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The global frozen dough market size was valued at USD 22.97 billion in 2022 and is projected to grow from USD 23.94 billion in 2023 to USD 34.58 billion by 2030, exhibiting a CAGR of 5.39% during the forecast period.
Frozen doughs are regular dough pieces that have undergone freezing and frozen storage before proofing and baking. They can be immediately baked or proofed for some time before baking. Bread dough requires no extra yeast, kneading, or extra active time. It is one of the fastest-growing segments in the baking industry. It is driven by growing consumers’ interest in convenience food and the desire to eat freshly baked products that can be pulled out of the freezer and baked instantly.
The baked goods industry is changing with the times, and while there has been a slight decline in global bread consumption per capita, there are still significant growth opportunities for the baking industry. One of these opportunities is frozen dough, where after the dough has been prepared, it is frozen until it is ready to be baked. The product demand is growing significantly owing to its easy availability in the market and the convenience it offers to consumers. The growth can also be attributed to the development of new technologies related to freezing. Consumers prefer frozen food due to convenience, variety, freshness, and easy storage.
Increased Home Cooking Positively Impacted Market Growth amid Pandemic
The COVID-19 pandemic introduced unexpected stress on the foodservice industry, creating many immediate challenges worldwide. People started stockpiling goods when widespread restrictions were imposed globally in response to the COVID-19 pandemic. The stay-at-home orders and travel restrictions led consumers to cook, increasing household cooking and consumption of refrigerated dough as it was used as an essential ingredient. According to the American Frozen Food Institute (AFFI), in 2020, nearly 70% of Americans increased their frozen food purchases during the pandemic, as frozen meals became a source of comfort for consumers.
The COVID-19 pandemic shifted consumers' focus toward a healthy lifestyle and diet. Thus, there was an increased demand for premium products that are healthy and sourced sustainably. In addition, as consumers’ purchasing behavior also shifted toward online channels, manufacturers who have strong online presence easily marketed and sold products directly to consumers. Moreover, small-scale manufacturers also had the opportunity to invest in building a strong social media presence and increase their direct-to-consumer service.
Growing Popularity of Clean-Labeled Products is a Major Trend
The bread industry is evolving with global changes, and there are major growth opportunities in the baking industry despite a small per capita decrease in global bread consumption. As the young population demands organic and sustainably sourced products, clean-labeled products are becoming popular, and manufacturers are developing innovative products to cater to the growing consumer demand by offering healthy, sustainable, and quality alternatives for retail and the consumer market. Frozen dough is becoming increasingly popular with the growing number of bakeries across Asia Pacific, the Middle East, and Europe. It is driven by growing consumers’ desires for fresh bread and the ability to eat freshly baked products.
In addition, The Plant Proteins.Co’s Vegan and Plant-Based Diet Statistics for 2023 show a significant consumer trend toward veganism. It states that 6% of U.S. consumers say they are vegan, a 6x (500%) increase compared to 1% in 2014. This demonstrates that the consumer movement toward vegan and plant-based products is increasing and is anticipated to continue during the forecast period. Thus, the product demand is expected to witness a boost in the future, as people are trying to consume vegan or plant-based food instead of animal-based products, propelling the global frozen dough market growth.
Key players such as Eat Pastry, Hungryroot, and Simple Truth are entering the vegan market and offering frozen vegan dough for cookies, biscuits, pastries, and bread, among others. Moreover, the growth of the food services industry, the growing preference for convenience food, the increasing adoption of a sedentary lifestyle, and the rising demand for organic food are the major factors driving global market growth.
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Rising Preference for Ready-to-bake Products and Product Innovations to Fuel Market Growth
The growing preference for convenience food products due to busy lifestyles is increasing the demand for the product. The product has a wide scope of applications and can be used to prepare multiple food items, such as cookies, rolls, and other baking items, which has increased its demand. In addition, the need for healthy and easy-to-consume food has also pushed the bakery industry toward bake-off products; industrial bakers in Europe are concentrating on the production of frozen bakery products, such as Unfermented Frozen Dough (UFD), Partially-Baked Frozen Bread (PBF), as well as frozen semi-baked goods and ready-to-bake goods. Frozen doughs are versatile and can be used to make a variety of food items, including cookies, rolls, and other baking items. This has led to an increase in demand for frozen dough. These products don’t take as much time to bake and cook, making them a convenient choice for busy consumers, which in turn helps to grow the market.
