Brazil Custom Procedure Packs Market Size, Share & Industry Analysis, By Product Type (Anesthesia Packs, Cardiovascular Surgery Packs, Neurosurgery Packs, Ophthalmic Surgery Packs, Orthopedic Surgery Packs, and Other Procedure Packs), By End-user (Hospitals [Operating Room, Intensive Care Unit (ICU), Outpatient Department, and Others], Clinics, Ambulatory Surgery Centers, and Others), and Regional Forecast, 2025-2032

The Brazil custom procedure packs market size was valued at USD 148.4 million in 2024. The market is projected to grow from USD 153.6 million in 2025 to USD 208.4 million by 2032, exhibiting a CAGR of 4.5% during the forecast period.

Custom procedure packs refer to a set of medical supplies and instruments required for specific surgical procedures. They are customized to meet the specific needs of procedures, such as cardiovascular, knee arthroscopy, and other such surgical interventions. These packs might include sutures, swabs, knives, syringes, and others. These customized procedure trays provide convenient and cost-effective solutions to surgical procedures. The rising awareness regarding these packs and the increasing number of surgical procedures in the country has been fueling the market growth. Moreover, the increasing government initiatives to enhance healthcare facilities have also been fueling the market growth rate. Hence, the market size is expected to grow throughout the forecast period.

• For instance, according to the article published by the National Institute of Health (NIH), the Brazilian Public Health System funded around USD 106.9 million to 125,463 hospital admission authorizations for total hip arthroplasty surgery. This funding aims to improve the quality of life of the elderly population with hip osteoarthritis.

Furthermore, the market consists of many small and mid-sized players. Mölnlycke Health Care AB, Medline Industries, LP, and Cardinal Health are among the key players that have been focusing on expanding their offerings in the country.

Market Dynamics

Market Drivers

Rising Number of Surgical Procedures in Country has been Fueling Demand for Surgical Packs

The prevalence of chronic conditions such as cardiovascular disorders, cancer, and kidney diseases, along with bone fractures, has been growing significantly.

• For instance, as per the data published by the World Health Organization (WHO), in 2022, the incidence of cancer in Brazil was 627,193, and the number of prevalent cases in the past 5 years was around 1,634,441.
• Similarly, as per the study published by BAHIANA Journals, the number of femoral fractures in the elderly population in 2019 was around 63,102, experiencing a growth of 33.9% from 2015.

The high burden of chronic conditions, along with the growth in the number of accidents, is responsible for the increase in the number of surgeries being conducted in the country.

• For instance, as per the research study published by the National Centers for Biotechnology Information (NCBI), around 1,255,451 oncological procedures were conducted in public health facilities in Brazil between January 2016 and July 2021. An increase of 22% in the number of oncological procedures conducted in 2021 was experienced in 2016.

The increasing number of surgical procedures, along with the rising awareness regarding the efficiency of custom procedure packs, has been fueling the Brazil custom procedure packs market growth.

Market Restraints

Stringent Regulatory Scenario and Product Recalls Limit Market Growth

The growing awareness regarding custom procedure packs has been fueling its demand in the country. However, certain factors, such as stringent regulatory scenarios, have been limiting the market growth in Brazil.

• For instance, before getting the Agência Nacional de Vigilância Sanitária (ANVISA) registration, most electrical and non-electrical medical devices require National Institute of Metrology, Standardization, and Industrial Quality (INMETRO) certification through an INMETRO-accredited certification body. Moreover, before INMETRO certification, a factory inspection is also required.

Moreover, product recalls due to its efficiency have also been restricting the adoption of these kits.

• As per the U.S. Food and Drug Administration (FDA) data published in 2023, there was a product recall of Class 2 Device Alcon CustomPak, Surgical Procedure Pack. These procedure packs contain latex gloves but are labeled as latex-free.

Market Opportunities

Increasing Adoption of Advanced Technologies in CPPs is Expected to Fuel Market Growth 

The adoption of advanced technologies in customized surgical packs, such as customized configurations and the inclusion of specialized instruments, has enhanced their appeal among healthcare service providers. This factor is expected to fuel the penetration of these products in the forecast period.

Market Challenges

Limited Direct Presence of Market Players in Country is Major Challenge

Market players such as PAUL HARTMANN AG distribute their products in Brazil through distributors. The limited presence of market players in the country restricts the company's growth in the Brazilian market. Moreover, the distribution of custom procedure packs through distributors can also surge the cost of these products, thereby limiting their adoption in the country.

Regulatory Hurdles

Complex regulatory scenarios can restrict new product approvals and commercialization in the country. 

Supply Chain Disruptions

Ensuring a continuous supply of CPP products, especially in remote locations, is a significant challenge due to complex logistic issues.

Download Free sample to learn more about this report.

BRAZIL CUSTOM PROCEDURE PACKS MARKET TRENDS

Increasing Emphasis of Healthcare Facilities in Restricting Spread of Hospital-Acquired Infections

Specialized surgical kits consist of sterilized products that are used in a particular surgery. Moreover, these products are mostly single-use custom procedure packs, which restricts the spread of infections due to improper cleaning and multiple use.

The increasing awareness regarding hospital-acquired infections has led to an increased adoption of sterile CPPs, which helps minimize the risk of infection during surgeries.

Growing Focus of Market Players on the Development of Environment-Friendly and Efficient Products

Market players have been focusing on the development of environment-friendly and sustainable CPPs to meet the increasing demand for environmentally responsible healthcare solutions.

