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Cognitive Computing Market Size, Share & COVID-19 Impact Analysis, By Component (Platform, and Services), By Technology (Machine Learning (ML), Natural Language Processing (NLP), Automated Reasoning) By Deployment (Cloud-based, and On-premise), By Enterprise Size (Small & Medium Enterprise (SMEs), and Large Enterprise), By End-user (BFSI, Healthcare, Retail & e-commerce, IT & Telecom) and Regional Forecast, 2020-2027

Region : Global | Format: PDF | Report ID: FBI103377



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The global cognitive computing market size was valued at USD 11.11 billion in 2019 and is projected to reach USD 72.26 billion by 2027, exhibiting a CAGR of 26.6% during the forecast period.

The market growth is primarily driven by the rising penetration towards artificial intelligence (AI), machine learning (ML), and neural networks. According to Data.gov, global spending on cognitive and artificial intelligence (AI) systems was USD 37.5 billion in 2019 and will reach USD 77.6 billion in 2022.

Covid-19 Impact on Market

Cognitive Computing Being Increasingly Adopted by Organizations Owing to COVID-19 Outbreak

The rising threat of the COVID-19 pandemic has been causing social stress and leading to economic troubles. Although major businesses have been put on hold, the cognitive technology platform seems to be widely adopted. Under this worrying scenario, cognitive technologies are used for screening of the population as well as assessing the infection risks. As a result, the market will shrug off the impact of the Covid-19 pandemic and witness considerable industry growth in the coming years.  

The government and organizations are likely to invest in artificial intelligence (AI), machine learning (ML), cognitive technology, internet of things (IoT), and cloud computing. These technologies are beneficial for early detection, diagnosis of disease, environmental situations, mitigating risk of economic crisis, and analysis of the large volumes of data. Additionally, key players are focusing on launching new products to improve customer experience. For instance, in May 2020, Deeper Insights, UK-based Company, launched a free research discovery app - "COVID Insights". This app will keep medical experts up to date with recent data on COVID-19 and enable clinicians to find the COVID related information.


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Rising Demand for Cognitive Technology Based on Cloud Platform to Drive the Market

One of the emerging trends for the market is the shifting focus of enterprises towards the deployment of cloud-based cognitive technology. Cognitive cloud computing helps the companies to increase revenue, reduce costs, and increase operational efficiencies. Also, organizations are focused on adopting cognitive cloud computing solutions and other cloud-based services, to cater to the real-time user cases, such as supply chain optimization and production for product enhancement. Key players in the market are focused on developing a cognitive cloud computing platform, to cater to the rising demand across industries and business organizations.


Burgeoning Demand for Big Data Analytics among Organizations to Aid Market Growth

One of the significant market drivers is the rising demand for big data analytics across various industries such as IT and telecom, healthcare, aerospace & defense. The rising volume of data and the adoption of big data tools are likely to drive the demand for big data analytics. According to Data Science Association, the global revenue for big data analytics solutions is around USD 189.1 billion in 2018. Also, major players in the market are focusing on investing in startups to expand their market presence. For instance, in December 2019, Multiples Alternate Asset Management Private Limited (MAAM), Indian private equity firm invested around USD 20 million in Quantiphi, Inc., an Indian AI, and big data company. According to this investment, MAAM will provide artificial intelligence, machine learning, and big data solutions across sectors such as healthcare, retail, insurance, media, and entertainment, among others.


High Costs Involved at Initial Stage Proving to be Inhibiting Factor for Market Growth

To develop cognitive solutions, the high upfront investment is required to set up maintenance architecture and infrastructure that leads to high operational costs. The operation and setup process is much more complex and requires exhausted resources. This process consumes a huge amount of energy, network components, data centers, and others. Furthermore, issues relating to government standards and uncertain regulatory compliance are expected to limit the cognitive computing market growth.  The market is anticipated to experience several challenges owing to the lack of awareness among SMEs.


