Effervescent Packaging Market Size, Share, and COVID-19 Impact Analysis, By Product (Tablet, Powder, and Granules), By Packaging Type (Stick Packs, Tubes, Sachets, Blisters, Bottles, and Others), By Application (Pharmaceuticals, Nutraceuticals, and Others), and Regional Forecast, 2024-2032

Effervescent packaging refers to the packaging of effervescent tablets, granules, or powders which breaks down quickly when in contact with water. Packaging increases premium product branding and enhances brand owners' marketing strategy. The easy-to-open and close characteristics that offer convenience to consumers are studied to drive the market growth for effervescent packaging. The augmenting pharmaceutical industry is also a critical factor in developing effervescent packaging. Moreover, the rising health consciousness and burgeoning sports industry are boosting the demand for effervescent tablets, thus cushioning the market growth. The increasing product innovations by significant players are estimated to offer potential growth opportunities for the effervescent packaging market during the forthcoming years.

• For instance, according to IQVIA, in 2021, North America accounted for 49.1% of global pharmaceutical sales compared with 23.4% for Europe. In addition, 64.4% of sales of new medicines launched during 2016-2021 were in the US market, compared with 16.8% in the European market. The increasing pharmaceutical sales in developed countries bolstered the rising demand for effervescent tablets, thus driving market growth.

Increasing demand for a healthy life among consumers worldwide is the key driving factor of the global effervescent packaging market growth. The increasing importance of supplements that offer essential vitamins and the growing nutraceutical sector fosters market growth. Additionally, the rapidly growing R & D activities in the pharmaceutical & healthcare sector to introduce new drugs are projected to boost the market growth. The rapid adoption of effervescent packaging in the pharmaceutical sector owing to its temper-evident & moisture-barrier features also aids the market growth.

The high initial cost required for manufacturing effervescent tablets limits product adoption. The tablets and granules are expensive compared to regular tablets, thus limiting their usage in poor or medium-class families. The reduction in the use of such tablets or powders is thus restraining the market growth of the effervescent market.

IMPACT OF COVID-19 ON THE EFFERVESCENT PACKAGING MARKET

The outbreak of the COVID-19 virus affected the global effervescent packaging market initially. Several supply chain disruptions that led to halting production were witnessed in the pre-pandemic stages. The market witnessed slow growth due to the stringent regulations imposed by government bodies worldwide to control the spread of the disease. However, the increasing demand for vitamin C tablets and other nutritional supplements enhanced the market growth during the COVID-19 pandemic. The growing importance of immune-enhancing supplements led to the growth of the nutraceutical sector, further driving the effervescent packaging market. In addition, the changing purchasing patterns & consumer behavior toward nutraceuticals contributed to the market’s growth during the coronavirus pandemic. The increasing efforts from key players to offer sustainable packaging are enhancing the market growth in the post-pandemic era.

SEGMENTATION

KEY INSIGHTS

The report will cover the following key insights:

• Recent Advancements in Effervescent Packaging Market


• Key Industry Trends


• Regulatory Landscape for Effervescent Packaging Market


• Key Industry Developments (Mergers, Acquisitions, and Partnerships)


• Impact of COVID-19 on the Market

ANALYSIS BY PRODUCT

Based on product, the market is segmented into tablets, powder, and granules. Effervescent tablets are the dominating product segment of the global effervescent packaging market. The tablets are gaining popularity in several sectors, such as supplements & pharmaceutical use, owing to their ease of consumption. In addition, the tablets taste more pleasant than regular tablets and can be distributed evenly in the water. Liquid intake is also increased due to the consumption of tablets, thus enhancing the segment’s growth.

ANALYSIS BY PACKAGING TYPE

Based on packaging type, the market is segmented into stick packs, tubes, sachets, blisters, bottles, and others. Blisters are the dominating packaging type segment of the global effervescent packaging market. The rapid growth of this segment is due to the extensively growing pharmaceutical and healthcare industry worldwide. Packaging effervescent tablets in blisters is a convenient method for storing and carrying them. The even portion of blisters ensures that consumers do not consume much of the products simultaneously.

ANALYSIS BY APPLICATION

Based on application, the market is segmented into pharmaceuticals, nutraceuticals, and others. Pharmaceuticals holds the largest market share of the effervescent packaging market worldwide. Considerable growth in the pharmaceutical industry in developing economies, such as China, India, and Mexico, generates increasing growth opportunities for effervescent product manufacturers. Such products can be effectively combined with large quantities of active pharmaceutical ingredients (API), and the rising prevalence of chronic diseases will drive the segment’s growth.

REGIONAL ANALYSIS

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The effervescent packaging market has been studied across North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is the dominating region projected to increase over the forecast period. The rising demand for specialized drugs is driving the growth of effervescent packaging in North America. Additionally, the growing prevalence of diseases, coupled with the technical developments in the manufacturing of dental products, is estimated to drive regional growth. Asia Pacific is the second dominating region due to rising healthcare spending in emerging countries such as India and Japan.

Moreover, the increasing investment activities for the growth of the medical industry in the region also encourage the effervescent packaging market growth. Rapidly augmenting demand for effervescent products among the gen Z population will boost market growth in Europe. Latin America will experience moderate to rapid growth owing to the increasing usage of effervescent tablets that offer essential nutrients and the growing nutraceuticals sector in this region. The Middle East & Africa effervescent packaging market is studied to witness steady growth due to the growing personal care industries in the region.

KEY PLAYERS COVERED

The report will include profiles of key players such as Romaco Pharmatechnik GmbH, Hebei Xinfuda Plastic Products, Sanner GmbH, Tower Laboratories, Ltd., Nutrilo GmbH, Unither Pharmaceuticals, Zhejiang Sofa Life Science Research Co. Ltd, Amerilab Technologies, GlaxoSmithKline Plc., Parekhplast India Ltd., among others.

KEY INDUSTRY DEVELOPMENTS:

• April 2022 - Health Innovations announced the launch of new packaging for effervescent tablets and powders. The products can be stored in both pouch & stick packs for single use, offering versatile and easy-to-use on-the-go packaging layouts.


• May 2021 - Sanner announced the expansion of the bio-based plastic packaging product portfolio. After the effervescent tablet packaging, the company introduced surplus closure variants for a broader range of applications in healthcare products & food supplements.


• May 2019 - Gerresheimer, a leading Germany-based primary packaging products manufacturer, launched its new packaging method for vitamin-C effervescent tablets. The launch of new packaging involves a tiny tube developed from polypropylene (PP) with a maximum capacity for 10-16 effervescent tablets and a lid produced from LDPE packed with desiccant.