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The bleaching agents in food product allows the lightening of the food color. The bleaching agent is mainly used in dairy processed products, bakery, and oil manufacturing. For example, benzoyl peroxide is used as a bleaching agent in annatto colored whey possessing. The bleaching agent used in all-purpose flour processing results in whiter and finer-grain flour with a softer texture. The use of bleaching agents in flour will improve the color, brightness, and natural softness of the dough.
Chlorine is a highly effective yet inexpensive food bleaching agent to control foodborne diseases. Increasing demand for hydrogen peroxide in the food and beverage industry is expected to drive the global food bleaching agent market. Hydrogen peroxide is used as a bleaching agent in some foods such as wheat flour, edible oil, egg white, and others in countries like U.S. Canada, Australia, and New Zealand.
Key Market Driver -
Increased Demand for All-Purpose Flour from Bakery Industry
Key Market Restraint -
Stringent Regulations on Flour Bleaching Agent.
The addition of the bleaching agent in food processing will help to improve the organoleptic properties of the food product. For instance, activated carbon used as a bleaching agent in fruit juice processing will enhance the color of the final product. Bleaching agents are widely used for whitening flour; hence increasing demand for bread and bakery products worldwide is expected to drive the global bleaching agents market during the forecast period. The bleaching agent in food products acts as an antimicrobial agent and help to improve the shelf life of the final product, which is expected to increase its usage among food products manufacturers.
Stringent regulation against the commercialization and usage of bleaching agents in food products is hindering the growth of the bleaching agent market. The use of flour bleaching agents such as potassium bromate, potassium iodate, and chlorine is banned in some countries such as U.K, China, Australia, Japan, New Zealand, Brazil, and Canada.
The key players operating in the global food bleaching agent market are EP Minerals LLC, Aditya Birla Chemicals, Spectrum Chemical Manufacturing Crop, Engrain, Evonik Industries AG, Solvay S.A., Nouryon Chemicals Holding B.V., and others.
The use of hydrogen peroxide as a food bleaching agent is anticipated to witness steady growth in the global bleaching market. The use of hydrogen peroxide in food products improves the shelf life and baking quality of the products. Hydrogen peroxide also acts as an antimicrobial agent in the food and beverage products. Hydrogen peroxide, which is commonly known as H2O2 is widely used as a peroxygen agent in the baking industry, flour manufacturing, natural sugar, and oil manufacturing. The U.S. Food and Drug Administration (FDA) confirmed the generally recognized as safe (GRAS) status of hydrogen peroxide as a direct ingredient used in a food product.
Bleaching agents are widely used in the bakery industry to improve the color of the flour and to improve the baking properties of the flour. Bleaching of flour helps in the natural maturation of flour in less time which is expected to drive the demand for the global bleaching agent market in the bakery industry. The demand for bleaching agent such as Annatto in dairy products formulation is expected to witness considerable rise due to increasing desire of food manufacturers to incorporate consistent color in products such as cheese and others.
Asia Pacific is expected to witness the sturdy growth in the food bleaching agent market. The rising demand for all-purpose flour used in various food applications and the bakery industry resulted in decreased flour prices in this region. Additionally, increasing disposable income and long working hours are forcing consumers to replace traditional at-home meals with on-the-go breakfast meals such as bread and related products. Aforementioned reasons, in turn, is expected to increase the consumption of bakery and related products in the region, which will further drive the food bleaching agent market across the region.
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North America is anticipated to witness the strong growth in the global food bleaching agent market due to the widespread consumption of bread and bakery products in this region. The increasing health awareness among consumers is anticipated to accelerate the growth of organic bleaching agents within the developed markets of North America and Europe.
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