By Components Analysis

Platform Segment to Hold Highest Market Share

Based on the components, the cognitive computing market is segmented into platform and services. The increasing adoption of cognitive platforms such as cloud among the end-users is expected to drive the demand for the cognitive platform. Further, the services segment is expected to show significant growth during the forecast period. Enterprises can reduce analytics timelines from weeks to minutes using cognitive services. Companies are investing heavily in cloud-based cognitive solutions and related services. For instance, in January 2017, Amazon Web Services launched a three AWS Cloud Cognitive Services. This service includes computer vision (Amazon Rekognition), text-to-speech (Amazon Polly), and chatbot (Amazon Lex).

By Technology Analysis

Natural Language Processing (NLP) Segment to Grow at Faster Pace

Based on technology, this market is divided into machine learning (ML), natural language processing (NLP), automated reasoning, and others. Among them, the natural language processing segment is expected to hold the highest cognitive computing market share during the forecast period. The intrinsic capacity to process natural language interactions is significantly contributing to the growth of this segment. NLP technology is a core ability of cognitive computing systems that helps in analyzing unstructured data for improving customer expectations and their needs. Hence, with the help of NLP, enterprises get better insights to optimize the business processes, customer perception, and reduction in operational cost which in turn is propelling the growth of the segment. Thus, key players are focused on adopting various marketing strategies such as new product launches to improve customer experience. For instance, in November 2019, Amazon Web Series (AWS) launched the NLP service “Amazon Comprehend”. This service uses the ML to find insights in the unstructured text.

The automated reasoning technology is expected to grow at the highest CAGR owing to its user-friendly and cost-effective deployment in various applications.

By Deployment Analysis

Cloud-Based Deployment to Gain Traction

Based on the study, the deployment segment is categorized into on-premises and cloud.

The cloud segment is expected to rise with the highest CAGR owing to the rising demand for secure, reliable, and cost-effective cognitive solutions among enterprises. With the advancements in technology, organizations are likely to adopt cloud-based cognitive solutions.

The on-premises segment is likely to have maximum market revenue share during the forecast period. For instance, in May 2017, the Australian Defense Department invested USD 4 million in the Watson cognitive computing infrastructure. The Australian Defense Department has made a three-year contract with IBM Australia to provide the on-premise cognitive platform.

By Enterprise Size Analysis

Implementation of Cost-Effective Cognitive Solutions to Boost the Adoption in SMEs

Based on enterprise size, this market for Cognitive Computing is segmented into small & medium-sized enterprises (SME’s) and large enterprises. SMEs segment is expected to grow at higher CAGR in the forthcoming years. This is attributable to the implementation of “Intelligent Chabot” to ensure better consumer experience for retaining and engaging consumers.

The large enterprises segment is expected to hold a major market share during the forecast period. The growth is attributed to the rising inclination towards the adoption of technologies such as artificial intelligence (AI), internet of things (IoT), and machine learning (ML), among others.

By End-user Analysis

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Retail and E-commerce to Register a Higher CAGR

Based on the end-user, the market scope for Cognitive Computing includes BFSI, healthcare, retail & e-commerce, IT & telecom, government & defense, and others. The retail and e-commerce segment is predicted to grow at the highest CAGR during the forecast period. Major players in the market including IBM Corporation, and Microsoft Corporation are adopting cognitive services to reduce and eliminate threats & fraud, and enhance transparency in payment operations.  For instance, IBM Watson Commerce, predictive analysis, and voice assistant trends are transforming the retail and e-commerce industry.

The healthcare segment is expected to hold the highest market share in 2018. The growing adoption of cognitive solutions in healthcare to provide remote assistance to access patient health records and improve the patient experience is expected to drive the market.


North America Cognitive Computing Market Size, 2019 (USD Billion)

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Geographically, the market is divided into five regions, including North America, Asia Pacific, Europe, Middle East & Africa, and Latin America.

The rising penetration of core technologies such as AI, IoT, big data, and others, along with the rising number of cognitive projects in North America dominates the market growth.

