Garment Care Appliances Market Size, Share & Industry Analysis, By Type (Dry Iron and Steam Iron), By Application (Residential and Commercial), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, and Others), and Regional Forecast, 2025-2032

The global garment care appliances market size was valued at USD 67.79 billion in 2024. The market is projected to grow from USD 70.92 billion in 2025 to USD 100.09 billion by 2032, exhibiting a CAGR of 5.05% during the forecast period. Asia Pacific dominated the garment care appliances market with a market share of 33.23% in 2024.

Nowadays, consumers increasingly seek appliances that are easy to use, save time, and fit a busy lifestyle. As income rises, particularly in emerging nations, consumers are willing to invest in more efficient and higher-quality garment care solutions through both online and offline channels, which fosters the global market growth. Key players, such as Morphy Richards, Philips, and Panasonic Corporation, constantly engage in mergers and acquisitions to expand their product portfolio and market share during the forecast period.

For instance, according to the Government of India, the per capita disposable income grew by ~8% in FY 2024 and by ~13% in FY 2023.

Market Dynamics

Market Drivers

Expansion of Travel and Tourism Sector to Drive Segment Growth

Hotels and hospitality chains are increasingly equipping guest rooms with garment steamers to enhance guest experience and operational efficiency. Therefore, the increasing demand for upright garment steamers is expected to drive the market. As the global travel and business tourism increases, there is a growing need for compact and portable garment care equipment. According to the World Travel and Tourism data, the spending by international visitors rose by ~11.6%, reaching USD 1.9 trillion in 2023. Such a rise is likely to augment product demand as frequent travelers and business professionals require these devices to keep their clothes wrinkle-free, propelling the global garment care appliances market growth.

Market Restraints

High Repair Costs May Hinder Market Growth

High repair costs lead to dissatisfaction among consumers, particularly if the appliances break down within a short period of time post-purchase. This negatively impacts customers’ brand loyalty as they switch to competitors, who offer durable and affordable products. Moreover, the perception of high repair costs may discourage potential buyers from investing in premium or high-quality garment care devices.

Market Opportunities

Flourishing E-commerce Channels for Electronic Products to Surge Market Growth

E-commerce channels provide access to a wide variety of electronics brands and models. Consumers can easily compare prices, specifications, and reviews, making it simpler to make informed choices. Furthermore, manufacturers use e-commerce channels to sell to traditional retail intermediaries, offering competitive pricing and personalized promotions. Moreover, the surge in online shopping, particularly in emerging nations, drives global garment care appliances market share.

Garment Care Appliances Market Trends

Inclination of Consumers toward Smart and Efficient Electronics Products to Foster Market Growth

Smart garment care appliances feature IoT connectivity, AI-driven fabric care, and automated cleaning cycles. These innovations deliver greater convenience, precision, and personalization, meeting consumers’ requirements. As lifestyles become busier, consumers prioritize appliances that save time and effort. Therefore, smart features, such as remote control, fabric recognition, and personalized cleaning settings, make garment care easier, and also eliminate wrinkles, boosting the adoption of garment care appliances across the globe.

Segmentation Analysis

By Type

Steam Irons Dominate Due to Growing Demand for Easy Ironing Solutions

Based on type, the market is divided into dry iron and steam iron.

The steam iron segment holds a major market share and is also the fastest-growing segment in the market. Steam irons provide a more effective solution to remove wrinkles from garments. The steam moistens the fabric, making ironing easier and delivering better results, particularly for tougher fabrics. Additionally, steam irons can handle a variety of clothing materials safely, making them suitable for household and commercial use.

The dry iron segment is projected to depict the second fastest growth over the coming years. Dry irons are known for their lower prices, making them attractive to budget-conscious buyers. Their lightweight nature and ease of handling attract those individuals who prefer portable garment care solutions.

By Application

High Usage of Garment Care Solutions during Daily Routines Boost Residential Segment Growth

By application, the market is divided into residential and commercial.

The residential segment holds the largest market share. Households increasingly seek appliances that simplify daily routines and save time. Additionally, rising disposable incomes enable consumers to invest in innovative home appliances, including garment care devices that enhance comfort and styles, further contributing to segment growth.

The commercial segment is also predicted to grow at the fastest-CAGR in the market. Recently, growth in hotels, laundry stores, and commercial cleaning services has increased the demand for high-capacity garment care solutions. Commercial users seek efficient solutions to handle large garments, driving the demand for this equipment within the segment.