Growth of the Foodservice Industry to Drive Market Expansion
The growing foodservice industry is one of the significant factors anticipated to escalate the market growth during the forecast period. The expansion of this sector has been fueled by the growth of the millennial workforce with changing preferences for ready-to-eat foods and changing taste preferences, coupled with the growing demand for customized and newer food options. The economic development, rising population, changing lifestyles, and urbanization across the globe are further propelling market growth. For instance, over the last few years, India has witnessed a proliferation of fine dining restaurants, cafés, bars, clubs, lounges, and international fast food outlets catering to young consumers’ changing eating habits. This demographic is tech-savvy, constantly exposed to changing trends worldwide, well-informed, travels widely, and has high spending power. According to the World Bank's urban development indicators data collection of 2021, in India, urbanization is increasing at a fast rate, with around 35.39% of the Indian population living in cities, and this is due to high disposable income and changing lifestyles in urban areas, which is expected to raise a culture of eating out across the country.
With an increasing proportion of the working women population, the trend for home-cooked meals has decreased, leading to robust demand for out-of-home food consumption, increasing the product demand. The increasing use of frozen-dough further supports the growth of the market. Frozen dough can be used according to the changing needs of consumers and can be easily baked into bread, pizza, cookies, and other food items. Bread, doughnuts, croissants, and pizza rolls can be customized with cheese and vegetables for intake during lunch, dinner, and snack times.
Over the last decade, there has been an increase in the number of consumers who prefer snacks in the U.S. People are frequently compelled by their hectic lifestyles to skip meals and eat on-the-go food. Bakery products are 24×7 eatery items that can be taken anytime and anywhere. There has been a growth in the consumption of bakery products, such as doughnuts, breads, pies, and others, in the U.S., proliferating market growth.
Lack of Proper Storage Systems May Hamper Market Growth
The lack of proper storage devices and cold chain logistics is expected to hamper market growth. The dough must be well packaged and stored or preserved at low temperatures so that it does not spoil or expire before consumption. Moreover, dough transportation requires storage facilities, proper packaging, and cold storage facilities throughout the supply chain, which are major concerns for manufacturers and distributors as dough requires specific temperatures for storage and maintaining shelf-life.
In addition, the market faces stiff challenges due to the availability of alternative products, including freshly cooked food items, cooked cakes, sweet baked snacks, bread, biscuits, sweets, pies, cookies, pizza, and others. Hence, the availability of alternatives is further anticipated to hinder product demand during the forecast period. Furthermore, consumers continue to favor freshly baked goods, as frozen food products are believed to lack nutrition. The widespread belief that such foods lose nutritional value in refrigeration is expected to hamper market expansion.
Bread & Pizza Segment to Dominate Driven By Rising Demand for Frozen Bread
On the basis of type, the market is segmented bread & pizza, biscuits & cookies, rolls & pastries, and others. Frozen doughs have revolutionized the bakery sector owing to the advantages they offer to businesses. The bread & pizza segment is expected to dominate the market during the forecast period. The segment growth can be credited to the increasing demand for bread dough worldwide. Since bread through frozen-dough is easy to make, it is expected to contribute to market growth.
Moreover, frozen bread dough is highly customizable according to the requirements of the consumers. It also offers convenience to in-store bakeries, foodservice restaurants, cafes, and others by maintaining both freshness and quality of bread. The rising consumer preference for value-added, ethnic, fresh, and artisanal frozen bread has increased global product sales, further driving the segment’s growth.
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Foodservice Segment Dominated the Market Due to High Product Usage in the Sector
On the basis of distribution channel, the market is segmented into retail and foodservice. The foodservice segment accounted for the largest market share in 2022, attributed to the high product usage in the sector as it eludes the effort to work on various raw materials to obtain dough. Moreover, additional labor and equipment are not required with the product.
The retail segment is further divided into hypermarkets/supermarkets, specialty stores, online retail, and others. The hypermarkets/supermarkets account for the highest market share and are the most widely adopted method among consumers to purchase the products. These stores enable consumers to select products from a wide collection of varieties, as there are several aisles in supermarkets that have shelf space specifically dedicated to premium products. In addition, specialty stores are becoming popular among consumers as they offer premium quality authentic products, including local dough, sourdough, artisanal dough, and other specialty dough. These stores also help consumers understand the product attributes, help manufacturers improve consumer engagement, and ensure repeat purchases and higher brand loyalty.
