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Ready-to-Drink Beverages Market Size, Share and Industry Analysis, By Product Type (Fermented Beverages, Non-Fermented Beverages, and Alcoholic Beverages), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail, On-Premise, and Others), and Regional Forecast, 2024-2032

Last Updated: July 08, 2024 | Format: PDF | Report ID: FBI102124



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The global ready-to-drink beverages market size was valued at USD 732.49 billion in 2023 and is projected to grow from USD 766.69 billion in 2024 to USD 1,227.81 billion by 2032, exhibiting a CAGR of 6.06% during the forecast period. Asia Pacific dominated the ready-to-drink beverages market with a market share of 35.36% in 2023.

The thirst for ready-to-drink beverages has grown fast among consumers in recent years. The rising urbanization and hectic lifestyles led to the demand for the product. Furthermore, the infusion of functional ingredients, citrus fruits, herbs, and botanicals in ready-to-drink (RTD) beverages to improve users' immunity and health positively influences the product demand. Enormous opportunities for manufacturers to develop innovative products under low-sugar, low-calorie, and low-alcoholic categories will be an upcoming driver for the industry. In addition, new product launches under different categories, such as fruit juices, energy drinks, and dairy beverages will shape the industry in the coming years. For instance, in March 2023,  Ready, one of the fastest-growing sports nutrition companies, launched a light version of the Ready sports drink. The new product is designed to increase energy production and replenish hydration in the body.

During the pandemic timeframe, industry players have experienced numerous challenges, including labor shortages, fluctuations in raw material supply, and closure of distribution channels. As a result, sales from carbonated soft drinks, fruit juices, and non-fermented dairy beverages segments decreased. However, the demand for healthy beverage products that improve gut health & immunity has increased. Therefore, sales from fermented dairy beverages, energy drinks, and functional water categories increased. Furthermore, stay-at-home and increased house parties during the pandemic influenced the sales of RTD alcoholic beverage products.

Ready-to-Drink Beverages Market Trends

Research & Development and New Product Launches to Push RTD Beverages Demand to the Next Level

The ready-to-drink beverages market is experiencing a surge in research and development activities owing to several factors, such as increasing consumer demand for convenience, rising awareness of health & wellness, new product developments, and growing popularity of functional beverages. For instance, in  June 2023, Gatorade, an American brand of sports-themed beverages, opened its new Gatorade Sports Science Institute (GSSI) Research & Development lab in New York. The new facility would help with the product development of all Gatorade portfolio brands, including Fast Twitch, Gatorade, Muscle Milk, and EVOLVE.

Innovative product launches to serve consumers with hybrid tastes will also influence the product demand growth. For instance, in February 2022, PepsiCo Inc. launched Nitro Pepsi. The company claims this nitrogen-infused cola is softer than normal soft drinks and offers creamy, smooth, and bubble-topped frothy foam heads in this product. In addition, industry players are emphasizing partnership activities to expand their geographical presence, which can have a positive impact on product sales. For instance, in July 2021, Nestle SA and Starbucks Corporation announced a partnership to sell RTD coffee beverages to selected markets across Southeast Asia, Oceania, and Latin America.

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Ready-to-Drink Beverages Market Growth Factors

Spotlight on Gut Health Improvement and Functional Beverages will Propel Market Growth

Consumer's thirst for beverage products that improve their gut health has been increasing over the past couple of years. Therefore, prebiotics, postbiotics, and other gut immunity-boosting products are exhibiting high priority in the market. It creates sufficient space for manufacturers to research & develop novel products. Furthermore, companies have started to develop novel products using herbs and botanicals. It is an additional driving factor for the global market. In October 2023, REBBL INC., a functional beverage brand, expanded its functional beverage portfolio by launching a WELLNESS juice-based product line. The new drinks help improve gut microbiome and provide immune system and other health benefits.

