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Health and Fitness Club Market Size, Share & COVID-19 Impact Analysis, By Type (Personal Training, Group Training, and Self-Training), By Age Group (Up to 20 Years, Between 20 and 40 Years, 40 to 55 Years, and Over 55 Years), and Regional Forecast, 2023-2030

Last Updated: June 24, 2024 | Format: PDF | Report ID: FBI108652



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The global health and fitness club market size was valued at USD 104.05 billion in 2022 and is projected to grow from USD 112.17 billion in 2023 to USD 202.78 billion by 2030, exhibiting a CAGR of 8.83% during the forecast period. North America dominated the health and fitness club market with a market share of 42.59% in 2022.

Health and fitness clubs focus on full-body wellness and offer a wide variety of amenities, such as swimming pools, fitness equipment, steam rooms, physical therapy, group sports, and healthy snack bars. They provide both outdoor and indoor physical activities and a range of individual and group workout programs. Rising awareness regarding the benefits of different physical exercises, such as pilates, cycling, swimming, aerobics, and yoga will contribute significantly to the global health and fitness club market share. Furthermore, the launch of multiple new health and fitness clubs signifies the market’s expansion. For instance,

  • In May 2023, Fitness Zone, a Lebanese health club chain, expanded internationally by launching a new club in Dubai, U.A.E. The new club offers group workouts with over 200 classes monthly. These classes include pilates, yoga, martial arts, and dance.


Service Demand was Severely Impacted due to Strict Lockdown Measures across Countries

The COVID-19 crisis significantly affected the global health and fitness club market growth. Lockdown measures across countries to control the spread of the virus, most notably in 2020, resulted in the closure of numerous clubs worldwide. Moreover, many individuals avoided joining these clubs due to the fear of contacting the virus. For instance, according to The Global Health & Fitness Association (IHRSA), a Boston, U.S.-based trade association, in 2020, the U.S. health club industry lost nearly USD 20.4 billion. In addition, nearly 27% of the health and fitness clubs across the country were closed due to the pandemic.

Despite the negative impact of the COVID-19 outbreak on the demand for gym and health club memberships worldwide, this period encouraged numerous individuals to focus on their fitness and adopt a healthy lifestyle. This factor will likely increase the number of health clubs and fitness centers across many countries and support market growth in the forthcoming years.


Launch of Mobile Apps and Online Classes to Attract More Customers

The rising digitalization trend has encouraged key industry players to offer their services through mobile apps and provide online classes to increase customer reach. Offering virtual/online fitness programs assists these clubs in reaching potential customers at key locations. Moreover, the COVID-19 crisis accelerated the trend of online classes as several individuals turned to virtual workouts due to the temporary closure of fitness clubs. In addition, these clubs are emphasizing on expanding their services, such as introducing digital workouts, activity tracking, and equipment tutorials through mobile and smartphone applications to attract more customers and generate alternative revenue streams.

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Rising Awareness Regarding Health and Fitness to Favor Market Expansion

The rising awareness regarding the importance of health and fitness has increased consumer expenditure on wellness services. Furthermore, growing health consciousness, increasing consumer disposable income, and rising prevalence of diseases, such as obesity, diabetes, heart disease, and high blood pressure have increased the number of individuals opting for health & wellness clubs. For instance, according to the Centers for Disease Control and Prevention (CDC), a U.S.-based government health agency, over seven out of ten individuals in the U.S. aged 20 years and above are obese or overweight.

Increasing Introduction of Amenities across Health and Fitness Clubs to Accelerate Market Growth

Prominent market players across the world are emphasizing on offering a wide range of facilities and services to attract more customers, including massage rooms, physical therapies, running tracks, saunas, shower areas, juice bars, swimming pools, and squash courts. Such amenities create a comfortable environment and facilitate a broader approach to overall health and fitness. Recent years have witnessed the opening of clubs with such amenities that offer convenience and comfort, which will likely support market growth during the forecast timeframe. For instance, in March 2023, Bamford, a U.K.-based luxury lifestyle and wellness brand, launched its science-led and sustainable fitness club in Cotswolds, U.K. The new club features a heated outdoor plunge pool, steam room, sauna, and shower room.


