"Smart Strategies, Giving Speed to your Growth Trajectory"
Digital cinema lenses have been specifically designed for film making purposes. The lenses are highly expensive as compared to photographic lenses, which majorly obstructs market growth. Cinema lenses record high-quality, rich gradation, and high - resolution pictures which are the prime demand of the film-making industry.
Canon, Inc. has recently launched EOS C300 Mark III and encouraged its cinema offering with the next-generation camera. This camera has a cinema/broadcast hybrid CINE-SERVO lens and an innovative DGO sensor. This sensors and lens offers compatibility to the cameras, enhances functionality as well as the workflow of the film-making industry.
2018 was the trending year for mirrorless cameras. From 2019, 4K, 6K, and also 8K lens have attracted the majority of the population. These lenses have higher resolutions than previous cameras, thus becoming favorable across the world. Additionally, these cameras are supported with shallow depth and larger sensors to attain pro-level videos.
Japan and European countries are the major producers of digital cinema lenses. However, due to the COVID-19 pandemic production rate of these camera lenses have declined. COVID-19 pandemic has negatively impacted on the cinema lens market growth.
Key Market Driver -
• Rising demand for high-quality resolution, enhanced video quality from the cinema industry drives the market growth • The ongoing trend of HD (High Definition) and 3D (3-Diementional) cinemas increases the demand for market
Key Market Restraint -
• High cost of the lenses restricts the adoption, resulting hamper the market growth
Some of the key competitors in the global digital cinema lens market are Thales Group, Leia Inc., Carl Zeiss AG, Canon Inc., FUJIFILM Corporation, SAMYANG OPTICS, Cooke Optics Limited., Sony Corporation, and others.
In December 2016, Jebsen & Co. Ltd has collaborated with Thales Group to launch revolutionary Angenieux lenses (Zoom lenses) in the Asian Market. This collaboration has made an innovative impact on both prosumer users and professionals. This innovative impact is achieved by combining the technical knowledge and marketing understanding of the broadcasting industry and cinematic. The partnership has added another dimension to the equipment portfolio of Jebsen & Co. Ltd. making it a one-stop partner for China’s broadcasting industry.
While in September 2017, Leia Inc. and RED.com, LLC. have announced a strategic partnership. This partnership has represented its success with the launch of disruptive light field holographic smartphones in the consumer market. This smartphone has a hydrogen program to feature holographic content and 3 Dimensional (3D) movie viewing, social messaging, interactive and mixed reality.
The partnership and acquisition are the strategies adopted by key players in the market which are supporting in growth of the global digital cinema lens market.
North America is expected to show the highest share in the digital cinema market. North America has the biggest film-making industry in the world. The increasing demand for high-resolution and high-quality video and continuous motion recording lenses has driven the adoption of digital cinema lenses in that region. Although, growing demand for smartphones with better picture quality booming the demand for market across North America.
The Asia Pacific and Europe are the frontrunners in this market. Countries like Japan, South Korea, and parts of Europe have global giant manufacturers with the biggest markets in their region. The unshakable presence of these giants in the region has dominated the market growth in Asia-Pacific.
To gain extensive insights into the market, Request for Customization
“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”- One of the Leading Food Companies in Germany
“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”- Intuitive Surgical
“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”- Major Food Company in Japan
“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”- Ziering Medical
“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”- Major Manufacturer of Precision Machine Parts in India
“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”- Hewlett-Packard
“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”- Global Management Consulting Firm
“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”- UK-based Start-up in the Medical Devices Sector
“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”- One of the Largest Companies in the Defence Industry