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Wrapping paper is a type of food packaging used primarily at restaurants, hotels, cafes, and other food service providing organizations. Wrapping paper for food packaging is normally made of materials such as paper, Polyethylene, polypropylene, EVOH, poly vinyl chloride and other biodegradable materials. wrapping papers employ raw materials like kraft paper, greaseproof papers, wax-coated papers, and foil papers for less spilling, easy handling, and hygiene purpose. These papers are available in thickness ranging from <8 microns to >20 microns. Fast food wrapping paper are used to wrap chicken, pizza, sandwiches, burgers, and other different snacks.
The increasing demand for on the go and fast food at global level is elevating the demand for the food wrapping paper. Additionally, the easier storage facility and the serviceable properties of the wrapping paper to keep the food warm and fresh for a longer period is expected to drive the market. The food wrapping paper also serves as exceptionally good platform for creating brand image and attracting consumers further creating better brand equity in the market.
However, growth of the food wrapping paper market is expected to limit due to the volatility in the cost of raw materials like polypropylene, aluminum, and others.
Key Market Driver -
Rise in the fast food providing organizations.
Key Market Restraint -
Volatility in the cost of raw materials
Based on product type, the market is segmented into plastic foil, aluminum foil and paper. Based on end-use, the market is segmented into hotels, restaurants, cafes, fast food outlets, cinemas, airlines & railway catering, institutions, and others.
From a geographical standpoint, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
The global food wrapping paper market consists of global & regional players operating as the market is competitive and moderately fragmented. Some of the key players in the market include Hindalco Industries Limited, Mitsubishi Chemical Holdings Limited, Amcor Limited, Reynolds Group Holding Limited, S. C. Johnson & Son, Inc , Berry Global, Inc., Reynolds Group Holding Limited, Twin Rivers Paper Company and Others.
The market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is estimated to dominate the market for Food Wrapping Paper attributed to the growing popularity of fast food restaurant chains like McDonald’s, Dominos, KFC, BurgerKing, Pizza Hut, and many more. Moreover, the rising disposable income of middle-class household along with the rise in demand for convenience food is expected to drive the regional market. The North America is expected to show significant growth attributed to the huge demand for pizzas, burgers, sandwiches, hotdogs, and other fast foods. European countries are expected to show favorable growth due to increasing demand for convenience food. Latin America and Middle East and Africa are expected to show considerable growth by the end of the forecast period due to the increasing popularity for fast food.
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