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Nicotine Gum Market Size, Share & COVID-19 Impact Analysis, By Type (2mg, 4mg, and 6mg), Distribution Channel (Supermarkets & Hypermarkets, Pharmacy, and Online Channels), and Regional Forecast, 2022-2029

Last Updated: April 29, 2024 | Format: PDF | Report ID: FBI106655



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The global nicotine gum market size was valued at USD 1.49 billion in 2021 and is projected to grow from USD 1.56 billion in 2022 to USD 2.17 billion by 2029, exhibiting a CAGR of 4.8% during the forecast period (2022-2029). Based on the analysis, the global market exhibited a decline of 4.19% in 2020 compared to 2019. The global COVID-19 pandemic has been unprecedented and staggering, with the experiencing lower than anticipated demand across all regions compared to pre-pandemic levels.

Nicotine gum is an FDA-approved medicine that aids people in quitting smoking. It can be used every 2 hours to prevent withdrawal symptoms, or it may be used as needed for stronger cravings when used in a mixture with a nicotine patch. Moreover, the product is in a class of medicines named smoking cessation aids. It is a kind of flavored chewing gum that releases nicotine, further released into the smoker's bloodstream through the mouth's lining, ultimately suppressing the craving for nicotine in a smoking person.


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Rising Health Awareness and Shift Toward a Healthy Lifestyle to Foster Market Growth

There has been a considerable rise in government focus on decreasing smoking rates. Governments across all regions embrace broad approaches to control tobacco consumption, including a range of actions which includes a ban on tobacco promotion and advertising. It includes sustainably increasing tobacco taxation combined with measures to curb smuggling that may constrain smoking in the workplace and public places. Continuing further, large, fierce health warnings on tobacco-based products; regulation of tobacco to standards, smoking cessation, and promotion of anti-smoking campaigns are such measures that have boosted consumers' search for options to lower tobacco consumption, propelling the demand for market growth.


Promotion of Anti-Smoking Campaigns to Drive Industry Progress

This market is driven by factors such as rising urbanization, product innovations such as the development of nicotine products (gums), and extensive research and development activities. Various government and non-government organizations such as NGOs across both emerging and developed nations promote the utilization of smoking cessation products, such as nicotine gums and other nicotine replacement products, to assist individuals, particularly youth, with tobacco addiction. Numerous key players reinforce anti-smoking campaigns and regularly launch smoking cessation items such as gums, lozenges, and others. Combining these products and effective quit programs surges the chances of quitting smoking among inhabitants.

Increasing Prevalence of Illness to Bolster Market Progress

The growing awareness regarding the health hazards associated with smoking has resulted in a rise in the number of people trying to discontinue smoking, which is the major factor driving the market growth rate. Moreover, the market has witnessed a substantial increase in demand from rehab clinics and medical institutions for nicotine cessation in developed and developing countries across the globe. Moreover, the market is fuelled mainly by the growing prevalence of certain illnesses such as lung cancer, cardiac diseases, and respiratory disorders. It, in effect, is caused by increasing tobacco use in distinguished ways that place a substantial strain on public safety across the globe. These factors may incite the nicotine gum market growth.


Side Effects of Nicotine Gum to Impede Market Growth

The products used in nicotine gum have some common side effects, including increased blood pressure, fast heart rate, dizziness, insomnia, irritability, loss of appetite, indigestion, heartburn, vomiting, and hiccups. In addition to this, it triggers nausea and abdominal distress if it is chewed often and for a longer period. Furthermore, it also causes indigestion and flatulence in some people. Therefore, such factors are expected to hinder the growth of the market over the forecast period.


By Type Analysis

2MG Holds Largest Market Share Owing to its Easy Availability

The 2MG segment holds the most significant market share since it is helpful for light smoke person who smokes less than 25 cigarettes per day. Furthermore, the easy availability of 2 MG nicotine gums in several other flavors attracts the potential user, which, in turn, is expected to drive the demand over the forecast period. Nicorette 2 MG gum reduces and controls craving and nicotine withdrawal symptoms related to tobacco dependence. It is suggested to help smokers who wish to quit or lower before quitting, aid smokers who are unwilling or incapable of quitting, and as a safer alternative to smoking for smokers and those around them.

By Distribution Channel Analysis

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Pharmacy Sector to Hold Largest Market Share Owing to Consumer Preference to Buy at Nearby Stores

Pharmacy holds the largest share in the market since it offers a good assurance of product standards and consumer trust. In most countries, sales of nicotine gum and other nicotine replacement products are restricted to pharmacy shops. Sales and marketing of these products are expected to increase in the forecast years, with general practitioners and well-trained pharmacists in the shops.

The online store segment is projected to witness the fastest growth over the forecast period. The flexibility, convenience, and comfort offered by the online purchase of medications is a significant factor fuelling the market segment. Additionally, the discounts offered by online retail pharmacies are projected to drive growth.


