Body Scrub Market Size, Share, and Industry Analysis By Type (Organic & Natural and Synthetic), By Form (Gel/Liquid, Cream, Powder, and Others), By Skin Type (Dry, Sensitive, Oily, and Others), By Distribution Channel (Hypermarkets & Supermarkets, Cosmetic Stores, Convenience Stores, Online Channels, and Others), and Regional Forecast, 2026-2034

The global body scrub market size was valued at USD 19.27 billion in 2025. The market is projected to grow from USD 20.29 billion in 2026 to USD 30.6 billion by 2034, exhibiting a CAGR of 5.27% during the forecast period.

The global body scrub market is expanding considering a surge in product adoption. This can be attributed to a rise in awareness regarding the availability of different kinds of body washing products and the skincare benefits from television shows and social media platforms.

Body scrubs offer a variety of skincare benefits, including skin exfoliation, unclogging skin cell pores, improving blood circulation in the skin, reducing cellulite, and removing impurities from the skin.

The closure of supermarkets and cosmetic stores has significantly impacted the sales of beauty & personal care products, threatening the global body scrub market growth during the COVID-19 pandemic. In addition, disruptions in the personal care products supply chain due to the restrictions on the domestic and international transport of goods negatively impacted product consumption across many countries during the pandemic.

Body Scrub Market Driver

Advancements in Development of Body Scrubs of Innovative Formulations to Foster Market Growth

Manufacturers focus on producing body scrubs of eco-friendly exfoliant formulations, CBD oils, and biodegradable materials that naturally scrub the user's body. Continual manufacturers' introduction of innovative formulation-based products drives the global market growth. In addition, the rising consumer demand for body scrubs that stimulate collagen production and provide anti-aging skincare benefits to users skyrocket product revenues across many countries worldwide. 

Body Scrub Market Restraint

Easy Consumers' Accessibility to Alternative Products to Restrain Market Growth

Easy consumers' accessibility to alternative, cheaper body scrubbing products, including soaps, coffee grounds, oatmeal, sugar, salt, and others, may restrain the global market growth. In addition, higher costs of natural formulation-based body scrubs and increasing incidences of skin irritation, dryness, redness, and others, due to the usage of chemical-based ones may hamper the product demand worldwide.

Body Scrub Market Opportunity

Increasing Provision of Body Scrubs Targeting Men Consumers to Create Newer Market Growth Opportunities

Male consumers ' rising adoption of a diverse range of bath and shower products, including shampoo bars, scrubs, conditioners, hair oils, and others, and increasing manufacturers' provision of different forms of body scrubs targeting male consumers create newer market growth opportunities. In addition, rising male consumers’ adoption of bath products made of natural ingredient-based formulations favor product demand across many countries worldwide.

Segmentation

Key Insights

The report covers the following key insights:

• Overview of the Global Bath and Shower Products Market
• Supply Chain & Regulatory Analysis
• SWOT Analysis
• Porter's Five Forces Analysis
• Recent Industry Developments – Product Launch, Merger & Acquisition, Joint Venturing, Collaborations, and Partnerships & Expansion

Analysis by Type

By type, the market is bifurcated into organic & natural and synthetic.

The synthetic segment is expected to hold a significant body scrub market share due to the easy accessibility of consumers to cheaper-priced products made of synthetic chemical-based formulations. In addition, continual manufacturers' provision of advanced skin exfoliating technology-based body scrubs and advancements in synthetic personal hygiene ingredients favor segmental revenues worldwide.

Analysis by Form

Based on form, the market is segmented into gel/liquid, cream, powder, and others.

Liquid body scrubs consist of a lighter, water-based texture that better allows the inclusion of exfoliating particles into the skin pores compared to the counterpart product forms. The gel/liquid segment is expected to hold a major market share due to the higher skin exfoliating effectiveness of such products over other product forms. In addition, the increasing acceptance of gel forms of scrubs for different skin types, including oily, sensitive, dry, and others, will skyrocket gel/liquid segmental revenues.

Analysis by Skin Type

Based on skin type, the market is segmented into dry, sensitive, oily, and others.

The sensitive segment is expected to hold a major market share due to the significant consumer demand for bath products that support the hygiene of their sensitive skin tone. The increasing prevalence of skin sensitivity among aged women and growing awareness of the benefits of body scrub usage have skyrocketed sensitive segmental revenue growth. According to a survey conducted by over 51,783 respondents located across 18 countries worldwide by MDPI organization, in June 2022, 71% showed some sign of Sensitive Skin Syndrome (SSS).

Analysis by Distribution Channel

Based on distribution channel, the market is segmented into hypermarkets & supermarkets, cosmetic stores, convenience stores, online channels, and others.

The hypermarkets & supermarkets segment is expected to hold a major market share due to the availability of a diverse range of bath and show gel products within the shelves of the supermarket settings. In addition, continual hypermarket personal care divisions’ efforts to establish in-house merchandise of personal care products positively contribute toward generating product sales from  hypermarket stores.

Regional Analysis

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Based on region, the global body scrub market is classified into North America, Europe, South America, and the Middle East & Africa.

The Asia Pacific region is expected to hold a major market share due to the higher Chinese, Japanese, and South Asian consumers’ inclination toward the utilization of personal hygiene and skin care products. The robust coffee-based body scrub production capacity has made such products readily available to Asian consumers. The increasing adoption of online shopping for personal care products and the growing trend of sustainable shopping create newer market growth opportunities in Asia.  

Key Players Covered

• L’Oreal S.A. (France)
• 3Lab Inc. (U.S.)
• Innisfree Corporation (South Korea)
• The Face Shop (South Korea)
• Estee Lauder Companies, Inc. (U.S.)
• The Procter & Gamble Company (U.S.)
• Shiseido Co. Ltd. (Japan)
• LVMH (Sephora) (France)
• Natura & Co. (Brazil)
• Tonymoly Co. Ltd. (South Korea)

Key Industry Developments

• In March 2024, Frank Body, an Australian body care brand, is expanding its portfolio of bath and shower products by launching a popular Glycolic Body Scrub product in the South East Asian market.
• In February 2024, MANTLE, a Stockholm, Sweden-based skincare brand, invested USD 2.94 million to expand its reach of MANTLE products in the U.K. and European markets. The MANTLE range includes moisturizers, serums, body creams & scrubs, intimate care products, and facial masks.