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Cloud digital video recorder (DVR) is used to store videos on hard drives in the form of digital signals. It is used to record videos on the central cloud storage, which can be accessed as per the user’s or customer’s convenience. Besides, the cloud DVR is used to store videos and TV shows in the service provider’s data center. It enables customers to store maximum content that is being broadcast at the same time. Increasing interest of consumers to record live TV shows is likely to fuel the cloud DVR demand, as it offers the unlimited recording of videos on every screen. It diminishes the need to purchase a physical box. Thus, the cloud DVR is gaining much traction across the globe.
The growing digitization of television networks and an increasing number of subscribers drive substantial market growth. Besides, ad-skipping and time-shifting features is another factor, anticipated to boost the growth of the market. The development of next-generation video streaming devices would further drive the global cloud DVR market growth in the coming years. The prime factor influencing the cloud DVR adoption is hybrid cloud DVRs, which are the combination of internet protocol television (IPTV) and satellite DVRs. The hybrid DVRs enable storing publish-on-demand (POD) content, over-the-top (OTT) services, and access to the internet. Thus, the increasing demand for the hybrid DVR would accelerate market growth. The global COVID-19 outbreak has forced people to be cooped up at home, which has further augmented cloud DVR demand. Whereas, people are increasingly demanding cloud DVR to motivate and relax themselves due to the strict coronavirus-related lockdowns and shutdowns worldwide.
Key Market Driver -
• A growing digitization of television networks to drive the market growth • Increasing demand for better picture quality at low-cost to accelerate the adoption of cloud DVR
Key Market Restraint -
• Strict local government’s regulations would hamper the market growth
The competition in the global marketplace is intense, so key players take active measures to provide a diversified product portfolio to meet the customers' needs. Most vendors invest their efforts into the research and development (R&D) activities to develop featured products and services. New enhancements in the existing product portfolio help vendors to uplift their market position. Apart from this, market players are adopting ultimate business strategies such as partnerships, collaborations, mergers, and acquisitions to sustain their business value in the global marketplace. The companies are focusing on the development of cloud DVR services that can increase customer satisfaction and average revenue per user (ARPU). Collaborations with pay-TV or OTT service providers help companies to enhance their sales and customer's base.
Prominent companies in the global market includes AT&T Inc., Cisco Systems Inc., Technicolor SA, Telefonaktiebolaget LM Ericsson, Comcast Corp., DISH Network Corp., LG Electronics Inc., Nokia Corp., Huawei Investment & Holding Co. Ltd., CommScope Holding Co. Inc., Anevia Limited, Synamedia Holdings Limited, Jefferson Telephone Company, Best IT World(India) Pvt. Ltd, Velocix, Delhi Telephone Company, Broadpeak, SiliconDust USA Inc., Charter Communications, and among others.
The increasing demand for pay-TV, video-on-demand, and OTT services are driving the cloud DVR market across North America. However, North America has probably become a problematic region for the cloud DVR market to grow with the strict regulatory framework. Unique copyright instructions of united states law, especially the federal courts' rules for the service providers to set aside a private, separate copy of each recorded program for each subscriber. The regulation enforces service providers to spend more on the cloud-DVR, which is likely to hamper the market growth across North America.
Europe is showcasing an increasing trend for video-on-demand services, where TV viewers are increasingly looking for channels that can be schedulable as per their convenience time. This trend would majorly drive the adoption of cloud DVR across Europe. Also, online video and pay-TV providers have started offering network DVRs across Itlay, Finland, and other parts of Europe. Thus, the growing proliferation of DVR is likely to support the cloud DVR market growth across Europe.
Asia-Pacific is anticipated to showcase significant market growth in the coming years owing to increasing demand for on-demand or pay-TV based services. Video service providers amongst various Asian countries, including Hong-Kong, Singapore, India, have started introducing cloud-DVR services to their customers. These initiatives of service providers would be likely to support the cloud-DVR market growth in the Asia-Pacific marketplace.
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