By Distribution Channel

Convenience to Select from Various Brands Fosters Specialty Stores Segment Growth

In terms of distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online, and others.

The specialty stores segment captured a dominant share of the market. Specialty stores provide consumers with the facility to select from a wide range of brands and models in the same place. These also allow shoppers to compare features, functions, and prices directly.

The online segment is predicted to grow at the fastest-CAGR over the forecast period. Growth in internet access, particularly in emerging markets, is driving more consumers to shop online for garment care appliances. Furthermore, online platforms offer a wide selection of electronic brands that are unavailable in physical stores.

Garment Care Appliances Market Regional Outlook

Based on geography, the market is segmented into Europe, North America, Asia Pacific, South America, and the Middle East and Africa.

Asia Pacific

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Asia Pacific led the market in 2024 and is the fastest-growing region in the near term. Massive growth of urbanization in China, India, and Vietnam increases the demand for modern homes and appliances that offer convenience and efficiency. Additionally, the growth of the regional textile and apparel industry also supports the demand for garment care appliances, particularly in China and India.

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Europe

Europe is the second fastest-growing region in the market. The region’s robust fashion industry and high consumer awareness drive the demand for efficient garment care solutions. Furthermore, European consumers increasingly prefer eco-friendly materials and devices, aligning with the region’s environmental policies and trends. For instance, in May 2023, the European Union released the ‘SUSTRONICS project’ to redefine the region's electronics industry.

North America

North America is the third-largest region in the market. American consumers have strong purchasing power and are willing to invest in advanced home appliances. Furthermore, busy lifestyles and a preference for quick and effective garment care solutions drive the demand for garment care appliances within the region. For instance, according to the U.S. Bureau of Labor Statistics, in 2024, ~87% of full-time employed individuals worked on an average weekday in the U.S.

In the U.S., the rapid adoption of smart, connected, and energy-efficient appliances fuels the demand for garment care solutions. Furthermore, the rapid uptake of smart and energy-efficient appliances is facilitated by the region’s tech-savvy consumers. Additionally, the inclination of American consumers toward e-commerce channels within the country also boosts the growth of the U.S. garment care appliances market.

South America and the Middle East & Africa

The South America and the Middle East & Africa markets are expected to record a considerable market share. Amid a shift toward Western lifestyle and the need for saving time, multifunctional appliances are prominent, particularly in densely populated cities with smaller living spaces. Additionally, the expanding middle class and increasing awareness and demand for efficient fabric care fuel the adoption of garment care solutions within both regions.

Competitive Landscape

Key Market Players

Electronics Brands Depict Growing Partnerships to Consolidate their Market Positions

Recently, a growing focus on collaborations among electronics brands and technology firms has significantly boosted the demand for garment care appliances. Collaborative efforts between manufacturers, technology firms, and research institutions enable the rapid integration of advanced technologies, such as IoT, AI, and smart sensors, into garment care devices. Furthermore, partnerships allow brands to broaden their product offerings and effectively enter new markets.

List of Key Garment Care Appliances Companies Profiled

• Panasonic Corporation (Japan)
• Morphy Richards (U.K.)
• koninklijke philips nv (Netherlands)
• Havells (India)
• Tata Electronics (India)
• Bajaj Electricals (India)
• Tefal (India)
• Voltas (India)
• Venus Home Appliances (India)
• Rowenta (Germany)

Key Industry Developments

• February 2025: Kent unveiled a new range of premium steam irons equipped with advanced steam technology.
• December 2024: Goldmedal introduced next-generation steam and dry iron ranges, which are designed with cutting-edge technology and user-friendly features.
• September 2024: Philips launched a smart iron range ‘DST 8040’ in the Indian market and it is available in various retail outlets across the country.
• August 2023: HSW Embroidery Machines launched a new collection of steam irons that are mainly suitable for commercial purposes.
• November 2022: Philips launched a new range of steam irons, which comes under their product category of ‘Philips PerfectCare Compact Essential’.

REPORT COVERAGE

The market research report provides a comprehensive analysis, focusing on key elements such as major companies, regions, market segments (type, application, and distribution channel), and competitive dynamics. Additionally, it offers insights into market dynamics and highlights significant developments within the market. Beyond these aspects, it also examines various factors contributing to market growth in recent years.

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Report Scope & Segmentation