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Content moderation solution monitor and scan user-generated content (UGC) based on the pre-defined set of rules. The solution ensures the brand reputation by constantly scanning the content posted by the customer across the platforms. This helps in tracking the negative impact of content on the brand image. The content can be evaluated with help of five moderation types including pre-moderation, post-moderation, reactive moderation, automated moderation, and distributed moderation. The increasing internet accessibility and availability of smart devices are likely to create more UGC over the internet. According to the AdWeek report of 2019, 85% of customers get influenced by UGC content. This has made it critical for companies to adopt content moderation tools. Along with the textual content, the content moderation solution monitors images, videos, social media comments, and more. The increasing amount of illegal, unauthorized, and inappropriate content on the internet is likely to drive the demand for the content moderation solution market.
The vast number of social media companies and platform providers have initiated the implementation of content moderation. The government agencies across the countries are also focusing on maintaining appropriate online content to reduce the public clashes. Further, to provide real-time alerts to the companies the solution providers are integrating technologies such as artificial intelligence, machine learning, and more with the content moderation solution. This is likely to drive the demand for the market.
Key Market Driver -
• Rapidly growing user generated content (UGC) is likely to drive the supply chain risk management market growth • Growing need to maintain brand reputation and identity is likely to boost the demand for the market
Key Market Restraint -
• High cost associated with maintaining moderator team is likely to hamper the market growth
Some of the key players in the global content moderation solution market are Google Inc., Microsoft Corporation, Data Visor, Accenture PLC, Lionbridge AI, Open Access BPO, ICUC.Social, Cogito Tech LLC., Clarifai, Inc., IBM Corporation, Magellan Solutions, Appen Limited, OneSpace, Besedo among others. The companies are focusing on expanding business presence across the globe by acquiring small and medium businesses. The players are focusing on integrating new technologies such as artificial intelligence, machine learning, and more to provide censored online content.
North America, an early adopter of the technology is expected to dominate the content moderation solution market during the forecast period. The growing importance of maintaining brand reputation is driving the demand for content moderation solution. Also, the region is witnessing increasing adoption of emerging technologies AI, machine learning, cloud services, and more. The US is likely to gain traction owing to strict content regulation policies. Europe is expected to gain steady growth during the forecast period owing to the increasing social media users. The UK registered on an average 45 million active social media users in the year 2019, according to the report of WeAreSocial and Hootsuite. The rapidly growing digital content is likely to drive the content moderation solution market.
Asia Pacific is expected to show rapid growth during the forecast period owing to increasing accessibility to the internet and smartphones. China is expected to lead the market in the region. In the year 2010, China’s State Council Information Office launched a list of prohibited topics for the online users. This is expected to drive the demand for content moderation across the industries. Also, the Chinese app providers such as TikTok, Vigo Video, PUBG, and LIKE among others are expanding its business outside China. This has compelled the providers to implement a content moderation solution considering each country’s regulation. India is expected to gain traction owing to increasing violence due to online comments. For instance, in 2018, Whatsapp fake news created violence in India. This is likely to drive the focus on more scanned digital data. Similarly, Latin America, and Middle East and Africa are witnessing growing penetration of internet and social media. This is likely to drive the demand for content moderation solution in the regions.
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