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Breast Pump Market Size, Share & COVID-19 Impact Analysis, By Technology (Manual and Automatic (Electric/Battery-Powered)), By Application (Hospital Grade and Consumer Grade), and Regional Forecast, 2022-2029

Region : Global | Format: PDF | Report ID: FBI107054

 

KEY MARKET INSIGHTS

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The global breast pump market size was valued at USD 1.48 billion in 2021. The market is projected to grow from USD 1.68 billion in 2022 to USD 2.92 billion by 2029, exhibiting a CAGR of 8.2% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with breast pump experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global market exhibited a decline of -15.6% in 2020 as compared to 2019.


A breast pump is a medical device lactating women use to extract milk from their breasts. There are two kinds of devices available in the market, open-system breast pumps and closed-system breast pumps. The companies functioning in the market focus on consistent innovation and improve their product portfolio with new and proficient product offerings, such as wearable and double electric pumps, for better outcomes for lactating women.


The breast pump market growth is credited to the rising demand for advanced products, such as wearable and double electric pumps, driven by the growing birth rate and the surging women's employment rate worldwide. The surge in consciousness concerning women's health devices in developing and developed nations also propels the market's growth. Moreover, increasing focus on funding and investments by market players in research and development contributes to the global market growth.


COVID-19 IMPACT


COVID-19 Pandemic Hampered Market Growth in 2020 due to the Shutdown of Manufacturing Units


The impact of COVID-19 resulted in low demand for breast pumps in 2020. This is attributed to the increasing rate of direct breastfeeding leading to a decline in adopting these devices during the pandemic. The global market witnessed a decline of -15.6% in 2020 compared to 7.4% in 2019.


The widespread disturbance commenced by COVID-19 has substantially impacted the manufacturing of these devices. The obligation of lockdown in potentially influenced areas has resulted in a halt in the supply chain of the devices, resulting in a decrease in sales.


Additionally, major companies in the market, such as Pigeon Corporation, have observed a huge loss in their revenues, according to their 2020 annual report. Nevertheless, in 2021 these companies witnessed an upsurge in revenue, chiefly driven by the recommencement of manufacturing operations.



  • For instance, Pigeon Corporation's Lansinoh business segment witnessed a decline of -16.9% in 2020 compared to 2019. Such a decrease in revenues is due to the decrease in the sales of these pumps.


LATEST TRENDS


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Increasing Adoption of Wearable Pumps to Boost Market Growth


In recent years, the market is expected to witnessed a trend of increasing adoption of wearable pumps. Wearable pumps are devices that users wear in a nursing bra or a hands-free pumping bra. These devices are more beneficial than traditional pumps as they don’t have cords, and lactations women can pump while working.


Furthermore, the growing focus of the market players to introduce advanced wearable pumps, such as silenced wearable pumps, is expected to increase the adoption of the devices among mothers, thereby propelling the market growth in the forecast timeframe.



  • In October 2022, Momcozy launched the new S9 Pro wearable pump. It has long-lasting battery life and offers hands-free convenience and comfort for mothers.


Such a strong focus of companies on developing wearable pumps coupled with the rising adoption of these pumps among mothers is expected to provide long-term opportunities for market growth.


DRIVING FACTORS


Increasing Rate of Working Women to Increase the Adoption of Breast Pumps


There has been a substantial increase in the women's employment rate, increasing demand for these devices among working women.



  • According to Catalyst Inc. published statistics in the U.K., around 53% of women aged 16 to 64 were employed in 1971, compared to 72.7% of women of the same age who were engaged in 2020.


Various benefits associated with these devices, such as accessibility, portability, and convenience of carrying pumped milk in a bottle in advance for comfortable feeding, are expected to increase the adoption of these devices in the near future. Moreover, it is also helpful for mothers who underwent breast surgery to feed their babies.


Furthermore, the introduction of wearable pumps by market players has increased the adoption of the devices among working women due to their portability features, allowing women to multitask.



  • For instance, in September 2021, Chiaro Technology Limited (Elvie) launched Elvie Stride, a wearable pump. This product is broadly covered by insurance in the U.S.


Such developments in these pumps and the rising women's employment rate are expected to reflect a positive market growth trajectory over the forecast period.


Rapid Launch of Breast Pumps to Propel Market Growth


In recent years, the awareness of women's health devices in developed and developing countries has significantly increased the adoption of these devices among mothers, especially working mothers.


Furthermore, companies operating in the market have increased their focus on developing and launching advanced pumps for lactating women.



  • For instance, in June 2022, Imani USA launched the Imani i1 pump in the U.S. market. It is a hospital grade pump and has a boost mode that helps empty mom's breasts to keep her milk supply up and active.

  • In April 2022, Ardo medical A.G. launched its latest addition, the Ardo Alyssa pump. It is a double pumping device that is used as consumer grade. 


Moreover, the increasing clinical research on these devices is expected to move product development and launches strongly in the future.



