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Chewing gum is a soft, cohesive, recreational confectionery item that is meant to be chewed without being swallowed. Some chewing gum are designed to be inflated in the mouth and are known as bubble gum. Apart from being consumed as an enjoyable confectionery item, it offers various health benefits such as carbohydrates, minerals, and others. According to the American Dental Association chewing gum prevents cavities in the teeth. Further, the attributes of chewing gum such as being free from cholesterol and saturated fats, make it an ideal and carefully scrutinized snack. Along with this, chewing gum aids in burning calories due to chewing, improves cognitive health, and also reduces stress, which allows the person to stay fit, has positively driven its market growth.
Chewing gum is available in different flavors such as blueberry, peppermint, watermelon, and others which is the main factor in its growing popularity among the consumers. Along with this, the presence of nicotine gums in the market which are also widely consumed by the people trying to quit smoking has contributed in its sales performance. Additionally, the chewing gums can also be used for targeted nutritional needs to both adults and children, which in turn has contributed to driving the market growth.
The growing preference of consumers toward functional chewing gums owing to their associated benefits such as keeping the teeth clean, fresh breath, and others are driving the market growth. Coupled with this, as the consumers are becoming health conscious they prefer the sugar-free chewing gums due to their low-calorie content. According to the International Chewing Gum Association, chewing sugar-free gum has been shown to stimulate saliva production which reduces plaque acidity in the mouth and also reduces the risk of dental caries by up to 40%.
The negative side effects such as migraine due to the chewing of gums is an impeding factor in its market growth. According to a journal published by Pediatric Neurology, daily gum chewers experienced frequent headaches, and when they stopped chewing the gum, 87% of them experienced an improvement in their headaches and some did not have any headache. Further, chewing gum puts excessive stress on the jaw that can lead to TMJ (temporomandibular joint disorder), which can trigger a migraine, is expected to restrain its market growth.
Key Market Driver -
Increasing Demand for Functional Chewing Gums
Key Market Restraint -
Negative Side Effects such as Headache due to Chewing Gum
The key companies operating in the global chewing gum market are Perfetti Van Melle Group B.V., Mars, Incorporated, Lotte Corporation, Ferndale Confectionery Pty Ltd, The Kraft Heinz Company, Mondelez International, Inc., Haribo GmbH & Co. KG, The Hershey Trust Company, Zed Candy B.V., and Gumlink Confectionery Company A/S.
The massive sugar-free trend is expected to drive the sugar-free chewing gum demand and is also likely to hold a larger share in the market during the forecast period (2020-2027). Moreover, the rising fitness concern of the consumers leads to their shift towards low-calorie chewing gums. Along with this, the sugar-free chewing gums are widely consumed for teeth whitening and as a measure for preventing dental problems is anticipated to further boost its market.
The convenience stores are anticipated to be the leading purchasing channel for chewing gum owing to their easy accessibility and availability of a wide range of products. Coupled with this the hypermarkets and supermarkets are also gaining traction as they offer numerous bundling schemes and discounts on the product prices are expected to drive the market.
Europe is likely to hold the major share in the market due to the consumer’s shifting preferences toward sugar-free and health benefiting snacks. According to International Diabetes Federation (IDF) in 2019 nearly 59 million people suffered from diabetes in the region, which has led the consumers to switch towards sugar-free chewing gums, thus positively impacts on the regional chewing gum market growth.
Asia Pacific is anticipated to foresee substantial growth in the upcoming years due to the presence of a large millennial consumer base and its wide consumption of chewing gum. Countries such as India and China are the major potential markets in the region owing to the. Further, the manufacturers are introducing new functional chewing gums added with vitamins and minerals, offering nutritional and health benefits is expected to drive the regional market.
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