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Frozen cocktails are alcoholic beverages that contain a mixture of fruit juices, non-fruity flavors, and alcohol. The frozen cocktails are usually available as popsicles or in frozen squeeze pouches. The frozen cocktails are often viewed as a quick, convenient, and fun variant for alcohol consumption. Further, the growing popularity of frozen cocktails among the millennials and significant increase in the purchase of frozen beverages has also contributed in boosting its market growth.
The frozen cocktail is a steadily growing source of profitability as a refreshing and tasty drink. Additionally, the frozen cocktail dispenser machine requires minimal ingredients and have the potential to create highly profitable product offering; thereby, fuelling its market growth. For instance, In May 2019, The Vollrath Company, LLC launched new line of frozen beverage granite machines for dispensing a variety of high-margin frozen slush, cocktails, and smoothies.
The rise in consumers’ demand for convenient and innovative refreshing drinks is a major factor driving the frozen cocktails market. The change in their taste preferences along with their growing experimentation with new flavors and taste in various alcoholic and non-alcoholic beverages has supported the market growth. Further, the manufacturers are introducing trendy flavors such as passion fruit, ginger beer, and pickle juice for consumers who find irresistible in trying new flavors.
Frozen cocktails contain a significant amount of alcohol that has several negative effects on health such as heart disease, high blood pressure, digestive problems, and others, thus acting as an impeding factor for the market.
Key Market Driver -
Increasing Consumers’ Demand for Innovative and Convenient Drinks
Key Market Restraint -
Negative Health Effects Due to Alcohol Consumption
The key companies operating in the global frozen cocktails market are, Manchester Drinks Co ltd., Harvest Hill Beverage Company, LIC Frozen Cocktails, SMART ICE TRADING B.V., Frozun Spirits Infusion, Kold Frozen Cocktails, Snobar Cocktails, Constellation Brands, Inc., J Marr & Sons, and The Absolut Company.
The global frozen cocktails market is segmented by type, form, and distribution channel. The frozen cosmopolitan segment is accounted for holding the major share as it is among the most preferred cocktail drink due to its unique flavor and taste. The ice popsicle form of frozen cocktail is leading the segment due to its convenience of consumption as well as it is durable nature.
The HoReCa sector is the major distribution channel that has contributed for the increase in sales performance of frozen cocktails. The rise in consumers dining out frequency along with the wide range of frozen cocktails served by them has contributed in driving the market growth.
North America is observing a significant rise in the market due to their surging popularity among the consumers as many bars have started adding frozen-style alcoholic beverages to their menus. Further, the manufacturers launching new variants of frozen cocktails with low-sugar and carbs for creating low-calorie products have boosted its regional market growth.
Europe is expected to witness significant growth in the market in the upcoming years due to the increase in demand for products that offer a premium experience owing to its authentic flavors and ingredients. Additionally, the on-the-go convenience of pouch products and their resistance to breakage is also a factor drawing the consumer’s attention.
Asia Pacific is anticipated to foresee moderate growth in the market as it is already popular in Australia due to its huge consumer base and its strong preference for frozen cocktails. Along with this, the increased digitalization has led the consumers, especially the young population to try out these new products. Thus, these factors are expected to positively contribute to its regional sales performance growth
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