  • For instance, according to an article published by the International Conference on Harmonization GCP Guideline (ICH GCP), one study was initiated in 2020 to determine the feasibility and potential benefits of a mHealth intervention to increase breast milk pumping frequency and production in mothers delivering critical ill infants admitted to the neonatal intensive care units.


Such development and launches of these devices by manufacturers are expected to increase their adoption, thereby propelling the market growth during the forecast period.


RESTRAINING FACTORS


Association of Adverse Effects with Breast Pumps to Hinder Market Growth


Adverse effects of these devices that women can experience include reduced milk supply, delay in the mother's recovery after childbirth, nipple & breast tissue damage, and engorgement, which are anticipated to hamper the growth of the market during the forecast period.


Furthermore, these devices can harm the growth of the baby as bottle feeding can decay the baby's teeth, deplete the nutrients of breast milk, and also there are chances of milk contamination.



  • For instance, according to an article published by Elsevier B.V. in 2022, in the Manufacturer and User Facility Device Experience (MAUDE) dataset, 66.0% of pump devices had malfunctioned. Thus, these issues potentially cause infection and damage, reducing the quality of life.


Such adverse effects associated with these devices are expected to restrict the market during the forecast period.


SEGMENTATION


By Technology Analysis


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Automatic (Electric/Battery-powered) Segment to Hold a Major Share due to Rapid Introduction of Wearable Pumps


Based on technology, the market is segmented into manual and automatic (electric/battery-powered).


In 2021, the automatic (electric/battery-powered) segment held the largest market share and was predicted to extend at the highest CAGR during the forecast period, 2022-2029. The growth can be credited to factors such as stronger suction power and its ability to the expression of more breast milk in a shorter time period. Furthermore, the growing number of working women and increasing launches of advanced automatic pumps, such as silent wearable pumps, are anticipated to propel the segment in the forecast timeframe.



  • For instance, In September 2018, Chiaro Technology Limited (Elvie) launched a cordless pump designed to be worn inconspicuously in any nursing bra. It consists of a pump mechanism, with a reusable bottle attached below to form an oval shape. The product has become the world's first silent wearable pump in the market.


Such introduction of advanced automatic pumps is expected to strengthen the segmental growth during the forecast period.


The manual segment is expected to extend at a substantial CAGR during the forecast timeframe. The advantages associated with manual pumps, such as their low cost, portability, and high accessibility, as compared to automatic pumps are predicted to propel the segment in the long run.


By Application Analysis


Consumer Grade to Hold a Major Share due to the Increasing Adoption of Portable Pumps


Based on application, the market is segmented into hospital grade and consumer grade.


The hospital grade segment is predicted to expand at a substantial CAGR during the forecast period, 2022-2029. The high growth rate is attributed to the increasing issues related to milk lactation in women combined with surging launches of these devices by market players in developed and developing countries.


The consumer grade segment accounted for the highest market share in 2021 and is anticipated to broaden at the highest CAGR during the forecast period. The highest share of this segment is due to the increasing demand for portable devices coupled with increasing launches of advanced pumps. Furthermore, the growing focus of market players to expand their footprint in the market through campaigns is expected to boost the growth of the consumer grade segment.



  • In July 2021, Medela AG partnered with Good+Foundation to provide essential equipment and educational services to families in need across the U.S. The donation included Medela AG double electric pumps and a consumer grade pump. Such initiatives to increase product awareness among the population contribute to the segment's growth.


REGIONAL INSIGHTS


North America Breast Pump Market Size, 2021 (USD Billion)

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North America was valued at USD 0.64 billion in 2021 and is anticipated to expand at a moderate CAGR during the forecast period. The growth is due to the quick introduction of wearable pumps, the growing adoption of electric pumps, the well-established healthcare infrastructure, and the introduction of advanced products by leading players.


Europe is projected to expand at a substantial CAGR during the forecast time period. The growth is due to the growing population of working women coupled with surging demand for advanced products. Furthermore, the surging number of campaigns by companies to increase pump cognizance is expected to boost the market in Europe.



  • For instance, in September 2020, Tommee Tippee (Mayborn Group Limited) collaborated with Manifest to deliver a global communications campaign in 2021. The creative partner Manifest highlighted the innovative new product lines of these devices to the target audience of mothers.


The Asia Pacific breast pump market is expected to grow at the highest CAGR during the forecast period. The market growth across the region is attributed to the growing awareness regarding women's health devices and the increasing adoption of these products. Furthermore, the surging focus of key companies to expand their presence in the region by launching new products are some of the factors expected to thrust the market during the forecast period.


The markets in Latin America and the Middle East & Africa regions are expected to expand at a lower CAGR in comparison with other regions during the forecast period. The growth is attributable to the factors such as the growing campaign of the non-profit organization and market players for women's health, the increasing number of births, improved healthcare infrastructure in emerging economies, and the increasing adoption of these devices.


