Nutraceutical Packaging Market Size, Share & Industry Analysis By Material (Plastic, Glass, Metal, Paper and Paperboard, and Others), By Packaging Type (Blisters, Bottles & Jars, Bags & Pouches, Sachets & Stick Packs, Boxes & Cartons, Caps & Closures, and Others), By Product Type (Dietary Supplements, Functional Foods, Functional Beverages, and Others), and Regional Forecast, 2024-2032

The global nutraceutical packaging market size was valued at USD 4.08 billion in 2024. The market is projected to be worth USD 4.28 billion in 2025 and reach USD 6.24 billion by 2032, exhibiting a CAGR of 5.45% during the forecast period.The global nutraceutical packaging market size was valued at USD 4.08 billion in 2024. The market is projected to be worth USD 4.28 billion in 2025 and reach USD 6.24 billion by 2032, exhibiting a CAGR of 5.45% during the forecast period. Asia Pacific dominated the nutraceutical packaging market with a market share of 47.79% in 2024.

A nutraceutical is a food or food component that has health benefits beyond basic nutrition. The term is derived from the words "nutrient" and "pharmaceutical". Nutraceuticals can be found in foods, dietary supplements, and herbal products. Nutraceuticals can be used for a variety of purposes, including: improving health, preventing chronic diseases, delaying the aging process, Increasing life expectancy, and supporting the body's structure or function.

Nutritional products, including functional foods, dietary supplements, and other health-oriented products, are witnessing increasing demand due to the growing awareness of health and wellness among consumers globally. This increase in demand naturally extends to the packaging sector, as packaging plays a vital role in preserving the integrity of nutritional products and conveying important information to consumers. With advancements in packaging materials, technology, and designs to suit the specific needs of nutritional products, the market is expected to continue its growth in the coming years.

The COVID-19 pandemic has encouraged people to consume more and more multivitamins to try to boost their immunity. The market has seen tremendous increase in vitamin C, vitamin D, E3, and probiotics demand. The nutraceutical sector witnessed moderate growth, and the pharmaceutical sector remained untapped from the acute impacts of the pandemic due to the constant demand & supply of medicinal drugs. The augmented growth in this sector has thus boosted the e-commerce industry, which, in turn, contributed to the growth of the market for nutraceutical packaging.

Nutraceutical Packaging Market Trends

Growing Demand for Packaging Solutions that are Recyclable, Biodegradable, and made from Renewable Materials

Growing concerns about the environment and the long-term impact of using certain packaging materials have forced manufacturers in the market to be more cautious. The adoption of Lifestyles of Health and Sustainability (LOHAS) and sustainable living are increasingly influencing consumer choices when purchasing many products, including nutritional products. The adoption of environmentally friendly packaging solutions is a major market trend. For example, the shift from plastic to paper is quite evident in the functional food packaging industry. Although plastic bottles still make up a significant portion of the packaging industry, many beverage companies are trying to innovate.

Consumers are increasingly looking for products that fit their eco-friendly lifestyles, and choosing sustainable packaging demonstrates a commitment to protecting the environment. In addition, environmentally friendly packaging solutions can help save costs in the long run. By reducing the use of non-renewable resources and optimizing packaging designs for efficiency, pharmaceutical companies can reduce material waste and transportation costs. Overall, adopting environmentally friendly packaging solutions solves environmental problems and provides a strategic advantage by attracting environmentally conscious consumers, enhancing brand image, and potentially reducing costs for pharmaceutical companies.

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Nutraceutical Packaging Market Growth Factors

Increasing Demand for Dietary Supplements and Nutraceutical Products to Foster Market Growth

With countless nutritional products being launched every year, manufacturers are encouraged to use eye-catching and innovative packaging to attract consumers. The addition of security features can create barriers to maintaining the aesthetics of packaged products. At the same time, a major trend in this market is to seek and purchase flexible packaging to protect products from oxidation, moisture, dehydration, bacteria, and other threats. This type of packaging saves space and reduces weight, providing significant advantages for storage and transportation.

Increasing consumer health awareness, coupled with a growing aging population, has led to an increased demand for nutritional products. In addition, the shift toward natural and organic supplements has led to the development of innovative packaging solutions that meet specific market needs.

Growing Awareness among Consumers about the Importance of Health and Wellness to Drive Market Growth

People are becoming more health conscious and looking for products that can address specific health needs. Nutritional packaging plays a vital role in preserving the quality and efficacy of these products, ensuring that they deliver the health benefits they promise. The nutritional packaging market is expected to grow as people realize the importance of good health, fitness, diet, and weight management. The adoption of nutritional products is on the rise internationally, and the nutritional packaging sector is expected to grow at a similar pace. People are increasingly taking an active interest in their diet and looking for natural food products that can provide direct medicinal benefits. Thanks to social media and online health magazines, which have helped create a broad global trend where people are increasingly taking an active interest in their diet and looking for natural food products that can provide direct healing benefits.

