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Comic Book Market Size, Share & Industry Analysis, By Product Type (Kids Comic, Adult Comic), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online Stores, Others) and regional forecast 2021-2028

Region : Global | Report ID: FBI103903 | Status : Ongoing



Growing leisure reading of articles and magazines by the people is essentially propelling the demand for comic books. They are available in different categories such as action, drama, science, history, spirituality, and others. Behavioral science plays an important role in the creation of storytelling articles & reviews. Usage of the attractive pictures and artwork drawings by the content creators help to increase the span of consumer attention towards reading storytelling copies.

Companies are largely focusing on conducting various seminars, and public events in order to build their comics brand presence in the target market. For instance, in July 2019, DC Entertainment inducted a gathering ceremony at San Diego Balboa Park, to convey the batman’s further story to their fan’s & artists and to gather the funds for their next comic con museum launch in San Diego.

Increasing leisure reading of the graphic novels created with attractive pictures and images is expected to fuel the revenue generation from such books. Besides this, the rising chain of libraries, reading halls and book stores across the globe is likely to drive the growth of the market. According to the American Booksellers Association, in 2019, Indie Bookstore's organization featured 575 participating stores during the ‘2019 fall regional trade show’ season at mountains & plains and new Atlantic regions.

Moreover, comics are widely used by video game companies to make aware & engage the users for their recent video game launches. Therefore, the growing video game industry is fuelling the growth of the market. For instance, in July 2020, Ubisoft Entertainment SA announced music partners & slate of book publishing for its upcoming video game of ‘Assassins Creed Valhalla’. Additionally, cartoon companies largely use comic books in order to create interest among children related to the recent cartoon movie stories. Hence, the rising consumption of video-on-demand (VoD) services related to the animated cartoon videos by the children as well as the growth of the overall animation industry is likely to fuel the demand for cartoon comics among children.

Furthermore, the large presence of the e-commerce stores associated with the manga books such as Goodreads Inc., CRB, Lone Star Comics Inc., and others have resulted in the higher consumption of such products.

However, wide availability of the alternative entertainment media channels such as videos, television, etc. is anticipated to limit the demand for comic book items. Additionally, limited business operations of the book stores due to the COVID-19 outbreak have temporarily slowed down the overall revenues of the comics industry from these stores.

Key Market Driver -

Rising consumer demand for graphic novels is expected to drive the market growth.

Key Market Restraint -

Availability of a large number of alternatives for the entertainment industry is anticipated to restrain market growth.

Key Players Covered:

The prominent players involved in the global comic book market are, Marvel Entertainment LLC., DC Comics Inc., Image Comics Inc., Amar Chitra Katha Media, Internationalhero Co. Uk., Warner Bros Entertainment Inc., Toei Animation Co. Ltd., Mirage Studio’s, IWD Entertainment LLC., Dark Horse Comics LLC., and others.  

The global comic book market is segmented based on product type, distribution channel, and geography.

By Product Type, the market is segmented into kids, and adult comics. Kids segment is projected to hold the largest share of the global market as children are more likely to read comic books as compared to that of adults.

By distribution channels, the global comic book market is segmented into hypermarkets & supermarkets, specialty stores, online stores, and others. Specialty stores segment is expected to hold a major share of the comic book market owing to the large revenues of the comic books from the specialty book stores. For instance, according to the article ‘Surprising New Data Shows Comic Readers Are Leaving Superhero’s Behind’, published by Forbes news, as of 2018, 90% of the comics and graphic novels in the North America region were sold through comic stores or book stores.

Regional Analysis:

By geography, the global comic book market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America region is expected to hold a major share of the market owing to the large presence of the prominent publishing companies such as Dark Horse Comics, IDW Entertainment LLC., Marvel Entertainment LLC., Image Comics Inc. and others in countries such as the U.S., and Canada.  Additionally, higher demand for film-based comic books in the United States has resulted in large revenue generation from such categories of books in the country. According to the publications released by IBS organization, in 2018, in the United States alone, revenues from the film-based category of comic books has reached to USD 2,500 million.

Asia Pacific region is projected to grow at a faster rate for the comic book market owing to the positive governmental support regarding the development in the area of article publishing related to the comics & magazines in countries such as India, Japan, and South Korea. According to the Indian Outdoor Advertising Association, in 2018, in India, the Andhra Pradesh government approved animation visual effects gaming & comics (AVGC) policy to attract investment of nearly USD 1,002.48 million by 2020.

Additionally, strong content creation capabilities of the top entertainment companies such as Big Hit Entertainment (BTS), YG Entertainment (BLACKPINK), SM Entertainment (EXO), and others have immensely supported the demand for the comic books in these countries

According to the Korean Content Industry Outlook, Korean content comic industry sales have raised by 6.3% in 2018 compared to that of 2017.

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By Product Type

  • Kids Comic

  • Adult Comic

By Distribution Channel

  • Hypermarkets & Supermarkets

  • Specialty Stores

  • Online Stores

  • Others

By Geography

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments:

  • In July 2020, Marvel Entertainment LLC, acquired Alien and Predator Franchise housed at Dark Horse Comics to launch the comics based on alien and predator movies.

  • In May 2019, Oni Press merged with The Lion Forge LLC., an American comic book publisher to create an independent & large house of comics that will be able to compete with the prominent players of the market such as Marvel, and DC.

Comic Book Market Size, Share and Global Industry Trend Forecast till 2026
  • Ongoing
  • 2020
  • 2017-2019


  • 4850

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