KEY INDUSTRY PLAYERS


Presentation of Advanced Electric Products by Companies to Reinforce their Market Position 


The market is consolidated due to the large market shares accounted for by key companies operating in the market.


The key companies functioning in the market are Medela AG, Koninklijke Philips N.V., and Pigeon Corporation. In 2021, these three companies together accounted for a major breast pump market share.


Medela AG's hospital grade product has been in the market for several years and has remained to perform well even with the presentation of new hospital grade products. The highest share of the company is due to its sturdy product portfolio and growing emphasis on the introduction of new advanced products in the market.



  • For instance, in January 2022, Medela AG launched Solo, a new single-electric pump. It is a compact, easy-to-use single electric pump that offers more milk with more comfort and less fuss.


Additional companies with novel product presentations include Motif Medical, Bellababy Global, Microlife Corporation, Shenzhen Fitconn Technology Co., Ltd., and other small and medium-sized market players. These companies are constantly focusing on new product launches with advanced features and geographical expansions.


LIST OF KEY COMPANIES PROFILED:



  • Magento, Inc. (Ameda) (U.S.)

  • Medela AG (Switzerland)

  • Chiaro Technology Limited (Elvie) (U.K.)

  • Willow Innovations, Inc. (U.S.)

  • Ardo medical AG (Switzerland)

  • Freemie (U.S.)

  • Evenflo Feeding, Inc. (U.S.)

  • Tommee Tippee (Mayborn Group Limited) (U.K.)

  • Canpol babies (Poland)

  • Koninklijke Philips N.V. (Netherlands)

  • Chicco (Artsana S.p.A) (Italy)

  • HORIGEN (China)

  • Pigeon Corporation (Japan)

  • NUK USA LLC (Newell Brands) (U.S.)

  • Handi-Craft Company (Dr. Brown’s) (U.S.)

  • iAPOY (U.S.)

  • Momcozy (U.S.)

  • Hygeia (U.S.)

  • Spectra Baby USA (U.S.)


KEY INDUSTRY DEVELOPMENTS:



  • March 2021: Ardo Medical AG.'s subsidiary, Ardo Medical, Inc., partnered with VGM Group to supply pumps and breastfeeding support products.

  • September 2021: Chiaro Technology Limited (Elvie) launched Elvie Stride. It is the new smart, ultra-quiet, hands-free pump and is the first of Elvie's products to be broadly covered by insurance in the U.S.

  • March 2021: Koninklijke Philips N.V. launched Philips Avent Double Electric Pump, Advanced. These devices possess innovative Natural Motion technology and a compact, portable design.

  • November 2020: Spectra Baby USA launched a new line of products, including the Synergy Gold dual-powered electric pump, Simple Store feeding solution, and CaraCups wearable milk collection inserts.

  • October 2020: Medela and Aeroflow Breastpumps announced a new initiative to help mothers to create their dream breastfeeding and pump room through a contest. Furthermore, in November 2020 Medela and Aeroflow announced five lucky mothers for a pump room makeover.


REPORT COVERAGE


An Infographic Representation of Breast Pump Market

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The research report provides a detailed competitive landscape. The report provides information related to key industry developments and new product launches. In addition, the report includes the global market analysis for 2018-2029 and the impact of COVID-19 on the market. Moreover, it covers the market dynamics such as market drivers, restraints, opportunities, and trends.


Report Scope & Segmentation


















































  ATTRIBUTE



  DETAILS



Study Period



2018-2029



Base Year



2021



Estimated Year



2022



Forecast Period



2022-2029



Historical Period



2018-2020



Unit



Value (USD billion)



Segmentation



By Technology, Application, and Region



By Technology




  • Manual

  • Automatic (Electric/Battery-powered)



By Application




  • Hospital Grade

  • Consumer Grade



By Geography




  • North America (By Technology, By Application, By Country)

    • U.S.

    • Canada



  • Europe (By Technology, By Application, By Country/Sub-region)

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

    • Scandinavia

    • Rest of Europe



  • Asia Pacific (By Technology, By Application, By Country/Sub-region)

    • China

    • Japan

    • India

    • Australia

    • Southeast Asia

    • Rest of Asia Pacific



  • Latin America (By Technology, By Application, By Country/Sub-region)

    • Brazil

    • Mexico

    • Rest of Latin America



  • Middle East & Africa (By Technology, By Application, By Country/Sub-region)

    • South Africa

    • GCC

    • Rest of Middle East & Africa





Frequently Asked Questions

Fortune Business Insights says that the global market stood at USD 1.48 billion in 2021 and is expected to reach USD 2.92 billion by the end of 2029.

The market is expected to expand at a CAGR of 8.2% during the forecast timeframe (2022-2029).

The consumer grade segment is set to lead the market by application.

The increasing introduction of advanced pumps, rising population of working women, and growing awareness of women's health devices are expected to drive the market growth.

Medela AG, Koninklijke Philips N.V., and Pigeon Corporation are the top players in the market.

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