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Curling irons are commonly preferred by women to give curve to their hairs as per the requirements. Different shapes, styles of the curling irons attract the women to purchase them for making their hairstyles more attractive and drives the curling iron market. Companies in the curling iron market introduce several latest technology features such as digital controlling, heating and sensing options, hair straitening with heat resistant gloves, these features are likely to attract the customers and thereby increases the revenue of the product. For instance, in February 2020, Dyson has come up with a curling wand and hairdryer that uses the high-velocity flow of hot air to style the hair without damaging it with heat resistant.
Prominent companies in the global curling iron market use celebrity endorsements and television advertising strategies to attract peoples to purchase hair care and hairstyle products which thereby flourishes the growth of the curling iron market. Rising demand for festival sessions, ceremonies, and events enhances the necessities of the personal grooming products. The flourishing entertainment industry gives rise to the demand for facial grooming makeup products by the artists and celebrities that thereby increases the demand for hair curling. Easy portability, featured, and easy availability of the cost-effective curling irons is the primary reason for the growth of curling iron products.
Key Market Driver -
Increasing digital content related to haircut styles and grooming coupled with rising fashion trends are projected to boost the growth of the curling irons market.
Key Market Restraint -
Increasing incidences of the hair damage from curling irons is expected to hamper the market growth.
Increasing publishing of the video contents, blogs, articles, and posts on social media sites for hairstyle and grooming tips and tricks is prominently driving the growth of the curling iron market. Additionally, rising hair fashion trends enhance the need for stylish haircuts and spread of spa clinics raises the demand for the curling irons which is likely to support the growth of the market. In addition to this, rising necessities of hair grooming products coupled with the increasing number of salon stores across the world boost the global curling iron market.
However, rising incidences of hair loss or hair damage because of improper use of curling irons is anticipated to hinder the growth of the curling hair market. Moreover, increasing competition in the personal grooming and hair care market is expected to create entry barriers for the new entrants in the hairstyling product market.
Global curling iron market involves various key players such as Revlon Inc., Curlingiron.org, Lunata Beauty, Koninklijke Philips, Conair Corp., Spectrum Brand Inc., Helen of Troy, Geloon, Andes Company, etc. these key players use expansion strategies such as introducing new product lines and product innovation to drive the business growth.
The global curling iron market is segmented by applications, by material, by distribution channel, and by geography.
By applications, the curling iron market is segmented into residential and commercial application segments. Commercial application segment involves spa clinics and salons. Commercial application segment is anticipated to witness a major share of the global curling iron market because of the increasing spread and necessities of the hairstyle tools by the salons and spa clinics to meet their customer’s hairstyle requirements.
Based on material, curling iron market is segmented into ceramic, metal, mixed curling irons and others such as titanium, and tourmaline, etc. mixed curling irons segment is anticipated to hold major share of the global curling iron market owing to the maximum operating temperature range, usefulness for all types of hairs with the ceramic barrels which provide more efficient custom hairstyle as that of other curling irons segments.
Based on the distribution channel, the curling iron market is segmented into hypermarkets and supermarkets, convenience stores and shopping malls, retail stores and online channels of distributions. Hypermarkets and Supermarkets segment is expected to witness a major share of the global curling irons market because of the wide availability of the different options for the hair care tools in those stores.
On the basis of geography, the global curling iron market is segmented into North America, Europe, Asia Pacific, South America, Africa, and the Middle East.
North America region is projected to witness a major share of the global curling irons market. Canada and the United States are the major contributors to the growth of the curling irons market in the region. The large spread of beauty salon shops that uses hairstyle tools in these regions makes the countries to hold the dominant share in the global curling iron market. According to the Executive Office of the President of the United States, US personal care service establishments are primarily focused on providing 8,12,112 numbers of beauty salons alone in the United States as of 2017. In addition to this, increased installation in the spa clinics facilities that use hairstyle tools in the United States drives the market demand. According to Global Wellness Institute, as of 2017, in the United States alone, nearly 26,317 number of spa facility centres are installed, which generates revenue of USD 20.83 Billion and holds the top position in the spa market globally.
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Asia Pacific region is expected to witness the fastest growth in the global curling iron market. The country such as South Korea, India, and China are immensely contributing to the growth of the market in the Asia Pacific region. Increasing imports for hair care products drives the growth of the hair care tools in these regions. According to US International Trade Administration, South Korea becomes the largest importer of cosmetics, and skin care products accounted for USD 755 Million, 46.8% of the total country imports, including 14.9% for hair care products in 2018. Also, increasing awareness and shifting preferences of peoples for the technologically innovative products in the Asia Pacific region drives the growth of the market.
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