North America Nicotine Gum Market Size, 2021 (USD Million)

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North America to Dominate the Market Owing to Rising Health-Consciousness Consumers

North America has undergone an expansion in the percentage of health-consciousness consumers reinforced by campaigns and government initiatives propelling the market's growth in the region. Moreover, the region has the presence of significant brands focusing on innovations in products to capture the increasing demand and attain a competitive advantage in the market. For instance, in May 2019, Nicorette launched a nicotine gum product coated with ice mint lozenge for a smoother texture. Therefore, such factors are projected to boost the nicotine gum market share during the study period.

The European Market also holds a significant share due to increasing nicotine product sales in countries such as the U.K., Germany, Italy, and France, among others. Moreover, the government in the region is strongly focusing on implementing strategies for quitting smoking.

Asia Pacific region is anticipated to be the fastest-growing regional market over the forecast period. This factor is attributable to the growing demand for such innovative products, rising competition between the big tobacco companies, and increasing market opportunities, specifically in Japan, which drives the market extremely dynamic. Furthermore, strict regulations formulated in India and China against smoking are anticipated to drive the demand for increased adoption of replacement products such as gums.


Companies to Focusing on Growth in their Production Capacity to Satisfy Global Demand

Major players operating in the global market include Johnson & Johnson, Novartis AG, ITC Limited, British American Tobacco, GlaxoSmithKline plc, Reynolds American Inc, Perrigo Company plc, Trumac Healthcare, Cipla Inc., Alkalon A/S, Alchem International Pvt. Ltd., Fertin Pharma, among others.


Anti-Smoking Programs for Nicotine Gum Amid COVID-19 to Aid Growth

The impact of COVID-19 has affected 215 countries. The lockdown owing to COVID-19 has adversely affected the global market. The COVID-19 impact has seen a moderate impact on the market. For instance, in April 2020, Cipla Health Ltd. introduced a ‘21 Days Challenge to Quit Smoking, urging smokers to quit Smoking. As the world entered a 21-day lockdown due to COVID-19 and is practicing social distancing, Nicotex, a brand of Cipla Health, also encouraged individuals to estrange themselves from cigarettes by emphasizing the health hazards of smoking in COVID-19 times. For preventive measures, health organizations such as World Health Organization (WHO) and Centers for Disease Control and Prevention (CDC) have advised smokers to quit smoking to combat COVID-19. However, nicotine, the addictive element of cigarettes, can be safe when used in other forms, excluding cigarettes. There is some biological possibility about the potential role of nicotine in COVID-19 infection. Although the market saw steadiness during the pandemic, it is projected to regain its market value during the forecast period.



  • July 2021: Philip Morris International acquired Fertin Pharma. The company, Fertin Pharma, develops and produces pharmaceutical and well-being products based on oral and intra-oral delivery systems.

  • May 2019: Nicorette launched a nicotine gum product coated with ice mint lozenge for a smoother texture. The coating aids in providing a punch of minty flavor with a smoother texture than other nicotine lozenges that can sometimes be chalky.


An Infographic Representation of Nicotine Gum Market

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The global nicotine gum market research report provides a detailed analysis of the market. It focuses on key aspects such as leading companies, types, and leading product distribution channels. Besides this, the report offers insights into the market trends and highlights key industry developments. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the market's growth over recent years.

Nicotine Gum Market Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period



Value (USD Billion)

By Type

  • 2 mg

  • 4 mg

  • 6 mg

By Distribution Channel

  • Supermarkets and Hypermarkets

  • Pharmacies

  • Online Stores

By Geography

  • North America (By Type, By Distribution Channel, & By Country)

      • U.S. (By Distribution Channel)

      • Canada (By Distribution Channel)

      • Mexico (By Distribution Channel)

  • Europe (By Type, By Distribution Channel, & By Country)

      • U.K. (By Distribution Channel)

      • Germany (By Distribution Channel)

      • France (By Distribution Channel)

      • Italy (By Distribution Channel)

      • Spain (By Distribution Channel)

      • Russia (By Distribution Channel)

      • Rest of Europe (By Distribution Channel)

  • Asia Pacific (By Type, By Distribution Channel, & By Country)

      • China (By Distribution Channel)

      • India (By Distribution Channel)

      • Australia (By Distribution Channel)

      • Japan (By Distribution Channel)

      • Rest of Asia- Pacific (By Distribution Channel)

  • South America (By Type, By Distribution Channel, & By Country)

      • Brazil (By Distribution Channel)

      • Argentina (By Distribution Channel)

      • Rest of South America (By Distribution Channel)

  • Middle East & Africa (By Type, By Distribution Channel, & By Country)

      • UAE (By Distribution Channel)

      • South Africa (By Distribution Channel)

      • Rest of the Middle East & Africa (By Distribution Channel)

Frequently Asked Questions

Fortune Business Insights says that the nicotine gum market was valued at USD 1.49 billion in 2021 and is projected to reach USD 2.17 billion by 2029.

The market is projected to grow at a CAGR of 4.8% during the forecast period.

The 2 MG segment is expected to be the leading segment based on type in the global market during the forecast period.

The increasing prevalence of illness is a key factor driving the market.

Novartis AG, Johnson & Johnson, ITC Limited, GlaxoSmithKline plc, and British American Tobacco are a few key players.

North America is expected to hold the highest market share in 2020.

The promotion of anti-smoking campaigns are a major growth factor for the market.

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