High Membership Cost & Increasing Preference for Home Workout to Impede Market Growth

The high membership fees of health and fitness clubs can significantly hamper their demand among lower-income groups. Moreover, these clubs typically operate on quarterly or monthly membership fees, which will further impede their demand among individuals with limited budgets or financial constraints. Moreover, many individuals prefer to exercise or work out at home using basic equipment and exercise videos due to time constraints and high membership costs. In addition, numerous people are opting for alternative options, such as hiking, dieting, running, rock climbing, and cycling to stay fit and healthy, thereby negatively influencing the global health and fitness club market trends.


By Type Analysis

Personal Training Services to Augment with Increasing Need for Personal Attention and Expert Advice

Based on type, the market is segmented into personal training, group training, and self-training. The personal training segment dominates the global market. A sizable number of individuals prefer personal trainers at health and fitness clubs as they cater to their personal requirements and create customized training plans for better results. Professional trainers also provide expert advice and safe training methods, further supporting the segment’s growth.

The self-training segment is expected to grow considerably in the future due to its cost-effectiveness compared to personal or group training. Many individuals also prefer group training as it can offer more motivation and encouragement than exercising in a solo environment. Moreover, the availability of various group training programs, such as yoga and pilates, will fuel the segment’s growth.

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By Age Group Analysis

Increasing Fitness Consciousness Among Individuals Aged Between 20 and 40 Years to Boost Service Demand

Based on age group, the market is segmented into up to 20 years, between 20 and 40 years, 40 to 55 years, and over 55 years. The between 20 and 40 years segment will likely dominate the market throughout the forecast period. The increasing consciousness regarding health and fitness has boosted the health and fitness club membership sales among individuals aged between 20 and 40 years. For instance, according to the IHRSA, millennials accounted for most health club memberships (33%) in the U.S. in 2018.

The 40 to 55 years segment is expected to grow significantly during the forecast period due to increasing health awareness and rising medical ailments, such as heart problems and diabetes among individuals in this age group.


The global health & fitness club market analysis covers North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America Health and Fitness Club Market Size, 2022 (USD Billion)

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North America accounted for the largest global market share in 2022. The rising prevalence of health problems, such as obesity and diabetes across the regional population has increased the demand for health and fitness clubs. For instance, according to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), a U.S.-based government agency, in 2019, 37.3 million individuals (nearly 11.3% of the total population) in the U.S. had diabetes.

Europe was one of the major markets in 2022, backed by the increasing establishment of new health and fitness clubs offering various training programs, online services, and group lessons across the region. For instance, in June 2022, Anytime Fitness, a Netherlands-based fitness chain, launched its 600th club in Pays de la Loire, France. The fitness chain is also active in Spain, Luxembourg, Belgium, and the Netherlands.

Asia Pacific is also expected to grow considerably during the forecast period due to the increasing fitness consciousness, most notably among the youth, and rising consumer spending on health and wellness.

South America and the Middle East & Africa markets are driven by factors, such as increasing consumer disposable income, rising purchasing power, and changing lifestyles. In addition, growing awareness about the various advantages of specific exercises, such as aerobics, yoga, and pilates will contribute to the regional market’s expansion.


Key Players to Provide Online/Virtual Classes to Stay Competitive

Prominent market players are adopting various strategies, including launching new clubs in key locations across the world and offering a wide range of amenities, to increase their market share. Moreover, the demand for virtual programs has increased recently, most notably since the COVID-19 outbreak in 2020. As a result, numerous companies are providing online fitness classes to gain a competitive edge.

  • For instance, in November 2022, S2 Fitness Club, an Indian health club, announced the launch of its digital workout regimes, fitness training, and diet programs. Its digital programs include Group Diet Plan, Workout Plus Diet Program, and Personalized Diet Plan.

