Health and Fitness Club Market Size, Share & Industry Analysis, By Type (Personal Training, Group Training, and Self Training), By Age Group (Up to 20 Years, Between 20 and 40 Years, 40 to 55 Years, and Over 55 Years), and Regional Forecast, 2025-2032

The global health and fitness club market size was valued at USD 121.19 billion in 2024. The market is projected to grow from USD 131.31 billion in 2025 to USD 244.70 billion by 2032, exhibiting a CAGR of 9.30% during the forecast period. North America dominated the global health and fitness club market with a market share of 42.8% in 2024.

Health and fitness clubs offer comprehensive wellness solutions, including yoga, exercise, personal training, group classes, and various amenities such as saunas, pools, and juice bars. The premium facilities invest in high-altitude training rooms and metabolic testing equipment to offer advanced performance optimization for fitness enthusiasts. The emergence of health clubs adopting holistic wellness solutions, along with customer engagement through digital tools, is accelerating the growth of the health and wellness services industry.

In the global industry, membership fees and total admission is a core business revenue source. The growing number of fitness clubs offering healthcare solutions through flexible membership formats and additional virtual coaching sessions is driving global demand for these services. Rizap Group, a Japanese health, beauty, and fitness business, expanded its club count from 240 facilities in 2022 to 1,225 in 2023.

Key players operating in the global market include Planet Fitness Franchising, LLC, Life Time, Inc., Basic-Fit N.V., Equinox Group, and Crunch Fitness. These players implement a high-value, low-price business model and expand their franchise network to build a global customer base.

MARKET DYNAMICS

MARKET DRIVERS

Rising Awareness Regarding Health and Fitness to Propel Market Growth

The increasing prevalence of diabetes-related problems and the growing awareness of the benefits of body exercises among adults are driving the global health and fitness club market growth. According to Centre for Disease Control and Prevention (CDC), as of 2024, 41.4% of the adults based in West Virginia, U.S. are suffering from obesity issues, followed by 40.4% in Mississippi, 39.2% in Louisiana, 27.0% in Hawaii, and 25.0% in Colorado, U.S. Furthermore, rising adults’ demand for gym memberships to achieve holistic wellness experiences is favoring the services revenue growth.

MARKET RESTRAINTS

Growing at-home Workout Trends to Hamper Market Growth

The increasing number of youngsters investing in setting up at-home gym facilities to meet their daily exercise needs is restraining the global market growth. In addition, the growing economic inflation and high cost of premium-based health club membership programs are expected to limit demand among middle- and low-income consumer groups, hampering service revenues.

MARKET OPPORTUNITIES

Increasing Demand for Personalized Fitness Packages to Drive Market Growth

The increasing demand for personalized fitness packages that incorporate weight management, strength training, and other fitness solutions tailored to meet individuals’ fitness goals is creating new market growth opportunities. The growing number of health clubs leveraging connected fitness technologies, including fitness apps, real-time progress tracking, and virtual coaching, is favoring demand for services globally.

HEALTH AND FITNESS CLUB MARKET TRENDS

Growing Health Clubs Corporate Wellness Partnerships to Augment Service Revenues

Health programs improve employee health & work efficiency and reduce absenteeism. The growing number of health clubs forming partnerships with corporate firms to facilitate the implementation of employee wellness programs is driving service revenues globally. In addition, the rising demand from corporate firms for structured wellness programs, which involve nutritional guidance, body recovery, and mental well-being, is driving the expansion of health clubs' service business.

MARKET CHALLENGES

Operational Costs Pressure to Challenge Health Clubs' Business Expansion

Health and fitness clubs face higher electricity & utility expenses, and trainer wages. The significant necessity of investing in modern equipment & facilities, and trainers, to offer better quality healthcare solutions, poses challenges to health clubs achieving the required business profitability. In addition, increasing competition from the mid-sized and independent health clubs offering services at affordable membership fees is negatively impacting the key health clubs' business revenue growth.

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Segmentation Analysis

By Type

Personal Training Segment Led Market as High Number of Customers Seeking Expert Fitness Guidance Through Trainers

By type, the market is segmented into personal training, group training, and self-training.

The personal training segment exhibited a leading global health and fitness club market share of 47.00% in 2024. The segment is projected to grow at a fastest rate of 10.01% during the forecast period of 2025-2032. The segment’s prominent share is attributed to the high number of customers seeking personalized solutions and expert fitness guidance through trainers. Additionally, the increasing number of trainers utilizing AI-powered coaching tools and wearable devices to deliver high-quality training sessions is driving the segment’s growth.

Self-training refers to the fitness activities performed by individuals without the direct assistance of trainers or instructors. Flexibility, affordability, and convenience in availing self-training services are mainly generating consideration services revenues from the self-training segment. The rise of smart technologies, including workout platforms that enable individuals to perform hybrid workout exercises without specialized trainer guidance, is favoring the segment’s growth.

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By Age Group

Between 20 and 40 Years Segment Led Market as Younger Adults Spending on Fitness and Well-being

Based on age group, the market is segmented into the following categories: up to 20 years, between 20 and 40 years, 40 to 55 years, and over 55 years.

