce market growth.

COVID-19 IMPACT

Limited Availability of Raw Materials during COVID-19 Pandemic to Result in Sluggish Growth

The ongoing pandemic affected businesses with varying intensity across different regions and various parts of the supply chain. The demand for the product increased in some countries as consumers were requested to quarantine at home, which gave them an additional space to explore fresh cooking options. According to one of the prominent hot sauce manufacturer, Truff in the U.S. stated in an article that it has witnessed increase in its sales and generated around USD 25 million in its revenue in 2020, a sales growth of 400% since March, 2020. Additionally, people were advised to hoard essentials and packaged food products, positively affecting the global market. However, the shortage of raw materials and laborers has negatively affected the industry growth in the initial few months. 

The sector is now reworking its current models to navigate the impacts of the COVID-19 pandemic. This will certainly require serious efforts on lines of innovation and technology upgrades. They are experimenting with different cuisines to bring out the joy of dining out at home as restaurants and cafes continue to remain closed amid the pandemic. Despite the strong demand for cayenne pepper sauces, supply chain disruptions have delayed product processing, manufacturing, and demand-supply volatility. For instance, Chick-fil-A, one of the largest American fast food restaurants chain mentioned due to industry-wide supply chain disruptions, they are facing shortage of sauces hence, limiting the number of sauces given to the consumers.

Although the product demand is increasing during this period, mandatory government laws such as complete lockdown in various economies have negatively impacted the chili sauce market. The border closure situation in major spice and herb-producing and exporting countries like India, China, and others have disrupted the trade of raw materials required to produce the sauce mentioned above. The imposed lockdown and stay-at-home orders led people to cook their meals at home, which positively impacted the sauce sales in the latter quarters. For instance, McCormick & Co. Inc., one of the prominent global manufacturers of sauces, the full year results of the company in 2020 soared by 4.7% to reach USD 5.6 billion. The rise in sales was attributed to the growth in the company’s consumer segment which grew by 5.9% in the fourth quarter of 2020. The growing inclination toward home cooking to maintain overall health and wellness is projected to support the market growth.

LATEST TRENDS

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Rising Adoption of Premium Products due to High Quality to Foster Growth

Premium product offerings in the market are expected to make higher profit margins in the upcoming years. According to the U.S. Bureau of Labor Statistics, the price trend for seasonings, spices, sauces, and condiments has seen an uptick of 10.89% in the last few years. This increase is attributed to the increasing availability of innovative and premium product offerings attracting customers' attention due to their functional superiority. Several companies are indulging in producing various premium chili sauces in the market to capitalize on the ongoing trend. For instance, Gringo Bandito incorporates various premium ingredients to produce a premium cayenne pepper sauce variety. Ingredients are Scotch bonnet peppers, habaneros, water, distilled vinegar, Mexican onions, garlic, salt, spices, and xanthan gum.

DRIVING FACTORS

Increasing Demand for Healthy Appeasement to Spur Product Sales

The global market has witnessed a considerable growth trajectory of hot sauces due to their evolving popularity and enhanced consumers' inclination toward innovative and bold flavors. The increasing young population and fostering globalization have led to the advent of diversity in young people's food choices. These people are significantly proffering spices attributed to produce flavors such as spicy, peppery, and others, thus fueling revenues in the global market. 

There is a rise in consumption of fast food among the busy & urban population, which will trigger a surge for sauce sales, especially in developing countries of Asia Pacific. Customers worldwide are opting for healthy appeasement in a way that provides taste and beneficial traits such as higher nourishing profiles, structured retail positioning, and non-GMO. This trend is set to deliver a significant spur to the sauce sales in developed and developing markets. 

Surging Consumption and Innovations in Mexican and Asian Cuisines to Drive Growth

The primary factor driving the product demand is the rising influence of Asian, especially Latin and Indian cooking across all geographies. For instance, the U.S possesses the largest Mexican population, followed by China and India. This trend influences the population and market dynamics with the rapidly evolving dietary patterns. The popularity of such regional and ethnic cuisines is expected to drive the sales traction of innovative products such as cayenne pepper sauce. 

The developed western markets have witnessed significant growth in the inflow of different immigrants, mainly from the South American regions and Asia Pacific. This particular factor has resulted in the rising popularity of their cuisines that utilize various types of chili sauces, in which spicy condiments are primarily used. Expanding hospitality and the tourism sector worldwide, which has further deepened the internationalization of various cuisines. These days, consumers are seeking numerous bold and new ethnic flavors. An ongoing trend of gourmet cuisine has widened the accessibility of multiple sauces of cayenne pepper among the retail sector in younger consumers.

RESTRAINING FACTORS

High Fluctuations in Raw Material Prices to Impede Growth

A major restraint in this market is price fluctuation, especially in raw materials such as tomatoes, pepper, chili, jalapenos, and others. The sudden outbreak of the COVID-19 pandemic globally caused disturbances in the transportation service, which impacted the raw material prices. For instance, China and India are the leading exporters of tomatoes. The outbreak of COVID-19 across the globe is expected to impact the exports of various regional vegetables, including tomatoes. This factor could eventually result in a shortage in the market. As a result, the prices of tomatoes are predicted to increase.

