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Clickstream Analytics Market Size, Share, and COVID Impact Analysis, By Component (Software and Services), By Application (Click Path and Website Optimization, Customer Analysis, Traffic Analysis, and E-commerce Analysis), By End User (BFSI, Travel & Hospitality, Government, Retail & E-commerce, Transportation & Logistics, IT and telecom, Energy & Utilities, Media & Entertainment, and Others) and Regional Forecast, 2024-2032

Region :Global | Report ID: FBI108247 | Status : Ongoing



Clickstream, also known as click path, is the sequence of pages a user visits on a website. It is collecting, analysing, and reporting the collective data about the users to visit pages on a website and the order in which they visit them. It is also used for various measures, such as the number of visits, page views, and repeat visitors, which helps to understand in what way the website operates from a technical, user experience and business outlook.

Clickstream data allows online enterprises to track consumer behaviour and offer a personalized user experience. It uses five significant components; data source, storage, visualization, data processing, and analytics. It allows marketing teams to visualize and understand struggling experiences and where they can create the most impact, streamlining their efforts.

The increase in the adoption of mobile technology and growing usage of the internet across various verticals are expected to boost the market growth. In addition, the increase in clickstream analytics and its other services among developing economies provides a revenue growth opportunity for the clickstream analytics market.

Impact of COVID-19 on Clickstream Analytics Market:

The market has been positively impacted due to the outbreak of COVID-19. The lockdowns in the region constrained people to work from home to mitigate the threat of COVID-19. It created a unique opportunity for local news sites to demonstrate the relationships between local news consumption experiences, reading behaviours, and audience holding.

Due to the lockdown imposed in several nations, social media activity is being noticed as people look to social media for the latest updates on the virus. Furthermore, students approaching e-learning by visiting the number of courses on such platforms increase growth opportunities for the market.

Key Insights

The report will cover the following key insights:

  • Micro Macro Economic Indicators

  • Drivers, Restraints, Trends, and Opportunities

  • Business Strategies Adopted by the Players

  • Impact of COVID-19 on Clickstream Analytics Market

  • Consolidated SWOT Analysis of Key Players

Analysis by End-user

Various end-users, such as BFSI, telecommunication and IT, retail and e-commerce, manufacturing, government, healthcare and life sciences, energy and utilities, media and entertainment, transportation and logistics and others, are adopting clickstream analytics for analyzing customer behavior towards their products and improving their businesses. Amongst these, retail and e-commerce hold a significant market share.

E-commerce is transforming online retail with the demand for online shopping during the forecast period. With the increase in consumer favorites toward e-commerce or virtual shopping experiences, clickstream analysis assists an online retailer in improving conversion rate through personalization and optimized marketing campaigns.

Regional Analysis

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Regionally, the clickstream analytics market is fragmented into North America, South America, Europe, the Middle East & Africa, and Asia Pacific.

North America dominates due to the adoption of big data analytics and the vast presence of vendors in the region. The players are focused on advancing the research and development of clickstream analytics technology to support the integrated platform.

Asia Pacific is anticipated to witness substantial growth in the market due to the rise in increasing demand for e-commerce and high internet penetration across the region.

The distribution of the streaming analytics market by region of origin is as follows:

  • North America – 42%

  • Asia Pacific – 26%

  • Europe – 17%

  • Middle East and Africa – 10%

  • South America – 5%

Key Players Covered

The key players in the market include IBM Corporation, Adobe Systems, Microsoft, HPE, Splunk, Verto Analytics, Webtrends, Talend, Oracle, Clickstream, LLC, RudderStack, and others.


By Component

By Application

By End User

By Geography

  • Software

  • Services

  • Click Path and Website Optimization

  • Customer Analysis

  • Traffic Analysis

  • E-commerce Analysis

  • BFSI,

  • Travel & Hospitality

  • Government

  • Retail & E-commerce

  • Transportation & Logistics

  • IT and telecom

  • Energy & Utilities

  • Media & Entertainment

  • Others

  • North America (The U.S., Canada, and Mexico)

  • Europe (U.K., Germany, France, Italy, Spain, Russia, Benelux, Nordics, and Rest of Europe)

  • Asia Pacific (China, India, Japan, South Korea, ASEAN, Oceania, and Rest of Asia Pacific)

  • Middle East & Africa (Turkey, Israel, GCC, North Africa, South Africa, and Rest of MEA)

  • South America (Brazil, Argentina, and Rest of South America

Key Industry Developments

  • October 2022: Oracle announced new product innovations in Oracle Fusion Analytics across its inclusive portfolio of data and analytics solutions across customer experience (CX) to observe performance against strategic goals.

  • June 2021: DISQO, an audience insights platform, has acquired Verto Analytics, a cross-device measurement company, by expanding its product resources to support brands, agencies, media platforms, and researchers to generate more robust audience insights and measure consumer journeys.

  • Ongoing
  • 2023
  • 2019-2022

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