Body Scrub Market Size, Share & Industry Analysis, By Product Form (Powder, Cream, Gel, Liquid, and Others), By Application (Residential and Professional), By End-user (Men and Women), By Distribution Channel (Specialty Stores, Supermarkets & Hypermarkets, Online Stores, and Others), and Regional Forecast, 2026-2034

The global body scrub market size was valued at USD 16.76 billion in 2025. The market is projected to grow from USD 17.66 billion in 2026 to USD 27.58 billion by 2034, exhibiting a CAGR of 5.73% during the forecast period.

A body scrub is a skincare product containing abrasive particles (natural or synthetic) plus moisturizers or emollients designed to exfoliate the skin, remove dead cells, and improve texture and hydration. Consumers are increasingly viewing exfoliation as essential for achieving smooth, radiant skin, thereby expanding demand across all age groups. This driver is amplified by social media influence and beauty tutorials that showcase exfoliation routines, fostering the market share.

Prominent skincare brands, such as L’Oréal, mCaffeine, Avon Products, and Shiseido, among others, leverage extensive distribution networks, R&D capabilities, and broad product portfolios to achieve reach and brand trust.

Body Scrub Market Trends

Increasing Influence of Social Media Platforms to Support Market Expansion

In recent times, platforms such as TikTok and Instagram feature short videos of scrub demos, before-and-after results, and DIY hacks. Additionally, hashtags and challenges enhance visibility for products such as coffee or turmeric scrubs, educating consumers on the benefits of exfoliation while countering allergy concerns through safe usage tutorials. Moreover, beauty influencers provide authentic reviews, tutorials, and promo codes, which influence purchasing decisions and foster trust in hypoallergenic formulations from brands, including KORA Organics.

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Market Dynamics

Market Drivers

Inclination Toward Plant-based Body Scrubs to Foster Market Growth

Nowadays, consumers increasingly prioritize chemical-free options due to health concerns, such as skin irritation and long-term toxicity from synthetic exfoliants, including microbeads. Younger demographics, influenced by social media and wellness trends, favor organic scrubs with natural exfoliants (sugar, salt, coffee) and nourishing elements, such as shea butter or essential oils, thus fostering the global body scrub market growth. For instance, in April 2025, KORA Organics will relaunch in India in partnership with Beautindia, offering exclusive availability on Nykaa. This marks the brand’s return to the Indian market after a prior presence, focusing on certified organic skincare and clean beauty.

Market Restraints

Probability of Allergic Reactions to Limit Market Growth

Allergic reactions to body scrubbing products limit market growth due to risks associated with abrasive particles, chemical exfoliants, and irritants such as fragrances or preservatives, which can cause skin irritation, redness, or dermatitis in sensitive individuals. Additionally, artificial fragrances, parabens, and sulfates trigger allergic contact dermatitis, prompting consumers to avoid repeat purchases or switch to gentler alternatives.

Market Opportunities

Rising Partnerships of Skincare Brands with Retail Chains to Propel Market Growth

Retail chains, such as Nykaa, Sephora, Kohl's, and Target, offer physical shelf space and e-commerce integration, reaching millions of shoppers who prefer one-stop shopping. For instance, Sephora's shop-in-shop partnerships with Kohl's increase foot traffic by making premium scrubs accessible in suburban areas with lower real estate costs. Furthermore, exclusive deals, such as KORA Organics’ partnership with Beautindia on Nykaa, introduce products such as the Turmeric Brightening Scrub to new demographics in emerging markets, including India.

Segmentation Analysis

By Product Form

Moisture Exfoliation for Sensitive Skin Boosts Cream Segment Growth

Based on product form, the market is divided into powder, cream, gel, liquid, and others.

The cream segment dominates the market.  Cream formulations combine exfoliants with emollients and oils, delivering intense moisture during scrubbing to prevent dryness, unlike powders or gels that can strip the skin’s natural barriers. This dual action suits sensitive skin prone to allergies from harsher scrubs, thereby fostering segment growth.

The powder segment is expected to grow at the fastest CAGR of 8.71% during the forecast period.

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By Application

Increasing Interest in Home Wellness to Boost Residential Segment Growth

Based on the application, the market is divided into residential and professional.

The residential segment held the largest body scrub market share of 69.44% in 2025. The rising interest in wellness practices post-pandemic has made body scrubs a staple in household bathrooms, with users replicating spa experiences using products such as cream-based scrubs for daily exfoliation and hydration, thereby supporting the segmental growth.

The professional segment is expected to grow at the fastest CAGR of 6.33% during the forecast period.

By End-user

Multiple Use of Body Scrubs by Females to Propel Women Segment Growth

Based on end-user, the market is divided into men and women.

The women segment dominated the market with a share of 65.26% in 2025. Women incorporate body scrubs into multi-step regimens for softening, brightening, and anti-aging, seeking products tailored to diverse skin types, such as dry or sensitive, which represent key demand drivers. This augments the growth of the women's segment.

The men segment is expected to grow at the fastest CAGR of 7.21% during the forecast period.

By Distribution Channel

Demand for Sensory Testing before Purchase to boost the Growth of the Specialty Stores Segment

Based on the distribution channel, the market is subdivided into specialty stores, supermarkets & hypermarkets, online stores, and others.

The specialty stores segment led the global market, accounting for a 37.69% share in 2025.  Specialty boutiques provide sensory testing, demos, and bundling with complementary skincare products, thereby enhancing the perceived value of self-care routines among consumers and fueling segment growth.

The online segment is growing at a CAGR of 8.87% during the forecast period.

