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The digital workplace concept deals with aligning technologies, employees, and business processes using digital transformation. It enables employees to access their apps and data on any device, from any location. The digital workplace solutions refer to enterprise mobility solutions for users to work across the physical, virtual, and connected environments seamlessly. The main aim behind workplace digitization is to build a user-centric environment. Digital workplace solutions enable employees to choose devices that enhance their working experience, thereby boosting organization productivity. Furthermore, the increasing adoption of Bring Your Own Device (BYOD) and work from home concept among small and medium enterprises as well as large enterprises is fuelling the growth of the digital workplace market.
The organizations are adopting digital workplace solutions to enhance employee experience through a simpler and more flexible work style. It helps organizations to attract new employees and retain more experienced and expert workers. The digital workplace also improves security by providing a complete and comprehensive view of network traffic, which helps in identifying both internal and external threats. Furthermore, digital workspace makes it easier for organizations to embrace new technologies and the cloud without compromising user experience. The implementation of machine learning and artificial intelligence (AI) algorithms in digital workplace solutions helps in protecting the company’s data. Thus, the adoption of digital workplace solutions is increasing among organizations that fuel the market growth. Additionally, the growing adoption of workplace transformation solutions among SMEs is creating lucrative opportunities for the growth of the digital workplace market during the forecast period.
Key Market Driver -
Growing adoption of digital workplace solutions among organizations
Key Market Restraint -
Lack of advanced infrastructure facilities to deploy digital workplace solutions
However, the lack of advanced infrastructure facilities to deploy digital workplace solutions and deficiency of training and required education among the workforce are some of the factors limiting the market growth of the digital workplace.
Based on the component, the market is segmented into solutions and services. By enterprise size, the market is segmented into large enterprises and small and medium enterprises (SMEs). By verticals, the market is segmented into BFSI, telecommunication, manufacturing, retail, healthcare, government, and others.
From a geographical standpoint, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
Some of the major companies in the global digital workplace market report include IBM Corporation, Atos SE, Wipro Ltd., DXC Technology Company, NTT DATA, Inc., Tata Consultancy Services Ltd., Citrix Systems, Inc., Unisys, Capgemini, and Cognizant.
The global digital workplace market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America, followed by Europe, dominated the global digital workplace market in 2018, owing to the growing adoption of digital workplace solutions among organizations to improve operational efficiency. Furthermore, increasing employees' demand for a flexible workplace to maintain work-life balance is anticipated to fuel the demand for digital workplace solutions in Asia Pacific. Additionally, the growing need to enhance employee retention through virtualization and digitization of the workplace is driving the digital workplace market growth in Asia Pacific. Latin America and the Middle East & Africa are projected to register a comparatively higher CAGR by the end of the forecast period.
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