Gluten-free Pasta Market Size, Share & Industry Analysis, By Ingredient (Rice, Corn, Chicpea, Quinoa, Multigrain, Others), By Type (Dried Pasta, Chilled/Fresh Pasta, Canned Pasta), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, Others) and Regional Forecast, 2023-2030

The gluten-free pasta market is witnessing robust growth owing to the rising trend of free-from foods. Free-from foods such as gluten-free, lactose-free, chemical-free are perceived to be healthier and safer as compared to their conventional counterparts. The various health benefits associated with the consumption of gluten-free products is expected to drive the growth of the gluten-free products market in foreseeable years. The growing demand for healthier convenience food is driving the growth of the global gluten-free pasta market.

Pasta is a staple food of Italy. However, in recent years, its popularity has increased in other regions owing to its convenient preparation and instant cooking. The increasing popularity of healthier versions of ready-to-cook and ready-to-eat foods due to the modern-day hectic lifestyle of consumers is fueling the demand for gluten-free pasta. The growing demand for gluten-free meals from people with gluten intolerance, allergies, and celiac disease is contributing to the growth of the gluten-free pasta market. Increasing innovations and product development activities is anticipated to further contribute to the growth of the global gluten-free pasta market.

Free-from foods trend is rapidly gaining importance across the globe with evolving consumer lifestyles that demand for healthier foods. Earlier, the primary reason behind buying gluten-free foods was the medical conditions associated with it such as gluten allergies, sensitivities, and intolerance. However, in recent times, consumers are inclined towards buying free-from food products because they are perceived to be a healthier alternative to conventional products. The rising awareness of the health benefits of gluten-free products is primarily driving the growth of the global gluten-free pasta market. The increasing demand for healthier ready-to-cook and ready-to-eat products is further contributing to the growth of the market.

Key Market Driver -

Rising Trend of Free-from Foods

Key Market Restraint -

Challenges Faced while Maintaining the Consistency of Gluten-free Products

Gluten-free pasta is manufactured by using various grains such as rice, corn, quinoa, or a mixture of these grains. Gluten is the protein that imparts even consistency to the product by forming a protein network. The challenges faced in maintaining the consistency of gluten-free products is acting as the key restraint for the growth of the gluten-free pasta market. The bland taste of gluten-free pasta also hampers the demand for the product in the market.

Key Players Covered:

Barilla Holding S.p.A., Oba Food Group, The Artisan Olive Oil Co., Jovial Foods, Inc., H.J. Heinz Co. L.P., Quinoa Corporation, Doves Farm Foods Ltd., Bionaturae LLC, RPs Pasta Company, and Farmo S.p.a are the key players operating in the global gluten-free pasta market.

The global gluten-free pasta is segmented by ingredient, type, distribution channel, and geography. Gluten-free pasta made from rice is expected to witness strong demand owing to the wider availability of rice in almost all regions in the world. Brown rice pasta is gaining popularity in gluten-free pasta space as brown rice is perceived to be healthier owing to its high fiber content. The key players are focused on expanding their business by introducing rice-based gluten-free pasta to their product portfolio. For example, in July 2017, Barilla launched a gluten-free pasta made with a blend of corn and rice in Italy.

Gluten-free dried pasta is anticipated to exhibit promising growth due to its longer shelf life. Dried pasta is easily available in all types of distribution channels owing to its easier transportation and storage as compared to chilled and canned pasta. The rising awareness of gluten-free food is shaping consumer preferences in buying gluten-free packaged pasta from retail platforms.

Supermarkets and hypermarkets segment for baked cereal sales is projected to witness robust growth owing to the availability of a wide variety of products and purchase convenience in these type of sales channels. Specific aisles are allocated for products in such stores providing a plethora of options to consumers. The discounts and offers launched by these mass merchandisers are also expected to boost their sales performance. Supermarkets are also changing their listing policies, making space in-store for new, private label brands that fit the free-from and healthy lifestyle trend.

Regional Analysis:

North America is expected to exhibit strong performance owing to the significant growth of the healthy snacking trend. The rising trend of clean label products is projected to drive the demand for gluten-free, allergen-free and, non-GMO foods. The popularity among the millennial population who prefer healthier food options in ready-to-make category is expected to fuel the demand for gluten-free pasta. The leading players are strengthening their business by expanding the production facilities and product portfolio. For instance, in May 2019, Barilla, the Italian food company expanded its pasta production facility in Iowa, U.S., including gluten-free and wholewheat pasta.

Europe is projected to witness substantial growth in the gluten-free pasta market. Free-from foods are emerging as a leading category with traditional foods such as bread and pasta on center-stage. Naturally, gluten-free ingredients such as ancient grains, wheat alternatives, and grain-free formulations are on the rise in the region. Avoiding refined wheat products is a major driver for gluten-free products as part of a perceived healthier lifestyle. The key players are developing innovative products to meet the growing demand for gluten-free pasta in the region. For example, in November 2019, the Italian firm Oba launched a gluten-free pasta made from a West African ancient grain called Fonio.

The gluten-free pasta market has a huge growth potential in Asia Pacific owing to the rising demand for healthier products in the region. Gluten-free flours and bakery mixes have already gained popularity and with increasing awareness, consumers are getting attracted towards other processed food categories such as pasta, pizza, etc. Strategies such as introducing low price products and local flavors to attract a wide consumer base also provide immense growth opportunities in the region.

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Segmentation

Key Industry Developments

• In August 2019, The Artisan Olive Oil company launched products of its new Mediterranean artisan brand in UK, organic pasta and gluten-free pasta from the Piedmont region in the north of Italy. 


• In August 2017, a California-based gluten-free products company Pamela’s Products launched a line of gluten-free pasta and pasta meals.