Deal Tracker as a Service Market Size, Share & Industry Analysis, By Type (Cloud, On-Premises and Hybrid), By Application (BFSI, Government and Defence, Retail, Healthcare, Manufacturing, Automotive, and Others) and Regional Forecast, 2025-2032

The global deal tracker as a service market size was valued at USD 4.34 billion in 2024. The market is projected to grow from USD 4.82 billion in 2025 to USD 10.82 billion by 2032, exhibiting a CAGR of 12.24% during the forecast period.

Deal tracker as a service is referred to a cloud based tool that aids businesses to monitor, analyze and handle the ongoing deals in a real time. Such platforms revolve around the automated updates, centralized sales data and improved decision-making through dashboards, alerts and predictive insights.

The market is noticing a prominent growth due to rising demand for automation in CRM, surge in data-driven sales processes, increased adoption of cloud solutions and the growing demand for real-time visibility across the complex pipelines.

Key players operating in the market include IBM Corporation, Microsoft, Oracle, SAP SE, DXC Technology Company, Infosys Limited, Salesforce, Inc., Zebra Technologies Corp, Dell Inc. and others. These companies are adopting different strategies including partnerships, industry-specific customizations and acquisitions.

MARKET DYNAMICS

Market Drivers

Rising Transaction Volume and Demand for Real-Time Deal Visibility Drives the Market Development

The sharp increase in corporate transactions including venture funding, M&A and private equity investments primarily dries the Deal Tracker as a Service market growth. With expanding deal volumes and transaction structures evolving in complexity, companies are looking for platforms that offer a real time monitoring visibility, compliance tracking across different locations and workflow automation.

Companies, especially large financial institutions and advisory firms are integrating the solutions to improve their collaboration and reduce the manual errors that could occur during deal execution. This alights with the broader digital transformation in the corporate finance management and financial services.

Market Restraints

Data Security and Integration Challenge Deters the Market Growth

One of the major restraint for the market is aligned with data privacy and cybersecurity concerns, especially for cloud-based solutions that handle a sensitive transactional information. Additionally, companies also face integration difficulties while connecting the new platforms with current enterprise systems including data rooms, CRMs, and ERP tools. Resistant to digital adoption among the traditional deal teams coupled with lack of standardized protocols for cross-border transactions also deter the growing deployment of deal tracker as a service.

Market Opportunities

Expansion Through AI-Driven Deal Intelligence and Industry-Specific Solutions Offers Lucrative Growth Opportunities

Advancements in AI and Machine learning tends to offer significant opportunity for the market growth. With embedded predictive analytics, automated diligence features and risk scoring, different service providers tend to offer enhanced value to users managing the large deal pipelines. Additionally, there is also a significant opportunity to develop a customized offering for different sectors including energy, healthcare, and technology where the capital flow and regulatory complexities demand a specialized tracking capabilities.

DEAL TRACKER AS A SERVICE MARKET TRENDS 

Shift Toward Cloud-Native and Collaborative Deal Platforms Has Emerged as a Prominent Market Trend

A key trend reshaping the market expansion is shift toward subscription-based and cloud native platforms that allow for real-time and continuous monitoring of deal lifecycles. Such systems are growingly equipped with integration of features for virtual data rooms and CRMs that allow cross0functional collaboration among the legal advisors, investors and finance teams. Additionally, growing focus on scalability, agility and data based insights, with organizations moving away from a manual tracking tools toward analytics enabled and automated deal management environments also augments the overall market development.

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SEGMENTATION ANALYSIS

By Type

Stronger Adoption of On Premise Services Among Financial Institutions Boosts Segment Growth

Based on type, the market is segmented into cloud, on-premises, and hybrid.

In 2024, on-premise segment held the largest deal tracker as a service market share and with a revenue of USD 1.87 billion. This dominance is driven by stronger adoption of these services among financial institutions, large enterprises, and government bodies that handle confidential and sensitive transaction data. Organizations also favor on premise solutions for their enhanced control over the data governance, compliance with the regional data protection regulations including CCPA and GDPR, as well as seamless alignment with legacy enterprise systems. Additionally, the need for performance reliability, higher customization and less exposure to cybersecurity risks also reinforces the segment dominance.

On the other hand, the cloud segment held the highest CAGR of 17.37% in 2024. This growth is owing to the shift to subscription-based and scalable service models and digital transformation initiatives. Moreover, the growing demand from small and medium enterprises (SMEs) for the cost-effective deployment, real-time analytics and remote accessibility also propels the transition toward cloud-native deal tracking platforms. Advancements in AI-powered deal analytics, data encryption and integration with CRM ecosystems are also improving the cloud adoption, thus positioning it as a preferred model for the future company’s growth.

By Application

Financial Sector’s Extensive Reliance on Data-Driven Tools Drives BFSI Segment Growth

The market is divided into BFSI, government and defence, retail, healthcare, manufacturing, automotive, and others, based on application.

