Engine Tuner Market, Share, and Industry Analysis, By Application Type (Passenger Car and Commercial Vehicle), By Fuel (Gasoline and Diesel), By Sales Channel (OEM and Aftermarket), By Component (Hardware Components and Software Components), By Tuning Stage (Stage1, Stage2, and Stage3) and Regional Forecast, 2024-2032

The engine tuners enhance the performance of the vehicle. The continuous demand for high-performance vehicles is the major reason for the engine tuner industry to flourish. Governments globally have placed strict restrictions to reduce the pollution emitted by vehicles. Engine tuners help optimize the engine's efficiency and reduce emissions. This also increases the demand for engine tuners. Due to their environmental friendliness and fuel efficiency, electric and hybrid cars gain significant momentum, but these vehicles have engines to power the electric motor or recharge the batteries. Tuning the engines gives optimized results.

An increase in the operational efficiency of the vehicle drives the engine remapping services. Since aftermarket engine remapping involves using IoT machines, equipment, time, and skilled labor, high-cost tuning & remapping services can hamper the growth of the automotive performance tuning and engine remapping services market.

The major key users of automobile tuners are the automotive and transportation sectors. The COVID-19 pandemic caused a major disruption in the automotive industry and transportation sector. The COVID-19 pandemic hampered automotive tuners, which is an evolving sector. As the government has declared lockdowns, the demand and supply of automotive tuners have also been affected. The economies of major countries were affected by COVID-19, lowering people's incomes and thus affecting the sales of automobiles. All the vehicle repair and maintenance shops were closed due to lockdowns, affecting the automotive tuner market. The unavailability of labor during the pandemic affected the automotive tuner market as people had to maintain social distance and avoid traveling due to the restrictions. 

Segmentation

Key Insights

The report covers the following key insights:

• Recent Developments
• Porter's Five Forces Analysis.
• Technological Developments
• Impact of COVID-19 on the Engine Tuner Market.

Analysis by Application Type

By application type, the market is bifurcated into passenger car and commercial vehicle. Passenger cars are the largest segment of the automotive tuner market. The segment is further categorized into sub-segments: entry-level, mid-size, and luxury cars. The entry-level car segment is expected to grow at the highest level during the forecast period. The segmental growth is attributed to rising sales, and vehicle production boosts the market growth.

Commercial vehicles are subdivided into light and heavy commercial vehicles. Light commercial vehicles are the second largest segment of the automotive tuner market. Heavy commercial vehicles are the third largest segment of the automotive tuner market. This segment is further classified into sub-segments, such as trucks and buses. The truck segment is expected to grow at its highest during the forecast period.

Analysis by Sales Channel Type

By sales channel type,  the market is divided into OEM and aftermarket. The automotive aftermarket is growing steadily with the rise in vehicle ownership and per capita income. Asia Pacific is estimated to be the largest automotive aftermarket, with China and India being the key contributors during the forecast period. The replacement market and the modification market are two segments of the automotive aftermarket. The replacement market includes the replacement of parts, such as tires, batteries, and brake pads. The modification market includes modifications, such as engine tuning, suspension upgrades, and cosmetic modifications.

Regional Analysis

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The global market is geographically segmented into North America, Europe, Asia Pacific, and the Rest of the World.  North America is evaluated as a prominent region during the forecast period. The rapidly growing demand for passenger vehicles and the involvement of well-known players in the region also contribute to this growth.

Europe is also expected to grow at a stable pace. The factors contributing to this growth are the demand for automotive components in the cars, strong aftermarkets, and elevating vehicle numbers.

Asia Pacific is the largest market for automotive tuning. The rising automobile sales in India contribute to the demand for technologies to maintain cars. The focus on high performance contributes to the country's market growth. Due to China's annual growth in the vehicle fleet, the need for tuning will also increase. The replacement market in the country is also expanding, contributing to the market.

Key Players Covered

The report includes the profiles of key players, such as Derive Systems (U.S.), Cobb Tuning (U.S.), Alientech SRL (Italy), Roo Systems (Australia), Magic Motorsports (Italy), Edge Products (U.S.), and Mountune (U.K.)

Key Industry Developments

• In December 2023 - COBB TUNING PRODUCTS LLC introduced the Accessport V3 ECU tuning solution for every platform, and now it’s available for Honda. Installation takes just 6 minutes; it is simply to connect the included OBDII cable to Civic Type R’s OBDII port and follow the intuitive on-screen instructions. The following list of vehicles is all supported by the Accessport, such as 2017 Honda Civic Type R (FK8) USDM, 2018 Honda Civic Type R (FK8) USDM, 2019 Honda Civic Type R (FK8) USDM, 2020 Honda Civic Type R (FK8) USDM and 2021 Honda Civic Type R (FK8) USDM.
• In October 2023 - COBB TUNING PRODUCTS LLC announced the expansion of Accessport support of VAG vehicles B9/B9.5 Audi SQ5. The in-cabin mountable Accessport V3 has a large, full-color, high-resolution screen, allowing real-time monitoring of up to six parameters. The following list of vehicles is all supported by the Accessport such as 2018 Audi SQ5 (B9) USDM, 2019 Audi SQ5 (B9) USDM, 2020 Audi SQ5 (B9) USDM, 2021 Audi SQ5 (B9.5) USDM, 2022 Audi SQ5 (B9.5) USDM and 2023 Audi SQ5 (B9.5) USDM.