The between 20 and 40 years segment exhibited a leading global market share of 36.50% in 2024. The segment is projected to grow at a fastest rate of 10.56% during 2025-2032. The segment’s leading share is attributed to the higher number of younger adults spending on gym & health club memberships for their muscle building, endurance, and overall well-being. In addition, the emerging trend of corporate wellness, which enables individual employees to enroll in fitness programs, is positively contributing to the segment’s revenue growth. 

The 40 to 55 years segment is projected to grow at the second-fastest rate during 2025-2032. A significant focus on disease prevention, combined with high reported cases of diabetes, obesity, and hypertension among consumers, is mainly driving the segment's growth. The age group of 40 to 55 years is particularly seeking fitness services.

Health and Fitness Club Market Regional Outlook

By geography, the market is categorized into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America

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The North America region held the dominant share in 2023, valued at USD 47.89 billion, and also maintained the leading position in 2024, with a market size of USD 51.87 billion. A deeply enriched fitness culture and high spending on fitness courses are mainly generating considerable service revenues across the U.S. and Canada. In addition, the consistent provision of personal body training programs and fitness sessions by health clubs for consumers’ healthcare benefits is favoring market growth across the region.

The U.S. market size reached USD 35.21 billion in 2024. Robust fitness club infrastructure facilities and significant spending on memberships are generating considerable service revenues across the U.S. In addition, the increasing adoption of smart wearable devices and fitness tracking apps, which enable individuals to personalize their training activities at health clubs, is positively contributing to the U.S. market growth.

Asia Pacific

The Asia Pacific region is projected to grow at the fastest rate of 10.61% from 2025 to 2032. Increasing urbanization and the growing awareness of preventive healthcare and lifestyle wellness are driving demand for services across the region. Furthermore, the growing number of value-oriented gyms and boutiques offering localized exercise programs, including yoga, functional training, and group-based activities, is driving market growth across the region.

Europe

The European region held a second-leading global market share during 2025-2032. High fitness participation and significant spending on health club membership programs are generating considerable service revenues across the Western European region. Additionally, the growing infrastructure facilities related to gyms, boutiques, and fitness centers, which offer personalized body training solutions, are driving market growth across the Eastern European region.

South America and Middle East & Africa

Over the health and fitness club market forecast period of 2025-2032, the market in the South America and Middle East & Africa regions is expected to witness moderate growth. The South America market in 2025 is set to reach a valuation of USD 14.07 billion. The increasing number of independent health clubs offering culturally resonant programs, including Brazilian jiu-jitsu, Zumba, and yoga, is driving market growth across the region.

Increasing female participation in health club activities and the expansion of the number of gyms, particularly in budget and mid-tier formats, is accelerating service revenue growth across Saudi Arabia, the UAE, and South Africa. In addition, the inclusion of medical exercise areas in the regular clinically-proven wellness solutions by the service providers is also favoring the market growth across the Middle East region. In the Middle East & African market, South Africa is expected to reach a market value of USD 5.47 billion by 2025.

COMPETITIVE LANDSCAPE

Key Industry Players

Consistent Focus on Building Franchise Network to Help Key Players Maintain Market Positions

Key operating players, including Planet Fitness Franchising, LLC, Life Time, Inc., Basic-Fit N.V., Equinox Group, and Crunch Fitness, characterize the global market. These players offer a wide variety of fitness solutions and consistently focus on building a franchise network to build their position across international markets. For instance, in September 2025, Planet Fitness Franchising, LLC, expanded its network to approximately 90 spaces in fitness clubs across the U.S. by acquiring two Southern Californian health clubs from Ontario Fitness, LLC, and eight health clubs in the San Francisco Bay Area from Planet Fitness’ corporate club portfolio.

LIST OF KEY HEALTH AND FITNESS CLUB COMPANIES PROFILED

• Planet Fitness Franchising, LLC. (U.S.)
• Life Time, Inc. (U.S.)
• Basic-Fit N.V. (Netherlands)
• Equinox Group (U.S.)
• Crunch Fitness (U.S.)
• 24 Hour Fitness USA, LLC (U.S.)
• Gold's Gym International, Inc. (U.S.)
• CrossFit, LLC (U.S.)
• The Bay Club Company (U.S.)
• Equinox Group (U.S.)

KEY INDUSTRY DEVELOPMENTS

• ‌‍June 2025: Gold's Gym International, Inc. opened a major flagship facility in Austin, Texas, marking its largest investment in the state to date.
• April 2025: The Bay Club Company acquired Harbor Square Athletic Club in the Greater Seattle area. This acquisition marked a significant step in Bay Club’s strategic expansion into the Pacific Northwest region.
• April 2025: Jetts Fitness, an Australian fitness brand, expanded its presence by introducing their signature, high-quality training facilities across India.
• June 2024: 24 Hour Fitness introduced MODUS MOVE and MODUS MOBILITY group fitness classes to enable members to improve their physical resilience, enhance mobility, and achieve long-term active lifestyle goals.
• ‍‌‍‍‌April 2023: EoS Fitness expanded its presence by acquiring Texans Fit, a five-gym chain based in Houston, U.S., to open 75 gyms.

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Report Scope & Segmentation