"Assisting You in Establishing Data Driven Brands"
The global ecotourism market size was valued at USD 160.03 billion in 2022 and is projected to grow from USD 216.49 billion in 2023 to USD 598.89 billion by 2030, exhibiting a CAGR of 15.65% during the forecast period.
According to the United Nations World Tourism Organization (UNWTO), ecotourism refers to all forms of nature-based tourism in which the key aim of the tourist is to observe and appreciate nature and the traditional cultures that predominate the natural areas. Furthermore, this type of tourism helps in attracting large number of national and international travelers, which preserves the integrity of the natural environment. It is a eco-friendly tourism that is marketed as responsible travel due to its travel destination, where the cultural heritage, flora, and fauna are the primary attractions for tourists.
Global Travel Restrictions Due to COVID-19 Pandemic Restricted the Market Growth
The sudden onset of the COVID-19 pandemic badly affected the global economy. COVID-19 was considered a public health emergency that transformed lives and businesses and brought significant changes to the ecotourism industry. The pandemic had a strong negative impact on the manufacturing, logistics, travel, and tourism sectors. The complete closure of national and international borders due to the pandemic was the major reason behind the decline in tourists worldwide. The outbreak of the virus forced governments of various countries to impose lockdown measures to reduce its spread across the world, which further slowed the market progress.
Rising Trend of Online Booking by Tourists to be Major Factor Boosting Market Growth
There are various services provided by online booking companies, such as transportation, lodging, car rental, and others. Furthermore, the frequency of online booking has increased due to easy and quick flight & hotel bookings. In addition, increase in online payment options has made booking simpler, which has further increased tourist footfall. The key market players are also providing their travel services through their company websites and mobile apps, which helps ease booking and is mostly preferred by young professionals, which will further fuel the market growth.
Request a Free sample to learn more about this report.
Steady Development of Travel & Tourism Industry to Drive Market Growth
The tourism sector is continuously growing due to the rising number of tourists, increasing disposable income, growing population, and increase in government support. These factors are also driving the ecotourism market growth. According to the United Nations World Tourism Organization (UNWTO), about 235 million tourists traveled abroad in the first three months of 2023, more than double the number of tourists that traveled during the same period in 2022.
Furthermore, the rise in awareness regarding outdoor recreational activities and increased interest of individuals in sustainable tourism will further fuel the market growth. In addition, the rising government initiatives to enhance tourist footfall will further boost the market. According to Invest India, the Indian government launched the Amrit Dharohar scheme in June 2023, which aims to promote the conservation and enhancement of wetlands to increase eco-friendly tourism opportunities in the country. Furthermore, a rise in public-private partnerships for developing tourism infrastructure, such as airports, railways, roads, accommodation facilities, and others will further increase the demand for sustainable tourism and boost the market growth.
Increase in Digital Marketing Initiatives to Increase Tourist Footfall Will Fuel Market Growth
Digital marketing has become an important medium for the tourism industry as it helps in reaching a large audience and increasing tourist footfall. Digital marketing in travel and tourism refers to the use of different digital platforms and channels to promote and increase the market share of various tourism products and services. It includes various platforms, such as social media marketing, website optimization, search engine optimization, email marketing, and others. In addition, digital marketing is more efficient and effective in promoting travel destinations and travel services to target customers.
Rise of Geopolitical Tensions Worldwide to Restrict Market Growth
Rise in geopolitical instability is a major concern for the ecotourism industry. Geopolitical events, such as conflicts between the U.S. & Turkey, Russia & Ukraine, the U.S. & Russia, and the U.S. & China, have increased concerns regarding direct and indirect economic effects of geopolitical risks. In addition, countries that are highly dependent on the tourism sector are badly affected by the geopolitical conflicts as they result in a decrease in the number of tourists visiting different parts of these nations. Thus, the rise in geopolitical tensions between countries is a major factor restricting the growth of the industry.
Wildlife Ecotourism to Gain Traction Owing to Increase in Awareness Regarding Wildlife Conservation
Based on type, the market is segmented into nature & wildlife tourism, agro-tourism, and others. The nature & wildlife tourism segment holds a major ecotourism market share owing to an increase in tourists’ interest in safari tours and mountain tourism. Nature & wildlife tourism allows tourists to introspect and gain useful insights into culture and biodiversity as localities and communities are deeply involved in wildlife conservation. Furthermore, rise in government support for the promotion of national parks, nature, and wildlife has increased the tourist footfall for wildlife tourism. A large number of people learn about wildlife tourism attractions through social media platforms, such as Instagram, Facebook, and YouTube, which will increase the tourist footfall for wildlife tourism and drive the segment’s growth.
To know how our report can help streamline your business, Speak to Analyst
Travelers to Prefer Traveling in Groups Due to Rise in Holiday Packages for Couples or Groups
Based on traveler type, the market is divided into solo and group. The group segment holds a major share owing to rise in the introduction of vacation packages for couples and groups for travel and hotels. Furthermore, rise in group-related activities in eco-friendly tourism will further drive the segment’s growth. The growing disposable income, increasing tourist inclination toward flora & fauna, and rise in the number of tourists enjoying cultural experience will further boost the market growth.
Customers to Opt for Direct Booking Mode Owing to Rise in Internet Penetration Worldwide
Based on booking, the market is divided into direct and travel agent. The direct booking segment is growing significantly owing to rise in the launch of quick & seamless mobile apps and company websites for booking tickets and locations for travel. It also holds the largest share in the market. Furthermore, mobile apps provide the booking rates, total distance to the tourist site, and other information to customers. This mode of booking helps both customers and business owners as direct booking apps store information related to travelers and provide eligible discounts or offers to tourists. Moreover, direct booking removes the mediator, which reduces the prices of tickets and hotel bookings. Thus, the rise in internet penetration and availability of quick mobile apps will further fuel the growth of the segment.
