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Europe exhibited a second-leading region in the global market share in 2022. Europe makeup market size is projected to increase at a growth rate of 5.3% during the forecast period. The global makeup market size is projected to grow from USD 39.58 billion in 2022 to USD 58.15 billion by 2030.
Organic beauty and cosmetics products play a crucial role in beautifying an individual’s personality. Increasing Europeans' preference for sustainable beauty products offers newer export opportunities for Asian and North American suppliers in Europe. In addition, manufacturers focusing on offering cosmetics made of natural ingredients are accelerating the growth of the European market.
Our report covers the following countries/regions – U.K., Germany, France, Italy, Spain, and the Rest of Europe.
Promotion of Cosmetics by Continual Artists and Social Media Influencers to Favor Market Growth
Makeup artists and celebrities continuously promote advanced beauty products to showcase their personalities and lifestyle. This aspect will likely increase the consumer demand for advanced cosmetics and favor European makeup market share. In addition, the growing popularity of at-home grooming trends and evolving cosmetics experimental mindset among millennials support regional product revenues.
Increasing E-Commerce Purchasing of Cosmetics to Drive Growth
The rising adoption of online shopping grooming products & cosmetics and increasing utilization of virtual try-on tools are accelerating European makeup market growth. In addition, growing internet penetration in Eastern European countries such as Russia, Hungary, and Romania is supporting the product demand in the region.
Counterfeit Cosmetics Offering to Limit Market Growth
Despite increasing disposable income levels to purchase haircare, skincare, and cosmetic products, many consumers cut back on spending and consumption of makeup products. Hence, counterfeit beauty and personal care products are rising in the region. These products are readily available on popular marketplaces, promoted on well-known social networks, and even have websites which imitate the look and feel natural to deceive shoppers. U.K.’s counterfeit skincare and cosmetics products are increasing, and there are chances one can find these products in the beauty section of Amazon or eBay. According to the Government's Intellectual Property Office, 17% of U.K. women have knowingly purchased a counterfeit product online.
The Estée Lauder Companies Inc. and L’Oréal S.A. are the key players operating in the European cosmetics market. These companies actively conduct R&D investments and offer diversified makeup products, strengthening their European market position during 2023-2030. Other prominent players such as Shiseido Co. Ltd., Coty, Inc., and Kao Corporation also exhibit a robust distribution network and diverse product portfolio. Other significant players are Natura & Co. and Revlon Inc. These companies are focused on strengthening their product portfolio and distribution network through strategic collaboration and partnerships to increase their market share in the European market.
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The market report provides qualitative and quantitative insights on the market and a detailed analysis of the Europe market size & growth rate for all possible segments in the market. The research report elaborates on the market dynamics and competitive landscape along with the market forecast. Various key insights presented in the report are overview of the number of procedures, overview of the regulatory scenario by key countries, pipeline analysis, new product launches, key industry developments – mergers, acquisitions & partnerships and the impact of COVID-19 on the market.
CAGR of 5.3% from 2023 to 2030
Value (USD billion)
Product; Application Area; Distribution Channel; and Country/ Sub-Region
By Application Area
By Distribution Channel
By Country/ Sub-Region
Growing at a CAGR of 5.3%, the market will exhibit steady growth in the forecast period (2023-2030).
Rising demand for organic and vegan cosmetics and increasing initiatives of market players to introduce innovative products are the major factors driving the market growth.
The Estee Lauder Companies Inc., L’Oréal S.A., and Avon Products, Inc. are the major market players in the European market.
Germany dominated the market in 2022.
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