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The global digital water market is anticipated to grow owing to the soaring need for better water management and distribution and the rising adoption of smart technologies to enhance water supply service. The main factors driving market growth include managing limited water resources, aging water infrastructure, reducing expenses, and increasing efficiency in operations.
Market Growth to be Propelled by Resource Management and Water Scarcity
The need for effective resource management primarily drives the market for digital water solutions in response to water scarcity. Urbanization and the increasing population are putting significant pressure on water resources. Therefore, there is an increased awareness of the importance of efficient water management and the urgent necessity to address water scarcity.
Digital water solutions provide advanced tools and technology to enhance water resource management, assessment, and utilization. These technologies help water utilities and authorities quickly understand water supply, usage trends, and changes in demand. IoT devices, sensors, and data analytics can track water usage, detect leaks, and identify areas with high usage or wastage.
High Initial Investment Costs May Limit Market Growth
The implementation of technologies and solutions requires significant upfront requirements. Utilities and industries often operate at a set budget, and allocating funds for modernization can be challenging. It is further challenging in small economies as financial resources are scarce, and governments could focus on basic infrastructural development rather than digital transformation. The return on investment in digital technologies can take more time to materialize. Further, the cost of a skilled workforce and maintenance of digital systems may add extra pressure on financial capabilities.
Soaring Development of Smart Cities to Create New Opportunities for Growth
Growing urbanization and the development of smart cities are anticipated to fuel the growth of the global market. As urbanization increases, the need for smart water infrastructure grows. Digital water solutions, such as smart meters and predictive maintenance tools, can enhance water distribution efficiency, reduce losses, and support the sustainability goals of smart cities. Strict water conservation policies and funding initiatives also support the adoption of digital market technologies.
Hence, such developments in the key countries are expected to foster market growth in the coming years.
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By Technology |
By Geography |
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· North America (U.S. and Canada) · Europe (U.K., Germany, France, Spain, Italy, Russia and the Rest of Europe) · Asia Pacific (Japan, China, India, Australia, Southeast Asia, and the Rest of Asia Pacific) · Latin America (Brazil, Mexico, and the Rest of Latin America) · Middle East & Africa (South Africa, GCC, and Rest of the Middle East & Africa) |
The report covers the following key insights:
Based on technology, the market is segregated into metering & customer management, network management, work & asset management, plant management, and information management.
Utilizing digital water meters and customer management can assist utilities and customers in enhancing water management and conservation. Digital water meters can gather and send water consumption information to water companies, enabling them to track usage and charge customers. This information can also assist utilities in recognizing abnormal patterns, such as leaks, and reacting promptly. Utility companies can enhance customer interaction by offering clients access to their water usage data through digital water meters.
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Based on region, the market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
The North America market is expected to grow owing to the high demand for advanced metering infrastructure (AMI), leak detection, data analytics, and customer engagement. The increasing need to optimize water usage and enhance customer service is anticipated to drive market growth in North America.
The region's aging water infrastructure drives the market in Europe. Countries in Europe highly emphasize the conservation and preservation of water resources. Digital water technologies effectively help to enhance operations and maintenance of water resources, thereby helping expand the digital water market.
Asia Pacific is anticipated to experience growth owing to rapid urbanization, soaring need for clean water, rising employment of the Internet of Things (IoT), and others. Asia Pacific has some of the most populous countries in the world. Thus, reliable water services are of utmost importance, which is further anticipated to propel digital water market growth.
In Latin America and the Middle East & Africa, the market is anticipated to grow gradually due to economies such as Brazil, Mexico, and others. Due to scarcity and limited water resources, the Middle East region is highly focused on implementing new technologies. Given the financial capability of countries such as Saudi Arabia, UAE, and others, they are likely to adopt digital water technology more prominently than African countries.
The global digital water market is fragmented in terms of the number of providers. Various market initiatives, R&D activities, and others, are anticipated to drive market growth. For instance, in August 2024, ABB acquired Canada-based Real Tech, an advanced optical sensor technology provider for real-time water monitoring and testing. Real Tech's patented solutions span the complete digital water value chain for monitoring water quality, prioritizing data creation, and analytics.
The report includes the profiles of the following key players:
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