"We Study Trends to Help Shape the Organizations of Tomorrow"

Go To Market Strategy

A Leading American Company in Chemical Compounds, and Engineering Materials

 

Research Objectives

The key objective of the project was to provide a high-level view of market entry and insight into the over-all luxury fashion & lifestyle products market in India.

Qualitative & Quantitative analysis of the India Luxury Fashion & Lifestyle Market - market size & growth,market dynamics , AWOT analysis ,typical profile of a customer of luxury fashion & lifestyle products in India. Online buying habits of younger and HNI consumers,and profiles of major players.

Identify potential acquisition opportunities of MNCs.

potential opportunities for Multinational Corportations (MNCs) in the luxury travel retail space.

Growth Rate
Growth Rate

Research Methodology

Our research methodology entails a combination of secondary/desk and primary research processses. Key secondary data sources are ,but not limited to ,ASSOCHAM ,India Luxury Foundation (ILF),Luxury Society, Academic Journals ,the luxury League , FashionNetwork.com ,and company annual reports & presentations.

Approximately 25 industry stakeholder , including raw material suppliers,manufacturers and distributors /retailers were interviewed ti revalidate our secondary / desk research findings.

Key primary data sources (primary interviews) are, but not limited , to Amorepacific corporation ,Shiseido Company ,Limited ,Burberry , HUGO BOSS and Luxury COnnect Business School (LCBS).

Research Outcome

Our Team of research analysts provided actionable insights to help the client gain valuable insights into the Indian Luxury fashion & lifestyle products market,most notably in terms of : Addressable Market

Strategic Recommendations / Market Entry Strategies

Case Studies;Business Strategies,
Market Drivers & Challenges

Potential Acquisition Opportunities

Overview of the Indian Luxury Travel Retail Market

Profiling the Typical Indian Luxury Customer

Online Buying Habits of Younger/HNI Consumers

Growth Rate
Growth Rate

Research Objectives

The key objective of the project is to understand PVC compounds market opportunity in India and how it can tap various potential segments.
Client would like to get a high level market assessment along with raw material supply and growth strategy in India to better understand the market dynamics, competition, value chain, raw material sourcing, and potential opportunities.

Research Methodology

Our research methodology was a combination of secondary/desk and primary research process. Some online reports and data insights were collected to have a basic understanding of the market size and its segmentation.

Approximately 45-50 interviews were conducted across all stakeholders, including suppliers/manufacturers, distributors/wholesalers, and end customers to collect information and validate insights.

Growth Rate
Growth Rate

Research Outcome

Market size assessment and growth potential of PVC compounds in India.

Market segmentation such as building & construction, wire & cables, appliances, etc.

Segmentation by region (North, South, East, West)

Market trends, drivers, and inhibitors of the PVC market.

Price benchmarking and tax structure.

Identify key resin suppliers in India and demand - supply structure.

Determine key competitors for PVC, their market shares, and key success factors.

Understand market opportunities and attractiveness for investing in the Indian market and develop a go-to market strategy.

 


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