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Asia Pacific market is anticipated to grow with the highest CAGR during the forecast period. The rising investment made by major organizations and the government for the development of AI-based projects is expected to significantly accelerate the demand for cognitive services. According to Tsinghua University, in 2017, Chinese AI organizations have raised around USD 27.7 billion on AI and cognitive technology and services.   The market in Europe is expected to grow at a significant CAGR owing to the rising investment by major players to improve customer experience. The Middle East and Africa and Latin America are estimated to grow at a considerable rate.


Emphasis of Key Players towards Developing Innovative Cognitive Services to Strengthen Position

Microsoft Corporation develops and offers Microsoft office licenses, and provides a wide range of products, services, software, and electronic devices. Microsoft Corporation offers Azure Cognitive Services under its product segment. This service includes AI services and cognitive APIs that help users to build intelligent apps. The Azure cognitive service offered by Microsoft is easy to operate and deploy. The company is currently investing in the development of various cognitive services projects all across the globe.

March 2018 – Microsoft Corporation launched new offerings and several enhancements for its Azure Cognitive Services cloud APIs. This launch will help developers to leverage AI-based capabilities in mobile apps.



  • November 2019 – UST Global, a U.S. based company, investment in Cogniphi Technologies, an Indian AI and cognitive technology startup. This strategic investment will accelerate the advanced research and development of Cogniphi's Artificial Intelligence and Vision (AIVI) platform

  • October 2019 – Cerner partnered with Amazon Web Services (AWS) to launch its new cognitive health platform - "Project Apollo". This platform is based on AWS infrastructure that provides predictive insights and improve usability for patient care.

  • August 2019 – The Global Association for Research Methods and Data Science (GRMDS) launched its new ecosystem platform to empower artificial intelligence (AI), cognitive computing, and big data researchers across the globe. The new ecosystem platform includes computing platform, data scientist community, and data portal that aims to help researchers to solve problems in data science.


An Infographic Representation of Cognitive Computing Market

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The Cognitive Computing Market research report provides a detailed market analysis and focuses on key aspects such as leading companies, product types, and leading applications of the product. Besides this, the report offers insights into the market trends and highlights key industry developments. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the advanced market over recent years.

Report Scope and Segmentation



Study Period


Base Year


Forecast Period


Historical Period

  2016 – 2018


  Value (USD billion)


  Component, Technology, Deployment, Enterprise Size, End-User   and Region

By Component

  • Platform

  • Services

By Technology

  • Machine Learning (ML)

  • Natural Language Processing (NLP)

  • Automated Reasoning

  • Others (Computer Vision, Deep Learning, Robotics, etc.)

By Deployment

  • Cloud-based

  • On-premise

By Enterprise Size

  • Small & Medium Enterprise (SMEs)

  • Large Enterprise

By End-user

  • BFSI

  • Healthcare

  • Retail & e-commerce

  • IT & Telecom

  • Government & Defense

  • Others (Energy & Utilities, Transportation, etc.)

By Region


  • North America (the U.S., Canada, and Mexico)

  • Europe (U.K., Germany, France, Italy, Spain, and the Rest of Europe)

  • Asia-Pacific (Japan, China, India, South Korea, Australia, and the Rest of Asia- Pacific)

  • South America (Brazil, Argentina, and the Rest of South America)

  • The Middle East & Africa (South Africa, UAE, Saudi Arabia and the Rest of the Middle East & Africa)

Frequently Asked Questions

Fortune Business Insights says that the Cognitive Computing Market value stood at USD 11.11 billion in 2019.

By 2027, the market size is expected to reach USD 72.26 billion

The market is expected to grow at a CAGR of 26.6% in the forecast period (2020-2027).

Within component, the platform segment is expected to lead the market during the forecast period

Burgeoning demand for big data analytics among organizations is one of the key drivers for market growth

Alphabet, Inc. (Google LCC), Microsoft Corporation, IBM Corporation, SparkCognition, Inc., and Tata Consultancy Services (TCS) are the top companies in the market.

The retail & e-commerce segment is expected to grow significantly at the highest CAGR during forecast period.

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