The consumer purchase pattern attitude is changing significantly, with more consumers shifting toward online channels to search for and purchase products. The COVID-19 pandemic significantly influenced the consumption behavior of consumers, with a significant proportion opting to purchase products through online platforms. Therefore, the online channel is expected to undergo promising growth in the future. Manufacturers are also advancing their presence in online platforms by introducing product offers and targeted marketing for consumers.
Based on region, the global market has been analyzed across North America, Europe, the Asia Pacific, the Middle East & Africa, and South America.
North America Frozen Dough Market Size, 2022 (USD Billion)
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North America held the largest global frozen dough market share in 2022, driven by growing demand for frozen-dough. The growing popularity of ready-to-cook products is a key factor contributing to the increasing product demand in the region. In addition, many working individuals demand and use such products, driving regional growth. Furthermore, the high usage of online food purchasing platforms and internet penetration in the region is expected to boost market growth. Many bakery programs have emerged in point-of-sales stores, such as convenience stores and hypermarkets/supermarkets in the region. Moreover, family gatherings, Thanksgiving, and Christmas parties further fuel the dough demand, especially for pizzas, cookies, and sweet rolls.
Europe is the second dominant region in the global market owing to the maturity and saturation of the Western European market. However, the emerging markets of Eastern Europe are being driven by growing frozen-dough sales due to increasing demand for convenient food products. The frozen bakery market has a well-established supply chain, product range, distribution channels, and growing consumer preferences for bakery items. Frozen bakery products are also indirectly driven by the rise in convenience foods that take less time and energy to prepare. The main drivers of increased product demand are rising per capita income and the trend of snacking between meals.
Asia Pacific is anticipated to expand with the highest CAGR during the forecast period due to the growing disposable income of consumers in India, China, Japan, Korea, and others. The changing lifestyles and growing adoption of Western food are further driving the regional product demand. The main factors increasing product demand in Asia Pacific are recent developments in the food and beverages industry, an improved economy with increased consumption of frozen & ready-to-bake products, and rising consumer interest in bakery products. Consumers in the Asia Pacific are becoming more conscious of their health, leading to increasing demand for gluten-free and low-calorie sugar-free convenience frozen food products.
South American region includes Brazil, Argentina, and the rest of South America, including Chile and Peru. The region is one of the promising markets owing to the rising urbanization in Brazil, Argentina, and other major countries, contributing substantially to market growth. Rising disposable income, growing demand for easy-to-consume baked goods, and awareness among consumers regarding the innovations in frozen-dough are resulting in new product launches in the region. According to Agriculture and Agri-Food Canada, Brazil saw retail sales of USD 3.4 billion and had an 8.1% market share of the global sales of Health and Wellness (HW) baked goods.
The Middle East and Africa include South Africa, UAE, and the rest of the Middle East and Africa. The region's economic development and infrastructure trends have rapidly shifted consumer preference towards organic, clean-label, and premium dough products. In June 2023, the UAE government announced the launch of the Dubai 2040 Urban Master Plan. This aims to improve Dubai's health and infrastructure, promote more sustainable and organic development, and increase consumer awareness towards the organic, clean label, and sustainable future.
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Key Players Focus on Product Innovation and New Product Launches
Industry players are adopting several competitive strategies, including product innovation and new product launches, to grow amid competition in the market. Key manufacturers are investing in the R&D process to offer new products to cater to today’s demand of consumers by introducing new and innovative packaging and cold-storage solutions and also improving the shelf life of refrigerated dough.
An Infographic Representation of Frozen Dough Market
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The global frozen dough market research report provides a detailed analysis and focuses on crucial aspects of different segments of the market, such as types and distribution channels. The report also provides an account of the market dynamics and competitive landscape. It further presents various key insights, an overview of the parent market, recent key industry developments such as new product launches, mergers & acquisitions, regulatory framework, and key industry trends.
CAGR of 5.39% from 2023 to 2030
Value (USD Billion)
By Distribution Channel
Fortune Business Insights says that the global market size was valued at USD 22.97 billion in 2022 and is projected to reach USD 34.58 billion by 2030.
Asia Pacific is anticipated to register the fastest CAGR in the global market.
The market is anticipated to grow at a CAGR of 5.39% during the forecast period (2023-2030).
Based on type, the bread & pizza segment is anticipated to dominate the market during the forecast period.
The rising preference of consumers for convenience food products is driving market growth.
Aryzta AG, General Mill Inc., Campbell Soup Company, and Ajinomoto are the major players operating in the global market.
North America held the largest market share in 2022.
The growth of the foodservice industry and rising demand for ready-to-bake bakery products are anticipated to support market growth.
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