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Europe Beer Adjuncts Market Size, Share & COVID-19 Impact Analysis, By Type (Unmalted Grain [Unmalted Corn, Unmalted Rice, Others], Sugar, Cassava, Potatoes and Others), By Form (Dry, Liquid) and Regional Forecast, 2023-2030

Last Updated: May 13, 2024 | Format: PDF | Report ID: FBI107596



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Europe exhibits a sizeable share of the global beer adjuncts market. It is projected to grow at a CAGR of 4.60% during the forecast period. The global market for beer adjuncts is projected to grow from USD 58.06 billion in 2022 to USD 89.06 billion by 2030.

A growing number of beer consumers has led key regional market players to increase their raw material procurement, mergers and acquisitions, and partnerships to meet the rising demand. Citing an instance, in September 2022, Heineken UK, a multinational brewing company, announced the full ownership of Beavertown Brewery, a British-based brewery. Heineken already acquired a 49% minority stake in the company in 2018 and purchased the remaining shares in the brewery business in 2022.

Our report on the Europe Beer Adjuncts market covers the following countries - the U.K., France, Italy, Spain, Poland, Netherlands, and Belgium.


An Increasing Number of Breweries in the Region propels the Market Demand

In Europe, countries such as Poland, Spain, and France contribute towards the boosting momentum of the beer adjuncts industry, owing to the increased market entrants in the beer industry. According to the Brewers of Europe Report 2021, the number of active breweries in the Netherlands increased from 738 in 2018 to 785 in 2020. The brewers are also developing new products to serve the increasing consumer demand for beers fueling the beer adjuncts market.

  • For instance, in September 2022, Saltaire Brewery, a UK-based brewery, launched Loom Pale beer as part of the rebranding.


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Increasing Demand for Alcoholic Beverages to Accelerate Market Growth

Europe has a rising demand for alcoholic beverages such as beer. According to Brewers of Europe, a not-for-profit organization, the region is home to an estimated 80 beer styles and 50,000 beer brands. Innovative products, such as flavored and crafted beer, and the growing demand for imported beer have increased the demand for the product in the region.

  • For instance, in November 2022, Asahi Europe & International launched a range of alcohol-free beer in U.K. and Ireland. The new product Asahi Super Dry 0.0% will be available from January 2023.


Stringent Regulations in the Region to Limit the Market Growth 

Beer adjuncts include ingredients such as unmalted grains, sugars, and others used in manufacturing different beers with varying alcohol content. They are widely used in all countries, although the German beer purity law, the Reinheitsgebot, prohibits their use in beers for domestic consumption. All the traditional German beers are thus brewed within the law. Therefore, the ban on adjuncts in such countries in the European region may hamper the market growth.


In terms of the competitive landscape, Heineken N.V., Carlsberg Group, and Anheuser Busch InBev are the key players in the Europe market, owing to robust product offerings, active involvement in R&D investments for the acceleration of product launches and business expansions.

Other prominent players, such as Constellation Brands and BrewDog, are also leading the market due to growing microbreweries and brewpubs in the region. Some of the other significant players are Wild Beer Co., Diageo Plc., and others. These companies are focused on product innovations, mergers and collaborations, and investments to expand their presence globally with a wide range of products.


  • Heineken N.V. (Netherlands)

  • Constellation Brands (U.S.)

  • Asahi Group Holdings, Ltd. (Japan)

  • Bitburger Brewery (Germany)

  • Carlsberg Group (Denmark)

  • Anheuser Busch InBev (Belgium)

  • The Molson Coors Beverage Company (U.S.)

  • Wild Beer Co. (U.K)

  • Diageo Plc. (U.K)

  • BrewDog (U.K)


  • February 2022: Wild Beer Co., a U.K.-based beer company, launched six collaborations for six nations to celebrate the Six Nations rugby. The collaborations include beers from Manchester Union (England), Fierce Brewing (Scotland), Polly’s Brew Co (Wales), Ora Brewing Company (Italy), O’Hara’s (Ireland), and The Piggy Brewing Company (France).

  • June 2021: Molson Coors Beverage Company, an American-Canadian multinational drink and brewing company, invested USD 30 million in Burton brewery, UK, to improve hard seltzer operations and cider and beer packaging facilities.

  • March 2021: Budweiser, an American-style pale lager, part of AB InBev, invested USD 138 million in two major UK breweries to improve their infrastructure and production capacities. The company would install modern equipment at South Wales and Lancashire sites to expand capacity in brewing, canning, and bottling units.


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The market report provides qualitative and quantitative insights on the market and a detailed analysis of the Europe market size & growth rate for all possible segments in the market. Along with the Europe Beer Adjuncts market forecast, the research report provides an elaborative analysis of the market dynamics and competitive landscape. Various key insights presented in the report are overview of the number of procedures, an overview of price analysis of types of products, overview of the regulatory scenario by key countries, pipeline analysis, new product launches, key industry developments – mergers, acquisitions & partnerships and, the impact of COVID-19 on the market.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 4.60% from 2023 to 2030


Value (USD billion)


Type; Form; and Country

By Type

  • Unmalted Grain

    • Unmalted Corn

    • Unmalted Rice

    • Others

  • Sugar

  • Cassava

  • Potatoes

  • Others

By Form

  • Liquid

  • Dry

By Country

  • U.K.

  • France

  • Italy

  • Spain

  • Poland

  • Netherland

  • Belgium

Frequently Asked Questions

Growing at a CAGR of 4.60%, the market will exhibit steady growth in the forecast period (2023-2030).

The increasing demand for alcoholic beverages, coupled with an increasing number of breweries in the region are the major factors driving the growth of the market.

Heineken N.V., Carlsberg Group and Anheuser Busch InBev are the major market players in the Europe market.

The U.K. dominated the market in 2022.

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