• For instance, in October 2023, Mölnlycke Health Care AB partnered with Dutch artist Maria Koijck for an art project based on waste from breast cancer surgery and the company's proprietary ProcedurePak. This initiative highlights that up to 90% of packaging waste is a major contributor to operating room waste, which can be reduced by using surgical trays.

Impact of COVID-19

Increased Focus of Individuals toward Virtual Consultation Fueled Market's Growth during COVID-19 Pandemic

The custom procedure packs experienced a decline in market value due to the COVID-19 pandemic in 2020. This decline was due to multiple factors such as the postponement of many surgeries to control the spread of the virus and supply chain disruptions. However, the market grew significantly in 2021 and 2022 due to the increased number of hospital visits and a significant boost in the number of surgical procedures.

SEGMENTATION ANALYSIS

By Product Type

High Burden Of Cardiovascular Diseases Procedures Is Responsible For Cardiovascular Surgical Packs Segment Dominance

The Brazil custom procedure packs market is segmented by product type into anesthesia packs, cardiovascular surgery packs, neurosurgery packs, ophthalmic surgery packs, orthopedic surgery packs, and other procedure packs.

The cardiovascular surgical packs are expected to grow at the fastest CAGR during the forecast period. The segment's growth is attributed to the high burden of cardiovascular diseases, which has been fueling the number of cardiovascular surgeries being conducted in the country. This factor has been fueling the adoption of cardiovascular surgical packs in these surgeries, thereby fueling the segment's growth.

The others segment accounts for a leading share of the global market due to the presence of prominent packs such as the gynecological and the gastrointestinal packs in this segment.

The anesthesia packs accounted for the second-dominant custom procedures packs market share in 2024. Anesthesia procedures are used in most surgical procedures, such as hip & knee surgeries and heart surgeries. Therefore, the increasing number of these procedures, along with the adoption of anesthetic packs in these procedures, is responsible for the segment's dominance. 

To know how our report can help streamline your business, Speak to Analyst

By End-user

Increasing Number of Hospitals with Focus on Improvement of Healthcare Facilities is Responsible for Hospitals Segment's Dominance

The market is segmented into hospitals, clinics, ambulatory surgery centers, and others, based on the end-user. The hospitals segment is further segmented into operating room, intensive care unit (ICU), outpatient department, and others.

The hospitals segment dominated the Brazil custom procedure packs market share in 2024. The segment's dominance is attributed to the increasing number of hospitals and improvements in the hospital facility.

For instance, as per the data published by the Brazilian Federation of Hospitals (FBH) and the National Confederation of Health (CNSaúde), in 2022, there were around 7,191 hospitals, out of which 62% were private. Also, there were 427,097 hospital beds.

The clinics segment is expected to experience significant growth during the forecast period. The growing number of minor surgeries at the clinic and usage of custom procedure packs are contributing to the segment's growth.

COMPETITIVE LANDSCAPE

KEY INDUSTRY PLAYERS

Increasing Focus of Market Players on New Product Launches Has Been Fueling Company’s Revenue Growth

Cardinal Health, Mölnlycke Health Care AB, and Medline Industries, LP, are among the major players, accounting for a significant portion of the Brazil custom procedure packs market in 2024. The strong presence of these market players in the country is attributed to their focus on new product launches to enhance their offerings in the market.

• For instance, in November 2023, Cardinal Health launched a breathable surgical gown named SmartGown EDGE with ASSIST Instrument Pockets to provide safe and continent instrument access for the surgical team in the operating room. It helps minimize operating room challenges and allows surgeons to operate efficiently.

Other players, such as PAUL HARTMANN AG and Unisurge, have been focusing on expanding their presence through distributors and direct presence in the country with the aim of strengthening their revenue generation.

LIST OF KEY MARKET PLAYERS PROFILED IN THIS REPORT

• Cardinal Health (U.S.)
• PAUL HARTMANN AG (Germany)
• Unisurge (U.K.)
• Mölnlycke Health Care AB (Sweden)
• Medline Industries, LP (U.S.)
• STERIS (Ireland)
• B. Braun SE (Germany)
• Henry Schein (U.S.)

KEY INDUSTRY DEVELOPMENTS

• October 2023 – Mölnlycke Health Care AB was awarded the Enlightened Growth Leadership Award in 2023 by The Frost & Sullivan Institute for its leadership, dedication, and commitment to creating a positive impact on society and striving toward a sustainable future.
• April 2023 – Cardinal Health announced the launch of its state-of-the-art hair management drape, Stray Away, specifically designed and manufactured to help minimize hair from obstructing the surgical area and to improve patient preparation time and experience.
• August 2022 – Mölnlycke Health Care AB invested USD 52.6 million in a new plant in Kulim, Malaysia. This initiative of sustainable manufacturing will meet the future demand for high-quality surgical gloves.
• October 2021 – Medline Industries, LP invested USD 77.5 million in its newly built distribution center in Bonner Springs, Kansas. This helped the company to enhance its geographical reach further and serve customers.  
• September 2021 – Medline Industries, LP developed a new in-house application, the MedPack App. It helps the ACS to maintain the inventory of critical items such as custom surgical packs and to keep track of supplies and the supply chain.

REPORT COVERAGE

The Brazil custom procedure packs market report provides a detailed competitive landscape and market insights. The Brazil custom procedure packs market analysis also includes key insights, such as top industry developments covering partnerships, mergers, and acquisitions. Additionally, it focuses on key points, such as new solution launches in the market. Furthermore, it covers regional analysis of different market segments, profiles of key market players, market trends, and the impact of COVID-19 on the market. It consists of quantitative and qualitative insights that have contributed to the market's growth.

To gain extensive insights into the market, Download for Customization

Report Scope & Segmentation