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Xanthan gum is a polysaccharide obtained by fermentation of sugar with a bacteria called xanthomonas campestris from which xanthan gum derives its name. It is commonly used in products such as ice cream, toothpaste, and gluten-free products as a stabilizer and thickening agent. Other uses of xanthan gum are in oil industry to thicken drilling fluid, cosmetics to prepare water gels and to manufacture medicines for diabetes. Xantham gum has no known effects on the human body and is approved by the FDA, and ESFA for the use in foods & beverages.
The factors expected to drive the xanthan gum market is the rising demand from food industry. The exponential growth in population has propelled the consumption of food, thereby increasing demand for xanthan gum. The above reason is expected to act as the driver for the xanthan market growth.
Key Market Driver -
Booming demand from foods and beverages
Key Market Restraint -
Availability of the substitute
The restraint for the xanthan gum market is the availability of the substitute known as guar gum which is also a polysaccharide derived from natural sources and has properties and applications similar to xanthan gum. The possibility of replacing xanthan gum with guar gum is expected to restrict the growth of the market.
Based on application, the market is segmented into food & beverages, oil & gas, personal care & cosmetics, and pharmaceutical.
From a geographical standpoint, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
The major companies in the global xanthan gum market report include Cargill, Solvay S.A., Deosen, Fufeng Group, Ingredion, Hebei Xinhe Biochemical Co. Ltd., CP Kelco, Meihua Holdings Group Co. Ltd., Unionchem, Archer Daniels Midland Company, and other key players.
The global xanthan gum market has been segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa. North America is expected to witness the growth in the xanthan gum market due to high demand from cosmetics industry. Concerns related to the use of synthetic chemicals in the cosmetics products has forced the manufacturers to use organic alternatives in North America, hence the market growth.
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In Europe, rising food related allergies and intolerance towards gluten has shifted the preference of consumers towards foods with natural emulsifiers, thereby growing the market. The growth in Asia Pacific will be primarily due to the presence of countries with largest population, due to which consumption of foods & beverages is very high; therefore, the demand for xanthan gum will grow from this region. Lain America will witness a rise in demand for xanthan gum for pharmaceutical applications. The increasing number of oil exploration activities in the Middle East & Africa will grow the demand for xanthan gum.
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