Similarly, the retail prices of chili peppers in China rose in 2018 as there was a delay in the entrance of dried chili peppers in the market due to bad weather conditions. This further resulted in product scarcity in the market. The prices of straight peppers, pointed peppers, and sweet peppers also increased.

SEGMENTATION

By Type Analysis

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Tabasco Pepper Sauce Segment to Hold Major Share in Upcoming Years due to High Demand

Based on type, the market is classified into tabasco pepper sauce, habanero pepper sauce, jalapeno sauce, sweet and spicy sauce, and others.

The tabasco pepper sauce segment accounted for approx. 23% share in the global market in 2021. The rising consumer's inclination toward bold, spicy, and combination flavors are expected to support the steady growth of the segment.

The popularity of sweet and spicy sauce is growing considerably across the globe due to its tastefulness and healthy quotient. Moreover, premiumization in sweet and spicy sauce offerings, increasing popularity of "better for you" ethnic food products, and rising consumer interest in innovative condiments laced with exotic and spicy flavors are projected to offer huge growth opportunities to the segment.

By Distribution Channels

Product Sales through Mass Merchandisers to Grow at a Rapid Pace in Near Future

Based on distribution channel, the market is characterized into mass merchandisers, specialty retailers, convenience stores, online retail, and others. The mass merchandisers segment captured the lion's share in 2021 across the globe as supermarkets and hypermarkets are highly preferred by consumers to shop condiments and food ingredients such as chili sauce.

However, in the coming years, sales of chili sauce through online retail channels are expected to expand due to the increasing consumer interest in online shopping as they offer high convenience and wide product & brand choices. Moreover, the rising internet penetration in emerging economies is anticipated to support the steady growth of the segment.

REGIONAL INSIGHTS

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The market size in North America stood at USD 1.20 billion in 2021. This region's dominance in this market is attributed to consumers' high spending power. Also, the intensifying diversification in food flavors makes it possible for chili sauce to become a potential staple in the American kitchen rather than being a fringe ethnic food. The wide popularity of chili sauce in countries such as the United States and Canada has positively impacted the trade of the product across the region, which is a beneficial aspect associated with the market's growth. The United States and Canada are among the top five global importers of chili sauce

Based on revenue, Asia Pacific secured the second-largest position in the market in 2021. The gradually growing population in major Asian economies, such as China and India, and the expansion of the foodservice industry in these economies are aiding in escalating the sales volume of various chili sauces. Earlier, chili sauce was a part of restaurants, cafes, and small and large food joints, but increasing consumer interest in mimicking the restaurant-like taste at home has made it possible for chili sauce variants to pave their way in Asian households.

On the other hand, the Middle East & Africa is expected to exhibit a comparatively slow growth rate due to less expenditure on fast food and more preference for native condiments and sauces.

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The sauce market in Latin America is getting rapid recognition as a significant ingredient in the preparation of widely consumed meat-based food products and snacks, vegetable and stew preparation, and as an accompaniment for food products such as sandwiches and pizzas salads, grilled or fried seafood, and others.

KEY INDUSTRY PLAYERS

Companies to Introduce Innovative Product Variants to Remain Competitive

The market is moderately consolidated with a few global key players. The emergence of new players during the upcoming years and multiple innovative product launches are predicted to extend the global market's scope. Companies operating in the global market are embarking on new product launches and partnerships with relevant stakeholders for product marketing and portfolio broadening.

For instance, in February 2019, McCormick & Co. Inc. signed a partnership agreement with Buzzfeed to launch a new app called "Flavor Maker" as it is expected to impact growth by focusing on young consumers. Similarly, in March 2019, TPZ Ventures, a manufacturer and cultivator of cannabis products, introduced a cannabis-infused 'Puerto Rican-style' hot sauce for sale at dispensaries throughout Iceland.

LIST OF KEY COMPANIES PROFILED:

• The Kraft Heinz Company (U.S.)


• McCormick & Company Inc. (U.S.)


• Campbell Soup Company (U.S.)


• Unilever PLC. (U.K.)


• Conagra Brands Inc. (U.S.)


• McIlhenny Company (U.S.)


• Southeastern Mills, Inc. (U.S.)


• Hormel Foods Corporation (U.S.)


• Baumer Foods, Inc. (U.S.)


• T.W. Garner Food Company (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• April 2021: U.S.-based brand Taco Bell announced in collaboration with international recycling leader TerraCycle to give its hot sauce packets a revamp that doesn't lead to landfill. Taco Bell is the first quick-service restaurant brand to partner with TerraCycle to recycle pliable film packets.


• September 2021: Kraft Heinz announced the launch of its hot sauce in the U.K. market. The new avocado-based hot sauces are Venezuelan-inspired and are named Kumana.

REPORT COVERAGE

An Infographic Representation of Hot Sauce Market

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The research report includes quantitative and qualitative insights into the industry. It also offers a detailed hot sauce market analysis, including market size and growth rate for all possible segments. Several key insights are an overview of the parent market, competitive landscape, regulatory scenario in critical countries, consumer buying behavior, recent industry developments, such as mergers & acquisitions, and key hot sauce market trends.

Report Scope & Segmentation