Among these, Banking, Financial Services, and Insurance (BFSI) segment dominates the market with a revenue share of USD 1.20 billion in 2024. The segment also held a highest CAGR of 15.70% in 2024. This segmental growth is attributed to the financial sector’s extensive reliance on the data-driven tools for handling acquisitions and mergers, client deal pipelines and investment portfolios. Additionally, investment banks and financial institutions are also leveraging deal tracker solutions to improve the transparency, streamline transaction management and automate compliance reporting.

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DEAL TRACKER AS A SERVICE MARKET REGIONAL OUTLOOK

Geographically the market is segmented into North America, Europe, Asia Pacific, South America and Middle East & Africa.

North America

The North America region dominated the market with a revenue share of USD 1.60 billion in 2023 and USD 1.74 billion in 2024. The regional growth is aided by advanced IT infrastructure, mature financial ecosystem, and growing acquisitions, mergers and venture capital activities. Additionally, the widespread adoption of data based deal management tools among the private equity firms, investment banks and corporate advisory services. Strong regulatory frameworks across the U.S. including SEC’s reporting standards and rapid cybersecurity needs also encouraged the deployment of enterprise-grade and sophisticated deal tracking solutions. The U.S. leads the regional market with an expected revenue share of USD 1.41 billion in 2025.

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Europe

The Europe region is growing with an expected share of USD 1.42 billion in 2025. This market growth is attributed to the growing M&A activity, need for real time deal insights, and growing use of AI-based analytics. U.K., Germany, and France are some of the major contributors to the market growth with an expected revenue share of USD 0.30 billion, USD 0.35 billion and USD 0.18 billion respectively by 2025.

Asia Pacific

Asia Pacific region is expected to reach USD 1.03 billion in 2025. The region also held highest CAGR of 14.48% in 2024. This regional growth is attributed to rapid digital transformation, increasing cross-border investment activity and expanding fintech ecosystems. Growing base of mid-sized enterprise and startups, coupled with government initiatives promoting digital finance and cloud adoption in countries including China, India, and Singapore also accelerates market growth. Moreover, the growing participation of institutional investors and rising M&A also drive the demand for cloud-based and scalable deal tracker platforms aid in real-time insights and compliance with automation also augments the market growth. India and China are the major contributors for the market growth with an expected revenue share of USD 0.19 billion and USD 0.48 billion by 2025.

South America and Middle East & Africa

The markets in South America and Middle East & Africa are growing with an expected share of USD 0.23 billion and USD 0.23 billion respectively in 2025. This regional market growth is owing to the expanding fintech and startup ecosystems, need for data driven and transparent deal monitoring and growing investment activities. GCC countries are predicted to have a market share of USD 0.12 billion by 2025.

COMPETITIVE LANDSCAPE

Key Industry Players

Key Players Are Focusing on Adopting Advanced Technologies to Retain their Market Positions

The deal tracker as a service industry includes different global giants including IBM Corporation, Microsoft, Oracle, SAP SE, DXC Technology Company, Infosys Limited, Salesforce, Inc., Zebra Technologies Corp, Dell Inc. and others. These firms focus on technological advancements, adoption of innovative technology and strategic partnerships.

LIST OF KEY DEAL TRACKER AS A SERVICE COMPANIES PROFILED:

• IBM Corporation (U.S.)
• Microsoft (U.S.)
• Oracle (U.S.)
• SAP SE (Germany)
• DXC Technology Company (U.S.)
• Infosys Limited (India)
• Salesforce, Inc. (U.S.)
• Zebra Technologies Corp (U.S.)
• Dell Inc. (U.S.)
• HP Development Company LP (U.S.)
• PCCW Solutions (Hong Kong)
• Infor (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• In June 2025, Lone Wolf Technologies ("Lone Wolf"), North America's leader in residential real estate software announced the launch of Deal Tracker, a powerful visual pipeline dashboard now lives as the new homepage experience in Transact. The innovative feature provides real estate agents with complete visibility into every deal stage, from warm prospects to closed transactions, all in one centralized view.
• In June 2023, S&P Global acquired IHS Markit, which boosted its capabilities with extensive market data and analytics tools, establishing S&P as a leader in financial information services.
• In March 2023,co extended its deal tracker as a service by associating with European venture capital firms, targeting to create a comprehensive database that tracks investments and market movements across the region.
• In January 2023, Crunchbase launched a major enhancement to its Deal Tracker offering, integrating artificial intelligence to deliver more precise deal sourcing and reporting, significantly refining user experience and competence.
• In November 2020, Definity First announced the availability of its Merger and Acquisitions Deal Tracker App on Microsoft AppSource, the online marketplace providing tailored line-of-business solutions.

REPORT COVERAGE

The global report provides a detailed analysis of the market and focuses on key aspects such as prominent companies, service type, platform, application and end user of the product. Besides this, it offers insights into the deal tracker as a service market trends and highlights key industry developments and market share analysis for key companies. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the market over recent years.

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Report Scope & Segmentation