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The global feed mixer market size stood at USD 661.1 million in 2019 and is expected to reach USD 856.9 million by 2027, exhibiting a CAGR of 3.4% during the forecast period.
Feed mixer is utilized in feed mills and farms to mix the premixes with feed ingredients. The concept of this system is widespread in developed regions such as, North America and Europe. It has become an important machine for livestock and dairy farmers, owing to its flexibility that properly mixes the feedstuffs, ultimately providing high quality feed for animal nutrition.
Technological development in feeding machine industry is a growing trend. It provides innovative ways of defining the nutritional value of raw feedstuffs and quality final feed products. Additionally, fine control mechanism helps in proactive precision feeding that controls long-term nutritional value of feed is ultimately boosting the feed mixer market growth.
However, the COVID-19 pandemic has moderately affected the market. It has challenged the transportation of mixers and feeding goods across the globe. The worldwide consumption of feedstuffs has significantly declined. Countries including Vietnam, the Philippines, Malaysia, etc. have estimated nearly 5% downfall in demand for animal feed, thereby affecting this global market. The downfall in demand has indirectly affected the manufacturing of these machines, as the manufacturing plants have been locked down, owing to the impact of COVID-19 pandemic. The supply of container (wagons) to attach with this mixer has also been affected in countries including India and China where the partial lockdown in manufacturing and supply industries was imposed in the first quarter of the year 2020. Moreover, several economies in Southeast Asia are observing stringent lockdown protocols that leave supply chain, distribution and production of these machines in severe shatter. Hence, major manufacturers are left with reduced workforce that directly hampered the market. However, to avoid the unavailability of nutritious livestock, several countries have opened the international borders to freely transport feed mixers and feed products across countries.
The governmental bodies across the globe are restarting the manufacturing activities to prevent economy from collapsing, especially in feed engineering industry. For instance, the members in the European Feed Manufacturer’s Federation (FEFAC) are continuously working to supply nutritious feed products to livestock industry and provide adequate nutrition to animal husbandry. The FEFAC represents associations in Russia, Germany, Norway, Turkey, and Serbia with other national associations and EU member states. Moreover, the Dutch Feed Industry Association lays down guidelines for feed manufacturers in the Netherlands to maintain production continuity and ensure the quick feed delivery to livestock farmers during this COVID-19 pandemic.
All these measures taken by various government bodies across the globe are positively complimenting the moderate growth of market amidst COVID-19 pandemic. However, there are still certain regions including, Asia Pacific and some part of North America where feed the manufacturers are experiencing a partial or complete halt of manufacturing and supply chain processes.
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Accelerated Technological Advancements in Feeding Equipment to Uphold Market Growth
Key players are competing in the market based on factors including machine innovation, feed mixing technology, precision feed measurement system, automated feeding systems, and after sales services. These factors are considered important product offerings in the market. For instance, SILOKING Mayer Maschinenbau GmbH offers ‘Truckline 4.0 Compact 8’, a machine of self-propelled portability with 100% electric drive for transporting, mixing and dosing feed with 8 m3 hopper capacity. The manufacturers are emphasizing on unloading technology, silage technology, and others to support the future-oriented dairy farmers in managing their farms by achieving measurable cost savings and ultimately optimizing the production. Unloading technology allows self-propelled mixer wagon to handle unloading heights as well as unusual and narrow feed alleys without a hitch. Additionally, the rising need for implementation of improved machinery to reduce the food production time is also complementing the need for innovation and technological advancements in food processing machineries.
Considering all the above factors, technological development in feeding equipment industry is laying the foundation for its future growth.
Rising Demand for High Quality Feed for Animal Nutrition to Bolster Growth
Good and healthy livestock is a necessity for high quality feed for animals. This can be achieved by increasing the output capacity of feed machinery. Additionally, the need for feed machineries in farms and feeding factories is increasing, owing to the demand for fluffy and palatable ration i.e. high quality feed for animals. Additionally, modern intensive food production methods have witnessed a significant improvement in feed quality. It is because, the feed mixing machinery help to mix the ingredients properly, therefore providing proper nutrition to animals. Moreover, manufacturers are focused on the production of total mixed ration (TMR) mixers that mix the variety of feedstuffs. For instance, KUHN NORTH AMERICA, INC. offers TMR Mixer line of ‘Commercial REEL Mixers’ and ‘The REEL Auggie Mixer’ that provide superior mix quality and ‘Vertical Maxx Mixers’ that mix the variety of feed including, round bales, and others.
