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Broadcasting is a distribution of audible and visual content to large people over electronic media or communication tools. Major broadcasting devices like television, radio, and smartphones are helping to deliver mass communication at a global level.
Increasing adoption of Ultra-high-definition (UHD) services is enhancing customer engagement. Broadcasting companies are focussing to offer more sophisticated content discovery and metadata, by enabling advanced technologies such as 4K/HDR/HFR, Direct-to-Consumer (D2C), Ov er-the-Top (OTT) services. Cloud-based storage, distribution, and IP end-to-end workflows escalating the demand for broadcasting solutions. Ultra-high-definition (UHD) services and 4K technologies are expected to drive customer engagement and infrastructure upgrades in the future. The transition of Analog to digital broadcasting, rising number of broadcasting channels, increasing worldwide acceptance of high definition (HD) technology, and production automation are expected to boost the broadcasting industry in the upcoming years. The rising popularity of quickly deployable mobile TVs, internet protocol televisions (IPTV) are contributing to the growth of the broadcasting solutions market. Additionally, people's inclination towards multiscreen services is also becoming a major market driving factor for the broadcasting solutions market. The media and entertainment industry is experiencing positive growth during the COVID-19 crisis with the rising number of TV viewers. Although, increasing demand for streaming programs and news also positively impacted on broadcasting market during the COVID-19 crisis.
Key Market Driver -
• Increasing adoption of high definition broadcasting technology • Growing demand for direct to home (D2H) and over-the-top (OTT) services
Key Market Restraint -
• Inconsistency in broadcasting content distribution and lack of standardization • High cost of broadcasting equipment
Although, many companies are enhancing their product offering with advanced display and audio solutions to deliver advanced solutions. For instance, in January 2020, Sony Corporation launched A8H, Z8H 8K LED, X950H, X900H 4K LED, and MASTER Series A9S OLED televisions. The advanced television is featured with premium, large screens, and evolving technologies, for delivering content as per creators' projections. Such featured broadcasting offerings drive the broadcasting solutions market. Moreover, strategic collaborations, mergers, acquisitions done by the companies are contributed to expanding their business portfolio across the world. For instance, in September 2019, Nexstar Media acquired Tribune Media to expand broadcasting offerings across the U.S. Popular streaming services like Amazon Prime and Netflix are also helps key players to strengthen their business and maturing broadcasting solution market.
Other Key companies summarised includes Compunetix, Broadcast Solutions Srl, Rohde & Schwarz, Conference Technologies, Inc., Planetcast Media Services Ltd., Vizrt services, NEP Group, Inc., Sony Corporation, Eutelsat Communications SA, Jasco Electronics Holdings., and Rohde & Schwarz, among others.
The developed offerings such as digital radio bring new opportunities to consumers as well as broadcasters. The increased capacity of the digital audio stream offers opportunities for investing in advertising which is anticipated to the growth of broadcasting solutions and services. Although the growing popularity of multiscreen platforms and OTT services on television, as well as smartphones, offers opportunities for broadcasting solution markets.
Broadcasters in the U.S. and the U.K. are acquiring content producers to expand their business portfolio across the globe. The growing popularity of subscription-based Video on Demand (SVoD) services increase the value of pay-TV companies. These SVoD services often utilize broadband infrastructure which is expected to propel the broadband solution market growth. High adoption of streaming services such as Hulu Plus, Amazon Prime, and Netflix are dominating broadcasting solution market growth in North America. Rapid growth in the adoption of enterprise video solutions is flourishing the growth of the broadcasting solutions market across Europe. The IDC’s conducted enterprise communications survey (ECS) in 2017, in which IDC stated that about 51% of businesses in Europe were using video solutions and 36% indicated plans to set up video solutions in upcoming years. The highest adoption of enterprise video solutions across France, Spain, Italy, and the U.K. are expected to drive the broadcasting solution market in Europe. Moreover, the growing popularity of pay-TV services, OTT services, direct to consumer and SVOD services are projected to propel the adoption of broadcasting solutions in the European market. The increasing adoption of OTT services, UHD TV, live streaming applications, live sports are driving the broadcasting solution market in the Asia Pacific (APAC). Although, the demand for satellite broadcasting in the developing countries of APAC is contributing to broadcasting solutions in the region.
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Further, the Middle East and Africa is supposing to drive the growth of broadcasting solutions market as the countries across the region are adopting advanced technology and communication services.
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