RESTRAINING FACTORS

High Cost of Nutraceutical Packaging Hampering the Growth of the Market

The cost of innovative and sustainable packaging solutions and technologies can be high. Nutraceutical companies may face budget constraints when trying to implement eco-friendly or advanced packaging solutions and balancing the desire for cost-effective packaging with the need for high-quality, compliant, and sustainable products.

Nutraceutical Packaging Market Segmentation Analysis

By Material Analysis

Plastic Segment Holds a Leading Position Due to its Multiple Benefits

Based on material, the market is segregated into glass, plastic, paper and paperboard, metal, and others.

Plastic dominates the material segment of the global nutraceutical packaging market. Different plastic resins, including PET and PP, are commonly used to make bottles, jars, and pouches. Lightweight, effortless melding, and wide availability drive the plastic segment growth. The segment is predicted to gain 55.50% of the market share in 2025.

Glass is the second dominant material segment and is projected to attain massive growth with CAGR of 4.44% during the forecast period (2024-2032). Glass bottles have gained increased popularity to meet the needs of consumers for elegant and simple products, and they can guarantee the quality of the drink.

By Packaging Type Analysis

Ample Storage Capacity of Bottles & Jars to Boost Segment Expansion

Based on packaging type, the market for nutraceutical packaging is segmented into blisters, bottles & jars, bags & pouches, sachets & stick packs, boxes & cartons, caps & closures, and others.

Bottles & jars is the dominating packaging type segment and is estimated to grow vigorously in the upcoming years. Due to various advantages, such as convenience, ample storage capacity, and easy access, the segment is anticipated to grow during the forecast period. These packaging options provide convenience, easy access, and good storage capacity. Their performance is good for large powders, granules and additives, which helps them to gain a large market share. The segment is anticipated to capture 39.16% of the market share in 2025.

The bags & pouches segment holds a substantial nutraceutical packaging market share. Their usefulness makes them perfect for granule powders, which contributes to their substantial presence in the market. The segment’s dominance can be attributed to its simplicity, portability and flexibility, which makes it a good choice for various types of food. Bags and pouches are lightweight and easy to store, reduce shipping costs and increase shelf life, making them a popular choice among manufacturers and consumers. The segment is estimated to document a CAGR of 4.98% during the forecast period (2024-2032).

By Product Type Analysis

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Adoption of Dietary Supplements for General Health to Impel Segment Growth

Based on product type, the market for nutraceutical packaging is segmented into dietary supplements, functional foods, functional beverages, and others.

The dietary supplements segment holds the largest share of the market. Dietary supplements are taken for many reasons, from general health to sports nutrition, weight management, joint health, or mental performance. Every product requires the best manufacturing solutions to maintain product integrity, safety, and efficiency. The growth of this sector can be attributed to the increasing demand for food supplements, which are designed to supplement food and provide essential nutrients that may be lacking in the human diet. Factors such as changing lifestyles and increasing health awareness are leading to the growth of this sector in the food manufacturing industry. The segment gained 46.77% of the market share in 2024.

The functional foods segment holds the second largest share in the product type segment. Growing awareness about health and weight management is boosting the segment’s growth. Increased fitness and well-being spending by individuals globally is anticipated to boost the growth of the global market in the coming years.

REGIONAL INSIGHTS

Regionally, the market is segregated into Europe, North America, Latin America, the Middle East & Africa, and Asia Pacific.

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Asia Pacific 

Asia Pacific dominated the market with a valuation of USD 1.86 billion in 2023 and USD 1.95 billion in 2024. Asia Pacific is the dominating region of the global market. The region is also set to be the fastest-growing market because of its huge population and the presence of the fastest-growing economies, such as China and India. The Chinese market is expected to gain USD 0.95 billion in 2025. Due to the increasing consumption of dietary supplements in India, Indonesia, and Malaysia, health consciousness is taking over the fast food chain, which is propelling the nutraceutical packaging market growth in the region. India is foreseen to grow with a value of USD 0.32 billion in 2025, while Japan is predicted to hit USD 0.27 billion in the same year.

North America 

North America is the second largest market expected to hold USD 1.22 billion in 2025, exhibiting a CAGR of 5.55% during the forecast period (2024-2032). Globally, North America nutraceutical packaging market is the second leading region. Increasing awareness about health is expected to be the major reason behind the demand for these products. The demand for packaged foods in the U.S. is driven by increased health awareness and changing consumer preferences for healthier products. The increase in demand for natural and organic food will affect the consumption of food packaging during the forecast period. The U.S. market is estimated to be worth USD 0.77 billion in 2025.