Therefore, the rising demand for high quality feed for animal nutrition is boosting the animal feed market.
Small Farming Lands is Hampering the Market Growth
Feed mixers are primarily suitable for medium and large scaled farming lands with large quantity of livestock. These machineries are impractical in the regions having maximum area of arable land. Arable land refers to the loss of land that can be utilized to grow crops or the land capable of being ploughed. The declining area of arable land has slowed down the growth of the market. Moreover, small-scaled farmers find it difficult to invest huge amount during initiation phases and maintenance costs thereby, adversely affecting the market.
High Efficiency in Mixing Feedstuff Ingredients to Depict Increasing Demand for Horizontal Feed Mixers
The market is classified into vertical and horizontal machinery. Among these, the horizontal mixer is anticipated to witness substantial growth in the forecast period, owing to its high efficiency in mixing feedstuff ingredients with different particle sizes and blending small quantities of liquid including added lipids, added nutritional liquids, and others. Moreover, they are well suited in poultry, aquaculture, and fish feed factories. Liquid prevents balling to enhance thorough mixing. Horizontal mixers require less horsepower to run, and increased fuel and power saving costs, thereby resulting in higher efficiency.
Vertical mixers have earned the highest feed mixer market share in 2019, attributed to its utilization for on-farm feeding manufacturing processes. Additionally, the vertical design allows these machineries to perfectly fit for small livestock feed factories. It is commonly found in small trailer mounted mixers, but now also available in large sized trailer mounted mixers.
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Quick Mixing Time to Ensure Highest CAGR for Self-propelled Feed Mixers
By portability analysis, the market is categorized into self-propelled, pull and stationary.
The self-propelled mixer is in the best position to lead the global market. It has quicker mixing time rather than the stationary and pulled feed mixer counterparts. It offers better economic and nutritional benefits in farms and feed factories, as there is no need of telehandler and tractor. Moreover, self-propelled vertical or horizontal mixer consistently ensures accurate total mixed ration (TMR) that provides healthy nutritional feedstuff to cows and other animals.
Stationary feed mixer is anticipated to witness substantial growth, as it offers time efficient method and it is projected to utilize more in coming years whereas pull type is expected to witness steady growth as it requires a telehandler, who stays in one machine without switching to other equipment.
In-Range Capacity, between 10 M3- 20 M3 Segment to Witness Significant Growth Owing to Better Mixing Capacity
The market in capacity analysis is divided into <10M3, 10 M3 – 20 M3 and >20 M3. Among these, the feed mixing machinery with capacity of 10 M3 – 20 M3 is expected to grow exponentially in the forecast period, owing to its utilization in vertical as well as horizontal mixers. Additionally, this capacity range allows single auger or double auger knives for better mixing of feedstuffs. The single or double auger design utilizes less horsepower that result in less pressure on working parts of the mixer.
The machinery with capacity of >20 M3 is witnessing considerable growth, as it allows three auger knives design, especially in horizontal mixer. It is extremely useful in feed factories having less roof space whereas this mixer with capacity of <10M3 is projected to witness steady growth, attributed to its utilization in large and small-scale livestock applications. Single auger knives design is best suited for capacity of <10M3mixers.
Adoption of Structural Changes to Depict Higher Growth for Farms Sub-segment
By application analysis, the market is classified into farm and feed industry. Among these, the farms sub-segment earned dominance, owing to the growing opportunities in the farming sector. The small farm owners have adopted the structural changes to improve farm income by installing advanced mixers for the production of nutritious foodstuff to feed the animals. In emerging economies, private farmers are developing their lands to meet the increasing demand for live animals. This in turn, offers growth opportunity for the overall market.
Feed factory is expected to witness steady growth, owing to the increasing use for mixing and production of feed meal. Additionally, the growing demand for homogeneous food in lesser time is moderately boosting the market.