Premiumization and Diversified Flavors Drive the Evolution of RTD Alcohol Beverages

Nowadays, consumers are inclining toward premium products containing quality and simple ingredients derived from organic and natural sources. It creates a wide opportunity for companies to position their products on retail shelves globally. This factor supports the global ready-to-drink beverages market growth. Therefore, the introduction of products made from natural ingredients is increasing in the market space. In January 2022, Spirited Hive, an American spirit-based ready-to-drink beverages company, launched two new ready-to-drink craft cocktails. These RTD cocktails are made from high quality spirits, natural ingredients, and honey. According to the company, these new products contain 100% certified organic wildflower honey sourced from Lancaster, Pennsylvania.


High Taxes and Strict Regulations of Some RTD Products to Hamper the Global Market Growth

RTD canned or bottled beverages have a wider acceptance due to the convenience of usage and availability of the product in several flavors. However, they contain high-added sugars, which may lead to numerous health-associated diseases. Therefore, some government authorities impose high taxes on sugar or artificial sweeteners-added food & beverage products. Taxes may highly affect the consumption and affordability of sugar-sweetened ready-to-drink beverages, which can negatively influence the ready-to-drink beverages sales in the coming years.

There are several legal complexities surrounding RTD alcoholic beverages. Regulators implied high taxes based on alcohol by volume (ABV) and highly regulating the marketing and promotional activities to control the product exposure to minors. In several countries, governments restrict the sale of products containing high ABV. This factor is also negatively influencing the global market growth.

Ready-to-Drink Beverages Market Segmentation Analysis

By Product Type Analysis

Wider Popularity of Carbonated Soft Drinks among Youth to Propel the Non-fermented Beverages Segmental Growth

Based on product type, the market is categorized into fermented beverages, non-fermented beverages, and alcoholic beverages. In 2022, the non-fermented beverages segment held the larger proportion in the global market due to easy availability of a variety of products and multiple options such as carbonated soft drinks, energy drinks, and fruit juices, which are the positive factors leading the segment's growth. Users' preferences are rapidly shifting toward healthy options in the global beverage market. As a result, companies are experiencing a gradual shift within healthy product options. According to the Coca-Cola Company, the Coca-Cola Zero sugar products sales increased by 11% in its 3rd quarter of 2022. Increasing manufacturers' focus on developing novel products with functional ingredients, botanicals, and herbs that improve users' immunity and overall health will pose an opportunity for the industry.

By Distribution Channel Analysis

Flexibility and Easy Shopping Factors of Online Retail Channels to Experience Vibrant Growth

Based on distribution channel, the market is categorized into supermarkets/hypermarkets, specialty stores, convenience stores, online retail, on-premise, and others. Supermarkets/hypermarkets segment is anticipated to exhibit a prominent share in the global market due to increasing popularity of supermarkets and hypermarkets among users, paired with the availability of a wider range of products offered by numerous brands, which will shape the sales contribution from the segment. Furthermore, the continuous expansion of supermarkets in different geographies is likely to propel the segment growth. For instance, in July 2022, Grocery Outlet Holding Corp., an American discount supermarket chain, opened multiple stores across Pennsylvania, U.S. 

Convenience stores segment is another prominent segment contributing to considerable revenue share to the global market. The easy accessibility to users and the adoption of digital payment methods to offer hustle-free shopping are the key driving factors for the segment's growth.

The online retail segment is anticipated to grow at a higher CAGR during the forecast period. Flexibility in shopping and home delivery are factors influencing shoppers for online retail purchasing. Furthermore, companies reinforcing their e-commerce presence will be an additional factor in driving the segment growth. In December 2022, 8th Wonder Tea, a U.S.-based RTD tea manufacturing company, launched its organic sparkling teas, Sparking Green Tea, Sparking Chai, Sparking Oolong Tea, and Sparkling Rooibos Tea. The newly launched products are available countrywide through Amazon.com, an online retail store.