Europe

Europe is the third largest market set to hold USD 0.59 billion in 2025. The European region is also predicted to hold a significant market share during the study period. The rising focus on health & fitness and increasing nutritional supplement consumption drive the market growth. The U.K. market continues to expand, projected to reach a market value of USD 0.08 billion in 2025. The demand for food packaging in this region is expected to be influenced by factors such as increasing consumption of dietary supplements, increasing focus on health and fitness, and increasing incidence of diseases. Germany is poised to be valued at USD 0.13 billion in 2025, while France is estimated to reach USD 0.10 billion in the same year.

Latin America

Latin America is the fourth largest market set to gain USD 0.23 billion in 2025. Growing awareness of health, resulting in heightened demand for functional foods and dietary supplements throughout the Latin America. With the growth of the middle class and rising disposable incomes, consumers are progressively looking for products that promote healthier living. This trend is coupled with a preference for affordable, practical, and eco-friendly packaging options that reflect contemporary ideals. The rise in lifestyle diseases and a demand for preventative healthcare also enhance market growth, driving innovation in packaging formats and sustainability.

Middle East & Africa 

The Middle East & Africa region is growing due to emerging opportunities for nutritional supplements and higher production and consumption, resulting in nutraceutical packaging companies expanding their regional branches. Saudi Arabia is predicted to stand at USD 0.04 billion in 2025.

KEY INDUSTRY PLAYERS

Key Market Participants Deliver Innovative Packaging Solutions to Gain a Competitive Edge

The global nutraceutical packaging market is highly fragmented and competitive. A few significant players are dominating the market by offering innovative packaging solutions in the packaging industry. These major players constantly focus on expanding their customer base across regions by innovating their existing product range.

Major players in the nutraceutical packaging industry include Amcor, Gerresheimer, Graham Packaging, Sanner Group, Jones Healthcare Group, Glenroy, Inc., and others. Numerous other companies operating in the market are focused on market scenarios and delivering advanced packaging solutions.

List of Top Nutraceutical Packaging Companies:

• Amcor (Australia)
• Gerresheimer (Germany)
• Graham Packaging (U.S.)
• Sanner Group (Germany)
• Glenroy, Inc. (U.S.)
• Jones Healthcare Group (Canada)
• Brook + Whittle (U.S.)
• Arizona Nutritional Supplements (U.S.)
• Comar (U.S.)
• Flex Pack (U.S.)
• MRP Solutions (U.S.)
• Regent Plast Private Limited (India)
• Stoelzle Glass Group (Austria)
• SGD Pharma (India)
• SupremeX (Canada)
• Tecnocap Group (Italy)

KEY INDUSTRY DEVELOPMENTS:

• June 2024 – The Keystone Folding Box, a specialist in cardboard packaging, launched a paperboard blister for medical tablets under the Push-Pak brand. The solution's simple push-open system eliminates the need for complicated opening instructions and features a recessed, more efficient push-up layout that reduces package size.
• April 2024 – Berry Global launched two lightweight packages for the protein powder market. The cabin design uses less material than previous models. The combination of the new design and the reduction of cabin air makes the company stand out. The new packaging is part of B Berry's comprehensive product and packaging solutions, which use engineering expertise and proprietary cell technology to reduce the environmental impact of its products.
• October 2023 – The World’s leading manufacturer of top-tier primary packaging glass, Stoelzle Pharma, introduced its brand-new PharmaCos Line. This packaging line is specially designed for well-being and healthcare products. PharmaCos stands out with its focus on the Nutra- and Cosmeceutical sectors, where sustainability is of paramount importance.
• September 2022 – Roquette, a global leader in plant-based ingredients and a major supplier of pharmaceutical and nutraceutical excipients, disclosed the acquisition of Crest Cellulose, an excipient manufacturer based in India.
• April 2022 – Amcor plc, which is a global leader in developing and producing responsible packaging solutions, announced the addition of new, more sustainable High Shield laminates to its pharmaceutical packaging portfolio. The new low-carbon, recycle-ready packaging options deliver on two fronts, providing the high barrier and performance requirements needed for the industry while supporting pharmaceutical companies’ recyclability agendas.

REPORT COVERAGE

The market research report provides a detailed market analysis. It focuses on key aspects, such as top market players, competitive landscape, product/nutraceutical types, market segmentation, porters's five forces analysis, and leading segments of the product. Besides, the report offers insights into the market trends and highlights key industry developments. In addition to the abovementioned factors, the report encompasses several factors that have contributed to the market intelligence & growth in recent years.

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