Body Scrub Market Regional Outlook

By geography, the market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Asia Pacific

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The Asia Pacific held the dominant share in 2025, valued at USD 5.85 billion, and also took the leading share in 2024 with a value of USD 5.59 billion. The region features deep-rooted beauty rituals that emphasize exfoliation, with most South Korean women following multi-step routines that incorporate scrubs to achieve smooth, radiant skin, thereby fostering the region’s growth.  

China

China reached a valuation of USD 2.00 billion in 2025, with a CAGR of 5.26% during the forecast period. In China, the rising demand for body scrubs is linked to rapid urbanization, increasing disposable incomes, and growing skincare sophistication.

India

India reached the value of USD 1.78 billion in 2025, with a CAGR of 6.06% during the forecast period. India’s growing demand for body scrubs is driven by increasing grooming awareness, a rising middle class, and the influence of Ayurveda and natural beauty traditions.

Japan

Japan recorded the valuation of USD 495.89 million in 2025, with a CAGR of 6.06% during the forecast period. Japanese consumers favor mild exfoliation products that support skin renewal without irritation, aligning with the broader J-beauty philosophy.

North America

Conversely, North America is expected to grow at the fastest CAGR during the forecast period. The region is projected to record a growth rate of 6.33%, which is the second highest amongst all the regions, and reach the valuation of USD 5.24 billion in 2026.  Large parts of the U.S. and Canada experience long winters and cold temperatures, especially in the Midwest, Northeast, and Canada, fostering market growth.

U.S.

The U.S. is estimated to reach USD 4.10 billion in 2025. In the U.S., shoppers seek hypoallergenic, plant-based scrubs free of parabens and synthetics, favoring options such as sugar or herbal exfoliants that hydrate while minimizing irritation risks, reflecting a shift toward transparent, dermatologist-endorsed product.

Europe

The market of Europe is estimated to reach USD 4.20 billion in 2025 and secure the position of the third-largest region in the market. Consumers in Europe have relatively high purchasing power, allowing spending on premium, branded, and multiple blankets per household.

U.K.

The U.K. market recorded the valuation of USD 672.66 million in 2025, with a CAGR of 7.56% during the forecast period. The growing trend of at-home spa experiences and wellness routines has reinforced demand, supported by widespread availability through pharmacies, specialty beauty retailers, and online platforms.

Germany

Germany recorded the valuation of USD 798.62 million in 2025, with a CAGR of 7.23% during the forecast period. Health-conscious and ingredient-aware consumers are largely driving Germany’s body scrub market growth. The demand is skewed toward dermatologically tested, organic, and fragrance-free formulations, reflecting the country’s strong pharmacy and dermatological cosmetics culture.

South America, and the Middle East, and Africa

South America, the Middle East, and Africa are also expected to grasp a considerable share of the market. South America recorded the valuation of USD 1.09 billion in 2025. The Middle East & Africa reached the value of USD 668.23 million in 2025. Economic growth and urbanization in markets such as the UAE, Saudi Arabia, and South Africa, along with increasing consumer disposable incomes, have enabled more consumers to invest in premium beauty care products, thereby fostering market growth.

South Africa

South Africa recorded the valuation of USD 166.69 million in 2025, with a CAGR of 0.77% during the forecast period. Consumers demonstrate a strong interest in premium, imported, and indulgent formulations, often inspired by Middle Eastern, European, and Asian beauty trends.

Competitive Landscape

Key Market Players

Increasing Investment by Skincare Brands in Innovative Scrubbing Formulation to Boost Market Growth

Nowadays, brands are increasingly investing in new textures, exfoliating technologies, and multi-functional benefits (such as exfoliation combined with hydration, brightening, or aromatherapy) to stand out in a crowded market. This aligns with a broader shift toward personalized and sensory skincare experiences. Furthermore, growing interest in natural, organic, and eco-friendly ingredients is pushing brands to reformulate with cleaner exfoliants and sustainable packaging, which can boost appeal and trust.

List of Key Body Scrub Companies Profiled

• mCaffeine (India)
• L'Oréal SA (France)
• Estée Lauder Companies (U.S.)
• The Ordinary (Canada)
• Java Skin Care (U.S.)
• 100% Pure (U.S.)
• L'Occitane (France)
• Shiseido (Japan)
• Natura &Co (Brazil)
• Innisfree (South Korea)

Key Industry Developments

• December 2025 – Foxtale, an Indian D2C beauty brand known for its skincare, launched Hula Hoop as its entry into bodycare, marking a shift to a house-of-brands strategy.
• December 2025 – Jones Road Beauty, founded by Bobbi Brown, expanded into body care with its first full collection of products. The five-product line emphasizes clean, ceramide-rich formulas for hydration, barrier support, and sensorial luxury for daily routines.
• July 2025 – Senthera, a Goa-based indie body care brand, launched in India with its debut "Make Love" collection, emphasizing sensory rituals over routine chores.
• July 2024 – mCaffeine partnered with GoKwik, an e-commerce company, to boost its direct-to-consumer (D2C) revenue. The partnership aims to enhance mCaffeine’s online presence, improve customer shopping experiences, and expand its market share in key product categories.
• June 2024 – Sorella Apothecary launched Body Buff, a showerless exfoliating scrub, as part of its Revive and Thrive Body Treatment protocol.

REPORT COVERAGE

The body scrub market report provides a comprehensive analysis, focusing on key elements such as major companies, regional and market segmentation, regional analysis, product launch, competition landscape, supply chain analysis, competitive dynamics, product, application, end-user, and distribution channel. Additionally, it offers insights into market trends and highlights significant developments within the industry. Beyond these aspects, it also examines various factors that have contributed to market growth in recent years.

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Report Scope & Segmentation