Given the intensely competitive landscape, new market players will likely focus on increasing the spaces in fitness clubs and exercise rooms to stay competitive. Furthermore, industry participants will also enhance members’ experience by expanding their amenities to include medical exercise areas, high altitude training rooms, and metabolic testing equipment.

List of Key Companies Profiled:


  • May 2023 – Virtuagym, an Amsterdam-based digital health and fitness company, partnered with Hidden Profits Marketing, an Amsterdam-based advertising agency, to launch a product integration/solution to assist fitness studios and clubs in enhancing their lead management.

  • October 2022 – 24 Hour Fitness, a U.S.-based fitness center chain, collaborated with Headspace Health, a U.S-based online company providing mental health solutions, to offer Headspace subscriptions to 24 Hour Fitness Club clients/members. The partnership was formed to encourage mental health and was launched on World Mental Health Day (10th October). The strategic collaboration would further assist 24-Hour Fitness in providing its clients with a dynamic wellness and fitness experience.

  • April 2022 – Anytime Fitness, a Netherlands-based fitness chain, launched AF SmartCoaching technology to provide its members with personalized coaching, which can be accessed through the AF app. The launch was part of the company’s strategy to provide customers with fitness coaching outside and inside the club.

  • February 2020 – Plus Fitness, an Australia-based fitness brand, launched a new club in Mumbai, India. The company also announced plans to open more facilities nationwide in the future.

  • May 2023 – Planet Fitness, a U.S.-based fitness center operator, launched a high school summer pass program under which students aged 14 to 19 will get mental and physical health services for free.


An Infographic Representation of Health and Fitness Club Market

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The report provides a detailed analysis of the market and focuses on key aspects, such as leading companies, types, and age groups. Besides, it offers insights into the latest market trends and highlights key industry developments. In addition to the factors mentioned above, the report encompasses several factors that have contributed to the growth of the market in recent years.

Report Scope and Segmentation



Study Period


Base Year


Estimated Year  


Forecast Period


Historical Period


Growth Rate

CAGR of 8.83% from 2023 to 2030


Value (USD Billion)


By Type

  • Personal Training

  • Group Training

  • Self-Training

By Age Group

  • Up to 20 Years

  • Between 20 and 40 Years

  • 40 to 55 Years

  • Over 55 Years

By Region

  • North America (By Type, Age Group, and Country)

    • U.S. (By Age Group)

    • Canada (By Age Group)

    • Mexico (By Age Group)

  • Europe (By Type, Age Group, and Country)

    • Germany (By Age Group)

    • France (By Age Group)

    • Italy (By Age Group)

    • Spain (By Age Group)

    • U.K. (By Age Group)

    • Rest of Europe (By Age Group)

  • Asia Pacific (By Type, Age Group, and Country)

    • China (By Age Group)

    • India (By Age Group)

    • Japan (By Age Group)

    • Australia (By Age Group)

    • Rest of Asia Pacific (By Age Group)

  • South America (By Type, Age Group, and Country)

    • Brazil (By Age Group)

    • Argentina (By Age Group)

    • Rest of South America (By Age Group)

  • Middle East & Africa (By Type, Age Group, and Country)

    • UAE (By Age Group)

    • South Africa (By Age Group)

    • Rest of the Middle East & Africa (By Age Group)

Frequently Asked Questions

As per the Fortune Business Insights study, the market size was valued at USD 104.05 billion in 2022.

The market is likely to record a CAGR of 8.83% over the forecast period of 2023-2030.

The personal training segment is expected to lead the market due to the increasing need for personal attention, customized training, and expert advice.

Increasing consumer awareness regarding health and fitness is expected to drive market growth throughout the forecast period.

Some of the top players in the market are 24 Hour Fitness USA, LLC, Gold's Gym International, Inc., Life Time, Inc., Planet Fitness Franchising, LLC, CrossFit, LLC, The Bay Club Company, Equinox group, CRUNCH FITNESS, Basic-Fit, and SATS Group.

North America dominated the market in 2022.

High membership cost and increasing preference for home workouts will restrain the global market growth throughout the forecast period.

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