By Product Type Analysis

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The alcoholic beverages segment is anticipated to grow at a higher CAGR over the study period. Increasing house parties and social gatherings are some of the primary factors that surge the demand for RTD cocktails and hard seltzers. With increasing demand for spirit-based RTD drinks among individuals, manufacturers are developing innovative product options with special claims such as low sugar and low calories. New product launches and expansion of the product portfolio with innovative flavors will drive the sales of the products. In January 2022, Mandatory Spirit Co, an Australian beverage company, launched a range of alcoholic, premixed cocktails in single-serve tetra-pack carton packaging. The newly launched product, "boxtail" is available in three different flavors, strawberry daiquiri, passionfruit martini, and orange & pineapple mai tai.


The market is analyzed across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Asia Pacific Ready-to-Drink Beverages Market Size, 2023 (USD Billion)

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Asia Pacific holds the leading share of the global market due to growing consumer earning capacity and increasing number of working women across Asian countries, including China, India, Indonesia, and Japan, which will push the market growth. The consumer's shift toward healthy lifestyles, coupled with adults' preferences to try out new beverage products, drives the ready-to-drink beverages sales in the region.

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In North America, ready-to-drink beverages demand is exhibiting a higher CAGR during the forecast period, owing to consumers' greater acceptance toward products. After COVID-19, individuals are becoming more conscious about their immunity and overall well-being. Thus, they are inclined toward fortified and gut-health-improving beverages such as kombucha, energy drinks, and functional water. Therefore, manufacturers are launching novel products under these categories. For instance, in August 2022, Reed's, Inc., an American company, launched Reed's Zero Sugar Stormy Mule in the nation. This product is manufactured from ginger roots and rum with no added sugars.

Europe is one of the prominent markets for RTD beverages due to concern of environmental sustainability coupled with plant-based diet practices, which is likely to propel the demand for RTD beverages in the region. Thus, industry players are embarking on strengthening their presence in the plant-based RTD beverages segment. In May 2021, Britvic PLC., a British soft drink manufacturing company, acquired Plenish, a U.K.-based dairy alternative drinks manufacturing company. This acquisition helps the company to expand its presence in the RTD plant-based milk, cold-pressed juices, and functional shots.

South America contributes a sizable revenue to the global market, owing to the growing demand for energy and sports drinks among adults. Furthermore, regional players are collaborating with industry stakeholders to develop a new products, which will push the product demand in the region. In May 2020, Brazilian roastery Isso é Café, a cafe chain in Brazil, collaborated with TCHÁ Kombucha, an RTD drinks manufacturing company, to develop a new product, "Tchá Flor de Café". This new product is a coffee-flower kombucha drink available across coffee shops in Brazil and the international market.

The Middle East & Africa market is one of the emerging markets in the global space. Functional beverages and RTD coffee & tea are becoming popular among the youth. As coffee and tea consumption gradually increases, companies focus on expanding their production capacities. For instance, in November 2022, Nestle S.A., a global beverage company, announced to invest USD 1.9 billion to expand its operations in Saudi Arabia. Initially, the company invested USD 100 million to develop & produce Nestle RTD coffee products. This factory is expected to be functional in 2025.

List of Key Companies in Ready-to-Drink Beverages Market

The Coca-Cola Company Led the Market with Strong Portfolio of RTD Beverages in 2022

The global market has started to intensify in recent years due to escalated demand for unique flavors, convenience in usage, and diversified product types in retail shelves. Furthermore, leading companies, such as PepsiCo Inc., Coca-Cola, Bacardi Limited, Diageo PLC, and Nestle S.A., are embarking on expanding their product portfolio with novel flavors. The beverage producers focus on R&D and innovation activities to develop new products using functional ingredients such as botanicals and herbs. In addition, alcoholic RTD beverage manufacturers are introducing RTD cocktails with low-sugar and low-calorie claims. It creates ample opportunities for the industry, and drives the market to the next heights.

Since the local players have started to strengthen their grip on the regional market, international players are eyeing them to improve their business footprint. Thus, they are adopting collaboration and merger & acquisition strategies, which is likely to push the market to be more consolidated. For instance, in March 2022, Nestle S.A., a global beverage company, acquired a majority share of Orgain Inc., a California-based plant-based protein powder, ready-to-drink beverages, and protein bar manufacturing company.  

