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The gluten free food is designed specifically for the people with the gluten-intolerance condition. This condition is otherwise called as celiac disease. Gluten-intolerant people cannot digest gluten in their body and there is a certain immune reaction observed in the body after eating gluten-rich food. The gluten creates inflammation in the small intestine which leads to various medical complications. It also leads to malabsorption of various other nutrients in the body. Over the years there is an increase in the gluten-intolerant population in various regions which is expected to create growth in the gluten-free foods.
According to Celiac Disease Foundation, about 1 in every 133 citizens in North America is likely to be affected with celiac disease. Approximately 30% of North Americans are avoiding gluten in order to improve their healthy lifestyle. There are various key players in the gluten-free food market which are focused on collaboration with various other new companies, which leads to the launch of new gluten-free food products in the market. For instance, in the year 2014 General Mills Inc. company signed a joint venture with Nestlé SA in order to launch Nestlé Gluten Free Corn Flakes in the U.K. This joint venture helped the companies to cater to the growing demand for gluten-free food.
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Gluten is a type of protein that is found in various grains and other food products. The gluten is found largely in wheat, rye, and barley. The presence of gluten helps to provide elasticity to dough and retains moisture. The elastic nature provides a chewy texture to the end product. Many foods are made up of gluten and is always essential to look for the ingredient label for people suffering from celiac disease.
There is an increase in consumer awareness regarding the celiac disease and gluten-free food products in the developed regions which is likely to drive the growth of the gluten free food market. There are various health benefits associated with the consumption of gluten-free foods such as it helps lower the cholesterol levels, helps lose weight and doesn’t absorb fats.
Some of the major companies that are present in the global gluten free food market are Kellogg Company, Freedom Foods Group Ltd., Dr. Schär AG/SPA, Kraft Heinz Company, Pinnacle Foods Inc., Enjoy Life Foods, General Mills Inc., Amy's Kitchen, Bob’s Red Mill Natural Foods, Gruma, Hain Celestial Group, Warburtons, Hero AG, Barilla GER Fratelli SPA, Genius Foods, Pasia Plc, Veripan, Norside Foods Ltd., Farmo SPA and other players.
By Distribution Channel
By the product type segment, gluten-free baked food products are expected to have more traction when compared to the other food products. This is owing to the increase in the consumption of these products in every region. In the developed region baked products such as bread, are consumed in large quantities for breakfast. The gluten-free bread is expected to grow at a significant CAGR owing to the high consumption of the same.
Followed by gluten-free baked food, gluten-free dairy products segment is expected to hold the second-largest market share in terms of value. This is owing to the increase in the consumption pattern and the presence of various health-conscious consumers in the world.
North America is expected to hold the largest share in the gluten free food market, due to the increase in the presence of health-conscious consumers and gluten-intolerant population in the region. Followed by North America, Europe is expected to be the second-dominant region in the gluten free food market. This is due to consumer awareness about the ingredients that are present in the food product. The consumers in the Europe region double-check the ingredient list in the food product which is expected to create a demand for the gluten-free food product.