Millennials to Opt for Ecotourism Owing to Rising Interest in Gaining Cultural Experience
Based on age group, the market is segmented into generation X, millennials, and generation Z. The millennial or generation Y segment is growing significantly as more people from this generation are opting for eco-friendly tourism due to the rising influence of social media advertisements. Furthermore, millennials are currently the fastest-growing age group and one of the highest spenders on travel. The millennials’ inclination toward wildlife and natural tourism has increased as they are focusing more on unique experiences. The key players in the global market are including a variety of offers or discounts that will prompt travelers to plan their visits frequently. Hence, the emergence of social media campaigns for encouraging individuals to travel, along with the rise in spending on traveling, will further boost the segment’s growth.
Europe Ecotourism Market Size, 2022 (USD Billion)
To get more information on the regional analysis of this market, Request a Free sample
Europe dominates the global market owing to rising interest in environmentally conscious travel and activities. Europe is the most popular travel destination globally owing to its cultural heritage, famous landscapes, and lavish lifestyle. A large number of countries in Europe are members of the European Union (EU) and share a common currency, the Euro. Having a common currency helps tourists who frequently travel as it reduces the currency conversion cost and helps them spend more on traveling.
Asia Pacific is expected to record a significant CAGR owing to rise in disposable income, employment opportunities, urbanization, and others. Furthermore, robust economic growth in a region with more than half of the world's population, coupled with increased air connectivity, promotion of tourism, and major infrastructure projects, has fueled international tourism in the region. Rise in government investment for the development and maintainance of the existing ecotourism attractions in the region will further result in bringing in large number of tourists. For instance, in January 2021, the Ministry of Tourism (MOT) in India approved USD 0.32 million for an eco-tourism project in Morni-Pinjore Hills and Sultanpur National Park in Haryana.
Ecotourism has grown significantly in North America in the last couple of years owing to increasing interest of individuals in wildlife tourism, natural habitat, and others. Rise in the trend of travel vloggers on YouTube, Instagram, and other social media platforms has attracted a large number of tourists, which has further boosted the growth of the regional market. In addition, U.S. government agencies are allocating more funds and time to collaborative projects and playing a key role in developing, planning, and mxanaging ecotourism activities. Thus, increase in government initiatives to promote eco-friendly tourism and high interest of people in traveling will further fuel the regional market growth.
South America and the Middle East have observed an increase in tourist footfall in the last couple of years. Countries, such as the UAE have a rich natural environment that offers a unique combination of diverse terrain. The UAE has a large arid land with vast sand deserts, but it is also known for its mountains, oases, sand dunes, valleys, mangroves, beaches, and salt plains. This diversity of the UAE, which is home to different flora and fauna, attracts a large number of visitors to the country and will eventually boost the regional market growth.
Key Companies to Adopt Innovative Strategies to Gain Competitive Edge
This market is highly competitive, and prominent companies, such as G Adventures, ROW Adventures, Frosch International Travel, and others have focused on technological innovations, partnerships, and business expansions to gain a strong foothold in the market. They are also focusing on their promotion and marketing strategies to create strong brand awareness.
The market research report provides a detailed market analysis and focuses on key aspects, such as competitive landscape, key traveler types, booking modes, and age groups. Besides this, it offers insights into various ecotourism market trends and highlights key industry developments. In addition to the above-mentioned factors, the report encompasses several other factors that have contributed to the growth of the market in recent years.
An Infographic Representation of Ecotourism Market
To get information on various segments, share your queries with us
CAGR of 15.65% from 2023 to 2030
Value (USD Billion)
By Traveler Type
By Booking Mode
By Age Group
Fortune Business Insights says that the global market size was valued at USD 160.03 billion in 2022 and is anticipated to reach USD 598.89 billion by 2030.
In 2022, the Europe market value stood at USD 62.31 billion.
Recording a CAGR of 15.65%, the global market will exhibit steady growth over the forecast period of 2023-2030.
Based on type, the nature & wildlife tourism segment leads the market.
Steady growth of the travel & tourism industry is a key factor driving the market.
G Adventures, ROW Adventures, Steppes Travel, and others are the major players in the market.
Europe dominated the market in terms of share in 2022.
An increase in digital marketing initiatives is expected to drive the adoption of ecotourism.
“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”- U.S.-based biotechnology company focussing on treatment of chronic pain.
“Kudos to your team. Thank you very much for your support and agility to answer our questions.”- Europe-based provider of solutions to automate data centre operations.
“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”- India-based manufacturer of industrial and specialty intermediates with a strong global presence.
“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”- One of the largest cosmetics company in the world.
“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”- U.S. based startup operating in the cultivated meat market.
“We received the below report on the U.S. market from you. We were very satisfied with the report.”- Global hearing aids manufacturer.
“I just finished my first pass-through of the report. Great work! Thank you!”- U.S. based solar racking solutions provider.
“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”- World’s leading advisory firm.
“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”- Germany based machine construction company.
“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”- Japanese manufacturing company of stationery products.
“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”- One of the Leading Food Companies in Germany
“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”- Intuitive Surgical
“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”- Major Food Company in Japan
“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”- Ziering Medical
“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”- Major Manufacturer of Precision Machine Parts in India
“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”- Hewlett-Packard
“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”- Global Management Consulting Firm
“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”- UK-based Start-up in the Medical Devices Sector
“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”- One of the Largest Companies in the Defence Industry