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Europe exhibits a sizeable share of the global beer adjuncts market. It is projected to grow at a CAGR of 4.60% during the forecast period. The global market for beer adjuncts is projected to grow from USD 58.06 billion in 2022 to USD 89.06 billion by 2030.
A growing number of beer consumers has led key regional market players to increase their raw material procurement, mergers and acquisitions, and partnerships to meet the rising demand. Citing an instance, in September 2022, Heineken UK, a multinational brewing company, announced the full ownership of Beavertown Brewery, a British-based brewery. Heineken already acquired a 49% minority stake in the company in 2018 and purchased the remaining shares in the brewery business in 2022.
Our report on the Europe Beer Adjuncts market covers the following countries - the U.K., France, Italy, Spain, Poland, Netherlands, and Belgium.
An Increasing Number of Breweries in the Region propels the Market Demand
In Europe, countries such as Poland, Spain, and France contribute towards the boosting momentum of the beer adjuncts industry, owing to the increased market entrants in the beer industry. According to the Brewers of Europe Report 2021, the number of active breweries in the Netherlands increased from 738 in 2018 to 785 in 2020. The brewers are also developing new products to serve the increasing consumer demand for beers fueling the beer adjuncts market.
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Increasing Demand for Alcoholic Beverages to Accelerate Market Growth
Europe has a rising demand for alcoholic beverages such as beer. According to Brewers of Europe, a not-for-profit organization, the region is home to an estimated 80 beer styles and 50,000 beer brands. Innovative products, such as flavored and crafted beer, and the growing demand for imported beer have increased the demand for the product in the region.
Stringent Regulations in the Region to Limit the Market Growth
Beer adjuncts include ingredients such as unmalted grains, sugars, and others used in manufacturing different beers with varying alcohol content. They are widely used in all countries, although the German beer purity law, the Reinheitsgebot, prohibits their use in beers for domestic consumption. All the traditional German beers are thus brewed within the law. Therefore, the ban on adjuncts in such countries in the European region may hamper the market growth.
In terms of the competitive landscape, Heineken N.V., Carlsberg Group, and Anheuser Busch InBev are the key players in the Europe market, owing to robust product offerings, active involvement in R&D investments for the acceleration of product launches and business expansions.
Other prominent players, such as Constellation Brands and BrewDog, are also leading the market due to growing microbreweries and brewpubs in the region. Some of the other significant players are Wild Beer Co., Diageo Plc., and others. These companies are focused on product innovations, mergers and collaborations, and investments to expand their presence globally with a wide range of products.
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The market report provides qualitative and quantitative insights on the market and a detailed analysis of the Europe market size & growth rate for all possible segments in the market. Along with the Europe Beer Adjuncts market forecast, the research report provides an elaborative analysis of the market dynamics and competitive landscape. Various key insights presented in the report are overview of the number of procedures, an overview of price analysis of types of products, overview of the regulatory scenario by key countries, pipeline analysis, new product launches, key industry developments – mergers, acquisitions & partnerships and, the impact of COVID-19 on the market.
CAGR of 4.60% from 2023 to 2030
Value (USD billion)
Type; Form; and Country
Growing at a CAGR of 4.60%, the market will exhibit steady growth in the forecast period (2023-2030).
The increasing demand for alcoholic beverages, coupled with an increasing number of breweries in the region are the major factors driving the growth of the market.
Heineken N.V., Carlsberg Group and Anheuser Busch InBev are the major market players in the Europe market.
The U.K. dominated the market in 2022.
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