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Floriculture or flower farming is an important part of horticulture which involves, potted flowering foliage plants and growing of cut flowers, in protected farm or in open fields. The increasing practices of floriculture are predicted to drive the global market of flower seed in forthcoming years. The rising consumer interest in indoor gardening coupled with the increasing sale of floriculture items in developed as well as developing regions are projected to further propel the market growth. For instance, according to the U.S. Bureau of Economic Analysis Personal Consumption Expenditures (2016) in U.S. the total floriculture item sales at all retail outlets were about USD 31.3 billion in 2015.
The prominent players operating in the market are focused on the new hybrid flower seed launch, mergers and acquisitions activities, and online sale of flower seeds to increase their consumer base and market prominence. The increasing scope and profit margin associated with the growing and raising of ornamental or floricultural plants due to their rising utilization in bio-aesthetic planning, floral garden, and indoor decoration are predicted to upsurge the demand for flower seed.
Floriculture sector is producing higher income and occupation opportunities, endorsing greater participation of women and enhancement of exports. The increasing interest of growers towards flower farming is predicted to positively impact the sale of flower seed. There is a high demand for good quality flower seeds; an especially ornamental flower seed due to high-profit margin associated with the ornamental plant farming, which is projected to leverage the sales of ornamental flower seeds. The rising consumer inclination towards indoor gardening as it not only enhances the appearance of the interiors but also improves the air quality is predicted to boost the sales of flower seeds during the forecast period. Moreover, because of the significant increase in demand of flowers, floriculture has become one of the important commercially feasible propositions among growers. The prominent players operating in the market embarking on the launch of innovative techniques for harvesting flower seed as well as their cleaning which can help to make flower seed production easy and profitable. The availability of easy and innovative techniques for flower seed cultivation can encourage the growers for flower farming which is expected to boost the sales of various flower seeds.
The high price of the hybrid flower seed is predicted to act as a restrain for market growth. Moreover, flower seed production is labor-intensive which is expected to act as a restraining factor for flower planting.
Key Market Driver -
Increasing Practices of Floriculture and Indoor Gardening
Key Market Restraint -
High Price of the Hybrid Flower Seed
The prominent players operating in the global flower seed market are Syngenta, Floret Flowers, Harris Seeds, American Seed, West Coast Seeds, Starke Ayres, Dashine, Sakata Seed, TAKII SEED, Limagrain, and Others.
The hybrid flower seeds are predicted to hold a significant market share in the global market of flower seed. The commercial hybrid flower seed production is considered as a profitable venture. Henceforth, the hybrid flower seed planting is widely popular amongst farmers. Hybrid flower seeds generally produce more yields than open-pollinated seeds and many hybrid flower plants offer better flower quality. Therefore, many growers choose to sow hybrid flower seeds in spite of the higher seed costs. The increasing area under the cultivation of hybrid flower seeds is projected to drive the global market of hybrid flower seed.
Open-field cultivation of flower plant is predicted to witness considerable growth in the global market flower seed. Flowers are grown in open field or protection in glasses or shade houses. Nonetheless, flower quality and yield is higher when cultivated under protection but many varieties of flower seeds have been popularly cultivated in open-field area. The high cost associated with the protected cultivation of flower seeds is expected to increase the flower planting in open-field area. Furthermore, many varieties of ornamental flower plants are cultivated under a protected environment to ensure the optimum yield and best quality of the flower. The increasing greenhouse practices are expected to increase the area under protected flower planting.
North America is anticipated to hold significant share in the global flower seed market. The rising Americans' inclination towards indoor gardening is expected to drive the North America flower seed market. Customer trends indicate around 34 percent of buyers purchase fresh flowers, 20 percent purchase flowering/green houseplants and about 46 percent of U.S. customers purchase outdoor bedding and garden plants,. Besides, more than 25 million American families plant flower seeds each year. These aforementioned factors are predicted to boost the sale of flower seed within North America.
Asia Pacific is anticipated to witness substantial growth in the global market of flower seed. A wide range of favorable agro climatic surroundings across the region allow India, China, Japan, and others to cultivate a large number of potted plants, aromatic flowers and other flower varieties almost throughout the year in one part or the another. The steady shift from sustenance agriculture to self-sufficiency in farming brought changes in overall life style and increased the per capita income, which is predicted to fuel the growth of floriculture sector. The floriculture industry in Asia Pacific is characterized by growing cut flowers to traditional flowers under protected environment or open field conditions.
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