Cloud Advertising Market Size, Share & Industry Analysis By Service Type (Infrastructure as a Service (IaaS), Software as a Service (SaaS), Platform as a Service (PaaS)), By Deployment Model (Public Cloud, Private Cloud, Hybrid Cloud), By End User (BFSI, Government, IT & Telecommunication, Media & Entertainment, Retail) And Regional Forecast, 2024-2032

Cloud advertising are cloud-based services that supports the transaction, advertisement related data, and selection of product in which price and content are finalized at the time of end-user access. Marketing has evolved to a great extent in the past decade. With growing adoption of internet facility among end-users, marketers have adopted the strategy to target the specific customer as per their requirement from the comfort of their homes. In recent time, outdoor marketing is not the only medium to reach the targeted audience. Different types of marketing such as email marketing and social media marketing help end users to attract the target audience. This growing demand for consumer analytics and targeted marketing is propelling the growth of the cloud advertising market.

Rise in digitization and growing popularity of e-commerce among people plays an important role to fuel the growth of cloud advertising market. Nearly 80% of the U.S. companies using cloud services have approximately two or more major cloud providers. Majority of the North American brands are expected to increase their cloud marketing and advertising budget by nearly 25% during forecast period. Furthermore, consumers now prefer to shop everything on the internet. The complete business model of e-commerce giants like Flipkart, Amazon, Snapdeal, etc. are based on online marketing. All these online shopping platforms have integrated the cloud service into their business models and utilizes online advertising to connect with customers which plays a vital role to fuel the growth of cloud advertising market.

IMPACT OF COVID-19 ON CLOUD ADVERTISING MARKET

The COVID-19 had positive impact on the cloud advertising market. Government of various countries had imposed lockdown due to which many enterprises, retail, IT & telecom, and education sectors were closed. Post COVID-19, demand for online shopping has significantly increased as people were able to select the product on e-commerce platform by sitting at comfort of their home. Furthermore, due to COVID-19 many businesses were badly affected due to inability to work from offices and retail shops. Consumers have turned in huge numbers to digital channel for information, entertainment, education and to stay in touch with friends and family. Thus, it is analyzed that post COVID-19 demand for cloud advertising has significantly increased among all end-users and it is expected to drive the market during forecast period.

KEY INSIGHTS

The report will cover following key insights:

• Micro Macro Economic Indicators


• Drivers, Restraints, Trends and Opportunities


• Business Strategies Adopted by the Players


• Impact of COVID-19 on Cloud Advertising Market


• Consolidated SWOT Analysis of Key Players

REGIONAL ANALYSIS

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North America is expected hold the largest market share in the global market. Rising need for an enhanced cloud advertising platform is anticipated to boost the demand for cloud advertising market in this region. The presence of major market players such as IBM Corporation, Salesforce, and Oracle Corporation among others. These players are engaged in partnership, acquisitions, developing new products and product enhancements, this fosters the market growth in this region. For instance, in May 2021- Experian Information Solutions, Inc. partnered with Microsoft Corporation with the aim to help organizations to improve the quality of their data, allowing them to make accurate decisions with their data and deliver better outcomes for their customers.

Asia Pacific is anticipated to showcase significant growth during forecast period. Growing adoption of cloud advertising platform across China, India, Singapore, South Korea and others are expected to drive the market growth rapidly in this region. In addition, presence of adequate number of market vendors is propelling demand for cloud advertising in the region.

KEY PLAYERS COVERED

The report will include the profiles of key players such as Adobe, Acquia, Inc., Oracle Corporation, IBM Corporation, SAP SE, Experian Information Solutions, Inc., Kubient, Fico, HubSpot, Marin Software, MediaMath, Salesforce, Sailthru, Inc., and others.

Key players in the market like IBM Corporation, Acquia, Inc., Experian Information Solutions, Inc., SAP SE, etc. are entering into strategic partnerships and collaborations to expand the business. Market players are focused on new product launch and product enhancement in existing product to accelerate market growth.

SEGMENTATION

KEY INDUSTRY DEVELOPMENTS

• September 2021- Acquia, Inc. acquired Widen, a provider of product information management software and digital asset management services to enhance its Digital Experience Platform (DXP) to provide more distinctive customer experiences.


• October 2020- SAP SE acquired Emarsys, a cloud-based marketing company. Through this acquisition, SAP SE aims to modify its communication with customers across all online channels