List of Key Companies Profiled:


  • January 2024: Systm Foods, a joint-venture beverage brand, acquired Humm Kombucha, a producer of zero-sugar and low kombucha and gut-health beverages. The acquisition would help Systm Foods to strengthen its position in the ready-to-drink beverage market.

  • September 2023: BODYARMOR, an American sports drink brand owned by The Coca-Cola Company, expanded and distributed its premium sports drink products internationally. The new products would be available across Canada, including in cities such as Ottawa, Vancouver, Calgary and others.

  • September 2023: Gatorade expanded its sports drink brand by launching the new Gatorade Water. The new product is zero-calorie and unflavored alkaline water and other minerals.

  • November 2022: Pernod Ricard, a French multinational company, invested nearly USD 22 million to build an RTD canning plant at Arkansas, U.S. to produce a canning line for Jameson Ginger & Lime RTDs.

  • November 2022: Tata Consumer Products, an Indian FMCG company, launched the ready-to-drink juice & jelly combination beverage product "Tata Fruski" under its NourishCo brand across the India market.

  • September 2022: Hochstadter's, an American spirits-based beverages manufacturing company, launched two new products, Whiskey Sunshine and Whiskey Buck. Newly launched RTD alcoholic beverages contain 10% ABV per 200ml can.


An Infographic Representation of Ready-to-drink (RTD) Beverages Market

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This research report includes quantitative and qualitative insights into the market. This market intelligence report also offers a detailed regional analysis of the global ready-to-drink beverages market share, size, and growth rate for all possible market segments. This market analysis report provides various key insights on market, an overview of related markets, the competitive landscape, recent industry developments such as mergers & acquisitions, the regulatory scenario in critical countries, and key industry trends.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 6.06% from 2024 to 2032


Value (USD Billion)


By Product Type

  • Fermented Beverages

    • Dairy-based Beverages

    • Others

  • Non-fermented Beverages

    • Fruit & Vegetable Juices

    • Non-Fermented Dairy Beverages

    • Sports & Energy Drinks

    • Functional Water

    • Carbonated Soft Drinks

    • Others

  • Alcoholic Beverages

    • Malt-based

    • Spirit-based

    • Wine-based

By Distribution Channel

  • Supermarkets/Hypermarkets

  • Specialty Stores

  • Convenience Stores

  • Online Retail

  • On-premise

  • Others


  • North America (By Product Type, Distribution Channel, and Country)

    • U.S.

    • Canada

    • Mexico

  • Europe (By Product Type, Distribution Channel, and Country)

    • Germany

    • France

    • Spain

    • Italy

    • U.K.

    • Russia

    • Rest of Europe

  • Asia Pacific (By Product Type, Distribution Channel, and Country)

    • China

    • India

    • Japan

    • Australia

    • Rest of Asia Pacific

  • South America (By Product Type, Distribution Channel, and Country)

    • Brazil

    • Argentina

    • Rest of South America

  • Middle East and Africa (By Product Type, Distribution Channel, and Country)

    • UAE

    • South Africa

    • Rest of Middle East and Africa

Frequently Asked Questions

Fortune Business Insights says that the market size was valued at USD 732.49 billion in 2023.

Recording a CAGR of 6.06%, the market will exhibit promising growth during the forecast period of 2024-2032.

Non-fermented beverages segment is expected to be the leading segment based on product type during the forecast period.

The increasing consumer preference for convenient, less-calorie, and reduced-sugar RTD beverage products will propel the market.

The Coca-Cola Company, Danone S.A., Nestle S.A., PepsiCo Inc., Diageo PLC., and Bacardi Limited are a few of the leading players in the market.

Asia Pacific dominated the market in terms of share in 2023.

Alcoholic beverages segment is anticipated to grow at a higher growth rate during the forecast period.

RTD beverages with functional benefits coupled with low-calorie & low-sugar claims is the key market trend.

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