North America Feed Mixer Market Size, 2019 (USD Million)
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The scope of the market is classified into five regions including, North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
North America is in the best position to lead the market share in the forecast period. It is attributed to the increased awareness about animal nutrition, growing health expenditure in livestock and rise in animal population. Moreover, farmers of the U.S. and Canada have quickly accepted the mechanized mixers with total mixed ration (TMR) processor for mixing quality feed material that stands out amongst the other regions. Furthermore, the manufacturers are partnering with farm equipment exporters to provide quality equipment globally. For instance, Supreme International Limited is partnered with Agriculture Manufacturers of Canada (AMC), Canadian Manufacturers & Exporters Trade and Industry Association (CME) and the Farm Equipment Manufacturers Association (FEMA) to promote growth and development of equipment manufacturing.
Asia Pacific is expected to witness high CAGR, owing to the presence of large livestock animal pool and rising awareness about animal welfare. The increasing popularity for homogeneous feed material has resulted in growing demand for feed mixing machineries across countries such as India, Indonesia, Thailand, Vietnam, China and others. Moreover, in recent years, the high adoption rate of premixes in feeds due to increasing meat consumption amongst the animals is also playing vital role in augmenting the market.
Europe is experiencing a steady growth on account of the presence of leading players such as, Trioliet B.V., Faresin Industries Spa, DeLaval, and others. in Spain, the Netherlands, Italy, Sweden, Germany, and others. These players are constantly working to upgrade the existing machines that ensure best nutritional feed for livestock. For instance, Faresin Industries Spa offer these type of mixers with cross-engineering approach for loading and mixing of precise and homogeneous feeding material. It allows the farmers to adapt the précised process for quality feed mixing properties. These factors also compliment the European agricultural equipment market as one of the technologically developed market in the world.
Latin America and Middle East and Africa markets are expected to witness substantial growth on account of the increase in quality feeding products by optimizing the supply chain process. Israel, South Africa, Nigeria, Brazil and a few gulf countries are emphasizing on developing tropical products for export purposes. Moreover, the governmental bodies are initiating promotional events to come up with technologically advanced mixers that will be suitable for small-scaled farmers, as most of them owned less than five hector of farming land.
Prominent Players are Focusing on Introduction of Modern TMR Mixers to Improve Overall Performance
Prominent players have adopted strategies such as advanced product launching, investment in research and development, and others to hold sustenance in the intense market competition. For instance, Groupe Anderson’s pull type twin auger 700 mixer is designed for daily usability. It is equipped with carbide treated self-sharpening tungsten knives. Additionally, these players are following equipment-manufacturing standards to gain a significant advantage in the market. Moreover, DeLaval offers this type of mixers having self-loader for silage and loading table with one, two or three auger knives that have advanced feeding software. This will reduce the overall feed cost and make best quality feed mix, ultimately increasing the farm profitability.
Trioliet B.V. is Focused on Providing Quality Feeding Technology and Specialized Livestock Feeding Machines for its End-users.
Trioliet B.V. is focused on providing specialized range of feeding machine products including diet feeders, self-loading or self-propelled feed mixers that helps livestock farmers to manage firm efficiently. For instance, Trioliet B.V. offers ‘Smartrac G-self-Propelled Feed Mixer’ with U-formed high capacity cutting frame that helps to create multiple rations.
The feed mixer market research report provides detailed information regarding various insights into the market. Some of the major market dynamics include growth drivers, restraints, competitive landscape, regional analysis, and challenges. The market report further offers an analytical depiction of the feed mixer market trends and estimations to illustrate the forthcoming investment pockets. The market is quantitatively analyzed from 2020 to 2027 to provide the financial competency of the market research. The information gathered in the research report has been taken from several primary and secondary sources.
An Infographic Representation of Feed Mixer Market
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2016 – 2027
2020 – 2027
2016 – 2018
Value (USD Million)
By Product Type
Fortune business Insights says that the market was valued at USD 661.1 million in 2019.
Fortune Business Insights says that the market is expected to reach USD 856.9 million in 2027
Growth of 3.4% CAGR will be observed in the market during the forecast period (2020-2027).
Rising demand for high quality feed for animal nutrition is likely to drive the market growth.
Supreme International Limited, Trioliet B.V., Seko Industries Srl, KUHN NORTH AMERICA, INC., and SILOKING Mayer Maschinenbau GmbH are the top companies in the market.
Self-propelled feed mixer category is expected to grow significantly at the highest CAGR during the forecast period
The capacity range of 10M3 – 20 M3 is expected to witness highest CAGR during the forecast period.
The revenue of the market in North America in 2019 was USD 241.7 million.
The small farming land is restraining the growth of the market.
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